Blockboard

What Blockboard does

Blockboard is a New York-based programmatic media platform that operates a trust-verified advertising stack for CTV/OTT, display, audio, and online video. The company's core product, BlockVantage, combines AI-driven campaign planning, bidding, and optimization with blockchain-based smart contracts that enforce delivery requirements and create an immutable ledger of validated impressions. Surrounding BlockVantage are BlockAI for generative-AI audience targeting from open-internet signals, BlockCONNECT for cross-channel attribution pixel management, Blockify for pre-bid fraud filtration, Blockade for post-bid verification, and BlockVantage Creative for AI-generated video ad production via a Creatify integration. The platform is positioned against walled-garden ad ecosystems by offering independent third-party verification across premium publisher inventory that includes ABC, Hulu, Max, MLB, and PGA Tour.

The company makes money primarily through CPM-based programmatic advertising fees, with advertisers bidding on inventory and the platform retaining a take-rate such that 79% or more of client budgets flow to working media rather than to intermediaries. A freemium 'Get Started Free' entry point on BlockVantage is paired with an enterprise sales motion targeting agencies and large advertisers; a regional sales bench covers East, South, and Midwest territories. Pricing is not publicly disclosed and is quote-based for larger customers. Geographic reach is currently US-only. Customer references are limited to a single named case study (Jersey Mike's Cambridge, MA, $2,000 media buy), and the company's 2025 Digiday Technology Award for Best Buy-Side Programmatic Platform marks its second Digiday honor, signaling recent category visibility.

Blockboard is privately held and founder-led, with CEO Matt Wasserlauf (previously founder of Broadband Enterprises and Torrential) and President/CTO Tarun Yadav as co-founders. The leadership team includes SVPs and VPs across engineering, technology, sales, operations, business development, finance, and product, against a total headcount of approximately 50. No funding rounds, revenue figures, or external institutional investors are disclosed in available sources. The company is actively shipping product, with major platform launches in January 2026 (BlockVantage) and June 2026 (BlockVantage Creative).

Name

Blockboard

Legal name

Blockboard

Website

https://myblockboard.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Blockboard is a New York-based programmatic advertising platform that combines AI-driven campaign optimization with blockchain-verified impression tracking for CTV/OTT advertisers and agencies, monetizing via CPM-based media fees across premium publisher inventory.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform

akta.pro primary industry

Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)

Keywords

• Programmatic advertising platform
• CTV advertising verification
• Blockchain ad tracking
• Connected TV media buying
• Ad fraud prevention

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Advertising Fees: Blockboard operates as a programmatic media platform charging fees for CTV, audio, display, and online video advertising inventory. Revenue is generated through CPM (cost per thousand impressions) bidding where advertisers pay to reach targeted audiences across connected TV, streaming platforms, and digital channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Blockboard operates a programmatic media platform built on trust-verified technology for CTV/OTT advertising. The core offering, BlockVantage, unifies campaign strategy, activation, optimization, and verification in a single AI-powered workflow, using blockchain smart contracts to enforce delivery requirements and create an immutable ledger of validated impressions. The platform charges CPM-based advertising fees and targets advertisers and agencies across connected TV, audio, display, and digital channels with premium publisher inventory.

Product overview

Blockboard is a programmatic media platform built on trust-verified technology for CTV/OTT advertising. The platform operates as a unified system with BlockVantage as the core AI-powered advertising platform, supplemented by BlockAI for generative AI audience targeting, BlockCONNECT for attribution and pixel tracking, Blockify for pre-bid fraud detection, and Blockade for post-bid verification. Blockchain technology underpins the verification layer, creating immutable records of ad delivery. The platform also incorporates BlockVantage Creative for AI-generated video ad production. The portfolio is designed for performance marketers seeking fraud-free, verified media with transparent reporting across connected TV, audio, display, and digital out-of-home channels.

Differentiator

Problem solved

Functional benefit

Brands

• BlockVantage: AI-powered advertising platform with built-in accountability, blockchain-verified impression tracking, and performance measurement. Enables advertisers to create campaigns, optimize delivery, and verify outcomes with fraud-free media.
• BlockAI
• BlockCONNECT
• Audience Builder

Products and services

• BlockVantage AI-powered programmatic advertising platform built on blockchain-verified technology for CTV/OTT advertising. Combines campaign strategy, activation, optimization, and verification in a single workflow. Uses AI to continuously optimize performance while blockchain smart contracts enforce delivery requirements and create a transparent, client-facing ledger of validated impressions. Designed for advertisers and agencies seeking fraud-free, verified media with transparent reporting and a 100% delivery guarantee.
• BlockAI Generative AI tool for audience identification and engagement. Analyzes data from websites, social media, and search behaviors to discover target audiences in real time. Offers Trending Segments with predefined categories and Create Your Own for custom prompt-based segment generation, plus Smartbidding for automated bid optimization. Targets performance marketers needing real-time audience insights and reach estimates.

Quantifiable outcome

• 79% or more of client budget goes to working media vs 40-60% industry average through traditional programmatic
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Magnite, Inc.coreTechnology or IntegrationAd server and supply-side platform partner providing data on advertisement impressions including clicks, views, displays, and conversions. Used by Blockboard for impression measurement and reporting.
• Freewheel Media, Inc.coreTechnology or IntegrationProgrammatic advertising technology partner providing impression data for video and display advertising across premium publishers. Part of Blockboard's analytics and reporting infrastructure.
• Stripe, Inc.coreTechnology or IntegrationPayment processing partner that collects payment card information for processing transactions. Handles secure payment processing for Blockboard platform services.
• LiveRampcoreTechnology or IntegrationFirst-party data processing partner. Blockboard uses LiveRamp for processing uploaded advertiser first-party data with specific column headers required for successful data onboarding.
• CreatifycoreTechnology or IntegrationAI creative generation technology embedded inside BlockVantage Creative. Creatify's technology turns website URLs, brand assets, or uploaded images into finished video ads with scripts, visuals, and voiceovers. Built by former Meta and Snap engineers.
• IAS (Integral Ad Science)supportingTechnology or IntegrationThird-party verification provider offering brand safety and ad verification services within the open web ecosystem.
• DoubleVerifysupportingTechnology or IntegrationIndependent measurement and verification partner providing ad performance and brand safety analytics.
• Oracle MoatsupportingTechnology or IntegrationThird-party verification and analytics service for digital advertising measurement and viewability.
• Google Tag ManagersupportingTechnology or IntegrationTag management system supported by Blockboard for implementing BlockCONNECT pixels without modifying site code directly.
• ShopifysupportingTechnology or IntegrationE-commerce platform with dedicated third-party pixel integration for Shopify merchants to track conversions and user behavior through Blockboard's attribution system.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magnite: Independent sell-side platform (SSP) and CTV-focused supply provider. Listed as a Blockboard partner for impression data but operates the supply side of the same CTV programmatic ecosystem Blockboard buys within.
• Pubmatic: Independent programmatic ad platform providing supply-side and buy-side infrastructure across CTV and omnichannel. Competes indirectly through its Activate buy-side platform and CTV Inventory Cloud.
• The Trade Desk: The leading independent buy-side programmatic platform serving advertisers and agencies across CTV, display, audio, and video. Overlaps with Blockboard in CTV activation and verification, but at vastly greater scale and breadth.
• Zeta Global: Data-driven marketing platform offering programmatic activation, identity, and measurement tools. Competes in the same omnichannel DSP space as Blockboard but with a heavier data-onboarding emphasis.

Direct peers

• DoubleVerify: Independent media measurement and verification platform for ad fraud, brand safety, and viewability. Listed as a Blockboard partner but also a competing verification layer that agencies often buy directly.
• Integral Ad Science (IAS): Ad verification and media analytics provider focused on fraud, brand safety, and viewability. Listed as a Blockboard partner but also a stand-alone buy-side verification competitor.
• Adform: Independent full-stack programmatic advertising platform operating a DSP, DMP, and creative tools across Europe and globally. Comparable as an independent buy-side platform competing with walled gardens on transparency.
• Innovid: Independent ad tech platform focused on CTV ad delivery, creative personalization, and verification. Direct competitor in the CTV transparency and verification niche Blockboard targets.

Emerging players

• HUMAN (formerly White Ops): Bot detection, fraud prevention, and CTV verification vendor. Directly comparable to Blockify and Blockade as a fraud-filtering layer in programmatic pipelines.
• Pixalate: Cross-channel ad fraud intelligence andCTV verification vendor. Specializes in fraud detection across CTV, mobile, and OTT, partially overlapping with Blockify and Blockade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blockboardadsplatform

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blockboard