Clearer Group
Clearer Group is a Northern Ireland-based bottled water holding company operating Clearer Water (premium alkaline spring water), Clearer Twist (premium mixers), Soilèir (contract packing), and Hydration Hub (smart vending), serving hospitality, food service, retail, and sports sectors across the UK, Ireland, and EU markets.
- Company typePrivate
- Founded2022
- HeadquartersLarne, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Clearer Group does
Clearer Group is a privately held Northern Ireland-based beverage holding company co-founded by Ross Lazaroo-Hood (Global CEO / Co-Chairman) and Sitki Gelmen (Co-Chairman), formally established through a March 2023 restructuring of its operating subsidiaries. The group operates four brands across the bottled water value chain: Clearer Water, a premium pH 7.8 alkaline spring water bottled on-site in Larne from County Antrim cretaceous limestone sources; Soilèir Packing & Distribution, a contract packing and white-label bottling operation with facilities in Maghermore (Northern Ireland) and Turkey; Clearer Twist, a premium mixer brand (Premium Tonic Water, French Pink, Premium Ginger Ale) created with pH 9.4 high-alkaline water; and Hydration Hub, a smart vending solution deployed at elite sports centres, workplaces and community spaces.
The business model combines B2B product sales (clearer water and mixers sold through wholesale distributors such as Henderson's Foodservice and Best Cash & Carry, retail listings including Brityard on Regent Street London, hospitality direct supply to hotels and restaurants, and Amazon Prime e-commerce), contract packing and white-label services via Soilèir, and self-service vending via Hydration Hub. Pricing is quote-based and not publicly disclosed. The company employs a mixed ability workforce as a core operating principle, holds a perfect 100 ethical score from the Good Shopping Guide, and is accredited the 3rd most ethical bottled water brand in the UK and Ireland. It pursues international growth primarily through sports and city sponsorships (Antrim Coast Half Marathon, SuperCup NI, FIPFA, Irish Cup, Love Belfast/Dublin/Liverpool), with a planned high-capacity bottling plant in 2025 intended to extend EU distribution capabilities.
Clearer Group firmographics
Firmographics- Name
- Clearer Group
- Legal name
- One Clearer Group t/a The Clearer Group
- Website
- https://clearergrp.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clearer Group is a Northern Ireland-based bottled water holding company operating Clearer Water (premium alkaline spring water), Clearer Twist (premium mixers), Soilèir (contract packing), and Hydration Hub (smart vending), serving hospitality, food service, retail, and sports sectors across the UK, Ireland, and EU markets.
- Ownership category
- akta.pro rank
Clearer Group industry classification
Industry- Product category
- Bottled Water and Beverage Manufacturing
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Alkaline/Ionized Bottled Water Production (AFAFACAG)
- akta.pro secondary industries
- Spring Water Bottling (AFAFACAA), Private Label Bottled Water Manufacturing (AFAFACAI), Sparkling/Carbonated Bottled Water Production (AFAFACAE)
Keywords
Where Clearer Group is headquartered
LocationHeadquarters
- HQ city
- Larne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Clearer Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Clearer Water Sales: Sale of premium alkaline spring water in bottles, targeting hospitality, food service, retail, and direct consumers. pH 7.8 naturally balanced water with ethical and sustainable credentials.
- Clearer Twist Premium Mixers: Sale of premium mixer brand including Premium Tonic Water, French Pink, and Premium Ginger Ale. Created using high alkaline pH 9.4 water for less sugar and fewer calories.
- Soilèir Contract Packing & Distribution: Comprehensive packing and filling solutions for still and sparkling water. Offers white labelling services for clients to access premium quality water at source. Accommodates glass and PET bottles of various sizes. Expanding with new high-capacity bottling plant in 2025.
- Hydration Hub Vending: Premium smart vending machine solution providing 24/7 access to hydration products at elite sports centres, workplaces, and community spaces. Features smart payment options and low calorie, zero sugar beverages.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Clearer Group product offering
Product offeringCore offering
Clearer Group produces and distributes premium alkaline spring water (Clearer Water, pH 7.8) and premium mixers (Clearer Twist, pH 9.4) bottled at facilities in County Antrim, Northern Ireland, and Turkey. The company also delivers contract packing, bottling, and white-label distribution services for still and sparkling water via Soilèir, and operates smart vending machines (Hydration Hub) providing 24/7 contactless hydration access at sports and community venues.
Product overview
Clearer Group operates as a diversified bottled water and beverage company with four flagship brands. Clearer Water produces premium alkaline spring water (pH 7.8) from County Antrim, Northern Ireland. Clearer Twist offers premium mixers (pH 9.4) including tonic water, French Pink, and ginger ale. Soilèir Packing & Distribution provides contract packing and white labelling services for still and sparkling water in glass and PET bottles. Hydration Hub operates smart vending machines for 24/7 self-service hydration. The company targets hospitality, food service, and online platforms across Ireland, UK, and EU markets.
Differentiator
Problem solved
Functional benefit
Brands
- Clearer Water: Naturally purified spring water through County Antrim cretaceous limestone, pH 7.8 alkaline water rich in essential minerals. Socially responsible employer championing mixed ability workforce.
- Soilèir Packing & Distribution
- Clearer Twist
- Hydration Hub
Products and services
- Clearer Water Premium alkaline spring water (pH 7.8) bottled on-site in County Antrim, Northern Ireland. Naturally purified through cretaceous limestone and rich in essential minerals. Sold to hospitality, food service, retail, and direct consumers through wholesale, retail, and e-commerce channels. Produced by a socially responsible employer championing a mixed-ability workforce.
- Clearer Twist Premium Mixers Premium mixer brand using high-alkaline water at pH 9.4 to deliver reduced-sugar, reduced-calorie mixers with full taste. Product range includes Premium Tonic Water, French Pink, and Premium Ginger Ale. Sold through hospitality venues, food service distributors, retail, and online channels.
- Soilèir Packing & Distribution (Contract Services) Contract packing, bottling, and distribution services for still and sparkling water in glass and PET bottles. White-label solutions for brands seeking access to premium-quality water sources without their own bottling infrastructure. Operates from Northern Ireland and Turkey, with EU distribution capabilities.
- Hydration Hub Smart Vending Smart vending machine solution providing 24/7 contactless self-service access to Clearer Water and WOW Hydrate products at elite sports centres, workplaces, and community spaces. Includes Smart Pay contactless payment and versatile dispensing of low-calorie, zero-sugar hydration beverages.
Quantifiable outcome
- Highest ethical score of 100 from Good Shopping Guide
- +3 more outcomes
Companies that use Clearer Group
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Clearer Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Clearer Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Love LiverpoolflagshipClearer Twist partnered with Love Liverpool for 3 years. Love Liverpool is at the forefront of arts, culture and cuisine in Liverpool. Clearer Twist supports Love Liverpool in spotlighting vendors, communities and events throughout the city and beyond.
- Love BelfastflagshipClearer Twist announced partnership with Love Belfast, the go-to platform for arts, culture, food and events in Belfast. Partnership supports local culture and businesses while promoting Clearer Twist premium mixer brand.
- Love DublinflagshipClearer Twist partnered with Love Dublin for 3 years. Love Dublin is at the forefront of arts, culture and cuisine in Dublin, creating a space for locals and visitors to experience the best of Dublin. Clearer Twist supports Love Dublin in spotlighting vendors, communities and events throughout the city.
- BrityardflagshipClearer Water and Clearer Twist became available at Brityard, a vibrant retail, events and hospitality hub on Regent Street, London. Brityard's mission is to champion homegrown brands and talent. Partnership aligns with Clearer Group's commitment to independent brands and conscious consumerism.
- Henderson's FoodservicecoreClearer Group expanded relationship with Henderson's Foodservice by listing Clearer Twist alongside Clearer Water. Henderson's Foodservice is a major food service distributor enabling Clearer products to reach hospitality venues across the island of Ireland.
- SuperCup NIcoreClearer Water announced as Hydration Partner for SuperCup NI in a 5-year partnership. SuperCup NI is a weeklong youth football tournament bringing young people from across the globe to Northern Ireland. Clearer Water provides premium, ethical spring water to ensure players and fans have optimum sporting experience.
- WOW HYDRATEcoreSoilèir Packing and Distribution renewed partnership with WOW HYDRATE, home to sponsors of top sporting figures including Tyson Fury and Manchester United. As Distribution Partner for the Island of Ireland, Soilèir handles distribution of WOW HYDRATE products.
- Larne Academy of SportminorClearer Water became Official Hydration Partner of Larne Academy of Sport, providing a Plug & Play Water Cooler to keep players and team members hydrated while helping reduce single-use plastics at the academy.
- FIFPA (International Powerchair Football Federation)coreClearer Water became the Global Hydration & Water Partner of FIFPA, supporting international athletes and teams with hydration they can trust. FIFPA is committed to the growth and development of powerchair football worldwide and creating opportunities for athletes with physical disabilities to participate in sport. Clearer Water's role supports inclusive sport.
- Northern Ireland National TeamscoreClearer Water and Clearer Group expanded partnerships with Northern Ireland National Teams as hydration partner for national football teams.
- Alliance for Water StewardshipminorPartnership with Alliance for Water Stewardship demonstrating commitment to sustainable water management practices and responsible water sourcing.
- Urban FoodfestminorPartnership with Urban Foodfest for food and beverage event promotion in urban areas.
- Antrim Coast Half MarathoncoreAntrim Coast Half Marathon secured 8-year sponsorship agreement with Clearer Water as principal sponsor. One of the longest sponsorships in road running history, running through 2030. Event holds World Athletics Elite Label Road Race status and is ranked #1 half marathon in UK and #2 in the world.
- Irish Football AssociationcoreClearer Water became principal sponsor of the Irish Football Association's Challenge Cup (The Irish Cup), renamed the Clearer Water Irish Cup. Historic final held on 4th May 2024 between Linfield and Cliftonville football clubs.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Clearer Group competitors and assessment
Company assessmentDirect peers
- Fentimans: Fentimans is a UK premium mixer brand (tonic, ginger beer, pink lemonade) sold through hospitality and retail. It competes with Clearer Twist in the premium adult soft drinks category, including on British Bottler's Institute award recognition and on-trade listings.
- Belu Water: Belu is a UK premium bottled water brand with a strong ethical and sustainability proposition and hospitality channel focus, closely mirroring Clearer Water's mix of ESG credentials, mixed-ability workforce mission, and premium pricing.
- Fever-Tree: Fever-Tree is the global premium mixer leader and the most direct competitor to Clearer Twist in premium tonic water and mixers sold through hospitality, on-trade, and retail. Both brands compete on taste credentials, premium mixers, and bartender/recommendation share.
- Brecon Carreg: Brecon Carreg is a Welsh natural spring water brand focused on UK hospitality, foodservice, and home delivery, comparable to Clearer Water on source provenance, UK regional footprint, and B2B hospitality channel strategy.
- Harrogate Spring Water: Harrogate Spring Water is a UK premium still and sparkling spring water brand sold through hospitality, retail, and foodservice, competing head-to-head with Clearer Water on at-source bottling, mineral content, and UK premium positioning.
- Highland Spring: Highland Spring is the UK's leading premium bottled spring water brand, directly comparable to Clearer Water on source provenance, UK retail and hospitality distribution, and premium positioning. Both compete for the same hospitality and grocery shelf space across the UK and Ireland.
Broad incumbents
- FIJI Water: FIJI Water is a global premium bottled water brand known for its alkaline pH and mineral profile, positioning it as a broad incumbent benchmark for Clearer Water's alkaline/pH-led premium proposition and its global premium hospitality and retail presence.
- Voss Water: Voss is a global premium bottled water brand positioned in hospitality and premium retail, serving as an incumbent reference point for Clearer Water's premium pricing, design-led packaging, and on-trade placement strategy.
- Refresco: Refresco is one of the world's largest independent contract beverage manufacturers, providing bottling and co-packing services across water, soft drinks, and mixers. It is comparable to Soilèir Packing & Distribution as a contract packing and white-label platform serving third-party beverage brands.
Emerging players
- Aqua Carpatica: Aqua Carpatica is a premium natural mineral water with naturally alkaline pH, positioning it as a comparable emerging premium-alkaline bottled water challenger targeting hospitality and health-conscious consumers in a similar way to Clearer Water.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clearer Group social profiles
Digital presenceClearer Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clearer Group leadership team
Management profileNumber of profiles
Profiles5 records
Clearer Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Clearer Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clearer Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clearer Group
What does Clearer Group do?
Clearer Group produces and distributes premium alkaline spring water (Clearer Water, pH 7.8) and premium mixers (Clearer Twist, pH 9.4) bottled at facilities in County Antrim, Northern Ireland, and Turkey. The company also delivers contract packing, bottling, and white-label distribution services for still and sparkling water via Soilèir, and operates smart vending machines (Hydration Hub) providing 24/7 contactless hydration access at sports and community venues.
Is Clearer Group a public or private company?
Clearer Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clearer Group founded?
Clearer Group was founded in 2022. It employs 11 to 50 people.
Where is Clearer Group based?
Clearer Group is headquartered in Larne, United Kingdom, in the Europe region.
How does Clearer Group make money?
Four revenue lines are on record. Clearer Water Sales are the primary driver. The others are clearer Twist Premium Mixers, soilèir Contract Packing & Distribution and hydration Hub Vending.
Who are Clearer Group's main competitors?
Direct peers on record are Fentimans, Belu Water, Fever-Tree, Brecon Carreg, Harrogate Spring Water and Highland Spring. Broad incumbents are FIJI Water, Voss Water and Refresco. Aqua Carpatica is listed as an emerging player.
Does Clearer Group have an API?
No public API is recorded for Clearer Group.
What industry is Clearer Group in?
Clearer Group's product category is Bottled Water and Beverage Manufacturing. Its primary akta.pro industry code is AFAFACAG, Alkaline/Ionized Bottled Water Production, with a secondary code of AFAFACAA, Spring Water Bottling. Its NAICS code is 312112 and its SIC code is 2080.