NB Soft

What NB Soft does

NB Soft (NB SOFT) is a privately held, founder-owned Serbian IT company founded in 2009 and headquartered in Novi Beograd (Belgrade). It operates as a full-service eCommerce agency that builds, hosts, and maintains online stores for retailers and brands, primarily across the Balkans and Central Europe. The company serves business customers ranging from large international brands (Sport Vision, Under Armour, Reebok, Vans, Columbia, Napapijri, KTM, BMW Shop, Nespresso, IKEA) to mid-market and SMB retailers, with deployments spanning 15+ markets. Customer logos indicate depth in fashion, sportswear, footwear, children's products, electronics, books, beverages, and agri/industrial retail, as well as explicit B2B wholesale use cases.

The firm's core product is NB SHOP, a proprietary PHP/MySQL eCommerce platform with HTML5/CSS3/JavaScript frontend and a pre-built integration ecosystem covering 30+ ERP systems, 25+ payment gateways, and 20+ courier services. NB SHOP provides order management, multi-language/multi-currency/multi-country support with differential tax rates, supplier management, invoicing, advanced statistics, and real-time National Bank of Serbia exchange-rate integration. Adjacent products include NB CMS for self-service content management and the NB Shopping App (native Android and iOS, built with React Native). The full-service portfolio also covers website development, web design, mobile and business application development, graphic design, IT outsourcing, and a digital marketing arm spanning SEO, Google Ads, social media, email, and SMS/Viber marketing.

Revenue is generated primarily through project-based eCommerce and website development fees on a one-time/perpetual-license basis (three NB SHOP tiers from ready-made templates to fully custom designs), supplemented by recurring website maintenance subscriptions, ongoing support via an in-house Help Desk platform, project-based digital marketing retainers, and IT outsourcing contracts. Distribution is sales-led with a hybrid direct-and-channel model: in-person enterprise consultations with dedicated account and project managers, self-service information through online platforms such as nbshop.dev, and a partner-referral program. The firm holds Google Premier Partner status and has won regional recognition including a PC Press Top 50 IT Companies in Serbia listing (2023), Hot Spot Awards (2023), and participation in eCommerce Berlin Expo 2024 and eCommerce Germany Awards 2024. Its Google Partner badge is held on a consecutive-year basis, supporting its paid-search practice.

Name

NB Soft

Legal name

NB SOFT

Website

https://nbsoft.rs

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

NB Soft is a founder-owned Serbian eCommerce agency that builds and operates the proprietary NB SHOP platform for online retailers, deploying multi-country stores with ERP, payment, and courier integrations for enterprise brands across the Balkans and Central Europe.

Ownership category

akta.pro rank

Product category

eCommerce Platform Development

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Retailer Joint Business Planning (JBP) & Customer Marketing (MPAAAJAJ)

Keywords

• ECommerce platform development
• Web development services
• Mobile app development
• Digital marketing services
• Website maintenance services

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. eCommerce Platform Development: Custom development of online stores using NB SHOP platform with various options from ready-made templates to fully custom designs. Revenue is generated through project-based fees for development, design, and implementation.
2. Website Development: Professional website development on NB CMS platform with ready-made or custom graphic solutions, including hosting setup and testing.
3. Website Maintenance: Ongoing website maintenance services including content updates, functionality changes, news and event updates, document uploads, and emergency fixes. Pricing varies based on business needs and option packages.
4. Mobile App Development: Development of Android and iOS applications including shopping apps, business apps, and custom mobile solutions.
5. Digital Marketing Services: Comprehensive digital marketing including Google Ads advertising, SEO optimization, social media marketing, email marketing, and SMS/Viber marketing campaigns.
6. Outsourcing Services: IT outsourcing services for development and technical tasks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

NB Soft builds and licenses the proprietary NB SHOP eCommerce platform — a complete online sales management solution with order management, multi-language/multi-currency support, ERP, payment-gateway, and courier integrations — and delivers it through a full-service agency model spanning custom web store development, mobile shopping applications, website maintenance, and digital marketing services.

Product overview

NB Soft is a full-service eCommerce agency providing a comprehensive product portfolio centered on the NB SHOP platform—a complete online sales management solution with order management, payment processing, and ERP/courier integrations. The core offering includes NB SHOP for e-commerce operations, NB CMS for website content management, and mobile applications for Android and iOS. Services encompass web design and development, responsive website creation, Android/iOS app development, business applications, and digital marketing (SEO, Google Ads, social media, email, SMS/Viber marketing). Additional services include Help Desk customer support platform, website maintenance, graphic design, and IT outsourcing. The company operates across 15+ markets in the region and Europe, serving clients including Sport Vision, Dexy Co, Under Armour, Reebok, Columbia, Vans, and others.

Differentiator

Problem solved

Functional benefit

Brands

• NB SHOP: eCommerce platform with efficient order management system, integrated with payment services, ERP, CRM, courier services, and marketing services. Original solution designed for the regional and European market.

Products and services

• NB SHOP Platform Proprietary PHP/MySQL eCommerce platform offering complete online sales management for retailers — product, user, and order management; promotional campaigns with promo codes; payment methods and supplier management; invoice preparation; advanced statistics; and integration with 30+ ERP systems, 25+ payment gateways, 20+ courier services, and marketing services, with multi-language, multi-currency, and multi-country support. Sold via ready-made, modified-catalog, or fully custom designs.
• NB CMS Platform Content Management System platform enabling clients to independently maintain, manage, and update textual and graphic content on their websites — including banner placement, photo uploads, and text updates — without requiring additional maintenance services, plus professional website-development deployment services using the platform.
• NB Shopping App Native Android and iOS shopping application developed by NB SOFT, enabling retailers to stay connected with their customers via mobile commerce and delivering a customisable mobile storefront experience alongside the NB SHOP web platform.
• Mobile App Development Custom Android and iOS mobile application development services for business, shopping, and eCommerce needs, including native and cross-platform implementations (e.g., React Native).
• Business App Development Custom business application development for enterprise needs and operational management, building internal tools and management applications for clients.
• Website Maintenance Ongoing website maintenance services including content updates, functionality changes, news and event updates, document uploads, and emergency fixes, delivered as subscription packages whose scope and price vary by business needs.
• Web Design Responsive web design services ensuring consistent brand identity across all screen sizes with a mobile-first approach, delivered as part of the agency's design and front-end offering.
• Graphic Design Graphic design services for visual identity and brand communication materials, supporting the agency's website and eCommerce deployments with branded visual assets.
• Help Desk Support Online customer-support platform that NB SOFT provides to its clients for communication, work organization, and activity tracking, enabling faster and more efficient client assistance on deployed web shops.
• SEO Optimization eCommerce SEO optimization services aimed at improving search-engine visibility and organic traffic for client online stores.
• Google Ads Advertising Paid search and display advertising services via the Google Ads platform, delivered as part of NB Soft's digital marketing offering with Google Partner Premier Badge status.
• Social Media Marketing Marketing services on social networks including Facebook, Instagram, and other platforms, covering organic content and paid campaigns for client outreach.
• Email Marketing Email marketing campaign creation and management services for client outreach and customer engagement.
• SMS and Viber Marketing SMS and Viber direct messaging marketing services for customer communication and promotions, delivered as part of NB Soft's full digital marketing suite.
• IT Outsourcing Services Software development and IT outsourcing services providing external development and technical resources to client teams and projects.

Quantifiable outcome

• Over 10 million processed orders and 22+ million registered users on the NB SHOP platform
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature8 records

Partnerships

One partnership is on record.

• 30+ ERP Systems Integration PartnerscoreTechnology or IntegrationNB SHOP platform maintains integrations with 30+ ERP business systems enabling seamless synchronization of product catalogs, pricing, and inventory. These integration partnerships allow clients to connect their existing business software with the eCommerce platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BitBag: Poland-based Sylius and eCommerce platform specialist agency. Closely mirrors NB Soft's model of building custom eCommerce platforms with deep third-party integrations (payment, shipping, ERP) for retail clients.
• Webinterpret: International cross-border eCommerce localization and platform services provider. Comparable operating model of enabling multi-market retail expansion with localization and integration services.
• Inchoo: Croatia-based Magento and eCommerce agency operating across the Balkans and Europe. Directly comparable as a regional eCommerce development and integration specialist serving enterprise retail brands similar to NB Soft's client roster.
• Divante: Poland-based eCommerce solutions company specializing in headless and composable commerce implementations. Competes for similar enterprise retail RFPs, particularly across European markets.
• Basecom: Netherlands-based Magento and Shopware eCommerce agency serving mid-market and enterprise retailers. Comparable in offering (multi-country store builds, ERP/payment integrations) and customer segment to NB Soft.
• Vaimo: Global Magento-focused eCommerce agency with strong European presence (multiple CEE offices). Competes with NB Soft for enterprise retail platform builds, multi-market deployments, and integration-led eCommerce projects.

Broad incumbents

• Shopify: Global SaaS eCommerce platform that competes with NB SHOP at the platform layer. Represents the structural threat of an enterprise-grade SaaS platform commoditizing the custom-built platform niche NB Soft occupies.
• Adobe Commerce (Magento): Enterprise open-source eCommerce platform from Adobe. Comparable as a broader, well-funded incumbent in the eCommerce platform space that NB Soft's enterprise clients may evaluate instead of a custom NB SHOP build.

Emerging players

• Sylius: Headless eCommerce platform built on Symfony/PHP with strong adoption among European agencies. Adjacent to NB SHOP technologically and is increasingly chosen by regional agencies over custom or legacy PHP platforms.
• Saleor: Open-source headless commerce platform built on Python/GraphQL. Emerging as an alternative for enterprise retailers evaluating modern composable commerce stacks — a long-term threat to PHP-stack agencies like NB Soft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCP9hW2ZvL9uvxfDQJduSucQ/featured?disable_polymer=1
• Facebookfacebook.com/nbsoftwebsolution
• LinkedInlinkedin.com/company/nbsoft
• Instagraminstagram.com/nb_soft

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NB Soft