VeeCon

What VeeCon does

VeeCon is a privately held annual conference-meets-festival event company founded by Gary Vaynerchuk in 2022 and headquartered in Los Angeles, California. It produces a three-day flagship event convening 150+ to 200+ business, marketing, technology, innovation, and pop-culture speakers and panelists, with past editions held in Minnesota (2022), Indianapolis at Lucas Oil Stadium (2023), and Los Angeles at L.A. LIVE (2024). The event is targeted at ambitious business leaders, entrepreneurs, marketers, Web3/NFT community members, creators, and influencers, with admission gated exclusively to holders of VeeFriends Series 1 non-fungible tokens (NFTs).

The company's core technology is an NFT-gated ticketing system built on Ethereum and the Base Layer 2 network. Tickets are distributed as NFT collectibles freely to VeeFriends Series 1 holders and tradeable on secondary marketplaces including OpenSea, Mintify, and Magic Eden, with sub-$0.05 gas fees. A companion native mobile application for iOS and Android delivers schedule, speaker, and real-time event updates. VeeCon has pioneered the use of NFT-gated access as a ticketing model and integrates the VeeFriends IP and Gary Vaynerchuk's personal brand as the central cultural and commercial anchor.

VeeCon monetizes primarily through a diversified sponsorship model. VeeCon 2024 featured 20+ sponsors across food and beverage (Cheetos, Don Julio, Sabra, Truly, Johnnie Walker Blue Label, Starry, Tabl'eau), consumer brands (Coach, Mattel Creations, Cheetos, NYX Professional Makeup, Invisalign), technology and commerce (Adobe, Meta, Shopify, Zoomph, Spreadshop), sports and collectibles (Fanatics Collect, Yahoo! Sports, Under Armour), and wellness and finance (Chase Wellness Oasis, 505 Southwestern, Blockboard). Distribution spans organic social on Discord, Instagram, X, YouTube, LinkedIn, TikTok, and Facebook, email/SMS lists, content/press coverage in Forbes, CNBC, Fox Business, Yahoo!, Boardroom, and nft now, and a Ticket Concierge 1:1 service. No revenue, headcount, or external funding figures are disclosed in the available materials.

Name

VeeCon

Website

https://veecon.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

VeeCon is a privately held annual conference-meets-festival founded by Gary Vaynerchuk, serving business leaders, entrepreneurs, Web3 community members, and creators through NFT-gated ticketing on Ethereum/Base, tier-1 brand sponsorships, and a companion mobile app.

Ownership category

akta.pro rank

Product category

Conference Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

akta.pro secondary industries

NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), Trading Cards & Collectibles NFT Marketplaces (FSADANAI)

Keywords

• NFT event ticketing
• Business conferences
• Thought leadership events
• Web3 community events
• Pop culture festivals

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. NFT Ticket Sales (Secondary Market): All VeeCon tickets are given freely to VeeFriends Series 1 NFT holders. Revenue is generated through secondary market trading where prices are set by sellers. The company does not charge a per-ticket face price; access is tied to NFT ownership.
2. NFT Ticket Sales (Primary Mint): NFT tickets for VeeCon can be purchased directly using ETH on Base via Mintify, Magic Eden, or OpenSea, with pricing set by the market.
3. Sponsorship Revenue: VeeCon generates revenue through brand sponsorships. The 2024 event featured over 20 sponsors including Adobe, Chase, Coach, Meta, Shopify, Under Armour, and others across food, beverage, fashion, tech, and wellness categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

VeeCon operates an annual three-day conference-meets-festival featuring conversations with A-list speakers across business, marketing, technology, innovation, and pop culture. Access is gated through ownership of VeeFriends Series 1 NFTs, with tickets tradeable on secondary NFT marketplaces powered by the Ethereum/Base blockchain. The event also offers a companion mobile app for schedule management and real-time updates.

Product overview

VeeCon is a conference-meets-festival event founded by Gary Vaynerchuk featuring three-day gatherings with accomplished thought leaders in business, marketing, technology, innovation, and pop culture. The offering consists of the annual VeeCon Conference event (held in Los Angeles in 2024), a companion mobile application for iOS and Android providing schedule and speaker information, and a pioneering NFT-based ticketing system where event access is gated through VeeFriends Series 1 NFT collectibles. The conference also includes entertainment, activations, and community experiences designed to foster connection and creativity.

Differentiator

Problem solved

Functional benefit

Products and services

• VeeCon Conference A three-day conference-meets-festival featuring conversations with accomplished thought leaders in business, marketing, technology, innovation, and pop culture, along with entertainment and activations that inspire connection, creativity, and growth. The 2024 edition was held August 9-11, 2024 in Los Angeles.
• VeeCon Mobile App Official mobile application for iOS and Android that provides the conference schedule, speaker information, and real-time event updates for VeeCon attendees.
• NFT-Based Ticketing System Pioneering NFT-gated event access system where VeeCon tickets are distributed as VeeFriends Series 1 NFT collectibles. Tickets are available on secondary markets (OpenSea, Mintify, Magic Eden) and trade on the Base blockchain network.

Quantifiable outcome

• Over 200 speakers and panelists at VeeCon 2023, demonstrating scale and breadth of programming

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

22 partnerships are on record, tiered minor and core.

• 505 Southwestern™minorGTM or Marketing Partner · 1 January 2024505 Southwestern™ invited the VeeCon community to share their 'Bold Takes' on the street at FriendsFest by VeeFriends, capturing scorching answers and intense reactions covering topics like pop culture and current events.
• AdobecoreGTM or Marketing Partner · 1 January 2024Adobe Express, the quick and easy content creation app, gave away one-year subscriptions to Creative Cloud (including Adobe Express Premium) to five lucky participants. Creators were asked to create a social post using an Adobe Express template with a GaryVee quote and post on Instagram with hashtag #MadeWithAdobeExpress.
• BlockboardminorGTM or Marketing Partner · 1 January 2024Blockboard is the outcomes-based programmatic marketing platform combining blockchain waste-free protection with AI intelligence. Sponsored VeeCon 2024.
• ChasecoreGTM or Marketing Partner · 1 January 2024The Wellness Oasis™ presented by Chase, produced by 4B Advisory, was a transformative event series dedicated to mental, physical and spiritual well-being at VeeCon 2024, featuring dynamic sessions with mindfulness, nutrition, and peak performance visionaries.
• Cheetos®minorGTM or Marketing Partner · 1 January 2024Cheetos™ brought their newest flavor, Cheetos Crunchy Buffalo, to VeeCon with a tailgate-style fan experience including games and free samples of the tangy and cheesy flavor.
• CoachcoreGTM or Marketing Partner · 1 January 2024Coach is a global fashion house founded in New York in 1941, inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of New York City. Coach is a Tapestry, Inc. brand (NYSE: TPR). Sponsored VeeCon 2024.
• Don Julio®minorGTM or Marketing Partner · 1 January 2024Tequila Don Julio uses only the highest caliber Blue Agave from the Los Altos region of Jalisco. Sponsored the VeeCon 2024 experience.
• Fanatics CollectcoreGTM or Marketing Partner · 1 January 2024Fanatics Collect connects buyers and sellers of trading cards and memorabilia through fixed-price listings and auctions. At VeeCon, they offered a free graded VeeFriends card with proof of app download and had a dedicated booth at the event.
• Invisalign®minorGTM or Marketing Partner · 1 January 2024Invisalign® clear aligners improve smiles without interrupting life. Backed by over two decades of innovation, the system has helped over 18 million people including 5 million teens. At VeeCon, creators shared their experiences with attendees.
• Johnnie Walker Blue LabelminorGTM or Marketing Partner · 1 January 2024Johnnie Walker is the world's number one Scotch Whisky brand (IWSR 2022 in value) enjoyed in over 180 countries. The brand sponsored VeeCon 2024.
• Mattel CreationscoreGTM or Marketing Partner · 1 January 2024Mattel Creations hosted conversations with thought leaders about 'What's Next' in culture, creativity, and community. Also hosted the ultimate UNO® tournament at VeeCon 2024.
• MetacoreGTM or Marketing Partner · 1 January 2024Meta, through Instagram and Facebook Reels, sits at the intersection of connection and entertainment, fueling growth for brands and creators. Sponsored VeeCon 2024 to engage with creators and brands.
• NYX Professional MakeupminorGTM or Marketing Partner · 1 January 2024NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of emerging beauty trends. An affordable professional makeup line with every shade, color and tool needed. Sponsored VeeCon 2024.
• SabraminorGTM or Marketing Partner · 1 January 2024Sabra is America's #1 Hummus Brand. Sponsored VeeCon 2024 as part of the food and beverage offerings at the event.
• ShopifycoreGTM or Marketing Partner · 1 January 2024Shopify is a global commerce leader empowering millions of businesses in 175+ countries, helping people start, run, and grow their businesses. Sponsored VeeCon 2024.
• SpreadshopminorGTM or Marketing Partner · 1 January 2024Spreadshop is an innovator in print-on-demand merch, offering a free online shop platform with no fees, unlimited design uploads, and 250+ customizable products. Sponsored VeeCon 2024.
• StarryminorGTM or Marketing Partner · 1 January 2024Starry is a crisp, refreshing lemon-lime soda. Sponsored VeeCon 2024 as a beverage partner.
• Tabl'eauminorGTM or Marketing Partner · 1 January 2024tabl'eau Filtered Water is the official Water Partner of VeeCon 2024. Eight tabl'eau Water Bars provided both premium chilled sparkling and still filtered water options. VeeCon encouraged attendees to bring refillable water bottles for unlimited refills to minimize single-use waste.
• Truly® Hard SeltzerminorGTM or Marketing Partner · 1 January 2024Truly® Hard Seltzer hosted a kick-off party at Truly LA, the brand's fully immersive seltzer taproom in downtown Los Angeles Arts District, where attendees enjoyed Truly's signature seltzer-based cocktails 'Trulixirs.'
• Under ArmourcoreGTM or Marketing Partner · 1 January 2024Under Armour is the official fitness partner of VeeCon 2024. The activation allowed attendees to experience the brand's latest gear designed to help push physical limits and elevate fitness journeys.
• Yahoo! SportsminorGTM or Marketing Partner · 1 January 2024The award-winning Yahoo Fantasy app from Yahoo Sports made it easier and more exciting to play fantasy football. At VeeCon, attendees got tips from Yahoo Fantasy experts ahead of their drafts, with someone winning $1M for playing Yahoo Fantasy Football.
• ZoomphminorGTM or Marketing Partner · 1 January 2024Zoomph helps teams, brands and agencies measure the value of sponsorships and understand their audiences. Sponsored VeeCon 2024.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Art Basel: Art Basel Miami Beach is a cultural-meets-business event with luxury/fashion sponsors (Coach, etc.) similar to VeeCon's; it represents a comparable cultural-event sponsorship archetype.
• Dreamforce: Dreamforce is a massive annual enterprise-tech conference with deep sponsorship monetization; it is a comparable model for what VeeCon could scale into for B2B sponsorship revenue.
• Web Summit: Web Summit is one of the largest global tech/innovation conferences (Lisbon, Qatar, Rio); it competes with VeeCon for tier-one sponsorships at the intersection of business, technology, and culture.
• SXSW: SXSW is the largest US innovation-meets-culture festival — the very event Forbes compared VeeCon to ('early days of SXSW'); it represents the scale aspiration for VeeCon.

Direct peers

• Bitcoin Conference: The Bitcoin Conference is a large annual crypto/Web3 event series drawing institutional and retail audiences; it serves the same blockchain-native community as VeeCon.
• TOKEN2049: TOKEN2049 is a flagship Web3/crypto conference with global editions (Singapore, Dubai, London); it competes head-to-head for international crypto/NFT sponsors and high-profile speakers.
• ETHDenver: ETHDenver is one of the largest annual Ethereum/Web3 community conferences, run as a builder- and community-driven event with sponsorship from major crypto brands — closely paralleling VeeCon's model.
• Consensus (CoinDesk): Consensus is the marquee annual Web3/crypto industry conference; it is the most direct comparison to VeeCon as a multi-year, sponsor-driven event serving the same Web3/NFT attendee base.
• NFT LA: NFT LA is a Los Angeles-based annual NFT/Web3 event; it is the closest geographic peer and competes for the same LA-based creators, collectors, and brand activations.
• NFT.NYC: NFT.NYC is a major annual NFT-community conference and cultural gathering; it competes for the same NFT-holder audience and sponsorship dollars that VeeCon targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/veeconference
• YouTubeyoutube.com/@VeeCon
• Facebookfacebook.com/veeconference
• LinkedInlinkedin.com/company/veecon
• Instagraminstagram.com/veecon
• TikToktiktok.com/@veecon2024?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VeeCon