Folsom Bike

What Folsom Bike does

Folsom Bike, doing business as Trek Bicycle Folsom, is one of four showrooms operated under the Trek Bicycle brand in the Greater Sacramento area (alongside El Dorado Hills, Roseville, and Sacramento Midtown). It is a retail-only operation — not a standalone technology company — selling new Trek bicycles across road, mountain, hybrid, electric, men's, and women's categories, plus the Electra comfort sub-brand, equipment, apparel, and customized bikes via the Project One program. The store is operated under Trek Bicycle Corporation, a privately held U.S. parent, with no separate ownership structure disclosed for this specific location.

The business model is classic authorized-dealer retail: revenue is generated through unit sales of bikes and gear, supplemented by service and repair revenue, fitting services, custom bike orders through Project One, and financing attach. Go-to-market is omnichannel-light — physical showrooms drive the majority of transactions, while Trek's national website, bike finder tool, and store-finder SEO funnel local demand into the stores. Customer acquisition is largely geographic and brand-driven: the addressable customer is individual cyclists across skill levels in the Sacramento region, from first-time riders to enthusiast road and mountain riders.

From a competitive standpoint, the store differentiates on standardized service promises (24-hour turnaround or free loaner, 30-day satisfaction guarantee, low-price match) and access to Trek's full brand and warranty infrastructure. Pricing is not publicly disclosed; financing is available for buyers who need it. Headcount, revenue, and unit volume are not in the source data, so this is a small-to-mid regional retail entity whose financial scale is inferred, not measured.

Name

Folsom Bike

Legal name

Trek Bicycle Corporation

Website

https://folsombike.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Folsom Bike is a Trek Bicycle authorized retail showroom in Folsom, California, one of four Greater Sacramento locations selling road, mountain, hybrid, and electric bicycles, equipment, apparel, and Project One custom bikes to individual cyclists in the region.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• Bicycle retail
• Bike repair services
• Cycling equipment
• Electric bike sales
• Mountain bike sales

Headquarters

HQ city

Folsom

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Folsom Bike operates four Trek-branded specialty bicycle retail stores in the Greater Sacramento area (Folsom, El Dorado Hills, Roseville, and Sacramento Midtown) selling road, mountain, hybrid, electric, men's, women's, and Electra comfort bikes, along with cycling equipment, apparel, and the Project One custom bike program. The stores deliver in-store bike fitting, professional repair services with a 24-hour service guarantee (free loaner fallback), financing options, and customer-promise guarantees including a 30-day satisfaction refund/exchange and a low-price match against authorized Trek retailers.

Product overview

Trek Bicycle Greater Sacramento operates as a retail bicycle store offering a comprehensive portfolio of bicycles across multiple categories including road bikes, mountain bikes, hybrid bikes, electric bikes, and the Electra sub-brand. The product lineup also includes gender-specific offerings (men's and women's bikes), accessories (equipment and apparel), and a custom bike program (Project One). The store provides financing options and utilizes a bike finder tool to help customers select appropriate products. This is a retail-focused operation with no software or technology platform components.

Differentiator

Problem solved

Functional benefit

Brands

• Trek Bicycle: Bicycle retail store brand selling road bikes, mountain bikes, hybrid bikes, electric bikes, and related equipment and apparel.

Products and services

• Road Bikes Performance-oriented Trek bicycles designed for paved-road cycling with lightweight frames and drop-handlebar geometry, sold to individual cyclists at the Greater Sacramento retail stores.
• Mountain Bikes Off-road Trek bicycles with suspension systems, knobby tires, and rugged frames engineered to handle rough trail terrain, sold to individual cyclists at the Greater Sacramento retail stores.
• Hybrid Bikes Versatile Trek bicycles blending road and mountain bike features for commuting and casual riding on mixed terrain, sold to individual cyclists at the Greater Sacramento retail stores.
• Electric Bikes Trek electric-assist bicycles powered by a motor that supplements pedaling, allowing longer distances and easier hill climbing, sold to individual cyclists at the Greater Sacramento retail stores.
• Electra Bikes Electra-brand comfort bicycles featuring Flat Foot Technology and an upright, relaxed riding position, sold to individual cyclists seeking casual riding comfort at the Greater Sacramento retail stores.
• Men's Bikes Trek bicycles sized, specced, and fitted with frame geometry and component selection tailored for male riders, sold to individual cyclists at the Greater Sacramento retail stores.
• Women's Bikes Trek bicycles designed specifically for female riders with optimized frame geometry, shorter crank arms, and women-specific saddle options, sold to individual cyclists at the Greater Sacramento retail stores.
• Cycling Equipment Cycling accessories and gear including helmets, locks, lights, pumps, tools, and other essentials sold to individual cyclists at the Greater Sacramento retail stores.
• Cycling Apparel Cycling clothing and accessories including jerseys, shorts, gloves, shoes, and protective gear sold to individual cyclists at the Greater Sacramento retail stores.
• Project One Custom Bike Program Trek's custom-bike program that lets customers personalize colors, components, and specifications on select bike models, ordered through the Greater Sacramento retail stores.
• Professional Bike Repair and Service In-store professional bicycle repair and maintenance performed by skilled mechanics on all makes and models, with a 24-hour service guarantee (or free loaner bike fallback), offered to individual cyclists at the Greater Sacramento retail stores.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mike's Bikes: California-based multi-store premium bicycle retailer with locations across the Bay Area and Sacramento region, offering a similar mix of road, mountain, e-bikes, service, and fitting — directly comparable to Trek Bicycle Greater Sacramento's model and footprint.
• Competitive Cyclist: Premium online specialty bike retailer selling road, mountain, gravel, and e-bikes plus apparel and components with expert service support — comparable to the high-touch, premium-assortment retail proposition Folsom Bike offers.
• Jenson USA: California-headquartered bike retailer combining a flagship physical store in Riverside with a strong online channel, selling road, mountain, and e-bikes plus apparel and components — closely comparable to Folsom Bike's omnichannel, service-led retail model.

Broad incumbents

• Performance Bicycle (legacy / Nashbar): Long-standing U.S. specialty bike retailer (formerly large multi-store chain, now online) carrying road, mountain, and commuter bikes plus apparel and components — an adjacent specialty bike retail benchmark for assortment and pricing strategy.
• REI Co-op: Large U.S. outdoor co-op retailer with multiple Sacramento-area stores selling bikes, apparel, and outdoor gear plus in-store service. A broader incumbent with overlapping cycling assortment and service offerings versus the Trek-aligned specialty focus of Folsom Bike.
• Specialized Bicycle Components: Major premium bicycle manufacturer and brand-owner operating its own retail stores and dealer network. Comparable to Trek's vertical brand-plus-retail model that underpins Folsom Bike's positioning and product range.
• Giant Bicycles: Global premium bicycle manufacturer with company-owned retail stores and an extensive dealer network in the U.S., offering road, mountain, e-bikes, and service — analogous to Trek's vertically integrated retail and brand model relevant to Folsom Bike.

Emerging players

• Rad Power Bikes: Direct-to-consumer electric bicycle specialist focused on commuter and utility e-bikes. A relevant peer for the e-bike category that Folsom Bike carries, though operating through a contrasting DTC-first model without a multi-store physical footprint.

Regional players

• Cal Coast Bicycles: Southern California-based multi-store premium bike retailer selling Trek and other premium brands with service, fitting, and custom builds. A regional specialty peer with a similar premium-brand, service-led model to Folsom Bike.

Others

• Backcountry: Large U.S. outdoor and cycling e-commerce retailer stocking premium road, mountain, and gravel bikes plus apparel and components. A relevant online competitor and ecosystem participant for the cycling category Folsom Bike serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/folsombike
• LinkedInlinkedin.com/company/folsom-bike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folsom Bike