Visualys
VISUALYS GmbH is a German Industrial IoT software firm offering a cloud platform, no-code dashboards, and gateway hardware for machine data collection, visualization, and analysis. It serves industrial manufacturers, machine builders, and facility operators across Europe, APAC, Africa, and North America through a partner-led channel.
- Company typePrivate
- Founded2004
- HeadquartersGeisenheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Visualys does
VISUALYS GmbH is a Germany-based Industrial IoT software and solutions provider headquartered in Geisenheim (registered in Wiesbaden, HRB 31178), founded circa 2004 and operating with a team of approximately 9-10 people. The company builds the VISUALYS IIoT Platform, a cloud-based system that captures, stores, and visualizes machine and sensor data in real time, ingesting telemetry over MQTT, Talk2M, OPC-UA, and REST API from PLCs and gateways including Siemens S7, Modbus RTU/TCP, BACnet/IP, Allen-Bradley/Rockwell, Mitsubishi, and Omron. Its portfolio combines a tiered SaaS platform (Basic, Standard, Professional, Enterprise — 500K to 15M data points per year, starting at less than €30/machine/year), a no-code dashboard designer for Ewon Flexy devices (Dashboard4Ewon: FREE, SMART €189, ROCKET €289 per device), an M2M/IoT SIM card with coverage in 100+ countries, and resold/partner-sourced IIoT gateways (Ewon Flexy, InHand IG502/EC312/IR302 4G, 4neXt EasyLog/EasyNET).
The company monetizes across four revenue streams: recurring IIoT platform subscriptions, one-time Dashboard4Ewon perpetual licenses, hardware resale of certified gateways, recurring SIM/service fees, and bespoke development services. Distribution is primarily partner-led through a network of 10 named regional resellers across Europe, APAC, Africa, and North America, supplemented by direct sales via the website and phone, and self-serve Stripe checkout for Dashboard4Ewon. Target customers are industrial manufacturers, machine builders, and facility operators — with named logos spanning steel (ArcelorMittal), packaging (Westrock), specialty chemicals (Schulz Farben), ice machines (ZIEGRA), government (LBIH Hessen), and engineering firms (CODEX, ETU, Ch. Batsch) — served across four primary verticals (industrial manufacturing, building management/HVAC, water & wastewater, food & beverage). VISUALYS holds no external institutional funding, is privately held under founder/CEO Robert Wachendorff, and maintains strategic technology alliances with HMS Networks (since 2019), Wachendorff Prozesstechnik (since 2019), 4neXt (since 2021), and InHand Networks (since 2024).
Visualys firmographics
Firmographics- Name
- Visualys
- Legal name
- VISUALYS GmbH
- Website
- https://visualys.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VISUALYS GmbH is a German Industrial IoT software firm offering a cloud platform, no-code dashboards, and gateway hardware for machine data collection, visualization, and analysis. It serves industrial manufacturers, machine builders, and facility operators across Europe, APAC, Africa, and North America through a partner-led channel.
- Ownership category
- akta.pro rank
Visualys industry classification
Industry- Product category
- Industrial IoT Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)
- akta.pro primary industry
- Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)
- akta.pro secondary industries
- Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA) (IMAGABAI), Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE)
Keywords
Where Visualys is headquartered
LocationHeadquarters
- HQ city
- Geisenheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Visualys business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- IIoT Platform Subscriptions: Subscription-based pricing with four tiers (Basic, Standard, Professional, Enterprise) differentiated by data points per year. Basic offers 500,000 data points/year, Enterprise offers 15,000,000 data points/year.
- Dashboard4Ewon Licenses: Per-device licensing for dashboard functionality on Ewon Flexy devices with three tiers: FREE (3 widgets), SMART (12 widgets, €189), ROCKET (48 widgets, €289).
- SIM Card Services: Annual fee for M2M/IoT SIM cards with provider-independent roaming in 100+ countries. Includes fixed monthly data allowance for IoT connections and VPN remote access.
- IIoT Gateway Hardware Sales: Sale of IIoT gateway hardware including InHand IG502, InHand EC312, InHand IR302 4G, 4neXt EasyLog, 4neXt EasyNET, and Ewon Flexy.
- Professional Services: Setup and configuration services including platform setup, hardware installation, connectivity configuration, and custom development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - 500,000 data points/year for slow data and long-term analysis |
| Subscription | Annual | Standard - 2,000,000 data points/year |
| Subscription | Annual | Professional - 5,000,000 data points/year for data-driven business models |
| Subscription | Annual | Enterprise - 15,000,000 data points/year for maximum performance |
| Unit Pricing | Annual | Starting price - Less than €30 per machine |
| Freemium | Pay-as-you-go | FREE - 3 widgets, 1 group for testing |
| One time/ perpetual license | One time/ perpetual license | SMART - 12 widgets, 2 groups, €189 per Ewon Flexy |
| One time/ perpetual license | One time/ perpetual license | ROCKET - 48 widgets, 4 groups, €289 per Ewon Flexy |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Visualys product offering
Product offeringCore offering
VISUALYS provides a web-based Industrial IoT (IIoT) platform that captures, stores, and visualizes machine data in real time, connecting industrial machines via compatible IIoT gateways and protocols such as MQTT, Talk2M, OPC-UA, and REST API. The portfolio bundles the VISUALYS IIoT Platform with hardware gateways (Ewon Flexy, InHand, 4neXt), the Dashboard4Ewon visualization tool, M2M/IoT SIM cards for global connectivity, and custom development services for end-to-end sensor-to-cloud deployments.
Product overview
VISUALYS is an IIoT software company offering a complete Industrial IoT solution combining software platform and hardware gateways. The core product is the VISUALYS IIoT Platform, available in four pricing tiers (BASIC, STANDARD, PROFESSIONAL, ENTERPRISE) with data point limits ranging from 500,000 to 15,000,000 per year. The portfolio includes compatible IIoT hardware gateways: InHand IG502 (universal gateway with extensive protocol support), InHand EC312 (edge-computing gateway with Docker), InHand IR302 4G (compact 4G router), 4neXt EasyNET (4G MQTT datalogger), 4neXt EasyLogXL (Modbus datalogger for existing VPN routers), and Ewon Flexy 205 (VPN & IIoT gateway with integrated 4G). Complementary offerings include Dashboard4Ewon (web-based dashboard designer for Ewon devices), M2M/IoT SIM cards for global connectivity, and custom development services. The platform supports data ingestion via MQTT, Talk2M, OPC-UA, and REST API, and can integrate with third-party edge gateways from Advantech, INSYS, in.hub, IXON, Secoma, and Teltonika.
Differentiator
Problem solved
Functional benefit
Brands
- VISUALYS IIoT: The company's flagship IIoT platform that captures, stores, and visualizes machine data worldwide and in real-time.
- Dashboard4Ewon
- SIM Card (M2M & IoT)
Products and services
- VISUALYS IIoT Platform Cloud-based Industrial IoT platform that captures, stores, and visualizes machine data worldwide in real time. Supports data ingestion via MQTT, Talk2M, OPC-UA, and REST API from Siemens, Modbus, Rockwell, Mitsubishi, Omron, BACnet/IP, and other industrial protocols, with user management, alarm notifications, dashboard visualization, M2M automation, and data export capabilities. Targets machine builders, equipment manufacturers, and industrial operators seeking to digitalize machines, professionalize after-sales service, and create data-driven business models.
- Ewon Flexy 205 Industrial VPN and IIoT gateway with integrated 4G modem from HMS Networks. Supports Siemens, Modbus RTU/TCP, BACnet/IP, Rockwell, Mitsubishi, and Omron protocols, with secure remote VPN access via Talk2M and DataMailbox for IIoT data logging. Designed for machine builders and industrial operators needing secure remote connectivity.
- InHand IG502 Universal IIoT gateway with extensive protocol support including Siemens S7 (300, 400, 1200, 1500), Modbus, and OPC-UA. Supports data transmission to VISUALYS IIoT, Azure IoT, AWS IoT, or ThingsBoard platforms. Targets industrial customers needing flexible multi-platform gateway connectivity.
- InHand EC312 Edge-computing gateway with more than 70 supported protocols, optional GPS, and Docker support for advanced on-device computing. Supports direct connection to AWS IoT and Microsoft Azure cloud platforms. Designed for industrial applications requiring local processing and cloud integration.
- InHand IR302 4G Compact industrial 4G router with up to 150 Mbps, dual-SIM failover, 2.4 GHz WiFi, and two Ethernet ports. Managed remotely via the InHand DeviceLive cloud platform for configuration and firmware updates. Targets distributed industrial sites needing reliable cellular connectivity.
- 4neXt EasyNET MQTT datalogger with integrated 4G modem for Modbus RTU and TCP devices. Enables independent data transmission without existing network infrastructure and is remotely configurable via the VISUALYS IIoT platform. Designed for industrial sites needing plug-and-play cellular data logging.
- 4neXt EasyLogXL Modbus datalogger designed to add data connectivity to existing VPN routers such as the Ewon Cosy. Supports Modbus RTU and TCP and is remotely configurable via the VISUALYS IIoT platform. Targets operators that already have VPN infrastructure and want to add IIoT data capture.
- VISUALYS SIM Card (M2M/IoT) Provider-independent M2M SIM card for IIoT data connections with coverage in over 100 countries. Supports 2G/3G/4G/5G/LTE-M with automatic network selection and multi-network roaming, plus fixed monthly data allowances for IoT connections and VPN remote access. Targets industrial customers needing global cellular connectivity for distributed machines.
- Dashboard4Ewon Web-based dashboard visualization tool for Ewon Flexy devices with a drag-and-drop designer that requires no programming. Offers customizable widgets, colors, branding, multi-language UI, read & write widgets, and Ewon alarm list functionality. Available in FREE (3 widgets), SMART (€189 per Ewon Flexy, 12 widgets), and ROCKET (€289 per Ewon Flexy, 48 widgets) tiers. Designed for Ewon Flexy users who need quick, branded dashboards for machine visualization.
- Custom Development Services Custom software development and integration services for industrial requirements, including platform setup, hardware installation, connectivity configuration, mobile solutions for industrial use cases, web-based industrial visualization, web applications, and custom development. Designed for customers needing tailored implementations beyond the standard IIoT platform and gateway offerings.
Quantifiable outcome
- Alarm response time reduced by up to 70%
- +3 more outcomes
Companies that use Visualys
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Visualys technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability3 records
Feature4 records
Visualys partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and regional.
- InHand NetworkscoreOfficial partner since 2024. VISUALYS has access to complete InHand portfolio including IG502, EC312, and IR302 gateways. These gateways connect Siemens S7, Rockwell, Mitsubishi, Beckhoff, Schneider and other systems to the VISUALYS IIoT platform. Close collaboration with InHand development team for customized solutions.
- 4neXt S.r.l.s.corePartnership since 2021. 4neXt provides intelligent gateways (EasyLog, EasyNET) that convert Modbus to MQTT, enabling 90% of automation devices to become IIoT-enabled. Perfectly aligned with VISUALYS platform for unmatched innovation and value.
- HMS NetworkscoreHMS Solution Partner since 2019. VISUALYS integrates Ewon Flexy devices seamlessly into their IIoT platform. VISUALYS developed Dashboard4Ewon, considered the best visualization tool for Ewon. Together making IIoT connectivity as simple and powerful as possible.
- Wachendorff ProzesstechnikcoreOfficial partner since 2019. Close collaboration feeling like family. Wachendorff's versatile IIoT hardware integrates seamlessly with VISUALYS platforms. Together developing tailored solutions combining the best of both worlds.
- Rilheva (XEO4)flagshipPioneers of IIoT with visionary solutions from the beginning. Partnership based on trust, openness, and genuine collaboration. Jointly driving innovation and delivering IIoT solutions worldwide that set standards.
- AIONA Automation GmbHregionalSales partner for Austria. Distributes VISUALYS IIoT platform and IIoT gateways in the Austrian market.
- FOXON s.r.o.regionalSales partner for Czech Republic. Distributes VISUALYS IIoT platform and IIoT gateways in the Czech market.
- RG2iregionalSales partner for France. Distributes VISUALYS IIoT platform and IIoT gateways in the French market.
- Wachendorff ProzesstechnikregionalSales partner for Germany. Also serves as technology partner and official partner since 2019. Distributes VISUALYS IIoT platform in German market.
- PT. Sanco IndonesiaregionalSales partner for Indonesia. Distributes VISUALYS IIoT platform and IIoT gateways in the Indonesian market.
- EFA Automazione S.p.AregionalSales partner for Italy. Distributes VISUALYS IIoT platform and IIoT gateways in the Italian market.
- Shorrock AutomationregionalSales partner for South Africa. Distributes VISUALYS IIoT platform and IIoT gateways in the South African market.
- Bachofen AGregionalSales partner for Switzerland. Distributes VISUALYS IIoT platform and IIoT gateways in the Swiss market.
- VIPA Controls AmericaregionalSales partner for United States. Distributes VISUALYS IIoT platform and IIoT gateways in the US market.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Visualys competitors and assessment
Company assessmentDirect peers
- Litmus Automation: Litmus Automation provides an edge-to-cloud industrial IoT platform with strong MQTT/OPC-UA support and machine data analytics, directly comparable in technology stack and target customer to VISUALYS.
- IXON Cloud: IXON is a Dutch IIoT platform offering cloud connectivity, remote access, and dashboards for industrial machines. It directly competes with VISUALYS for machine builders needing easy IIoT onboarding and is listed among VISUALYS-compatible third-party edge gateways.
Broad incumbents
- Software AG Cumulocity IoT: Software AG's Cumulocity IoT is an established enterprise IoT platform supporting device management, analytics, and integration with industrial assets. It competes broadly for IIoT platform deals in mid-market and enterprise manufacturing.
- AWS IoT Core: AWS IoT Core is a hyperscale IoT platform that supports MQTT, OPC-UA, and industrial connectivity at massive scale. It is supported by the InHand EC312 gateway that VISUALYS resells, representing both an enabler and a competitive threat.
- HMS Networks (Ewon): HMS Networks manufactures the Ewon Flexy hardware that VISUALYS's Dashboard4Ewon is built around. HMS also offers its own Talk2M cloud and visualization tools, making it both a strategic partner and a partial competitor in the IIoT space.
- PTC ThingWorx: PTC ThingWorx is a well-established industrial IoT platform offering connectivity, analytics, and AR-enabled service workflows. It targets the same machine builder and manufacturer segments as VISUALYS but with a much larger feature set and enterprise sales motion.
- Microsoft Azure IoT: Microsoft Azure IoT Hub and IoT Central provide industrial device connectivity, dashboards, and analytics. Like AWS, Azure is supported by InHand EC312 and competes for the same industrial monitoring use cases as VISUALYS.
- Bosch IoT (Bosch Connected Industry): Bosch Connected Industry offers industrial IoT solutions including device connectivity, analytics, and asset management for manufacturing. It represents another broad incumbent targeting the same machine builder and factory operator customers as VISUALYS.
- Siemens MindSphere: Siemens MindSphere is an industrial IoT platform from a major automation incumbent that supports similar use cases (asset monitoring, analytics, edge connectivity). It competes broadly for enterprise IIoT budgets and integrates deeply with Siemens PLCs that VISUALYS also targets.
Emerging players
- Tulip Interfaces: Tulip is a frontline operations / connected worker platform used in manufacturing. While focused more on human-machine interfaces than pure machine data monitoring, it overlaps with VISUALYS in manufacturing digitalization and after-sales service use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Visualys social profiles
Digital presenceVisualys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visualys leadership team
Management profileNumber of profiles
Profiles4 records
Visualys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visualys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visualys
What does Visualys do?
VISUALYS provides a web-based Industrial IoT (IIoT) platform that captures, stores, and visualizes machine data in real time, connecting industrial machines via compatible IIoT gateways and protocols such as MQTT, Talk2M, OPC-UA, and REST API. The portfolio bundles the VISUALYS IIoT Platform with hardware gateways (Ewon Flexy, InHand, 4neXt), the Dashboard4Ewon visualization tool, M2M/IoT SIM cards for global connectivity, and custom development services for end-to-end sensor-to-cloud deployments.
Is Visualys a public or private company?
Visualys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visualys founded?
Visualys was founded in 2004. It employs 11 to 50 people.
Where is Visualys based?
Visualys is headquartered in Geisenheim, Germany, in the Europe region.
How does Visualys make money?
Five revenue lines are on record. IIoT Platform Subscriptions are the primary driver. The others are dashboard4Ewon Licenses, SIM Card Services, IIoT Gateway Hardware Sales and professional Services.
Who are Visualys's main competitors?
Direct peers on record are Litmus Automation and IXON Cloud. Broad incumbents are Software AG Cumulocity IoT, AWS IoT Core, HMS Networks (Ewon), PTC ThingWorx, Microsoft Azure IoT, Bosch IoT (Bosch Connected Industry) and Siemens MindSphere. Tulip Interfaces is listed as an emerging player.
Does Visualys have an API?
No public API is recorded for Visualys.
What industry is Visualys in?
Visualys's product category is Industrial IoT Platform. Its primary akta.pro industry code is IMAIAMAA, Factory Automation & Control Systems (PLC/SCADA/DCS), with a secondary code of IMAGABAI, Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA). Its NAICS code is 54151 and its SIC code is 7373.