Visible Online Marketing

What Visible Online Marketing does

Sichtbar Online Marketing AG is a privately held Swiss digital marketing agency headquartered in Dübendorf, with a regional office in Kastellaun, Germany, serving the DACH region (Switzerland, Germany, Austria). Founded in 2018, the company operates as a Google-specialized agency rather than a generalist 360° shop, delivering three core services: Google Ads management (SEA), search engine optimization (SEO), and website/landing-page conversion optimization, unified under a proprietary methodology called the "Sichtbar Performance-Plus-System." The agency also operates a portfolio of proprietary digital tools including a WordPress keyword rank tracker plugin, an FAQ Schema Generator, a 301 redirect code generator, a KPI monitoring app (My Alerts), and two DACH niche directories (coworking-space.work and tanzschule-finden.com).

The business model is professional-services based with multi-year agency contracts; the company offers a free 30-minute analysis consultation as the primary sales entry point, supported by free tools and content assets functioning as inbound lead magnets. The agency claims a customer base exceeding 600 clients across the DACH region, with a mix of SMB, mid-market, and select enterprise accounts (including BSH Hausgeräte AG and Petit Forestier). Revenue streams include SEA management fees, SEO retainers, website optimization projects, and ancillary compliance-audit offerings (BFSG, DSGVO, nDSG checks). The company is co-led by Managing Directors Jonas Jakobs (SEA) and René Petry (SEO), with a team of 11–50 employees; all founders and staff hold Google Partner certifications, and the firm maintains TÜV Rheinland quality certification.

Distribution is exclusively direct sales (no resellers or marketplace channels), supplemented by referral flows through DACH business networks (BNI, Parato, Regionalrat Wirtschaft, KImpact, Gelobtes Land, CGS net). The agency monetizes its thought leadership across content channels including extensive SEO/SEA/marketing glossaries, a Spotify podcast, YouTube shorts, LinkedIn thought leadership, and published Amazon books (on Generative Engine Optimization and website relaunch checklists). Customer segments skew toward ambitious DACH SMBs and mid-market firms seeking to convert from referral-dependent lead generation to measurable Google-driven acquisition, with documented outcomes including clients achieving #1 industry positioning in Germany, 1,000+ lead milestones, and 200+ monthly inquiries.

Name

Visible Online Marketing

Legal name

Sichtbar Online Marketing AG

Website

https://sichtbar.ag

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sichtbar Online Marketing AG is a privately held Swiss digital marketing agency headquartered in Dübendorf, specializing in Google Ads, SEO, and website conversion optimization for ambitious SMB and mid-market clients across the DACH region, with a proprietary Performance-Plus-System methodology and 600+ served customers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

Keywords

• Search engine advertising
• Search engine optimization
• Performance marketing services
• Landing page optimization
• Generative engine optimization

Headquarters

HQ city

Dubendorf

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Google Ads / SEA Management: Agency fees for managing Google Ads campaigns, including campaign setup, ongoing optimization, A/B testing, and reporting. Revenue is generated through professional service fees for campaign management combined with media spend (client-funded Google Ads budget).
2. SEO Services: Search engine optimization services including on-page and off-page optimization, content strategy, and link building to improve organic rankings.
3. Website / Landing Page Services: Website optimization, landing page creation with sales psychology focus, conversion rate optimization, and website performance improvements.
4. Free Tools & Content (Lead Generation): The agency offers multiple free tools (FAQ Schema Generator, 301 Redirect Code Generator, Keyword Rank Tracker Plugin, Google Ads Preview Tool) that serve as inbound marketing assets to attract potential clients into the sales funnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels15 records

Core offering

Visible Online Marketing is a digital marketing agency that sells Google Ads (SEA), search engine optimization (SEO), and website/landing page optimization services to businesses in the DACH region. The firm bundles these services under a proprietary Sichtbar Performance-Plus-System methodology and additionally offers free compliance audits (BFSG, GDPR/DSGVO, nDSG), local SEO audits, geo/AI optimization, and standalone free tools for lead generation.

Product overview

Sichtbar Online Marketing AG operates as a specialized digital marketing agency built around its Sichtbar Performance-Plus-System — a unified methodology combining Google Ads management (SEA), search engine optimization (SEO), and website conversion optimization. The core offering is flanked by free digital tools including the Keyword Rank Tracker WordPress Plugin, FAQ Schema Generator, 301 Redirect Code Generator, and Google Ads Anzeigenvorschau-Tool, as well as vertical-specific platforms for co-working spaces and dance schools across the DACH region. The company also provides compliance audit services (BFSG, DSGVO, nDSG) and has published educational resources on GEO and website relaunches.

Differentiator

Problem solved

Functional benefit

Brands

• My Alerts: Mobile app developed by Sichtbar for alerts and notifications
• Keyword Rank Tracker
• Performance-Plus-System
• coworking-space.work
• tanzschule-finden.com

Products and services

• Google Ads Management (SEA) Full-service Google Ads (Search Engine Advertising / SEA) management, from account structure and campaign build to ongoing bid, budget, and creative optimization, delivered to DACH businesses seeking predictable lead generation.
• Search Engine Optimization (SEO) Ongoing search engine optimization services including technical SEO, on-page optimization, content/keyword work, and off-page link building, delivered to DACH businesses seeking higher organic visibility and sustainable traffic.
• Website Optimization / Landing Page Optimization Conversion-oriented website and landing page optimization services, including redesigns, relaunches, and continuous CRO work, designed to turn SEO/SEA traffic into qualified leads and customers.
• Local SEO Location-based search engine optimization targeting Google Maps and local search results, aimed at DACH businesses with regional/physical customer bases.
• Generative Engine Optimization (GEO) Optimization of brand and content visibility for generative AI search engines (e.g., ChatGPT, Gemini, Perplexity), positioning clients as cited sources in AI-generated answers.
• BFSG Compliance Check Audit of websites against the German Barrierefreiheitsstärkungsgesetz (BFSG) accessibility requirements, delivered to businesses subject to BFSG compliance obligations.
• DSGVO Compliance Check Audit of websites and tracking setups against GDPR (DSGVO) requirements, delivered to DACH businesses needing demonstrable data-protection compliance.
• nDSG Compliance Check Audit of websites and data handling against the Swiss revised Data Protection Act (nDSG), delivered to Swiss businesses needing demonstrable compliance.
• Keyword Rank Tracker WordPress Plugin Free WordPress plugin that tracks keyword rankings directly inside the WordPress dashboard, available to website owners and SEO practitioners.
• FAQ Schema Generator Free web tool that generates FAQ schema markup for websites to support rich results in Google search.
• 301 Redirect Code Generator Free web tool that generates 301 redirect code (.htaccess and server-side) for website migrations and URL changes.
• Google Ads Anzeigenvorschau-Tool Free Google Ads preview tool that lets advertisers preview how ads appear in Google search results.
• My Alerts App Proprietary alerting app that notifies website owners and marketers of changes or issues affecting their site performance.
• GEO Book (Generative Engine Optimization) Published book / guide covering Generative Engine Optimization, helping businesses understand and apply GEO practices.
• Website Relaunch Checkliste Published checklist (in German) used to plan and execute website relaunches, offered by the agency.
• coworking-space.work Proprietary DACH-wide directory platform for co-working spaces, aggregating listings searchable by users across Switzerland, Germany, and Austria.
• tanzschule-finden.com Proprietary DACH-wide directory platform for dance schools, aggregating listings searchable by users across Switzerland, Germany, and Austria.

Quantifiable outcome

• 600+ satisfied customers across Switzerland, Germany, and Austria
• +6 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered minor.

• ParatominorGTM or Marketing PartnerBusiness networking organization in the DACH region. Sichtbar participates in Parato's network for business referrals and introductions in Switzerland, Germany, and Spain.
• BNIminorGTM or Marketing PartnerBusiness Network International (BNI) — a global business networking organization. Sichtbar is an active member, leveraging the referral network for client acquisition.
• Regionalrat WirtschaftminorGTM or Marketing PartnerRegional economic advisory council/network. Sichtbar participates in this regional business network in Switzerland, Germany, and Spain.
• KImpactminorGTM or Marketing PartnerImpact-focused business network. Sichtbar participates for referrals and community engagement.
• Gelobtes LandminorGTM or Marketing PartnerBusiness network active in the DACH region. Sichtbar leverages this network for referrals and business introductions.
• CGS net (cgs-net.ch)minorGTM or Marketing PartnerSwiss business network organization. Sichtbar is listed as a member/partner on the CGS net website.
• Steininger Sales TrainingminorStrategic or Co-development PartnerSichtbar co-hosts webinars and podcasts with Steininger Sales Training, a sales training consultancy. The partnership focuses on joint educational content for lead generation and sales optimization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Performics: Global performance marketing agency network with strong paid search and SEO offerings. Comparable on media buying and SEO services but operates as a broad incumbent across multiple channels rather than Google-specialist boutique.
• diva-e Digital Value Enterprise: Established German digital agency with end-to-end capabilities including performance marketing, SEO, and content. Overlaps with Sichtbar's service set but at a significantly larger scale and broader enterprise focus.
• Dept Agency: Global digital agency offering creative, marketing, and technology services including SEO and SEA. Comparable on the marketing services overlap but operates at much larger scale across multiple specialisations.
• TWT Digital Group: Larger full-service German digital agency offering SEA, SEO, web development, and creative services. Comparable to Sichtbar on SEA/SEO services but operates with broader portfolio across enterprise clients.

Direct peers

• Lunapark GmbH & Co. KG: Cologne-based digital marketing agency focused on SEO, SEA, and content marketing for mid-market clients. Closely matches Sichtbar's positioning as a performance-led, Google-centric boutique agency serving German SMBs.
• Claneo GmbH: Berlin-based SEO and content marketing agency with strong expertise in organic search and international SEO. Comparable service overlap with Sichtbar's SEO pillar and similar mid-market target segment.
• Peak Ace AG: Berlin-based performance marketing agency specialising in Google Ads, SEO, and analytics across the DACH region. Directly comparable as a Google-specialist boutique serving mid-market and enterprise clients with similar SEA/SEO service lines.
• Webrepublic: Swiss digital marketing agency based in Zurich offering Google Ads, SEO, and social media marketing. Direct regional peer to Sichtbar with comparable SMB/mid-market client focus in the Swiss market.

Others

• SEMrush: Global SEO and digital marketing software platform. Adjacent competitor in the SEO tooling space where Sichtbar offers its own free tools (Keyword Rank Tracker, FAQ Schema Generator); competes for the same marketer's wallet on tooling side.
• Ahrefs: SEO software platform competing with Sichtbar's free keyword tracking offering. Adjacent player in the SEO tooling ecosystem that agencies and end-clients use alongside agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDyac0CFEQKCFhwxv3vTdSw
• Facebookfacebook.com/Sichtbaronlinemarketingag
• LinkedInlinkedin.com/company/sichtbar-online-marketing-ag
• Instagraminstagram.com/sichtbaronlinemarketing_ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visible Online Marketing