Sparo Marketing

What Sparo Marketing does

Sparo Marketing (legal entity SPARO MARKETING LLC) is a Miami-headquartered, founder-owned digital marketing agency founded in 2019 by Molly Lopez. The firm operates as a horizontal, multi-industry agency offering an integrated service stack spanning social media management, paid digital advertising across Google, Meta, and TikTok, email and SMS marketing, organic SEO, paid search, display and programmatic advertising, influencer marketing, digital radio and SVOD advertising, creative design, and website design and development. Sparo holds official Google Agency Partner, Meta Ads Agency Partner, and TikTok Ads Agency Partner designations, and lists on the DesignRush agency marketplace; its underlying technology is built entirely on established third-party ad platforms and marketing automation tools rather than proprietary infrastructure.

The company serves clients ranging from startups and non-profits to Fortune 500 companies, with named work including Metro1 (Miami commercial real estate) and brand experience spanning Lennar Homes, Royal Caribbean, Del Monte, Sandals/Beaches Resorts, CEMEX, and others. Its full-time team of approximately 15 includes specialists across paid media, social, design, multimedia, Google ads, and full-stack development, supplemented by a network of partner agencies and freelancers. Distribution is regional (Southeast USA) and delivered through direct sales motions — website quote requests capturing detailed budget and scope ($1,000-$15,000+/month), book-a-call scheduling with the CEO, and phone/email contact.

Sparo monetizes via customized professional services retainers with no long-term contracts and a 30-day cancellation policy, plus hourly consulting at discounted rates for qualifying non-profits. The company is bootstrapped with no disclosed funding rounds, no parent entity, and no institutional investors, operating as an independent boutique agency competing on flexibility, Fortune 500-caliber talent applied to smaller clients, and price efficiency versus larger competitors.

Name

Sparo Marketing

Legal name

SPARO MARKETING LLC

Website

https://sparomarketing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sparo Marketing is a Miami-based, founder-owned digital marketing agency founded in 2019 serving startups through Fortune 500 clients with social media, paid advertising (Google, Meta, TikTok), SEO, email/SMS, and creative services on flexible monthly retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industries

Paid Social Advertising Management (MPAAACAC), SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• Digital marketing services
• Social media management
• Paid media advertising
• Email marketing automation
• Search engine optimization

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Customized digital marketing service packages including social media management, digital advertising, email and SMS marketing, SEO, content creation, and influencer marketing. Pricing is quote-based and customized per client based on their budget, size, and scope of work. No long-term contracts required.
2. Hourly Consulting: Hourly rate structure available for clients preferring time-based billing. Special reduced rates offered for qualifying non-profit organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sparo Marketing is a fully-integrated digital marketing agency that sells customized marketing service packages spanning social media management, paid digital advertising across Google, Meta, and TikTok, email and SMS marketing automation, organic SEO, paid search, display and programmatic advertising, influencer marketing, SVOD/digital radio advertising, creative design, and website design and development. Services are delivered as professional service retainers or hourly consulting engagements tailored to each client's budget, scope, and industry.

Product overview

Sparo Marketing is a fully-integrated digital marketing agency offering a comprehensive suite of marketing services organized around three core pillars: Social Media (influencer marketing, content creation, community management), Digital Advertising (paid social across TikTok/Meta/Pinterest, paid search via Google, SVOD/digital radio), and Email & SMS Marketing (email campaigns, marketing automation, SMS engagement). The agency supplements these core services with organic SEO, paid search, display/programmatic advertising, and creative services including branding, video/animation, website design and development. Services are priced and customized for clients of all sizes, from startups to Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Services Social media management including profile optimization, content creation, community management, paid social advertising, follower growth, and social e-commerce, sold to businesses seeking outsourced social media execution.
• Digital Advertising Paid advertising across TikTok, Meta, and Pinterest platforms; paid Google search ads including Performance Max, display, Gmail, and YouTube; and SVOD and digital radio advertising through streaming services, sold to businesses seeking paid media execution across multiple digital channels.
• Email & SMS Marketing Email marketing strategy, marketing automation, email template design, content development, email for e-commerce, and SMS marketing for customer engagement and appointment reminders, sold to businesses seeking owned-channel customer engagement.
• Organic SEO Onsite optimization, SEO content creation, Google Business Solutions, and online reputation management, sold to businesses seeking to improve organic search visibility.
• Paid Search Sponsored search engine listings including keyword research and strategy, ad copywriting in English and Spanish, campaign execution, and campaign optimization, sold to businesses seeking paid search advertising on Google.
• Display & Programmatic Advertising Display advertising across apps, websites, and social media including ad creative, media buying, native advertising, mobile advertising, geofencing, and retargeting, sold to businesses seeking programmatic reach beyond paid social.
• Influencer Marketing Influencer campaign strategy, strategic partnerships, review solicitation, product endorsements, and influencer content creation, sold to brands seeking influencer-led marketing programs.
• Digital Radio & TV Interactive rich media advertising through major streaming services including Hulu, Peacock, Spotify, Pandora, YouTube, and digital radio platforms, sold to businesses seeking streaming-video and audio advertising.
• Creative Design Services Comprehensive creative services including logos and branding, packaging and design, video and animation, print work, and messaging and copywriting, sold to businesses needing brand and creative production alongside digital marketing.
• Website Design & Development Website development services including wireframing, UX mapping, front-end design, programming, analytics configuration, and e-commerce configuration, sold to businesses needing website build and development support.

Quantifiable outcome

• Website traffic increased 80% from 1K to 1.8K monthly visitors in Metro1 case study
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationSparo operates as a Google Agency Partner, leveraging Google's advertising ecosystem including search, display, Gmail, YouTube, and performance max campaigns for client work.
• Meta (Facebook)coreTechnology or IntegrationAgency holds Meta Ads Agency Partner status, enabling advanced advertising capabilities across Facebook and Instagram platforms for client campaigns.
• TikTokcoreTechnology or IntegrationDesignated as a TikTok Ads Agency Partner, providing TikTok advertising capabilities for client campaigns on the platform.
• DesignRushminorGTM or Marketing PartnerProfile featured on DesignRush agency marketplace platform, enabling client discovery through this B2B agency matching service.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Huge: Large global digital agency offering strategy, creative, media, and technology across consumer-facing brands. Overlapping services (paid media, social, content) but operates at a fundamentally larger scale with enterprise clients.
• DesignRush: B2B agency marketplace that profiles and ranks marketing agencies. Sparo is featured on DesignRush, illustrating that DesignRush is a distribution channel rather than a direct competitor, but it operates in the same marketing-services ecosystem.

Broad incumbents

• Rise Interactive: Performance marketing agency with paid media, SEO, and analytics capabilities serving mid-market and enterprise clients. Comparable paid media depth but larger scale and more enterprise-oriented.
• WebFX: Larger, established full-service digital marketing agency offering SEO, paid media, content, and web design with proprietary marketing technology (MarketingCloudFX). Comparable service mix but materially larger scale and self-developed tech stack.

Direct peers

• Absolute Web: Miami-based full-service digital marketing and eCommerce agency offering similar services (paid media, SEO, social, email, web design) to SMB and mid-market clients. Directly comparable on geography, service mix, and target segments.
• Lounge Lizard: Full-service digital marketing and web design agency offering branding, SEO, paid media, and social media. Similar service portfolio and SMB-to-mid-market positioning with comparable NYC-based boutique agency profile.
• Avex Designs: New York-based digital agency offering web design, branding, and digital marketing services to SMB and mid-market clients. Comparable multi-service boutique agency model.
• SmartSites: Full-service digital marketing agency offering paid search, paid social, SEO, web design, and email across multiple industries. Closely comparable multi-service agency model targeting SMB and mid-market clients.
• LYFE Marketing: Social media and digital marketing agency focused on SMB clients with custom retainers and multi-channel packages. Directly comparable in target customer, service depth, and pricing model.
• Thrive Internet Marketing Agency: Multi-industry digital marketing agency providing SEO, paid media, social media, web design, and email marketing with similar SMB-to-enterprise segmentation. Closely mirrors Sparo's service portfolio and vertical-agnostic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sparomarketing
• Instagraminstagram.com/sparomarketing
• TikToktiktok.com/@sparomarketing?

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparo Marketing