What Paperplane does

Paperplane is a Bogotá-based digital agency that designs and develops custom websites, mobile and web applications, 3D interactive experiences, brand identities, and social media strategies for enterprise and mid-market clients. The firm's underlying technology stack centers on bespoke front-end web and app development, UX/UI design, and 3D application development (exemplified by The WELL 3D Model Explorer and presentation center apps) rather than on proprietary products or platforms. Service delivery emphasizes custom, non-template digital experiences across verticals including luxury real estate (D-Luxe, Empire Communities, The WELL), retail (Cachivaches), spirits/beverage (Aguardiente Antioqueño), healthcare equipment (Savaria), and global sustainability/NGO brands (Blank, World Food Program).

The business model is project-based professional services sold through a direct, sales-led go-to-market motion. Pricing is quote-based and not publicly disclosed; the agency relies on portfolio case studies and repeat client engagements to drive new business. GTM relies on a website portfolio, client testimonials, organic social, and direct contact rather than paid advertising or channel partnerships. The customer base is concentrated in Colombia but extends to Canada and globally, supported by a bilingual EN/ES website, and there is evidence of multi-year relationships with several clients (BoxD, D-Luxe, Empire Communities, Cachivaches). No funding history, ownership structure, or headcount is disclosed, and the firm shows no disclosed AI, API, or proprietary product surface — its value creation is concentrated in creative talent and portfolio reputation.

Strategic posture: the firm is positioning as an anti-template, creative studio in a crowded digital agency market, with a defensible roster of named enterprise case studies but limited transparency on scale, ownership, or technological differentiation.

Name

Paperplane

Website

https://paperplane.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Paperplane is a Bogotá-based digital agency that designs and develops custom websites, mobile and 3D applications, brand identities, UX/UI, and social media strategies for enterprise and mid-market clients across Colombia, Canada, and global brands.

Ownership category

akta.pro rank

Product category

Digital Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital experience design
• Custom web development
• App design services
• Brand strategy design
• UX UI design services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Web Design and Development: Project-based professional services for website design and development. The agency creates customized digital experiences rather than template-based solutions, working closely with clients from strategy through implementation.
2. App Development Services: Custom application development including mobile apps, interactive apps for events, and 3D applications. Revenue generated through project-based engagements with specialized technical requirements.
3. Brand Strategy and Identity Services: Brand consultancy and visual identity design services. Includes brand strategy development, visual approach creation, and brand message implementation across digital touchpoints.
4. UX/UI Design Services: User experience and interface design for web applications and mobile apps. Design services provided as standalone offerings or integrated with development projects.
5. Social Media Strategy: Digital communication strategy development and social media brand generation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Paperplane is a digital agency that creates custom websites, mobile and 3D applications, brand identities, UX/UI designs, and social media strategies for enterprise and mid-market clients. The firm rejects template-based approaches in favor of bespoke digital experiences that combine strategic communication planning with creative technology implementation, serving industries such as luxury real estate, retail, spirits, healthcare, and technology.

Product overview

Paperplane is a digital agency offering a unified suite of design and development services comprising Web Design and Development, App Design and Development, Brand Design, UX/UI Design, and Social Media Services. The company positions itself as a studio that creates 'amazing and unexpected digital experiences' that convert and delight users. Their service offerings work together to help companies develop communication strategies through engaging digital touchpoints, with each service area supporting the others—brand design informs visual identity, UX/UI design ensures usability, web and app development deliver the final products, and social media services extend reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design and Development Custom website design and development services creating engaging, informative, and entertaining digital experiences for enterprise and mid-market clients across various industries including luxury real estate, retail, sustainability, and technology.
• App Design and Development Mobile and web application development services, including 3D app development, interactive apps for events, and UX/UI focused application builds for clients such as The WELL 3D Model Explorer App and BoxD interactive event apps.
• Brand Design Brand identity design services including corporate image design, brand strategy implementation, and visual approach development for clients including Aguardiente Antioqueño, Tono, and Consuelo de la Vega.
• UX/UI Design User experience and interface design services focused on creating intuitive, robust, and easy-to-use digital products with careful planning of customer journey touchpoints. Delivered for clients including Smartsoft (large-scale web apps), Savaria Ceiling Lift (medical equipment), and Luker Chocolate.
• Social Media Services Social media strategy and content creation services including brand strategy implementation and social channel development for clients such as Aguardiente Antioqueño, Cachivaches, BP Constructores, and Coquito.

Quantifiable outcome

• Cachivaches restructured digital strategy resulted in increased revenue on two business lines and larger audience reach

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Work & Co: Digital product agency focused on custom web, app, and brand experiences for enterprise clients — competes in the same 'no-template, premium-experience' positioning Paperplane claims.
• Huge: Global digital experience agency delivering web, app, brand, and UX/UI design for enterprise clients — closely overlapping Paperplane's integrated service model and enterprise-segment focus.
• Ustwo: Digital product studio delivering web, mobile, and brand design for enterprise clients; comparable studio model combining design and development under one roof.
• Instrument: Independent digital brand and experience agency serving enterprise clients across web, app, brand, and content — directly comparable in integrated creative + technology offerings.
• Fantasy: Digital experience design and engineering studio focused on bespoke web/app builds for enterprise — shares Paperplane's custom-experience, anti-template positioning.
• R/GA: Digital creative and technology agency combining brand strategy, UX/UI, web/app development, and content for enterprise clients — directly comparable in service breadth and client profile to Paperplane.

Broad incumbents

• AKQA: Global digital agency offering brand, advertising, design, and technology at enterprise scale — overlapping services but with broader portfolio and significantly larger footprint than Paperplane.
• MediaMonks: Global digital production and creative agency (part of S4 Capital) covering content, web, app, and brand at enterprise scale — broader and more scaled than Paperplane but overlapping on integrated digital production services.
• Pentagram: Independent design firm with partners across brand, digital, and UX — comparable on custom creative positioning and premium client mix, though structurally a partner-led design firm rather than a digital-product studio.
• Frog Design: Global design and innovation consultancy delivering brand, product, and digital experience work for enterprise — adjacent in design-led custom work but with strategy and consulting depth Paperplane does not emphasize.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paperplane-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paperplane