Seadon

Name

Seadon

Legal name

Seadon

Website

https://seadon.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Seadon is a US-based direct-to-consumer brand that designs and sells sustainable outdoor apparel — including tees, hiking pants, jackets, and accessories — using proprietary recycled and plant-based fabrics. It serves eco-conscious outdoor enthusiasts through its own Shopify storefront and global warehouse network in the US, Hong Kong, and Germany.

Ownership category

akta.pro rank

Product category

Sustainable Outdoor Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Sustainable outdoor apparel
• Eco-friendly clothing
• Performance outdoor wear
• Recycled fabric apparel
• Adventure travel clothing

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Apparel Sales: E-commerce sales of sustainable outdoor apparel including shirts, pants, shorts, jackets, underwear, and accessories. One-time product purchases with no subscription mentioned. Products sold at various price points from basic tees to premium jackets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Seadon designs, manufactures, and sells eco-friendly outdoor adventure apparel directly to consumers through its Shopify e-commerce site. The product line includes signature sub-brand collections (Daymaker, Trailblazer, Traveler), hiking pants and shorts (Helios, EXP Travel, Shoreline), lightweight and puffer jackets (Gale V2, Gale ACT, MTN Sherpa), underwear, baselayers, and accessories (beanies, tote bags, gift cards). Products are built around proprietary sustainable fabric technologies such as Sunsail (recycled fishing nets), E-Z-Breathe eucalyptus fibers, CoolWick with microalgae oil finish, Modal Micro Air, and ZQ Merino Wool/Tencel blends.

Product overview

Seadon is a sustainable outdoor adventure clothing brand offering a portfolio of eco-friendly products organized into three main sub-brands: Daymaker (everyday balanced functionality tees), Trailblazer (performance-focused technical tees), and Traveler (versatile travel wear). The product line spans tops (t-shirts, long sleeves, camp collar shirts, baselayers), bottoms (hiking pants, trail shorts, boardshorts), outerwear (lightweight jackets, puffer jackets, fleece jackets), underwear, and accessories (tote bags, beanies). Core technologies include Sunsail fabric from recycled fishing nets, E-Z-Breathe eucalyptus fibers, CoolWick performance fabric with microalgae oil finish, Modal Micro Air for underwear, and ZQ Merino Wool/Tencel blends. All products emphasize sustainable materials and ethical production.

Differentiator

Problem solved

Functional benefit

Products and services

• Daymaker Collection All-round everyday tee collection made from Tencel and recycled Polyester blend with Polygiene Stay Fresh odor-crushing technology and E-Z-Breathe eucalyptus fibers, designed for city-to-trail versatility.
• Trailblazer Collection High-performance tee collection featuring CoolWick fabric with a world-first microalgae oil performance finish that enhances wicking and drying ability for athletic and outdoor performance.
• Traveler Collection Versatile travel tees featuring Tencel and ZQ Merino Wool blend for up to 7-days wash-free freshness; ultra-reliable and wrinkle-free for long journeys.
• Helios Trail Pants Lightweight, breathable, and moisture-wicking hiking pants made with proprietary Sunsail fabric re-engineered from discarded fishing nets; features expandable waistband and gusseted crotch.
• Helios Trail Shorts 9-inch trail shorts made with proprietary Sunsail fabric for trail performance, comfort, and versatility.
• EXP Travel Pants Versatile travel pants designed for easy travel with practical features for on-the-move wear.
• Shoreline Boardshorts Classic boardshorts made with 100% recycled polyester derived from discarded plastic water bottles.
• Gale V2 Jacket Featherlight, packable jacket (40gsm) made from 100% recycled ripstop nylon with chemical-free PFC-free finish; hidden armpit Airvents and thermoregulating properties.
• Gale ACT Puffer Jacket / Hoodie Technical down-free insulated jacket and hoodie designed for travel and beyond, priced $260-$280.
• MTN Sherpa Fleece Jacket Unisex sherpa fleece jacket for warmth and versatility, priced at $200.
• Gale VS Jacket Featherlight, versatile, and packable jacket that fits into a back pocket.
• Women's Seadon Underwear Silky smooth underwear made with patented Modal Micro Air fabric (94% Modal Micro Air + 6% Spandex); breathable, quick dry, moisture-wicking, anti-microbial, thermoregulating.
• Men's Seadon Underwear Silky smooth underwear made with patented Modal Micro Air fabric (94% Modal Micro Air + 6% Spandex).
• The Hugger Merino Wool Beanie Premium merino wool beanie made from 30% RWS-certified Extra Fine Merino Wool, 35% FSC-Certified Viscose, and 35% GRS-Certified Recycled Nylon; thermoregulating, ultra-soft, and naturally antimicrobial.
• Seadon Tote Bags Sustainable canvas tote bags made from 100% GOTS-certified organic cotton featuring unique graphics from artist collaborations, with a lifetime warranty.
• SF100 Merino Baselayers 100% Superfine Merino Wool baselayers for long-haul performance, available in long-sleeve shirt and tee formats for men and women.
• El Verano Camp Collar Shirt Lightweight summer everyday shirt with a camp collar design.
• Seadon E-Gift Card Digital gift cards available in denominations of $10, $25, $50, $100, $150, $200, and $250 for purchase on the Seadon storefront.

Quantifiable outcome

• Trailblazer fabric offers world-first performance finish derived from plant seed oil
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• Polygiene®coreTechnology or IntegrationTechnology partnership for Stay Fresh odor-control technology used in Daymaker collection. Provides Polygiene® Stay Fresh treatment for odor crushing functionality in everyday adventure apparel.
• Tencel®coreTechnology or IntegrationFabric supplier partnership for Tencel brand lyocell fibers used across multiple collections including Daymaker, Trailblazer, and Traveler lines.
• ZQ Merino WoolcoreTechnology or IntegrationMerino wool supplier partnership for ZQ-certified wool used in Traveler collection. Provides sustainable, ethically-sourced Merino wool for temperature regulation.
• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental nonprofit partnership where Seadon donates 1% of annual sales to environmental nonprofits. Founded by Patagonia, this alliance demonstrates commitment to sustainability.
• Climate NeutralcoreStrategic or Co-development PartnerCertification partnership confirming Seadon is a Climate Neutral company, committed to offsetting and reducing greenhouse gas emissions annually.
• WRAP (Worldwide Responsible Accredited Production)coreStrategic or Co-development PartnerEthical production certification ensuring garments are made in humane and responsible workplaces. Seadon maintains WRAP compliance for their manufacturing.
• Bluesign®coreStrategic or Co-development PartnerEnvironmental certification for sustainable textile production ensuring responsible use of resources and safe manufacturing.
• GRS (Global Recycled Standard)coreTechnology or IntegrationCertification for recycled materials including GRS-certified recycled nylon used in Hugger Merino Wool Beanie and other products.
• RWS (Responsible Wool Standard)coreTechnology or IntegrationCertification for responsibly managed wool farms ensuring animal welfare and land management practices for Merino wool sourcing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Pact: Sustainable basics brand using organic cotton and GOTS-certified materials. Adjacent overlap with Seadon's organic cotton tote bags and GOTS-certified basics, but more focused on everyday wear than outdoor performance.

Direct peers

• Everlane: DTC apparel brand built on transparency and sustainable materials with a similar product range (tees, outerwear, basics). Comparable in DTC-only model and ethical-production positioning.
• Cotopaxi: B-Corp certified outdoor apparel brand built around sustainable materials, recycled fabrics, and a 'Gear for Good' mission. Highly comparable to Seadon in size, sustainability positioning, and product mix (jackets, packs, apparel).
• Toad&Co: Sustainable outdoor-inspired apparel brand offering versatile everyday-and-adventure clothing. Comparable in product mix (tops, bottoms, outerwear) and the eco-conscious consumer target.
• Kuhl: Outdoor apparel brand focused on technical hiking/travel clothing (pants, shorts, tops). Highly comparable to Seadon's Helios Trail Pants and Shoreline boardshorts categories.
• Tentree: Sustainable apparel brand that plants trees per product and uses recycled/organic materials. Closely comparable to Seadon in sustainability positioning, DTC model, and basic-to-mid-layer apparel category.
• Allbirds: Sustainability-led apparel and footwear brand with proprietary natural-material innovations (Merino wool, eucalyptus fiber). Direct material overlap with Seadon's use of Merino and eucalyptus fibers, plus similar DTC e-commerce model.

Broad incumbents

• prAna: Long-established sustainable apparel brand (owned by Columbia Sportswear) producing yoga, outdoor, and travel clothing. Overlaps with Seadon in sustainable materials and travel/outdoor positioning, with broader distribution.
• Icebreaker: Merino wool outdoor apparel brand (owned by VF Corporation) and direct competitor in the Merino wool baselayer and travel space where Seadon's Traveler and SF100 collections compete.
• Patagonia: The category-defining sustainable outdoor apparel brand, founded on environmental responsibility and 1% for the Planet. Overlaps with Seadon in product category (outdoor apparel, baselayers, shells) and sustainability messaging, but at vastly larger scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seadontrailgoods
• Instagraminstagram.com/seadon.co
• LinkedInlinkedin.com/company/seadonoutdoors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seadon