Wingu GmbH

Name

Wingu GmbH

Legal name

Nameshift.com

Website

https://wingu.de

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Hamburg-based SaaS company operating a proximity-triggered mobile content and interaction platform using Beacons, NFC, and geolocation for B2B clients bridging physical presence and digital engagement.

Ownership category

akta.pro rank

Product category

Proximity Marketing Software

NAICS

All Other Telecommunications (517810)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)

Keywords

• Proximity marketing software
• Beacon mobile engagement
• NFC content delivery
• Geolocation triggered content
• Location based interaction

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission from Sellers: Nameshift.com charges commission to domain sellers who list their domains on the platform. The service is free for buyers - they only pay the domain purchase price with no additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wingu GmbH provides a Proximity SaaS platform that delivers content and interactions to mobile devices based on proximity triggers including Beacon, NFC, and Geolocation. The platform enables businesses to engage mobile users with contextually relevant content and interactions triggered by physical proximity, supporting use cases in retail, venues, events, and on-premise environments.

Product overview

Nameshift.com operates as a single unified domain name escrow and transfer marketplace. The platform connects domain buyers and sellers, providing a secure transaction mechanism where the company holds payment in escrow until domain ownership transfer is confirmed. Key services include free domain transfer assistance, free support, and VAT invoice generation. The company earns revenue through commissions paid by sellers rather than charging buyers additional fees.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Blis: Blis is a large location-based advertising and proximity-marketing platform serving enterprise advertisers. It competes in the same location-triggered mobile engagement category but at substantially greater scale.
• Localytics (now part of Upland Software): Localytics provides mobile engagement analytics with location-triggered messaging capabilities, overlapping with Wingu's proximity content-and-interaction SaaS at the marketing-cloud layer.
• Airship (formerly Urban Airship): Airship is an established customer engagement platform that has integrated location/geofencing triggers into its broader mobile messaging stack, positioning it as a broader incumbent overlapping with Wingu's triggered content delivery.
• PlaceIQ: PlaceIQ is a location intelligence and data platform with adjacent location-triggered marketing capabilities, sitting as a larger incumbent in the broader proximity/location-data category where Wingu operates.

Direct peers

• Plot Projects: Plot Projects provides geofencing and beacon-triggered mobile marketing automation, overlapping directly with Wingu's proximity content-delivery proposition for app developers and brands.
• Gimbal: Gimbal is a proximity and location engagement platform combining beacons and geofencing for brand and venue use cases, making it a direct competitor to Wingu's stated multi-trigger proximity SaaS approach.
• Radar: Radar is a leading geofencing and location-platform SaaS that helps brands trigger mobile messages and analytics based on proximity events. It is a direct peer to Wingu's described proximity/beacon/geolocation SaaS layer.
• Estimote: Estimote builds BLE beacons and a software layer for proximity-based interactions in retail and venues. It is a close comparable because it pairs beacon hardware with a SaaS proximity-engagement platform similar to Wingu's offering.
• Kontakt.io: Kontakt.io provides BLE beacon hardware and a location IoT cloud platform used for indoor proximity and asset tracking. It overlaps with Wingu on beacon-driven mobile content delivery to end users.

Emerging players

• Swirl Networks: Swirl offers beacon-based in-store marketing and proximity engagement for retailers, a clear category overlap with Wingu's beacon-triggered content delivery capability.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/wingude
• Facebookfacebook.com/wingude

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingu GmbH