What Repromaq does

Repromaq is a privately held Brazilian technology solutions provider founded in 1986 and headquartered in Itaúna, Minas Gerais (CNPJ 22.527.311/0001-46), operating with 51-100 employees. The company combines three integrated business lines: equipment rental/outsourcing of copiers, printers, multifunctionals, scanners, thermal printers, computers, notebooks, smartphones, and data collectors from brands including Brother, HP, Oki, Katun, and Samsung; document digitization and management services built on the open-source Alfresco Community ECM platform with intelligent document capture (HTF Capture); and hyperautomation services bundling RPA (Electroneek), BPM (HTF Process), BI (Microsoft Power BI), and intelligent capture into managed deployments for enterprise and mid-market clients.

The company sells through a sales-led go-to-market with specialized consultants who quote, consult, and present via WhatsApp, video calls, and on-site visits, primarily serving clients in the Centro-Oeste de Minas Gerais region with stated expansion to all of Brazil. Monetization mixes monthly subscription equipment rental (which bundles maintenance, technical support, and technology refresh) with professional services for digitization projects (6-12 month engagements) and automation projects (30-60 day engagements), plus the Academia Repromaq free training sub-brand (launched 2021) that supports top-of-funnel engagement. Named customers span healthcare (Unimed), financial services (Sicoob), retail (Avivar), agriculture (Sideral), HVAC/refrigeration (Toc Frio), metal/steel (Ferro), real estate (Patrimonium), education/nonprofit (Anee), logistics (Grupo MBL), and food/manufacturing (Leitte).

Name

Repromaq

Legal name

REPROMAQ COMERCIO E SERVIÇOS DE TECNOLOGIA LTDA

Website

https://repromaq.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Repromaq is a Brazilian technology solutions provider founded in 1986 in Itaúna, Minas Gerais, offering equipment rental, document digitization on Alfresco ECM, and hyperautomation services (RPA, BPM, BI, intelligent capture) to enterprise and mid-market companies across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Itaúna

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental (Outsourcing): Rental of copiers, printers, multifunctionals, scanners, thermal printers, data collectors, computers, notebooks, smartphones. Includes maintenance and technical support.
2. Digitalization Services: Document digitalization and management services including ECM implementation, intelligent capture, and archival consulting.
3. Hyperautomation Solutions: RPA implementation, BPM integration, Business Intelligence deployment, and intelligent document capture services for operational efficiency.
4. Academia Repromaq Training: Free courses on digital transformation topics including document management, LGPD, digitization, digital signatures, and automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Repromaq rents office and IT equipment (copiers, printers, multifunctionals, scanners, thermal printers, computers, smartphones, data collectors from brands including Brother, HP, Oki, Samsung, and Katun) on monthly subscription contracts bundled with maintenance and technical support. The company also delivers document digitization and archival management services built on Alfresco Community ECM, and a hyperautomation bundle combining RPA (Electroneek), BPM (HTF Process), BI (Power BI), and intelligent document capture (HTF Capture) for enterprise clients in Brazil.

Product overview

Repromaq operates as a technology solutions provider offering equipment rental and managed services for digital transformation. The portfolio consists of core equipment rental services (copiers, printers, multifunctionals, scanners) combined with document digitization services using Alfresco Community ECM, hyperautomation services combining RPA (Electroneek), BPM (HTF Process/Alfresco), BI (Power BI), and intelligent document capture (HTF Capture), plus archival management consulting and the Academia Repromaq training platform. The offering follows a modular approach where clients can engage individual services (equipment rental, digitization, hyperautomation) or an integrated transformation program combining multiple components.

Differentiator

Problem solved

Functional benefit

Brands

• Academia Repromaq: Training and education platform offering courses on digital transformation topics including document management, LGPD, digitization, digital signatures, robotics, automation, data presentation, and innovation leadership.

Quantifiable outcome

• Rented equipment count: 5000+
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• ElectroneekcoreTechnology or IntegrationRPA (Robotic Process Automation) software platform used by Repromaq for hyperautomation solutions. Electroneek provides the automation technology that Repromaq implements for clients.
• HTF ProcesscoreTechnology or IntegrationBPM (Business Process Management) solution integrated with Alfresco for workflow automation and document process management.
• Microsoft Power BIcoreTechnology or IntegrationBusiness Intelligence platform used by Repromaq for data analytics and dashboard implementation services for clients.
• HTF CapturecoreTechnology or IntegrationIntelligent document capture technology integrated with Alfresco ECM for automated document processing and digitization.
• Alfresco CommunitycoreTechnology or IntegrationOpen-source ECM (Enterprise Content Management) platform used as the foundation for Repromaq's document management and digitalization solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Xerox: Xerox is a global leader in document technology and managed print services, offering equipment rental, document management, and digital transformation. Comparable to Repromaq's combined equipment rental and digitization business, but operating at global scale with proprietary hardware and software.
• Konica Minolta: Konica Minolta is a global equipment manufacturer and IT services provider offering managed print services and business process automation. Comparable to Repromaq's equipment rental and hyperautomation services, but with proprietary hardware and a global delivery footprint.
• Ricoh: Ricoh is a global equipment manufacturer and managed services provider offering print equipment rental and document management/workflow solutions. Comparable to Repromaq's equipment rental and document digitization offerings, but at global scale and with proprietary hardware.
• Iron Mountain: Iron Mountain is a global document management, records storage, and digital transformation services provider. Comparable to Repromaq's document digitization and archival consulting services, but at global scale serving enterprise customers.
• TOTVS: TOTVS is Brazil's largest enterprise software company, offering ERP, BPM, and document management platforms. Comparable to Repromaq's hyperautomation and document management ambitions, but TOTVS operates as a broad software incumbent with proprietary platforms across the Brazilian market.

Emerging players

• Laserfiche: Laserfiche is an enterprise content management and process automation software vendor. Comparable to Repromaq's ECM-based document digitization and BPM offerings, but operating as a software vendor with its own proprietary platform rather than a regional reseller/implementer.

Direct peers

• Brasoft: Brasoft is a Brazilian enterprise IT services and equipment outsourcing provider that rents office technology and delivers digital transformation services. Comparable to Repromaq's combined equipment rental and document management offerings in Brazil.
• Simpress: Simpress is one of Brazil's largest managed print services and equipment outsourcing companies, offering printer and multifunctional rental with managed services. Directly comparable to Repromaq's core equipment rental business model in the Brazilian market.
• Multitek Locação: Multitek is a Brazilian equipment rental and outsourcing company specializing in printers, multifunctionals, and IT hardware with managed services. Directly competes with Repromaq's core copier/printer rental business in the Brazilian market.

Others

• Electroneek: Electroneek is the RPA platform vendor that Repromaq partners with for hyperautomation solutions. Adjacent ecosystem participant and technology supplier to Repromaq, rather than a direct competitor in equipment rental or services delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/repromaq
• Facebookfacebook.com/repromaq
• LinkedInlinkedin.com/company/repromaq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repromaq