Suzie's CBD Treats

What Suzie's CBD Treats does

Suzie's CBD Treats is a Wheat Ridge, Colorado-based, vertically integrated manufacturer of USDA organic, full-spectrum CBD pet products founded in 2016 by Richard Squire and now led by Company President Caleb. The company produces treats, tinctures, oils, salves, and specialty items (including a CBD-infused peanut butter and cat-specific UTI support drops) for dogs, cats, and horses, with all products containing less than 0.3% THC and every batch independently third-party lab tested with Certificates of Analysis published online.

The company's core technology and supply chain is built on a partnership with a USDA-certified organic hemp farm in Fort Collins, Colorado, from which Suzie's sources its full-spectrum CBD extract. Products are manufactured in the company's own bakery near Denver using organic ingredients (no gluten, corn, soy, artificial flavors, or cheap fillers), and finished goods are shipped within two to three business days via USPS and UPS. The catalog spans roughly 21 SKUs with price points from $15.26 (CBD Bites for Cats) to $109.95 (1,000mg CBD Oil for Dogs).

Suzie's monetizes primarily through direct-to-consumer e-commerce on Shopify with a Subscribe & Save option (10% discount) and one-time purchases, supplemented by wholesale distribution to Country Max, local pet stores, feed stores, and Amish country stores. Customer acquisition leans on a product-led model — verified reviews (4.9 average across 4,611 reviews; 92% five-star), third-party lab transparency, and a lifetime 100% satisfaction guarantee — alongside content marketing (dosing guides, FAQ, Dr. Judy Jasek expert content), organic social (Instagram, Facebook), email newsletters, industry events such as SuperZoo, and earned media including Modern Dog magazine. The company operates as a privately held LLC with no disclosed institutional funding and headcount in the 11–50 range.

Name

Suzie's CBD Treats

Legal name

Suzie's CBD Treats, LLC

Website

https://suziespettreats.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Suzie's CBD Treats is a Wheat Ridge, Colorado-based, vertically integrated manufacturer of USDA organic full-spectrum CBD products — treats, tinctures, oils, and topicals — for dogs, cats, and horses, sold direct-to-consumer via a Shopify storefront with subscriptions and through wholesale retail partners.

Ownership category

akta.pro rank

Product category

Pet CBD Products

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991)

SIC

Medicinal Chemicals & Botanical Products (2833), Bakery Products (2050)

akta.pro primary industry

CBD/Hemp Pet Products Retail (CRANAHAF)

akta.pro secondary industries

Treats & Chews (CRADAFAE), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Calming & Behavioral Support Supplements (HLAMALAD), Urinary & Kidney Support Supplements (HLAMALAI)

Keywords

• CBD pet treats
• CBD pet products
• Hemp pet supplements
• Organic pet CBD
• Pet wellness oils

Headquarters

HQ city

Wheat Ridge

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify website with subscription and one-time purchase options. Products shipped within 2-3 business days via USPS and UPS.
2. Wholesale Distribution: Wholesale program selling to retailers including pet stores, feed stores, and Country Max. Products available in physical retail locations alongside online sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Suzie's CBD Treats manufactures and sells USDA organic full-spectrum CBD-infused pet products, including treats, oils, and salves designed for dogs, cats, and horses. The company focuses on clean-label, plant-based wellness formulations for companion and equine animals, and sells its products direct-to-consumer online and through retail/wholesale partners.

Product overview

Suzie's CBD Treats is a direct-to-consumer pet wellness company offering a comprehensive portfolio of USDA organic full-spectrum CBD products for dogs, cats, and horses. The product lineup centers on three core delivery formats: oral treats (CBD Hearts, Soft Chews, Bones, Chicken Chips, Horse Nibbles), liquid tinctures (CBD Oils in various strengths for dogs, cats, and toy breeds, plus UTI Support drops), and topical formulations (Dog Salve, Horse Salve, Anti-Itch Stick). Additional offerings include CBD Peanut Butter and gift cards. The company operates as a vertically integrated business, controlling hemp cultivation through USDA-certified organic partner farms in Colorado, manufacturing in their own bakery near Denver, and direct-to-consumer sales primarily through their Shopify e-commerce platform. All products undergo third-party lab testing for purity and potency, with Certificates of Analysis published online.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.9 average rating from 4,611 verified customer reviews (92% 5-star)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Wholesome HoundminorStrategic or Co-development PartnerCollaboration with Wholesome Hound on the Crunchin' CBD Chicken Chips product. Suzie's collaborated with their good friends at Wholesome Hound to develop the formula and bring the dehydrated chicken chip product to market together.
• USDA-Certified Organic Partner Farm (Colorado)coreStrategic or Co-development PartnerLong-term partnership with USDA-certified organic hemp farm in Fort Collins, Colorado. Suzie's grows hemp on this partner farm, controlling the entire supply chain from seed to shelf. The farm is open to the public during harvest and planting season.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canna-Pet: One of the longer-established CBD pet brands offering hemp supplements, oils, and treats for dogs and cats. Comparable D2C and retail distribution and multi-species targeting.
• Holistapet: Direct-to-consumer CBD pet brand offering oils, treats, and capsules for dogs and cats. Closely comparable in product format, target customer (pet parents seeking natural wellness), and online-led GTM.
• Honest Paws: Premium CBD pet wellness brand with oils, treats, and topical balms for dogs and cats. Strong direct competitor in D2C CBD-for-pets with similar use-case framing (anxiety, pain, wellness).
• Pet Releaf: CBD pet product brand selling oils, treats, and topicals with emphasis on organic, full-spectrum hemp. Comparable positioning around quality and transparency, similar multi-species target.
• ElleVet Sciences: CBD + CBDA pet products (chews, oils, topicals) marketed primarily through veterinarians. Comparable product format and clinical/quality positioning, with stronger vet-channel focus.
• King Kanine: CBD pet products manufacturer (oils, treats, topicals) selling D2C and through retail. Directly comparable product mix and customer base to Suzie's CBD Treats.

Emerging players

• Verma Farms: CBD brand (broader human line) with a pet line featuring oils and treats. Overlaps on CBD pet treats and oils with premium, natural positioning.
• Austin & Kat: Boutique CBD pet brand focused on chews and oils for dogs and cats. Smaller, similarly-positioned competitor in the premium-natural segment of CBD pet treats.

Broad incumbents

• Petco: National pet specialty retailer that carries CBD pet brands in stores. Functions as both a potential wholesale partner and a competitive channel for established CBD pet brands.
• Paw CBD (cbdMD): Paw CBD is the pet-focused brand of cbdMD, a publicly traded CBD company. Wider product portfolio and greater capital resources; competing in the same CBD pet treats/oils category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PETCBDPRODUCTS
• Instagraminstagram.com/suziescbdtreats
• LinkedInlinkedin.com/company/suzie-s-cbd-treats

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suzie's CBD Treats