The Plantrician Project
The Plantrician Project is a 501(c)(3) nonprofit founded in 2014 that educates healthcare professionals and changemakers about whole food, plant-based nutrition through CME/CE-accredited conferences, an online university, a peer-reviewed journal, and a global provider directory.
- Company typePrivate
- Founded2014
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Plantrician Project does
The Plantrician Project is a 501(c)(3) nonprofit organization founded in 2014 and legally domiciled in Missouri (with operational mailing address in Boynton Beach, Florida) that educates healthcare professionals and health changemakers on whole food, plant-based nutrition for chronic disease prevention and reversal. Its core platform is a portfolio of interconnected educational assets rather than a single product: the flagship annual Power Of The Plate Conference (CME/CE-accredited, up to 24 credits per attendee), Plantrician University (online certificate and self-paced courses), the International Journal of Disease Reversal and Prevention (IJDRP, free open-access peer-reviewed journal), the global Plantrician Providers directory, and the ProNex CORE® lifestyle medicine practice management platform co-built with ProNex. Supporting offerings include the Culinary Rx online cooking course (Rouxbe partnership, $39.99), Healing Healthcare Guide ($3.99), the Quick Start Guides (free, multilingual), the HELP Conference on health equity, the Plantrician Library™, and the Healthy Long Life documentary series.
The organization operates primarily on donations and grants as a registered 501(c)(3) (Federal Tax ID 46-4266301), supplemented by conference registration fees, paid educational products, Plantrician Providers directory listings, and corporate partnerships (most notably the Vitamix Foundation for the John Barnard Uplifting Communities Award and the Rodale Institute for the Regenerative Health Institute). It serves four primary customer segments: practicing healthcare professionals (decision-making clinicians and dietitians), medical and health-science students, individual health advocates, and healthcare institutions. Its go-to-market combines event-driven acquisition (conferences with CME/CE credits), community-led growth (Plantrician Providers directory, Student Ambassador Program, Plantrician Spotlight, BetterWorld peer-to-peer fundraising), and sales-led conversion through directory membership and corporate partnerships. Strong intellectual property includes registered trademarks on Plantrician® Plate, Plantrician Library™, ProNex CORE®, and IJDRP. Co-founder Scott Stoll, MD serves as Chairman and Chief Medical Officer; the company has no institutional investors and no parent company.
The Plantrician Project firmographics
Firmographics- Name
- The Plantrician Project
- Legal name
- The Plantrician Project
- Website
- https://plantricianproject.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Plantrician Project is a 501(c)(3) nonprofit founded in 2014 that educates healthcare professionals and changemakers about whole food, plant-based nutrition through CME/CE-accredited conferences, an online university, a peer-reviewed journal, and a global provider directory.
- Ownership category
- akta.pro rank
The Plantrician Project industry classification
Industry- Product category
- Lifestyle Medicine Education
- NAICS
- Research and Development in the Social Sciences and Humanities (54172), Administration of Conservation Programs (92412)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (BPAGAGAI)
- akta.pro secondary industry
- Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)
Keywords
Where The Plantrician Project is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Plantrician Project business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit, primary revenue comes from individual donations, monthly giving programs (Plantrician Partners), and transformational gifts. Federal Tax ID 46-4266301.
- Conference Registration Fees: Revenue from Power Of The Plate Conference, HELP Conference, and other events. Conference fees listed at $99 for HELP Conference with additional sponsorship opportunities.
- Educational Product Sales: Sale of digital educational resources including Healing Healthcare Guide ($3.99 digital download) and Culinary Rx course ($39.99) in partnership with Rouxbe Cooking School
- Continuing Medical Education (CME/CE): CME/CE-accredited conferences where healthcare professionals earn credits (up to 24 CME credits at PBNHC conferences)
- Plantrician Providers Directory: Healthcare professionals pay to join the leading global directory of plant-based nutrition providers
- Corporate Partnerships: Corporate partnership programs for organizations aligning with plant-based nutrition mission
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HELP Conference single-day registration |
| One time/ perpetual license | Pay-as-you-go | Culinary Rx online cooking course |
| One time/ perpetual license | Pay-as-you-go | Healing Healthcare Guide digital download |
| Subscription | Annual | Leaf League donor recognition ($100+) |
| Subscription | Annual | Seeds of Change Society ($1,000+) |
| One time/ perpetual license | Pay-as-you-go | Pay It Forward Scholarship ($1,000) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
The Plantrician Project product offering
Product offeringCore offering
The Plantrician Project is a 501(c)(3) nonprofit that educates, equips, and empowers healthcare professionals and changemakers with evidence-based knowledge of whole food, plant-based nutrition for preventing and reversing chronic disease. Its core sellable offerings include the annual CME/CE-accredited Power Of The Plate Conference, the Plantrician University online learning and certification platform, the free open-access International Journal of Disease Reversal and Prevention, the global Plantrician Providers directory, and the co-developed ProNex CORE® lifestyle medicine practice management platform.
Product overview
The Plantrician Project is a 501(c)(3) nonprofit organization that serves as a comprehensive education and resource platform for healthcare professionals and changemakers focused on plant-based nutrition for human and planetary health. The organization operates as a unified portfolio of interconnected educational products rather than a single software platform. The core offerings include the Power Of The Plate Conference (flagship annual CME-accredited conference), Plantrician University (online learning platform with certificate programs), and the International Journal of Disease Reversal and Prevention (peer-reviewed journal). These are supported by practical tools including ProNex CORE® (practice management platform), Quick Start Guides, Healing Healthcare Manual, and Culinary Rx (co-created with Rouxbe Cooking School). Visual education aids include The Plantrician® Plate and The 6 Pillars framework. The organization also runs the HELP Conference on health equity, awards programs (Luminary Award, John Barnard Uplifting Communities Award with Vitamix Foundation), scholarship programs, and community-building initiatives like the Community Potluck Guide and Plantrician Spotlight profiles. Additional resources include the Plantrician Library™, Plantrician Providers directory, documentary series (Healthy Long Life), podcasts, and blog content.
Differentiator
Problem solved
Functional benefit
Brands
- Plantrician University: Education platform empowering healthcare professionals and changemakers with knowledge and tools to use nutrition to prevent disease and advance human and planetary health
- Plantrician Providers
- Plantrician Library
- Power Of The Plate Conference
- International Journal of Disease Reversal and Prevention (IJDRP)
- Plantrician Plate
- ProNex CORE
- Culinary Rx
- Health Equity and Lifestyle Project (HELP) Conference
- Pay It Forward Scholarship Fund
- John Barnard Uplifting Communities Award
- Plantrician Project Luminary Award
Products and services
- Power Of The Plate Conference The organization's flagship annual evidence-first conference for clinicians and health advocates focused on using food to reclaim health and heal the planet. CME/CE-accredited education covering health, food systems, and sustainability with regenerative solutions.
- Plantrician University Education platform empowering healthcare professionals and changemakers with knowledge and tools to use nutrition for disease prevention and human/planetary health. Offers self-paced courses, curated resources, community hub, and certificate programs including Foundations in Plant-Based Nutrition.
- International Journal of Disease Reversal and Prevention (IJDRP) Free, open-access, peer-reviewed journal documenting the science of nutrition and lifestyle to prevent, suspend, and reverse disease. Free to access, free to publish, and free of industry influence.
- Plantrician Providers Directory Global directory of healthcare professionals who champion the Power of the Plate—applying nutritional science to prevent, halt, and often reverse chronic disease. Includes provider profiles and practice locations; accessible via plantrician.org.
- ProNex CORE® All-in-one lifestyle medicine practice management platform co-created by The Plantrician Project and ProNex. Helps practices engage patients, automate workflows, optimize outcomes reporting, and track the 6 Pillars of Lifestyle Medicine with EHR/EMR integration.
- Culinary Rx Self-paced, 12-hour plant-based food literacy and culinary eLearning course delivered in partnership with Rouxbe Cooking School. Instructor-guided; priced at $39.99.
- HELP Conference (Health Equity and Lifestyle Project) Conference exploring how lifestyle medicine and equitable food access can reverse chronic-disease burden in underserved communities. Single-day registration priced at $99.
- Healing Healthcare Guide (Healing Healthcare Manual) Guide for transforming healthcare systems through plant-based nutrition and lifestyle medicine. Available as a digital download for $3.99.
- Quick Start Guides and Rx Pads Free downloadable comprehensive guides for plant-based nutrition in English, Spanish, Traditional Chinese, Simplified Chinese, Japanese, and Arabic, plus Pediatric and Edible Garden guides. Rx Pads provide 50-sheet prescription pads for providers to prescribe educational treatment.
- Community Potluck Guide 20-page comprehensive guide with 10 recipes to help start community potlucks centered around plant-based living, including an interactive map for finding community potlucks.
- Healthy Long Life Documentary Series Seven-part documentary series (with bonus 8th episode) exploring longevity and health secrets globally in the 'Plantrician Around The World' collection, produced in partnership with Daniel E. Kennedy.
- Plant-Based Nutrition Certificate Program Certificate program offering Foundations in Plant-Based Nutrition for students, faculty, and clinicians worldwide, delivered via Plantrician University.
- Plantrician Library™ Trademarked resource library consolidating educational materials, documentaries, books, guides, and research for healthcare professionals, changemakers, and patients.
Quantifiable outcome
- Conference attendees can earn up to 24 CME credits
- +4 more outcomes
Companies that use The Plantrician Project
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
The Plantrician Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
The Plantrician Project partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and supporting.
- Rodale InstitutecoreStrategic partnership bridging healthcare and organic agriculture. Collaborating with world-renowned organic agriculture experts to build the circular connection between human health, environmental health, and food system health: healthy soil = healthy food = healthy people = healthy planet.
- ProNexcoreCo-creation of ProNex CORE® platform for lifestyle medicine professionals. All-in-one platform designed to help practices engage patients, automate workflows, and optimize outcomes reporting while supporting the 6 Pillars of Lifestyle Medicine.
- Rouxbe Cooking SchoolcorePartnership to deliver Culinary Rx - a self-paced, 12-hour plant-based food literacy and culinary eLearning course. Rouxbe provides the instructional platform while The Plantrician Project provides content and branding.
- Vitamix FoundationflagshipPartnership for John Barnard Uplifting Communities Award - recognizing leaders transforming communities through plant-based nutrition. Award includes $25,000 grant to expand recipient initiatives, professional development, and conference recognition opportunities.
- BetterWorldsupportingPeer-to-peer fundraising platform partner enabling supporters to launch individual fundraisers, share mission through social networks, and raise essential funds for education programs.
- Daniel E. Kennedy / Healthy Long LifesupportingPartnership for 'Healthy Long Life' documentary series - a seven-part Plantrician Around The World series exploring longevity and health secrets from international Blue Zone regions. Kennedy serves as filmmaker/creator.
- Corporate PartnerssupportingCorporate partnership program for organizations seeking alignment with plant-based nutrition mission. Partners receive visibility and association with The Plantrician Project's educational initiatives and global healthcare professional network.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
The Plantrician Project competitors and assessment
Company assessmentDirect peers
- True Health Initiative: Nonprofit coalition of health professionals and experts promoting evidence-based lifestyle medicine. Comparable mission around lifestyle and nutrition as primary healthcare, with similar focus on convening clinicians around evidence-based dietary science.
- NutritionFacts.org: Nonprofit founded by Dr. Michael Greger providing free evidence-based nutrition videos and resources. Directly comparable as a 501(c)(3) producing free evidence-based plant-focused nutrition content for both professionals and the public.
- Physicians Committee for Responsible Medicine (PCRM): 501(c)(3) nonprofit of physicians and health professionals promoting plant-based nutrition and preventive medicine. Comparable nonprofit model, healthcare professional audience, and advocacy for plant-based dietary approaches in clinical practice.
- American College of Lifestyle Medicine (ACLM): The leading professional association for lifestyle medicine physicians and clinicians. Directly comparable as it provides CME-accredited education, certification, and provider directories for the same healthcare professional audience that Plantrician serves, with overlapping focus on nutrition as disease prevention.
- Forks Over Knives: Plant-based education and media platform with documentary-driven content and a practitioner/cooking course ecosystem. Directly comparable in promoting whole-food plant-based nutrition as disease prevention, with overlapping educational content and tools.
- T. Colin Campbell Center for Nutrition Studies: Nonprofit offering plant-based nutrition education through online courses and the Plant-Based Nutrition Certificate. Closely comparable mission and curriculum, with similar target audience of healthcare professionals and changemakers pursuing plant-based nutrition education.
- Barnard Medical Center / Neal Barnard, MD: PCRM-affiliated clinical practice and education hub promoting plant-based nutrition for chronic disease. Comparable in combining clinical practice, education, and advocacy around plant-based dietary intervention.
Emerging players
- Esselstyn Family Foundation / Prevent & Reverse Heart Disease Program: Family-led nonprofit extension of Dr. Caldwell Esselstyn's work promoting plant-based nutrition for heart disease reversal. Comparable in evidence-based plant-focused clinical education but smaller scale and narrower clinical focus than Plantrician.
- Food Revolution Network: Mission-driven organization promoting healthy, sustainable, and humane food systems through education and community. Comparable in its sustainable food system framing and educational content strategy, though more consumer-facing than Plantrician's clinician focus.
- Whole Health Medicine Institute: Education and training organization founded by Dr. Mark Hyman focused on functional and lifestyle medicine. Comparable in offering clinician training programs at the intersection of nutrition and chronic disease prevention.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
The Plantrician Project social profiles
Digital presenceThe Plantrician Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Plantrician Project leadership team
Management profileNumber of profiles
Profiles1 record
The Plantrician Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Plantrician Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Plantrician Project
What does The Plantrician Project do?
The Plantrician Project is a 501(c)(3) nonprofit that educates, equips, and empowers healthcare professionals and changemakers with evidence-based knowledge of whole food, plant-based nutrition for preventing and reversing chronic disease. Its core sellable offerings include the annual CME/CE-accredited Power Of The Plate Conference, the Plantrician University online learning and certification platform, the free open-access International Journal of Disease Reversal and Prevention, the global Plantrician Providers directory, and the co-developed ProNex CORE® lifestyle medicine practice management platform.
Is The Plantrician Project a public or private company?
The Plantrician Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Plantrician Project founded?
The Plantrician Project was founded in 2014. It employs 1 to 10 people.
Where is The Plantrician Project based?
The Plantrician Project is headquartered in St Louis, United States, in the North America region.
How does The Plantrician Project make money?
Six revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are conference Registration Fees, educational Product Sales, continuing Medical Education (CME/CE), plantrician Providers Directory and corporate Partnerships.
Who are The Plantrician Project's main competitors?
Direct peers on record are True Health Initiative, NutritionFacts.org, Physicians Committee for Responsible Medicine (PCRM), American College of Lifestyle Medicine (ACLM), Forks Over Knives, T. Colin Campbell Center for Nutrition Studies and Barnard Medical Center / Neal Barnard, MD. Emerging players are Esselstyn Family Foundation / Prevent & Reverse Heart Disease Program, Food Revolution Network and Whole Health Medicine Institute.
Does The Plantrician Project have an API?
No public API is recorded for The Plantrician Project.
What industry is The Plantrician Project in?
The Plantrician Project's product category is Lifestyle Medicine Education. Its primary akta.pro industry code is BPAGAGAI, Sustainable Agriculture & Food Systems, with a secondary code of HSADAFAJ, Plant-Based & Vegetarian/Vegan Nutrition. Its NAICS code is 54172 and its SIC code is 8731.