Michigan's Edge Mountain Biking Association

Name

Michigan's Edge Mountain Biking Association

Legal name

Michigan's Edge Mountain Biking Association

Website

https://ridememba.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreation Trail Advocacy and Mountain Biking Services

NAICS

Nature Parks and Other Similar Institutions (712190), Tour Operators (561520)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Mountain bike trails
• Trail building advocacy
• Nonprofit membership organization
• Outdoor recreation community
• Fat bike grooming

Headquarters

HQ city

Jamestown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Membership Dues: MEMBA is an affiliate chapter of IMBA. When members join MEMBA, they also become members of IMBA. Membership dues support insurance for trail workers, tools and supplies, professional trail building consulting, and legal representation for land use matters.
2. Donations: Tax-deductible donations to the 501c3 organization. Specific fundraising campaigns for trail projects like the Jamestown Trail ($500,000 target).
3. Merchandise Sales: Sale of branded merchandise including t-shirts ($25), long sleeve shirts ($30), water bottles ($12), and winter grooming support stickers ($10-$50).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MEMBA builds, maintains, and advocates for mountain bike trails across West Michigan's lakeshore as a 501(c)(3) nonprofit and IMBA Affiliate Chapter. The organization sells memberships (through IMBA), branded merchandise, and accepts tax-deductible donations to fund professional trail design, construction, and winter grooming. It operates a network of 12 trail locations and is developing the Jamestown Trail project (8.4 miles planned, $500K fundraising goal).

Product overview

Michigan's Edge Mountain Biking Association (MEMBA) is a 501(c)(3) nonprofit mountain biking advocacy organization that operates as an IMBA Affiliate Chapter. MEMBA's offerings consist of trail access and advocacy services, membership programs, branded merchandise (t-shirts, long-sleeve shirts, bottles, stickers), and donations/fundraising for trail projects. The portfolio includes trail building and maintenance across multiple West Michigan locations, with current major projects including the Jamestown Trail development (8.4 miles planned, $500K fundraising goal) and ongoing maintenance of trails at Mosquito Creek, Riley, Bass River, Owasippe, and other locations. Membership provides IMBA benefits including gear discounts and injury insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• MEMBA Membership Program Recurring annual membership through the IMBA chapter system that funds trail insurance, tools, professional consulting, and trail crew support while providing members with Mountain Bike Action magazine subscription, Subaru VIP discounts, ExpertVoice gear discounts, Water-to-Go bottle discounts, and Spot injury insurance for $69.99/year. Available to individual mountain biking enthusiasts in West Michigan.
• MEMBA Trail Network Access Access to 12 mountain bike trail locations across West Michigan (Mosquito Creek, Upper Macatawa, Riley, Bass River, Owasippe, Shore Acres, Allegan State Game Area, Evergreen, Ridge Point, Beechwood, Cooper VanWieren, Blue Lake Township, and Jamestown), with professional design, construction, maintenance, and winter grooming including 14 miles of groomed fat biking at Owasippe. Available to individual riders of all skill levels.
• The Jamestown Trail New approximately 8.4-mile singletrack trail system planned for 150 wooded acres in Jamestown, including a 160,000 sq. ft. skills/pump park and 16,000 sq. ft. skills development area, designed by IMBA Trail Solutions and funded through a $500,000 community fundraising campaign with IMBA Dig In grant matching.
• MEMBA Branded Merchandise Branded apparel and accessories including logo t-shirts ($25), long-sleeve shirts ($30), and water bottles ($12, available in Black, Blue, Red, Brown, Clear, Turquoise), sold through the MEMBA online shop and distributed via local bike shops. Available to individual riders and supporters.
• Winter Grooming Support Stickers Stickers offered at donation-based tiers of $10-$50 to support MEMBA's winter trail grooming program, offsetting gas and equipment costs for volunteer groomers who maintain fat-bike trails at Owasippe and Riley. Available to individual donors and supporters.

Quantifiable outcome

• 52% increase in trail usage (ridelogs) from 2019 to 2020
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered major, core and minor.

• Team Velo City CyclesmajorGTM or Marketing Partner · 4 February 2022Team Velo City Cycles sponsors winter grooming of Riley Trails for the 2021-2022 season via a generous donation towards winter grooming expenses. Riley Trails has been in great shape this winter thanks to an active grooming crew sponsored by this partnership.
• IMBA (International Mountain Bicycling Association)coreStrategic or Co-development PartnerMEMBA is an Affiliate Chapter of IMBA. When members join MEMBA, they also become members of IMBA. The partnership provides access to IMBA Trail Crews for training, professional trail building consulting, and helps ensure MEMBA's voice is heard in local, state, and national government on mountain biking access issues.
• Motion Dynamics Corporation (MDC)majorGTM or Marketing PartnerMotion Dynamics Corporation made a generous donation enabling MEMBA to purchase brand new grooming equipment for Owasippe trails. This equipment supports the 14 miles of groomed fat biking at Owasippe.
• DishermajorGTM or Marketing PartnerPartner/sponsor for the Jamestown Trail project.
• People FundmajorGTM or Marketing PartnerPartner/sponsor for the Jamestown Trail project.
• GreenLeaf TrustmajorGTM or Marketing PartnerPartner/sponsor for the Jamestown Trail project.
• Jamestown Charter TownshipcoreGTM or Marketing PartnerPartner for the Jamestown Trail project providing land access and support.
• Royal TechnologiesmajorGTM or Marketing PartnerPartner/sponsor for the Jamestown Trail project.
• Ottawa CountycoreGTM or Marketing PartnerPartner for the Jamestown Trail project providing municipal support.
• HudsonvillemajorGTM or Marketing PartnerPartner/sponsor for the Jamestown Trail project.
• WMCB (West Michigan Community Bank)majorGTM or Marketing PartnerPartner/sponsor for the Jamestown Trail project.
• Dirt ArtisansmajorStrategic or Co-development PartnerProfessional trail building company that completed the Mosquito Creek expansion, adding 5 miles of new trail and features construction. They finished the new trail sections and built puncheon bridges.
• TrailSensemajorStrategic or Co-development PartnerProfessional trail builder (Josh) engaged to add features to Mosquito Creek Trails. Phase III features campaign raised funds to bring Josh out for feature construction.
• Velo City CyclesmajorGTM or Marketing PartnerLocal bike shop that runs Velo Kids bike camps and Junior Velo mountain bike programs on MEMBA trails. Hosts events like Pedal the Pigeon kids race and Mudflap team biking events.
• IMBA Trail SolutionscoreStrategic or Co-development PartnerIMBA Trail Solutions designed the Jamestown Trail. Chris Orr from IMBA Trail Solutions conducted the trail design work on the Jamestown property.
• Shoreline Cycling ClubminorStrategic or Co-development PartnerPartnership with SCC for Silver Lake Dunes pilot rides. Coordinated between Shoreline Cycling Club, DNR, and MEMBA to host pilot fat bike events on March 13 & 14.
• Allegan Area Aerobic Activity Association (5As)minorStrategic or Co-development PartnerVolunteer team led by Rob Allen that has taken up maintenance at Allegan State Game Area, working to maintain, build, and expand trail access in Allegan with MEMBA's coordination.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Northwest Arkansas Mountain Bike Association (NWA MTB): Northwest Arkansas IMBA affiliate that has become a national model for trail-building nonprofits with corporate and government partnerships. Directly comparable to MEMBA's mission and structure, with a more developed funding/program model.
• Sustainable Trails Foundation: Reno-based 501(c)(3) that funds and builds sustainable mountain bike trails in partnership with local chapters. Comparable nonprofit trail-building mission and grant-making model, with a national instead of regional scope.
• Roaring Fork Mountain Bike Association: Colorado IMBA affiliate chapter maintaining trails in the Roaring Fork Valley. Comparable volunteer-driven mountain bike advocacy nonprofit with community events, membership, and trail-building operations.
• Evergreen Mountain Bike Alliance: Washington State-based 501(c)(3) mountain bike advocacy nonprofit and IMBA affiliate chapter. Closely comparable regional chapter with volunteer-led trail building, membership dues, donations, and similar advocacy/fundraising model.
• Concerned Off-Road Bicyclists Association (CORA): Oregon-based IMBA affiliate chapter that organizes trail work, advocates for land access, and runs a membership-driven nonprofit. Operates the same volunteer-built trail model with regional chapter affiliations.
• Mid-Atlantic Off-Road Enthusiasts (MORE): Mid-Atlantic regional IMBA affiliate maintaining a multi-trail network with volunteer workdays, advocacy, and membership. Same operational pattern as MEMBA across multiple trail locations.
• Pennsylvania Mountain Bike Association (PMBA): Statewide IMBA-affiliated Pennsylvania mountain bike nonprofit. Comparable chapter network with trail advocacy, professional consulting, and youth/programming initiatives like MEMBA's Velo Kids camps.
• Virginia Mountain Biking Association (VMBA): Virginia's statewide IMBA affiliate. Runs a multi-chapter model that builds and maintains trails via volunteers, raises project funds, and partners with land managers — same mission and operating model as MEMBA at a larger scale.

Broad incumbents

• International Mountain Bicycling Association (IMBA): National umbrella organization of which MEMBA is an affiliate chapter. Directly comparable because IMBA sets the trail-building standards, advocacy framework, and membership/donation infrastructure that MEMBA operates within.

Regional players

• Texas Mountain Bike Racing Association (TMBRA): Texas-based mountain bike organization running races and supporting trail access. Comparable in event-organization and advocacy scope, though more racing-focused than MEMBA's trail-building emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shoreacresbikepark
• LinkedInlinkedin.com/company/ridememba
• Instagraminstagram.com/ridememba
• Xx.com/ridememba

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan's Edge Mountain Biking Association