Shuttleworth Foundation
Shuttleworth Foundation is a Mauritius-registered charity operating the Digiclub project, which provides free end-to-end websites to football clubs lacking digital representation, initially focused on Africa with global expansion aspirations.
- Company typePrivate
- Founded2024
- HeadquartersCape Town, South Africa
- Headcount—
- GTM typeB2B
- OfferingServices
What Shuttleworth Foundation does
Shuttleworth Foundation is a registered charitable foundation in Mauritius (Foundation Number 842, registered 1 August 2024) that operates the Digiclub project. Digiclub provides free, fully functional websites to football clubs that lack professional digital representation, with an initial geographic focus on Africa and stated aspirations to expand globally. The service includes end-to-end website creation, a structured framework based on best practices of world football club websites, free domain support, hosting, maintenance, and error correction, plus self-management capabilities and ongoing content collaboration. Additional offerings include data and insights on fan behavior and website traffic, and promotion assistance via the foundation's media channels.
The foundation operates as a non-commercial entity funded through its own endowment or grant structure rather than revenue from the Digiclub service. All costs are absorbed by the foundation, and no paid tiers or commercial pricing exist. Go-to-market is relationship-driven and community-oriented: clubs are onboarded through introductory meetings, formalized via a Memorandum of Understanding, followed by content integration, website launch (within one week of content submission), and ongoing support. The foundation is governed by a four-member council (Viktor Hambardzumyan, Sannie Ibrahim Daara, Paruyr Shahbazvan, Poonum Thylam) and operates from Port Louis, Mauritius. No customers, funding rounds, partnerships, patents, or commercial revenue are disclosed in the available data.
Shuttleworth Foundation firmographics
Firmographics- Name
- Shuttleworth Foundation
- Legal name
- Shuttleworth Foundation
- Website
- https://shuttleworthfoundation.org
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Shuttleworth Foundation is a Mauritius-registered charity operating the Digiclub project, which provides free end-to-end websites to football clubs lacking digital representation, initially focused on Africa with global expansion aspirations.
- Ownership category
- akta.pro rank
Shuttleworth Foundation industry classification
Industry- Product category
- Nonprofit Sports Digital Services
- NAICS
- Civic and Social Organizations (813410), Grantmaking and Giving Services (81321)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industry
- Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)
Keywords
Where Shuttleworth Foundation is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Shuttleworth Foundation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Non-commercial service (free to football clubs): The Shuttleworth Foundation operates Digiclub as a free service for football clubs. All website creation, domain support, maintenance, hosting, and error correction are provided at no cost to participating clubs. The foundation appears to be funded through its own endowment or grant structure rather than revenue from the Digiclub service. No commercial revenue streams are described.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free complete website package for football clubs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Shuttleworth Foundation product offering
Product offeringCore offering
The Shuttleworth Foundation operates the Digiclub project, which provides football clubs lacking a professional online presence with fully free websites. The service includes full website creation based on a structured framework (Digiclub Kit), domain support, hosting, ongoing maintenance, error correction, content collaboration, and data/insights on fan engagement. The service is delivered at no cost to participating clubs, with an initial focus in Africa and aspirations for global reach.
Product overview
Shuttleworth Foundation operates as a management company that runs the Digiclub project as its primary offering. Digiclub is a unified digital platform providing free websites to football clubs lacking online presence, starting in Africa with global expansion goals. The product portfolio includes website creation services, a structured website framework based on football industry best practices, complimentary domain/hosting/maintenance coverage, and data analytics capabilities for fan engagement insights. These components work together to deliver a comprehensive, no-cost solution enabling clubs to establish professional digital presence.
Differentiator
Problem solved
Functional benefit
Brands
- Digiclub: A project by Shuttleworth Foundation that empowers football clubs with digital tools to create websites, enhance online presence, and engage fans globally.
Products and services
- Digiclub A free, fully managed website service for football clubs that lack professional online presence. Includes website creation, a structured framework based on world football best practices, domain support, hosting, maintenance, error correction, content collaboration, and access to fan engagement insights. Targets football clubs in Africa initially, with aspirations for global reach.
- Digiclub Website Creation Service Full website creation service within the Digiclub project: clubs submit their content aligned with the Digiclub Kit and the foundation builds and launches the website, typically within one week of content submission.
- Digiclub Kit — Website Structure Framework Research-based framework and templates that define the structure of football club websites within the Digiclub project, providing structured sections for players, coaches, schedules, news, and feedback channels.
- Digiclub Free Domain, Hosting and Maintenance Fully covered domain registration, hosting, ongoing maintenance, and error-correction service provided free of charge to participating football clubs as part of the Digiclub project.
- Digiclub Data and Insights Access to data and insights on fan behaviour, website traffic, and engagement metrics for Digiclub club websites, enabling clubs to make informed decisions and optimise their digital strategies.
Quantifiable outcome
- Website launch within one week of content submission
- +1 more outcomes
Companies that use Shuttleworth Foundation
Customer profileSegments1 record
Ideal customer profiles1 record
Shuttleworth Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shuttleworth Foundation partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Shuttleworth Foundation competitors and assessment
Company assessmentEmerging players
- StatsBomb: StatsBomb provides advanced football data and analytics to clubs, federations, and media. It is comparable to Digiclub's data and insights offering for football clubs, though StatsBomb operates commercially and focuses on elite-level performance analytics rather than grassroots digital presence.
- Hudl: Hudl provides digital video analysis, coaching, and team management tools to amateur and professional sports teams. It overlaps with Shuttleworth Foundation's mission of equipping resource-constrained clubs with digital capabilities, though Hudl operates commercially and focuses on performance video rather than website presence.
- LeagueApps: LeagueApps provides sports-league and club management software, including website, registration, and communication tools for amateur sports organizations. It overlaps with Digiclub in providing digital presence and member-management capabilities to grassroots sports organizations, though it is a commercial SaaS platform.
- TeamSnap: TeamSnap provides team management, scheduling, communication, and registration tools for amateur and youth sports teams. It is comparable as a digital platform serving grassroots sports clubs, though it is paid SaaS rather than a free foundation service.
- Stack Sports: Stack Sports offers league, club, and tournament management software, including website and registration tools for youth and amateur sports organizations. It is comparable because it provides digital infrastructure, including website and engagement tools, to sports clubs in segments similar to Shuttleworth Foundation's African football-club target audience.
Broad incumbents
- Sportradar: Sportradar is a global sports data and digital content company serving leagues, federations, and media companies. It is comparable as a digital infrastructure provider to the sports ecosystem that Shuttleworth Foundation also serves, though it operates commercially and at vastly greater scale.
- UEFA Foundation for Children: The UEFA Foundation supports children's access to sport and education across Europe and beyond. It shares Shuttleworth Foundation's charitable, football-rooted mission structure but operates as a European governing-body-affiliated foundation rather than an independent project.
- FIFA Foundation: The FIFA Foundation is the global football governing body's philanthropic arm, funding social development through football worldwide. It is comparable to Shuttleworth Foundation as a foundation entity using football as the vehicle for development impact, though it operates at vastly greater scale with global federation backing.
Direct peers
- Common Goal: Common Goal is a football-focused foundation that pools player and stakeholder contributions to support social-impact organizations through the sport. It is directly comparable to the Shuttleworth Foundation as both are football-aligned foundations using philanthropic capital to deliver mission-driven programmes rather than commercial products.
Others
- Confederation of African Football (CAF): CAF is the continental governing body for African football, overseeing national associations and club competitions across the continent. It is comparable as the institutional ecosystem within which Digiclub's African football-club beneficiaries operate, and a potential federation-level partner or endorsement channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Shuttleworth Foundation social profiles
Digital presenceShuttleworth Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shuttleworth Foundation leadership team
Management profileNumber of profiles
Profiles4 records
Shuttleworth Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shuttleworth Foundation M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shuttleworth Foundation
What does Shuttleworth Foundation do?
The Shuttleworth Foundation operates the Digiclub project, which provides football clubs lacking a professional online presence with fully free websites. The service includes full website creation based on a structured framework (Digiclub Kit), domain support, hosting, ongoing maintenance, error correction, content collaboration, and data/insights on fan engagement. The service is delivered at no cost to participating clubs, with an initial focus in Africa and aspirations for global reach.
Is Shuttleworth Foundation a public or private company?
Shuttleworth Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shuttleworth Foundation founded?
Shuttleworth Foundation was founded in 2024.
Where is Shuttleworth Foundation based?
Shuttleworth Foundation is headquartered in Cape Town, South Africa, in the Africa region.
How does Shuttleworth Foundation make money?
One revenue line is on record: non-commercial service (free to football clubs).
Who are Shuttleworth Foundation's main competitors?
Emerging players on record are StatsBomb, Hudl, LeagueApps, TeamSnap and Stack Sports. Broad incumbents are Sportradar, UEFA Foundation for Children and FIFA Foundation. Common Goal is listed as a direct peer. Confederation of African Football (CAF) is listed as an others.
Does Shuttleworth Foundation have an API?
No public API is recorded for Shuttleworth Foundation.
What industry is Shuttleworth Foundation in?
Shuttleworth Foundation's product category is Nonprofit Sports Digital Services. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of BPADABAO, Technical Cooperation, Capacity Building & Policy Advisory Programs. Its NAICS code is 813410 and its SIC code is 7900.