Velo City Cycles
- Company typePrivate
- Founded-
- HeadquartersHolland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Velo City Cycles does
Velo City Cycles is an independent, brick-and-mortar bicycle retail shop and service center located at 326 South River Avenue in Holland, Michigan, founded in 2013. The company sells a full range of bicycles across categories including road, mountain, gravel, cyclocross, commuter/urban, comfort, fitness, hybrid, children's, and electric, carrying premium and mid-tier brands such as Cannondale, Santa Cruz, Cervelo, Salsa, Gazelle, Aventon, and Strider. Beyond bike sales, the shop generates revenue from parts and accessories (lighting, locks, hydration, helmets, apparel, car racks), professional repair services (including specialized e-bike service), bike rentals, trade-in programs, a Kids' Trade-Up Program, chain waxing, and customer financing referrals.
The business operates a dual-channel go-to-market combining a physical storefront with an e-commerce website at velo-citycycles.com, supported by a community-driven marketing approach that includes organized group rides, sponsorship of Team Velo City Cycles, social media on Facebook and Instagram, and the Quick Release email newsletter. Customer segments span recreational cyclists, competitive/performance riders, commuters, e-bike riders, and families, with the Velo Kids sub-brand (with its own dedicated website, velo-kids.com) focused on the children's and family segment. The shop is a member of the League of Michigan Bicyclists and holds no proprietary technology platforms, patents, or AI capabilities; its competitive position is built on local community engagement, curated brand selection, and full-service offerings. The company is privately held with no disclosed institutional investment, parent company, or funding rounds.
Velo City Cycles firmographics
Firmographics- Name
- Velo City Cycles
- Legal name
- Velo City Cycles
- Website
- https://velo-citycycles.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Velo City Cycles industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), E-Bike Retail (CRAMAHAE), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where Velo City Cycles is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Velo City Cycles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bicycle Sales: Revenue generated from selling new bicycles across multiple categories including road, mountain, gravel, cyclocross, commuter/urban, comfort, fitness, hybrid, children's, and electric bikes. The shop carries branded bicycles from manufacturers such as Cannondale, Gazelle, Salsa, Strider, Aventon, Santa Cruz, and Cervelo.
- Parts and Accessories Sales: Revenue from selling bike parts (brakes, cables, chains, cranksets, derailleurs, wheels, tires, etc.) and accessories (lighting, locks/security, hydration, fenders, helmets, shoes, clothing, car racks). Products range from entry-level to premium components.
- Bike Service and Repair: Professional bike repair services including general bike service and electric bike service. Revenue from labor and parts used in repairs.
- Bike Rentals: Revenue from renting bicycles to customers, including a bike vacation rental program.
- Trade-In Program: Revenue from accepting used bikes as trade-ins toward new bike purchases.
- Financing Services: Financing options offered to customers for bike purchases, likely generating referral or processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across all categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Velo City Cycles product offering
Product offeringCore offering
Velo City Cycles is a brick-and-mortar bicycle retail shop in Holland, Michigan that sells new bicycles across road, mountain, gravel, cyclocross, commuter/urban, comfort, fitness, hybrid, children's, and electric categories, alongside cycling parts, accessories, apparel, helmets, shoes, and car racks. The shop also provides professional bike service and repair (including specialized e-bike service), bike rentals, a used bike trade-in program, a Kids' Trade-Up Program, financing options, and chain waxing services. Revenue is generated through direct consumer sales of branded bicycles and accessories, plus service fees from repair and rental offerings.
Product overview
Velo City Cycles is a brick-and-mortar bicycle retail shop and service center in Holland, Michigan. The company offers a comprehensive product portfolio consisting of: (1) Full line of bicycles including Road, Mountain, Gravel, Cyclocross, Commuter/Urban, Comfort, Fitness, Hybrid, Children's, and Electric bikes from brands like Cannondale, Gazelle, Salsa, Strider, Aventon, Santa Cruz, and Cervelo; (2) Extensive cycling accessories including Locks/Security, Lighting, Hydration systems, Fenders, Helmets, Shoes, Apparel, Car Racks, and general accessories; (3) Bike parts and components including wheels, tires/tubes, and individual parts; (4) Professional services including Bike Service & Repair, Electric Bike Service, Bike Rentals, Trade-In Programs, Financing, and Chain Waxing; (5) Velo City branded merchandise. The shop also offers gift cards and operates a Velo Kids program. This is a traditional retail bike shop rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- Velo Kids: A kids-focused program and section of the bike shop dedicated to children's cycling needs, including bikes and accessories.
Products and services
- Bicycles (Road, Mountain, Gravel, Cyclocross, Commuter/Urban, Comfort, Fitness, Hybrid, Children's) New multi-category bicycles stocked from brands such as Cannondale, Gazelle, Salsa, Strider, Santa Cruz, and Cervelo, sold to recreational, commuter, competitive, and family cyclists.
- Electric Bikes Electric-assist bicycles, including the Aventon e-bike fleet, with test rides available and specialized electric bike service and repair offered.
- Bike Parts and Components Extensive bicycle parts inventory including bar ends, bottom brackets, brakes/levers/pads, cables, cassettes/freewheels, chainrings, chains, cranksets, derailleurs, forks, handlebar grips/tape, handlebars, headsets, pedals, saddles, seatposts, shifters, shocks, stems, and other components.
- Wheels, Tires, and Tubes Complete wheels, hubs, rims, spokes, and bicycle tires and inner tubes in various sizes and types.
- Cycling Accessories (Locks, Lighting, Hydration, Fenders, Child Seats, Pumps, etc.) Wide range of cycling accessories including locks/security (ABUS, Kryptonite, OnGuard), lighting (Lezyne, NiteRider, Cygolite, Garmin), hydration (CamelBak, XLAB, Fidlock), fenders (SKS, Topeak, Planet Bike), child seats, pumps/inflation, safety, storage, tools/maintenance, trailers/strollers, indoor cycling, travel cases, electronics, eyewear, and nutrition.
- Cycling Apparel and Clothing Cycling clothing including jerseys/tops (short and long sleeve), outerwear, gloves, shorts/bottoms (cycling and casual), socks, triathlon apparel, running apparel, undergarments, protective/armor, and casual shirts/tops.
- Helmets Bicycle helmets for adults and kids, including parts and accessories.
- Cycling Shoes Cycling footwear including cycling shoes and casual shoes, with parts and accessories.
- Car Racks Vehicle bicycle racks including hitch-mount, pickup/RV/spare-tire mount, roof-mount, and trunk-mount options, with parts and accessories.
- Gift Cards Velo City Cycles gift cards available for purchase in variable denominations for use at the shop.
- Velo City Brand Merchandise Velo City Cycles branded merchandise and gear sold through the shop.
- Bike Service and Repair Professional bike maintenance and repair services, including general bike service and specialized electric bike service, provided by the shop's technicians.
- Bike Rentals Bicycle rental services for customers, including a bike vacation rental program for visitors and trial riders.
- Bike Trade-In Program Program allowing customers to exchange their used bikes for credit toward new bike purchases at the shop.
- Kids' Trade-Up Program Special program allowing children to trade up to larger bikes as they grow, operated as part of the Velo Kids program.
- Bike Financing Financing options made available to customers to facilitate bicycle purchases at the shop.
- Chain Waxing Service Bicycle chain maintenance service using wax lubrication method, performed by the shop as a specialized service.
Companies that use Velo City Cycles
Customer profileSegments5 records
Ideal customer profiles4 records
Velo City Cycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Velo City Cycles partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- League of Michigan BicyclistsminorVelo City Cycles is a shop member of the League of Michigan Bicyclists, a statewide cycling advocacy organization. This membership provides networking opportunities, credibility within the Michigan cycling community, and alignment with bicycling advocacy efforts.
- CannondalecoreCannondale is a major bicycle manufacturer whose products are sold at Velo City Cycles. The shop carries Cannondale road bikes, mountain bikes, and other Cannondale products as a branded bicycle retailer.
- AventoncoreAventon is an electric bike manufacturer. Velo City Cycles recently added Aventon to their E-Bike fleet and offers test rides and sales of Aventon electric bikes.
- GazellecoreGazelle is a bicycle manufacturer known for Dutch-style bikes. Their products are available at Velo City Cycles as part of the shop's curated brand selection.
- SalsacoreSalsa Cycles produces adventure bikes, gravel bikes, and mountain bikes. Velo City Cycles carries Salsa branded bicycles as part of their diverse product offering.
- Santa CruzcoreSanta Cruz is a premium mountain bike manufacturer. Their high-end mountain bikes are available at Velo City Cycles for serious off-road cyclists.
- CervelocoreCervelo is a performance road and triathlon bike manufacturer. Velo City Cycles carries Cervelo bicycles targeting competitive and performance-oriented cyclists.
- StridercoreStrider specializes in children's balance bikes and cycling products for kids. Their products are available at Velo City Cycles to serve families and young cyclists.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Velo City Cycles competitors and assessment
Company assessmentDirect peers
- Competitive Cyclist: Premium online retailer specializing in road, mountain, and gravel bikes and high-end apparel/accessories. Comparable to Velo City on premium brand portfolio and competitive-cyclist customer focus, though operating exclusively online without a service shop.
- Full Cycle: Independent Colorado bike shop selling bikes, components, accessories, and apparel alongside repair services. Comparable to Velo City on independent LBS model and broad multi-category product mix.
- Wheel & Sprocket: Multi-location independent bike retailer in the upper Midwest (Wisconsin) carrying road, mountain, family, and e-bikes with full service departments. Comparable to Velo City on regional independent positioning, multi-brand selection, and service-first model.
- Jenson USA: Online direct-to-consumer bicycle retailer offering bikes, components, and accessories across the same categories Velo City carries. Comparable in product breadth and multi-brand positioning, but without a physical service shop.
- Bicycle Habitat: Independent urban bike shop in New York City selling commuter, road, and e-bikes plus accessories and full repair services. Closely comparable independent bike shop model with similar multi-category retail + service offering.
- Mike's Bikes: Multi-location independent bicycle retailer carrying road, mountain, e-bikes, and apparel across California. Closely comparable business model to Velo City Cycles: full-service retail plus repair, plus curated premium brand selection across multiple locations.
Broad incumbents
- Performance Bicycle: National multi-channel bike retailer (formerly a large chain) selling bicycles, parts, accessories, and apparel online and through remaining locations. Comparable to Velo City on product mix and target customer, though much larger and online-led.
- REI: Largest U.S. outdoor co-op retailer with broad bike assortment (road, mountain, e-bikes) and in-store service departments across hundreds of locations. Overlaps with Velo City on bike/accessory retail and service but at vastly larger scale and with a much wider product portfolio.
- Specialized Retail Stores: Specialized-branded concept stores operated by the manufacturer, offering premium road, mountain, gravel, and e-bikes plus full repair services. Comparable to Velo City on premium retail experience and service operations, but anchored by a single brand.
- Trek Bicycle Retail Stores: Bicycle manufacturer that operates company-owned retail stores selling its own and complementary brands with full service departments. Comparable to Velo City in offering bike sales, accessories, and repair, but anchored by a single dominant brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Velo City Cycles social profiles
Digital presenceVelo City Cycles compliance and trust
Trust signalCompliance1 record
Velo City Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velo City Cycles leadership team
Management profileNumber of profiles
Velo City Cycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velo City Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velo City Cycles
What does Velo City Cycles do?
Velo City Cycles is a brick-and-mortar bicycle retail shop in Holland, Michigan that sells new bicycles across road, mountain, gravel, cyclocross, commuter/urban, comfort, fitness, hybrid, children's, and electric categories, alongside cycling parts, accessories, apparel, helmets, shoes, and car racks. The shop also provides professional bike service and repair (including specialized e-bike service), bike rentals, a used bike trade-in program, a Kids' Trade-Up Program, financing options, and chain waxing services. Revenue is generated through direct consumer sales of branded bicycles and accessories, plus service fees from repair and rental offerings.
Is Velo City Cycles a public or private company?
Velo City Cycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Velo City Cycles founded?
Velo City Cycles was founded in -1. It employs 1 to 10 people.
Where is Velo City Cycles based?
Velo City Cycles is headquartered in Holland, United States, in the North America region.
How does Velo City Cycles make money?
Six revenue lines are on record. Bicycle Sales are the primary driver. The others are parts and Accessories Sales, bike Service and Repair, bike Rentals, trade-In Program and financing Services.
Who are Velo City Cycles's main competitors?
Direct peers on record are Competitive Cyclist, Full Cycle, Wheel & Sprocket, Jenson USA, Bicycle Habitat and Mike's Bikes. Broad incumbents are Performance Bicycle, REI, Specialized Retail Stores and Trek Bicycle Retail Stores.
Does Velo City Cycles have an API?
No public API is recorded for Velo City Cycles.
What industry is Velo City Cycles in?
Velo City Cycles's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).