B Design

What B Design does

B Design is a privately-held heritage home furniture and decor company founded in 1956 and headquartered in Riyadh, Saudi Arabia, with an operational base in Lebanon and a Saudi-dedicated commercial line. The company designs, manufactures, and sells handcrafted furniture, lighting systems, carpets, and home accessories, serving residential homeowners primarily in the Lebanese and Saudi Arabian markets. Its furniture portfolio is organized into three categories — Living (sofas, armless chairs, consoles, tables, TV units), Dining (tables, chairs, sideboards), and Bedroom (beds, dressers, nightstands) — and five named collections (ELEMENTS, THE LINE, MONDRIAN, GENOA, MITTICA).

The company's underlying craft is handcrafted furniture production that combines traditional artisanal methods with modern design principles, emphasizing clean lines, warm textures, sustainable materials, and curated fabric selection. Output is positioned as "creation" rather than mass production, the result of a dialogue between in-house designers and skilled craftspeople. Beyond ready-to-wear pieces, B Design offers bespoke creations tailored to individual specifications and a Design Consultancy Service that helps customers translate interior vision into realized spaces.

B Design operates a direct-to-consumer go-to-market model, with its own e-commerce storefront at b-design.co serving as the primary sales and marketing channel, complemented by email newsletters and social media presence on Instagram, Facebook, and Pinterest. Pricing is not publicly disclosed; products are displayed without prices, indicating a quote-based, consultation-required sales motion consistent with a high-end, customized furniture offering. Revenue is generated through hardware sales of furniture and adjacent home goods and through design consultancy engagements, with the customer base drawn from individual residential homeowners in a two-country Middle East footprint.

Name

B Design

Legal name

B Design

Website

https://bataldesign.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

B Design is a heritage handcrafted furniture and home decor company founded in 1956, serving residential homeowners in Lebanon and Saudi Arabia through a direct-to-consumer e-commerce storefront and offering ready-to-wear plus bespoke pieces across living, dining, and bedroom categories with integrated design consultancy.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Handcrafted furniture
• Bespoke furniture
• Home furnishings
• Interior design consultancy
• Residential furniture

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Furniture Sales: B Design generates revenue through the sale of handcrafted furniture pieces, including sofas, tables, beds, chairs, and other home furnishings. Their product range includes both ready-to-wear collections and bespoke pieces tailored to individual customer specifications. They also offer interior design consultancy services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

B Design designs, handcrafts, and sells residential furniture (Living, Dining, and Bedroom pieces) organized into five named collections (ELEMENTS, THE LINE, MONDRIAN, GENOA, MITTICA). The company sells both ready-to-wear and bespoke pieces directly to consumers via its e-commerce website, complemented by a Design Consultancy service that helps customers translate their vision into personalized interior spaces.

Product overview

B Design is a furniture and interior design company offering a portfolio of ready-to-wear and bespoke furniture pieces across three main product categories: Living (sofas, armless chairs, consoles, tables, TV units), Dining (tables, chairs, sideboards), and Bedroom (beds, dressers, nightstands). The company's products are organized into five named collections—ELEMENTS, THE LINE, MONDRIAN, GENOA, and MITTICA—each featuring pieces designed with clean lines, warm textures, and sustainable materials. B Design also offers a Design Consultancy Service to help customers translate their vision into personalized spaces. The company crafts furniture by hand, emphasizing artisanal detail and timeless interiors that balance scale and elegance.

Differentiator

Problem solved

Functional benefit

Brands

• ELEMENTS: A furniture collection featuring clean lines and artisanal craftsmanship
• THE LINE
• MONDRIAN
• GENOA
• MITTICA

Products and services

• ELEMENTS Collection A named furniture collection within B Design's product line featuring pieces designed for comfort and design excellence, with a clean-line, artisanal aesthetic.
• THE LINE Collection A named furniture collection within B Design's product line featuring pieces designed for comfort and design excellence, with a minimalist design aesthetic.
• MONDRIAN Collection A named furniture collection within B Design's product line featuring pieces designed for comfort and design excellence, inspired by geometric design.
• GENOA Collection A named furniture collection within B Design's product line featuring pieces designed for comfort and design excellence.
• MITTICA Collection A named furniture collection within B Design's product line featuring pieces designed for comfort and design excellence.
• Design Consultancy Service A design consultancy service where B Design designers help customers translate their vision into spaces with creativity, precision, and soul, supporting the choice and customization of furniture pieces.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RH (Restoration Hardware): Large U.S. luxury home furnishings retailer expanding internationally with galleries and full home assortments. Comparable to B Design on premium positioning and full-home category breadth, though at vastly greater scale.
• Cassina: Italian design-led furniture manufacturer within Haworth's lifestyle division, offering iconic residential and contract pieces. Comparable to B Design on designer-driven, multi-category premium residential offering.
• Crate & Barrel: Large multi-category home furnishings retailer with strong e-commerce and a curated, design-forward assortment. Comparable to B Design on multi-category residential furniture scope and D2C retail model, though positioned in a more accessible price tier.
• Poltrona Frau: Italian heritage luxury furniture maker known for high-end residential and contract seating and case goods. Comparable to B Design on craftsmanship-led premium residential furniture, though operating at much broader scale.
• Poliform: Italian premium residential furniture and kitchen systems maker with global distribution. Comparable to B Design on premium multi-room residential furniture offering, including custom finishes.

Direct peers

• Boca do Lobo: Portuguese luxury furniture brand specializing in handcrafted, statement residential pieces, with a flagship Middle East presence. Closely comparable to B Design's handcrafted, design-led, premium positioning and category breadth.
• Eichholtz: Dutch luxury home furnishing brand offering designer-led furniture, lighting, and accessories to a global premium residential audience. Comparable to B Design on style-led multi-category assortment and international D2C distribution.
• Maison Valentina: Portuguese luxury bathroom and home furniture brand with strong MENA distribution and a design-led, craftsmanship-focused identity. Comparable to B Design on premium positioning, design heritage, and Gulf market exposure.
• Roche Bobois: French luxury furniture maison offering high-end, designer-led residential furniture with strong showrooms across the Middle East. Directly comparable to B Design on premium positioning, multi-category residential scope, and bespoke services.
• Christopher Peacock: British luxury bespoke cabinetry and furniture maker serving high-net-worth residential clients worldwide. Comparable to B Design on bespoke customization, premium pricing, and craftsmanship-driven value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bdesigncenter
• LinkedInlinkedin.com/company/batal-design-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Design