Cleaners
Cleaners is a privately held Portuguese cleaning services company founded in 2017 in Aveiro, offering industrial and residential cleaning, pet sitting, home aid, and 24-hour emergency home services directly to commercial and residential clients across Portugal.
- Company typePrivate
- Founded2017
- HeadquartersAveiro, Portugal
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cleaners does
Cleaners is a privately held Portuguese services company founded in 2017 and headquartered in Aveiro, Portugal. The company delivers industrial and commercial cleaning (institutions, schools, large retail, pools, offices, hospitals, post-construction, facades), residential cleaning (apartments, houses, condominiums, garages, post-event, moving), pet sitting (operated under the Petsitters sub-brand at petsitters.pt, including 24-hour veterinary urgency), home aid (ironing, in-home cooking, babysitting), and 24-hour emergency home services (locksmith, plumbing, electrical, painting, carpentry). It also runs free training workshops for businesses, partners, and the public under European standards.
The business operates a horizontal, horizontal services portfolio rather than a technology product; no proprietary core technology, patents, APIs, software products, or AI/ML capabilities are disclosed. Go-to-market is direct-to-consumer and direct-to-business in Portugal only, executed through two phone numbers, a single shared email ([email protected]), a website with click-to-call, and organic Facebook and LinkedIn pages.
Revenue is transactional/contractual and per-service (priced 'sob consulta' / under consultation), with a customer base that spans commercial/institutional accounts and individual residential/pets/household clients. The company currently shows no external investors, no parent entity, no disclosed funding rounds, no named customers or logos, and no disclosed leadership team beyond general contact lines, leaving the operating scale and revenue materially unverified.
Cleaners firmographics
Firmographics- Name
- Cleaners
- Legal name
- Cleaners
- Website
- https://cleaners.pt
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cleaners is a privately held Portuguese cleaning services company founded in 2017 in Aveiro, offering industrial and residential cleaning, pet sitting, home aid, and 24-hour emergency home services directly to commercial and residential clients across Portugal.
- Ownership category
- akta.pro rank
Cleaners industry classification
Industry- Product category
- Cleaning Services
- NAICS
- Janitorial Services (56172), Janitorial Services (561720)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)
- akta.pro secondary industries
- Whole-Home One-Time Cleaning (HSAEAFAA), Single-Family Home Turnover Cleaning (HSAEACAD), Pet-Friendly Recurring House Cleaning (HSAEAAAK)
Keywords
Where Cleaners is headquartered
LocationHeadquarters
- HQ city
- Aveiro
- HQ country
- Portugal
- HQ region
- Europe
Markets served
Cleaners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Cleaning Services Revenue: Cleaners generates revenue through providing various cleaning and support services to industrial and residential clients. Services include workplace cleaning (institutional, educational, commercial, healthcare facilities), house keeping (residential cleaning, post-event cleaning, moving services), pet sitting, house aid, and house emergency services. Revenue appears to be transactional/service-based, likely billed per service or contract.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Cleaners product offering
Product offeringCore offering
Cleaners is a Portuguese cleaning and home services company that delivers Workplace Cleaning (industrial and commercial cleaning for institutions, schools, large retail spaces, pools, offices, hospitals, clinics, post-construction sites, commercial establishments, and building facades) and House Keeping (residential cleaning for apartments, houses, condominiums, garages, post-event cleaning, and moving assistance). It supplements these core cleaning lines with Pet Sitting (including 24-hour veterinary urgency coordination), House Aid (in-home ironing, cooking, and babysitting), and House Emergency (24-hour SOS for locksmith, plumbing, electrical, painting, and carpentry services).
Product overview
Cleaners is a cleaning services company offering a portfolio of integrated service lines. The core offerings are Workplace Cleaning (industrial and commercial cleaning for institutions, offices, hospitals, retail, and post-construction) and House Keeping (residential cleaning for apartments, houses, and condominiums). These are supplemented by specialty services including Pet Sitting (with 24-hour veterinary support), House Aid (domestic assistance such as ironing, cooking, and babysitting), and House Emergency (24-hour locksmith, plumber, electrician, painter, and carpenter services). The company also provides Workshop training programs for businesses, partners, and the general public. Services are delivered according to European standards, with a focus on customized solutions and continuous innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Petsitters: Pet sitting service with 24-hour veterinary urgency support, image tracking, and feeding services (operated as a partner site: www.petsitters.pt)
Products and services
- Workplace Cleaning Industrial and commercial cleaning services for institutions, educational establishments, large retail spaces, municipal and private swimming pools, offices, medical offices, hospitals and clinics, post-construction/end-of-build cleaning, commercial establishments, and building facades. Targeted at commercial and institutional clients across Portugal.
- House Keeping
- Pet Sitting
- House Aid
- House Emergency (SOS 24h)
Companies that use Cleaners
Customer profileSegments5 records
Ideal customer profiles2 records
Cleaners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cleaners partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Cleaners competitors and assessment
Company assessmentDirect peers
- Helpling: Online marketplace connecting customers with professional cleaners; operates an active Portugal country site and matches customers to vetted home cleaning providers, directly competing with Cleaners' core residential cleaning offering.
Broad incumbents
- Merry Maids: Long-running residential cleaning franchise (ServiceMaster brand) offering recurring and one-time home cleaning with vetted staff and quality guarantees; matches Cleaners' focus on residential cleaning quality standards.
- ISS A/S: Global facility services provider offering contract cleaning and related services to institutions and commercial real estate; comparable to Cleaners' Workplace Cleaning line at the institutional/contract-cleaning segment.
- MaidPro: Residential cleaning franchise offering recurring, one-time, and move-in/out services via a standardized 49-Point Cleaning system; comparable offerings to Cleaners' residential service mix.
- Molly Maid: Established residential cleaning franchise (owned by ServiceMaster) operating across multiple countries with standardized recurring-cleaning programs; comparable business model and recurring-service revenue structure to Cleaners' House Keeping line.
- The Maids: U.S.-headquartered residential cleaning franchise using a team-based cleaning system and recurring-service model; comparable in service delivery approach and emphasis on staff quality tied to satisfaction.
Emerging players
- Care.com: Online marketplace for childcare, pet care, senior care, and housekeeping; comparable to Cleaners' combined House Aid (babysitting) and Pet Sitting offerings within a platform model.
- Handy (Angi): Online platform for booking home cleaning and other household services; partial overlap with Cleaners' residential cleaning, pet-sitting-adjacent, and home services portfolio via marketplace model.
- TaskRabbit: Online marketplace for home tasks including cleaning, handyman, and assembly; overlaps with Cleaners' House Keeping and House Emergency service lines through task-based gig fulfillment.
- Rover: Online marketplace for pet sitting, dog walking, and pet care; directly comparable to Cleaners' Pet Sitting service including their 24-hour veterinary urgency positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cleaners social profiles
Digital presenceCleaners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleaners leadership team
Management profileNumber of profiles
Cleaners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleaners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleaners
What does Cleaners do?
Cleaners is a Portuguese cleaning and home services company that delivers Workplace Cleaning (industrial and commercial cleaning for institutions, schools, large retail spaces, pools, offices, hospitals, clinics, post-construction sites, commercial establishments, and building facades) and House Keeping (residential cleaning for apartments, houses, condominiums, garages, post-event cleaning, and moving assistance). It supplements these core cleaning lines with Pet Sitting (including 24-hour veterinary urgency coordination), House Aid (in-home ironing, cooking, and babysitting), and House Emergency (24-hour SOS for locksmith, plumbing, electrical, painting, and carpentry services).
Is Cleaners a public or private company?
Cleaners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cleaners founded?
Cleaners was founded in 2017. It employs 11 to 50 people.
Where is Cleaners based?
Cleaners is headquartered in Aveiro, Portugal, in the Europe region.
How does Cleaners make money?
One revenue line is on record: cleaning Services Revenue.
Who are Cleaners's main competitors?
Helpling is listed as a direct peer. Broad incumbents are Merry Maids, ISS A/S, MaidPro, Molly Maid and The Maids. Emerging players are Care.com, Handy (Angi), TaskRabbit and Rover.
Does Cleaners have an API?
No public API is recorded for Cleaners.
What industry is Cleaners in?
Cleaners's product category is Cleaning Services. Its primary akta.pro industry code is HSAEABAC, Whole-Home Deep Cleaning (Top-to-Bottom Intensive), with a secondary code of HSAEAFAA, Whole-Home One-Time Cleaning. Its NAICS code is 56172 and its SIC code is 7340.