Yong Kang Chinese Medicine Clinic

What Yong Kang Chinese Medicine Clinic does

Yong Kang Chinese Medicine Clinic is a privately held, owner-operated Traditional Chinese Medicine (TCM) practice located in Kirkwood, Missouri, in the St. Louis metropolitan area. The clinic is operated by two practitioners — Michael Max, a Licensed Acupuncturist holding NCCAOM certifications in both acupuncture and Chinese herbal medicine (MO State license #54), and Tracy Max, a Licensed Massage Therapist (MO State license #001863) — and delivers services including acupuncture, Chinese herbal medicine, therapeutic massage (Swedish, Tui Na, myofascial release), traditional fire cupping, silicone cupping, and gua sha.

The practice operates on a direct-to-consumer, appointment-only model from a single clinic location at 528 Woodleaf Court. Pricing is transparent and all-inclusive with a no-tip policy; services are billed per visit with pay-as-you-go cadence, ranging from $75 for a standalone herbal consultation to $177 for an initial 90-minute acupuncture intake. Patients access the clinic via phone for first appointments and via the Jane App online scheduling platform for returning visits. The clinic does not accept most Missouri insurance for acupuncture, positioning itself as an out-of-pocket alternative to conventional Western medicine.

The clinic's growth and patient-acquisition strategy is built around content marketing rather than paid acquisition, including a blog, monthly newsletter with a DIY Guide to Chinese Kitchen Table Medicine lead magnet, and two podcasts (Everyday Acupuncture Podcast for consumers, Qiological for practitioners). Customer segments are horizontally diversified across use cases including chronic pain, women's health, metabolic health, and post-viral/Long COVID syndromes, with no enterprise customers or institutional contracts. The business is bootstrapped with no venture capital, private equity, or parent-company involvement.

Name

Yong Kang Chinese Medicine Clinic

Legal name

Yong Kang Acupuncture & Chinese Medicine Clinic

Website

https://yongkangclinic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yong Kang Chinese Medicine Clinic is a privately held, owner-operated Traditional Chinese Medicine practice in Kirkwood, Missouri, offering acupuncture, Chinese herbal medicine, massage, cupping, and gua sha to individual patients on a direct, pay-per-visit basis.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Shiatsu & Thai Massage (Eastern Modalities) (HSADAHAJ)

akta.pro secondary industry

Cupping Therapy & Gua Sha Bodywork (HSADAHAN)

Keywords

• Traditional Chinese Medicine
• Acupuncture Services
• Chinese Herbal Medicine
• Cupping Therapy
• Therapeutic Massage

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Clinical Services - Acupuncture: One-time service fees for acupuncture treatments including initial comprehensive consultations and follow-up visits. New patient visits are longer (90 minutes) to allow for comprehensive health history and treatment planning. Follow-up visits typically require about an hour.
2. Clinical Services - Massage Therapy: Professional massage therapy services at 60 and 90 minute durations. Clinic operates with transparent, all-inclusive pricing and a no-tip policy.
3. Herbal Medicine Consultations: Standalone herbal consultations without acupuncture for patients seeking herbal medicine prescriptions. Consultations included with regular office visits.
4. Cupping Therapy: Vacuum therapy services provided as standalone 15 or 30 minute sessions, or as add-on to acupuncture treatments at discounted rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Yong Kang Chinese Medicine Clinic is an in-person Traditional Chinese Medicine (TCM) practice offering acupuncture treatments with single-use disposable needles, customized Chinese herbal medicine prescriptions, therapeutic massage (including Swedish massage, Tui Na, and myofascial release), Traditional Chinese Fire Cupping and silicone cupping, and Gua Sha scraping therapy. All services are delivered by licensed practitioners at the Kirkwood, MO clinic location on an appointment-only basis, with pricing structured as transparent all-inclusive fees and a no-tip policy.

Product overview

Yong Kang Chinese Medicine Clinic offers a suite of traditional Chinese medicine services centered around acupuncture and herbal medicine as core offerings, supplemented by massage therapy, cupping, and gua sha bodywork treatments. The clinic's primary services include acupuncture with single-use disposable needles, Chinese herbal medicine prescriptions, massage therapy combining Swedish massage with Tui Na and myofascial release, and various cupping modalities (traditional fire cupping and silicone cups). Herbal consultations are available as standalone sessions or included with regular office visits. All treatments are delivered by licensed practitioners Michael Max (Licensed Acupuncturist) and Tracy Max (Licensed Massage Therapist) at their Kirkwood, MO location.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Traditional acupuncture treatment using single-use disposable needles to stimulate specific acupuncture points on the body, restoring balance and promoting natural healing. Delivered by Licensed Acupuncturist Michael Max with 90-minute initial consultations and approximately 60-minute follow-up visits.
• Chinese Herbal Medicine Customized Chinese herbal medicine formulas prescribed to restore health through balance, treat illness, and support wellness between acupuncture treatments, based on individual patient presentation and traditional formula families.
• Massage Therapy Therapeutic bodywork including Swedish massage, Tui Na, and myofascial release techniques performed by licensed massage therapist Tracy Max, available in 60-minute ($105) and 90-minute ($145) sessions.
• Cupping Therapy Traditional Chinese Fire Cupping using heated glass cups and modern Silicone Cupping for vacuum therapy, decompressing tissues, mobilizing blood and fluid flow, and releasing toxins. Available as 15-minute ($20) or 30-minute ($30) standalone sessions or as a $15 add-on to acupuncture treatments.
• Gua Sha Traditional Chinese scraping therapy technique used to promote blood circulation and release tension in muscles and connective tissues, performed by Tracy Max.
• Herbal Consultation Standalone 30-minute herbal medicine consultation without acupuncture ($75), for patients seeking herbal treatment recommendations. Also included with regular office visits.

Quantifiable outcome

• Effective treatment for wide range of conditions including pain, stress, digestive issues, allergies, neurological problems, women's health, and chronic conditions
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Wellevate (Fullscript): Online dispensary and wellness platform distributing practitioner-grade supplements and Chinese herbs; an ecosystem enabler that competes indirectly with Yong Kang's herbal dispensary revenue by enabling direct-to-patient purchasing.

Emerging players

• Tia: Women's health clinic integrating conventional and complementary modalities including acupuncture and herbal support; overlaps with Yong Kang's women's health segment but operates a hybrid in-person + virtual model at venture scale.
• Parsley Health: Membership-based functional medicine practice offering holistic, root-cause care with an emphasis on chronic conditions; competes for the same cash-pay patients seeking alternatives to conventional medicine, though without an acupuncture modality.
• Elix Health: DTC telehealth platform for personalized Chinese herbal medicine; overlaps with Yong Kang's herbal consultation offering but serves patients nationally online, posing a long-term competitive threat to in-person herbal visits.

Broad incumbents

• Massage Envy: National chain offering therapeutic massage, cupping add-ons, and wellness memberships; competes with Yong Kang on the massage/bodywork portion of its menu at lower price points and far greater geographic coverage.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Hospital-affiliated integrative medicine program offering acupuncture, herbal consults, and mind-body services; comparable on modalities and patient base but embedded in a much larger incumbent health system, providing referral legitimacy to TCM.
• Mayo Clinic Integrative Medicine and Health: Major academic medical center offering acupuncture and integrative therapies alongside conventional care; comparable in service mix and credibility, and a reference point for how TCM modalities get validated inside mainstream systems.

Direct peers

• Lotus Acupuncture & Wellness: Small independent acupuncture and TCM clinic offering acupuncture, cupping, herbal medicine, and bodywork in a community-practice setting; matches Yong Kang in scale, modality mix, and direct-to-consumer local positioning.
• Modern Acupuncture: Multi-state franchise operating standardized acupuncture clinics with similar service menus and cash-pay pricing; directly comparable to Yong Kang on category, delivery model, and patient demographic, but at much greater scale.
• ACTCM Community Clinic (American College of Traditional Chinese Medicine): Teaching clinic affiliated with a TCM college that delivers acupuncture, herbal medicine, and bodywork services; comparable in modality breadth and practitioner-supervised delivery, with the additional twist of being training-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/yong-kang-chinese-medicine-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yong Kang Chinese Medicine Clinic