SmartOrg
SmartOrg AS is a Norwegian SaaS company that provides an all-in-one administration, accounting, and payment platform for foreninger (associations), sameier (housing cooperatives), and velforeninger (neighborhood associations) in Norway, integrating Norwegian public registries and domestic payment rails. It serves 900+ small frivillige organizations through a self-serve subscription model with no external funding.
- Company typePrivate
- Founded-
- HeadquartersArendal, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SmartOrg does
SmartOrg AS is a privately held Norwegian SaaS company headquartered at Sørlandet Kunnskapspark in Kristiansand, founded by civil economist Eivind Halaas and web developer Geir Arntzen Andrew. The company provides an all-in-one cloud-based administration and payment platform purpose-built for Norwegian frivillige organisasjoner — foreninger (associations), sameier (housing cooperatives), and velforeninger (neighborhood associations). The platform integrates member management, accounting, billing, meeting management, document storage, communication, and a property/cadastral lookup into a single Norwegian-language system, running on Microsoft/Azure infrastructure with deepest differentiation being Its integrations with Norwegian public registries (Brønnøysundregistrene, Kartverket/Matrikkelen, Altinn) and domestic payment rails (Vipps, eFaktura, SendRegning). The Foreningsbygger (Association Builder) module allows users to register new organizations directly inside the platform, generating articles of association, founding protocols, and submitting to Brønnøysund via digital SMS signing.
The business model is a product-led growth motion with subscription pricing scaled to organization size. Sameier pay 99 NOK/month base plus 49 NOK per seksjon (a 10-seksjon sameie pays 589 NOK/month); foreninger and velforeninger pay 199 NOK/month base plus 0.89 NOK per member (a 100-member forening pays 288 NOK/month). All pricing is exkl. mva, monthly, with no binding period and a 30-day free trial with no credit card required. A premium add-on, SmartOrg Pluss, offers managed bank reconciliation and accounting assistance, while the Tjenestetorg (Service Marketplace) monetizes one-off professional services such as startup assistance, BRREG board updates, broker packages, and sectioning (delivered via partner Brave Gruppen). Distribution is exclusively direct through smartorg.no and portal.smartorg.no, with no channel partners or resellers; acquisition is driven by SEO, an educational Norwegian-language blog, webinars, and self-serve trial sign-up. The company currently serves 900+ organizations, employs approximately 12 people, and is founder-owned with no disclosed external institutional investment. Customers cite outcomes including tripling of paying members and dramatic reduction in financial reporting time.
SmartOrg firmographics
Firmographics- Name
- SmartOrg
- Legal name
- SmartOrg AS
- Website
- https://smartorg.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartOrg AS is a Norwegian SaaS company that provides an all-in-one administration, accounting, and payment platform for foreninger (associations), sameier (housing cooperatives), and velforeninger (neighborhood associations) in Norway, integrating Norwegian public registries and domestic payment rails. It serves 900+ small frivillige organizations through a self-serve subscription model with no external funding.
- Ownership category
- akta.pro rank
SmartOrg industry classification
Industry- Product category
- Association Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Document Creation & Office Suites (BPAMAMAD)
Keywords
Where SmartOrg is headquartered
LocationHeadquarters
- HQ city
- Arendal
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
SmartOrg business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription – Sameier: Sameier (housing co-operatives) are charged a flat monthly base fee plus a per-unit (seksjon) fee. Example: 99 NOK/month base + 49 NOK/month per seksjon. A sameie with 10 seksjoner pays 589 NOK/month. Billing is monthly, subscription-based, with no binding period.
- Subscription – Foreninger & Velforeninger: Foreninger and velforeninger are charged a flat monthly fee plus a per-member fee. Example: 199 NOK/month base + 0.89 NOK/month per medlem. A forening with 100 medlemmer pays 288 NOK/month. Billing is monthly, subscription-based, no binding period.
- Professional Services & Add-on Fees: Additional revenue from fee-based services including: startup assistance (oppstartshjelp), board member training, premium support, broker packages (meglerpakke), board registration with BRREG, property search updates, member list import/data cleaning, A-melding reporting, website setup and hosting, legal third-party reporting, and sectioning/resectioning via Brave Gruppen. Prices range from 399 NOK to 10,930 NOK per service, plus time-based billing at 990–1,490 NOK/hour.
- SmartOrg Pluss Add-on: Premium accounting assistance add-on for sameier and foreninger. Pricing based on number of invoices sent and transactions reconciled. Provides weekly or monthly bank reconciliation, invoice processing, and ongoing advisory. Billed in addition to the base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sameie – Base + per seksjon |
| Subscription | Monthly | Forening/Velforening – Base + per medlem |
| Subscription | Monthly | SmartOrg Pluss (add-on accounting service) |
| Unit Pricing | Pay-as-you-go | Professional services (per service or per hour) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SmartOrg product offering
Product offeringCore offering
SmartOrg is a cloud-based Norwegian-language all-in-one SaaS platform for frivillige organizations (foreninger, sameier, velforeninger). It consolidates member management, accounting, billing/invoicing, meeting management, document storage, and multi-channel communication into a single integrated system, with native integrations to Norwegian payment infrastructure (Vipps, eFaktura, Stripe) and public registries (Brønnøysundregistrene, Kartverket/Matrikkelen, Altinn). The platform can both found and run an organization, allowing users to register articles of association digitally and submit registration to Brønnøysysundregistrene.
Product overview
SmartOrg is a cloud-based all-in-one SaaS platform designed for Norwegian associations (foreninger), housing cooperatives (sameier), and residential associations (velforeninger). The core SmartOrg Portal integrates all essential management functions — member register, multi-channel communication, integrated accounting, billing/fees, meetings, document storage, tasks, event registration, website building, and property search — into a single platform. The platform is complemented by SmartOrg Pluss, a premium add-on offering managed bank reconciliation and accounting assistance, and the SmartOrg Foreningsbygger (Association Builder) for fully digital organization establishment. A Service Marketplace (Tjenestetorg) provides additional paid services such as startup assistance, board training, statutory reporting, broker packages, website hosting, and property sectioning.
Differentiator
Problem solved
Functional benefit
Brands
- SmartOrg Pluss: A premium add-on service to SmartOrg's economics module for associations and housing cooperatives in Norway, offering bank reconciliation, invoice handling, and payment management assistance.
Products and services
- SmartOrg Portal (Core Platform) All-in-one cloud-based SaaS platform for Norwegian associations (foreninger), housing cooperatives (sameier), and residential associations (velforeninger) that consolidates membership management, accounting, billing, meetings, document storage, and member communication into a single integrated system with native Norwegian payment (Vipps, eFaktura, Stripe) and registry (Brønnøysysund, Kartverket/Matrikkelen, Altinn) integrations.
- SmartOrg Pluss Premium add-on service to SmartOrg's economics module for associations and housing cooperatives in Norway, providing managed bank reconciliation, invoice processing and payment, and ongoing accounting support on a weekly or monthly basis, including direct bank account access via Power of Attorney.
- SmartOrg Foreningsbygger (Association Builder) Digital onboarding workflow that allows users to found and register new associations, housing cooperatives, or residential associations directly within SmartOrg, generating articles of association and founding protocols automatically and submitting registration to Brønnøysysundregistrene on the user's behalf with digital SMS signing for founders.
- SmartOrg Tjenestetorg (Service Marketplace) Service marketplace where customers can order supplementary paid professional services including startup assistance (oppstartshjelp), board member training, premium support, broker packages (meglerpakke), BRREG board registration, property search updates, member list import/data cleaning, A-melding reporting, website setup and hosting, and sectioning/resectioning services via Brave Gruppen.
Quantifiable outcome
- One customer (Vestresand og omegn grendelag) reported more than tripling the number of paying members after adopting SmartOrg
- +1 more outcomes
Companies that use SmartOrg
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
SmartOrg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
SmartOrg partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Brave GruppencoreBrave Gruppen provides seksjonering (sectioning) and re-seksjonering services for sameier through SmartOrg's platform. SmartOrg refers customers requiring these services to Brave Gruppen and the partnership is prominently featured on SmartOrg's service marketplace (Tjenestetorg). SmartOrg offers Brave Gruppen's services with pricing ranging from 10,930 NOK for a 2-unit building to 14,375 NOK for a 4-unit building, plus 1,150 NOK per additional seksjon. Re-seksjonering is billed at 1,490 NOK/hour.
- VippscoreVipps is a core payment integration within SmartOrg's platform. SmartOrg uses Vipps for collecting kontingent (membership fees), felleskostnader (shared costs), and other payments from members/seksjonseiere. Vipps and eFaktura are cited as payment methods that significantly increase payment rates and reduce the need for reminders. Vipps is listed as a sub-processor under SmartOrg's data processing agreements.
- StripecoreStripe provides the card payment processing solution integrated into SmartOrg's platform. Listed as a sub-processor in SmartOrg's privacy policy. Stripe handles secure card payment processing for membership fees, event registrations, and other transactions. Stripe is an approved e-money institution in Norway.
- SendRegningsupportingSendRegning is the e-invoice/billing solution integrated into SmartOrg for managing outgoing invoices to members and seksjonseiere. Listed as a sub-processor in SmartOrg's privacy policy.
- Microsoft / AzuresupportingMicrosoft/Azure provides the cloud infrastructure (application servers, secure databases, and storage) that powers SmartOrg's platform. Listed as a sub-processor in SmartOrg's privacy policy.
- Google / Alphabet (Workspace, Analytics, Ads)supportingGoogle provides email, storage, web analytics (Google Analytics), and online advertising services used by SmartOrg. Listed as a sub-processor in SmartOrg's privacy policy.
- HubSpotsupportingHubSpot is used as SmartOrg's CRM system, storing contact information for key contacts and customers for the purpose of customer follow-up, newsletters, and support. Listed as a sub-processor in SmartOrg's privacy policy. SmartOrg's help center is hosted on HubSpot (hubspot.smartorg.no/hjelpesenter).
- SendGridsupportingSendGrid handles email server, distribution, and secure email delivery within the SmartOrg platform. Listed as a sub-processor in SmartOrg's privacy policy.
- Twilio / TeletopiasupportingTwilio and Teletopia provide SMS sending services integrated into SmartOrg's platform for sending text message notifications, reminders, and alerts to members and seksjonseiere. Listed as sub-processors in SmartOrg's privacy policy.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SmartOrg competitors and assessment
Company assessmentDirect peers
- StyreWeb: Norwegian board portal widely used by sameier, foreninger, and velforeninger. SmartOrg's FAQ explicitly positions against StyreWeb, noting SmartOrg adds felleskostnader, integrated accounting, eFaktura, and eierregister that StyreWeb lacks — direct overlap in target customer and meeting/document use cases.
- Bård: Norwegian sameier/forening management tool focused on meeting, document, and board workflows. Directly cited by SmartOrg as a primary alternative; competes for the same housing cooperative and voluntary organization buyers with overlapping but narrower functionality.
Emerging players
- Membermojo: UK-based SaaS for managing membership organizations (clubs, societies, small associations). Comparable vertical SaaS in the association-management space; primarily English-speaking market so it does not directly compete in Norway, but it represents an international pattern SmartOrg could expand into.
- Trivec: Nordic POS and business management SaaS that has expanded into club/association and membership verticals. Comparable vertical-SaaS playbook in the Nordic market for SMBs and member-based organizations, though primarily Sweden-focused.
- Wild Apricot: Established association management SaaS for small nonprofits/membership organizations globally. Comparable product breadth (member database, events, payments, website) targeting similar SMB/membership-org buyers, but no Norwegian localization or registry integration.
Broad incumbents
- 24SevenOffice: Nordic cloud ERP, accounting, and CRM platform targeting SMBs across Scandinavia. Comparable SaaS architecture, subscription pricing, and Nordic SMB distribution footprint; could move into voluntary-organization accounting.
- Fortnox: Swedish cloud accounting and SMB SaaS platform dominant in the Nordic small-business market. Comparable subscription SaaS model and Nordic SMB buyer; potential horizontal competitor if it expanded into association/housing co-op accounting.
- Visma: Nordic business software incumbent with accounting, ERP, and SMB financial tools including Visma eAccounting and sector-specific products. Potential threat if Visma bundles an association/housing cooperative module; comparable in Norwegian SMB SaaS distribution and compliance footprint.
- Vitec: Nordic vertical SaaS group with strong real-estate and property management software (e.g., Vitec Fastighet, Vitec Mäklarhuset). Highly comparable business model — vertical SaaS for niche Nordic industries — and operates in adjacent Norwegian property/housing segments.
Regional players
- UniMicro: Norwegian cloud-based accounting and ERP platform widely used by SMBs including small organizations. Comparable subscription SaaS model and Norwegian SMB buyer; overlaps in accounting functionality for sameier/foreninger.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SmartOrg social profiles
Digital presenceSmartOrg compliance and trust
Trust signalCompliance2 records
SmartOrg financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartOrg leadership team
Management profileNumber of profiles
Profiles12 records
SmartOrg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartOrg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartOrg
What does SmartOrg do?
SmartOrg is a cloud-based Norwegian-language all-in-one SaaS platform for frivillige organizations (foreninger, sameier, velforeninger). It consolidates member management, accounting, billing/invoicing, meeting management, document storage, and multi-channel communication into a single integrated system, with native integrations to Norwegian payment infrastructure (Vipps, eFaktura, Stripe) and public registries (Brønnøysundregistrene, Kartverket/Matrikkelen, Altinn). The platform can both found and run an organization, allowing users to register articles of association digitally and submit registration to Brønnøysysundregistrene.
Is SmartOrg a public or private company?
SmartOrg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartOrg founded?
SmartOrg was founded in -1. It employs 11 to 50 people.
Where is SmartOrg based?
SmartOrg is headquartered in Arendal, Norway, in the Europe region.
How does SmartOrg make money?
Four revenue lines are on record. Subscription – Sameier is the primary driver. The others are subscription – Foreninger & Velforeninger, professional Services & Add-on Fees and smartOrg Pluss Add-on.
Who are SmartOrg's main competitors?
Direct peers on record are StyreWeb and Bård. Emerging players are Membermojo, Trivec and Wild Apricot. Broad incumbents are 24SevenOffice, Fortnox, Visma and Vitec. UniMicro is listed as a regional player.
Does SmartOrg have an API?
No public API is recorded for SmartOrg.
What industry is SmartOrg in?
SmartOrg's product category is Association Management Software. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites. Its NAICS code is 513210 and its SIC code is 7372.