SendRegning
SendRegning is a Norwegian web-based invoicing SaaS, operated by Unit4 AS, that lets sole proprietors, SMBs, and clubs send invoices via email, EHF, or paper with built-in KID/AvtaleGiro payments and Intrum debt collection. It charges per invoice sent and integrates with Norwegian accounting and federation systems.
- Company typePrivate
- Founded2003
- HeadquartersNydalen, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SendRegning does
SendRegning is a Norway-domiciled web-based invoicing SaaS platform operated by Unit4 AS, targeting Norwegian sole proprietors, small and large businesses, and clubs/associations. The platform generates, sends, and tracks invoices through three delivery channels — email, EHF (the Norwegian eFaktura standard), and printed/paper — with channel-specific per-invoice pricing (8 NOK email, 11 NOK EHF, 32 NOK paper) plus a 35 NOK monthly administration fee on certain tiers and a no-cost entry tier. Core technical architecture centers on Norwegian regulatory compliance: KID (customer identification numbers), AvtaleGiro direct debit, eGiro, and SAF-T export align with Norwegian bookkeeping law and tax authority requirements.
The platform embeds directly into Norwegian payment and collection infrastructure — Nets for KID and AvtaleGiro/eGiro processing, bank-side AvtaleGiro handling, and Intrum-integrated debt collection escalation — alongside accounting system connectors (Tripletex, PowerOffice Go, e-conomic, Mamut, Visma, Specter, Uni Economy, 24SevenOffice) and federation system integrations (Golfbox, S2S) for the sports/associations vertical. Operational feature surface includes customer and supplier registries, recurring/fixed invoices, travel invoicing, inventory tracking (added Nov 2022), dark mode (Apr 2023), EHF support (May 2023), a public API, and native iOS/Android applications. The product stores a 10-year invoice history aligned with Norwegian tax retention requirements.
Go-to-market is self-serve and SEO-led, with the company self-describing as "Norway's leading web-based invoicing system." Revenue mechanics are transactional (per invoice sent plus optional subscription), which lowers entry friction for low-volume customers but limits per-account ARPU. No management, headcount, revenue, or funding data are disclosed; SendRegning operates as a product line within Unit4 AS, a private Norwegian/European mid-market ERP and business software vendor. All operations are confined to the Norwegian market; the platform supports foreign-currency invoicing and an English UI but offers no localization beyond Norway.
SendRegning firmographics
Firmographics- Name
- SendRegning
- Legal name
- Unit4 AS
- Website
- https://sendregning.no
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SendRegning is a Norwegian web-based invoicing SaaS, operated by Unit4 AS, that lets sole proprietors, SMBs, and clubs send invoices via email, EHF, or paper with built-in KID/AvtaleGiro payments and Intrum debt collection. It charges per invoice sent and integrates with Norwegian accounting and federation systems.
- Ownership category
- akta.pro rank
SendRegning industry classification
Industry- Product category
- Invoicing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)
- akta.pro secondary industry
- Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)
Keywords
Where SendRegning is headquartered
LocationHeadquarters
- HQ city
- Nydalen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
SendRegning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction-based invoicing fees: Each invoice sent incurs a per-use fee based on delivery channel: email (8 NOK), EHF/AvtaleGiro/eFaktura (11 NOK), paper (32 NOK). Credit notes, reminders, and attachments each carry their own per-use fees. Volume discounts of 10–30% apply for annual invoice counts above 1,000/2,000/3,000.
- Monthly administration fee: A monthly administration fee of 35 NOK (excl. VAT) applies only in months when the user sends invoices or uses other billable services. Months with zero activity incur no charge. This covers fixed operational costs including backup, security, and support.
- Accounting integration via iizy: iizy, SendRegning's partner, charges 3,995 NOK setup fee plus 395 NOK/month for automated accounting data export. Revenue flows to iizy, not SendRegning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-invoice (email) — 8 NOK per invoice |
| Transaction based/ take rate | Pay-as-you-go | Pay-per-invoice (EHF/AvtaleGiro/eFaktura) — 11 NOK per invoice |
| Transaction based/ take rate | Pay-as-you-go | Pay-per-invoice (paper) — 32 NOK per invoice |
| Hybrid | Monthly | Monthly administration fee — 35 NOK/month (conditional) |
| Usage-based | Annual | Volume discounts — 10%–30% off |
| Transaction based/ take rate | Pay-as-you-go | KID/payment notification — 3 NOK per payment |
| Transaction based/ take rate | Pay-as-you-go | Inkasso (debt collection) via Intrum — 35 NOK + commission |
| Unit Pricing | Pay-as-you-go | PDF attachment per invoice — 1 NOK |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SendRegning product offering
Product offeringCore offering
SendRegning is a Norwegian web-based invoicing SaaS that lets small businesses, sole proprietors, clubs, and associations create, send, and track invoices online and collect payments through Norwegian rails. It supports electronic invoice format (EHF), KID reference numbers, AvtaleGiro direct debit, recurring and bulk sending, reminders, and optional debt collection via Intrum. The service is operated by Unit4 AS and is delivered on a self-serve, pay-per-use basis.
Product overview
SendRegning is Norway's leading web-based invoicing platform offering a comprehensive suite of invoice-related services. The core offering consists of multiple sending modes (Enkeltregning for single invoices, Fast Oppdrag for recurring invoices, and Masseutsendelse for bulk distribution), delivery formats (EHF electronic, email, and paper), and integrated payment services (KID-nummer for payment matching, AvtaleGiro for direct debit, and eFaktura for direct bank delivery). The platform extends to complementary services including debt collection via Intrum, event registration with automatic invoicing, quotes and order confirmations, and foreign currency invoicing. Additional modules include inventory tracking, accounting integration via iizy, a developer API, and mobile apps for iOS and Android. All services are delivered as a unified cloud platform with no software installation required.
Differentiator
Problem solved
Functional benefit
Products and services
- SendRegning Online Invoicing (Faktura) Web-based invoicing service for Norwegian small businesses, sole proprietors, clubs, and associations that creates, sends, and tracks invoices online, with support for EHF electronic invoice format, KID reference numbers, AvtaleGiro direct debit, recurring billing, bulk sending, and SMS/email reminders.
- Debt Collection Service (Intrum integration) Optional service that escalates unpaid invoices to Intrum for formal debt-collection proceedings, available to SendRegning customers as an add-on to their invoicing workflow.
- Event Registration (Arrangement) Online registration module that lets clubs, associations, and organizers collect attendee sign-ups and payments for events, integrated with the SendRegning invoicing and payment infrastructure.
Quantifiable outcome
- No upfront cost or subscription — users pay only for actual invoice volume used
- +3 more outcomes
Companies that use SendRegning
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
SendRegning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
SendRegning partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- NetscoreNets (formerly Bankenes Betalingssentral, BBS) provides critical Norwegian banking infrastructure. Through Nets, SendRegning offers AvtaleGiro (automated direct debit) and eGiro/KID-nummer (customer reference numbers for automatic payment reconciliation). The integration enables inpayments to be automatically matched against invoices and marked as paid without manual intervention.
- IntrumcoreIntrum is Norway's largest debt collection agency. Their service is tightly integrated with SendRegning, allowing users to forward overdue invoices to Intrum with one click. SendRegning ensures compliance with statutory deadlines and prevents claims from expiring. Intrum's pricing applies separately.
- Kursguiden.nominorNorway's leading course portal with over 20,000 courses and studies from Norwegian course providers and institutions. Listed as a partner on the SendRegning partners page, suggesting referral or cross-promotion of invoicing services to course organizers.
- Amazon Web Services (AWS)coreAWS hosts SendRegning's servers in Ireland. All data, invoice attachments, and database snapshots are stored on AWS infrastructure with three copies in different locations in Ireland. AWS is a sub-supplier (underleverandør) that cannot be opted out of by users.
- MailChimpminorEmail from SendRegning is routed through MailChimp's servers. This is a sub-supplier (underleverandør) that cannot be opted out of by users.
- GoogleminorGoogle handles incoming email support requests and uses reCAPTCHA to protect certain web pages from bots. This is a sub-supplier (underleverandør) that cannot be opted out of by users.
- logit.iominorLogit.io receives and analyzes server logs from SendRegning's infrastructure for error tracking and resolution. This is a sub-supplier (underleverandør) that cannot be opted out of by users.
- ViaNettminorViaNett handles SMS dispatch from SendRegning, used for appointment confirmations and other SMS notifications. This is a sub-supplier (underleverandør) that cannot be opted out of by users.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
SendRegning competitors and assessment
Company assessmentDirect peers
- Centsoft: Centsoft is a Nordic electronic-invoicing and AP/AR automation platform with deep EHF and Peppol support. It targets a similar e-invoicing use case as SendRegning, particularly for B2B invoicing workflows.
- Tripletex: Tripletex is a leading Norwegian accounting, payroll, and invoicing platform with built-in EHF, KID, and AvtaleGiro functionality. It competes head-on with SendRegning for Norwegian SMB AR workflows.
- PowerOffice: PowerOffice is a Norwegian cloud-based accounting/economic system with native invoicing, EHF, and payment reconciliation features. It is a close functional substitute for SendRegning, especially for SMBs seeking an integrated suite.
- Fiken: Fiken is a Norwegian cloud accounting platform that bundles invoicing, EHF, KID, and bookkeeping for SMBs and sole proprietors. It is the most direct substitute for SendRegning's SMB invoicing offering in Norway.
- Conta: Conta is a Norwegian invoicing and bookkeeping app targeting freelancers and small businesses with mobile-first UX. It overlaps directly with SendRegning's sole-proprietor segment.
- Pagero: Pagero is a Nordic e-invoicing network and Peppol access point provider enabling B2B and B2G electronic invoicing. It competes for the same Norwegian e-invoicing compliance use cases as SendRegning's EHF service.
Regional players
- e-conomic: e-conomic is a Danish cloud accounting platform with invoicing features, serving Danish and Nordic SMBs. It is a regional peer with similar product architecture but does not directly compete in Norway.
- Fortnox: Fortnox is a Swedish cloud accounting and invoicing platform widely used by Nordic SMBs. While based in Sweden, its product model (web SaaS, EHF-like e-invoicing, integrations) is highly comparable to SendRegning and useful as a Nordic benchmark.
- Billy: Billy is a Danish invoicing and accounting app targeting SMBs and freelancers with a simple UX. While Denmark-focused, its product positioning around easy invoicing overlaps with SendRegning's sole-proprietor segment.
Broad incumbents
- Visma eAccounting: Visma eAccounting is part of Visma's large Nordic business software portfolio, offering invoicing, EHF, and accounting for Norwegian SMBs. As a broad incumbent, it competes with SendRegning via bundled capability rather than invoicing specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SendRegning social profiles
Digital presenceSendRegning compliance and trust
Trust signalCompliance3 records
SendRegning financial estimates
Financial estimateRevenue estimate
Valuation estimate
SendRegning leadership team
Management profileNumber of profiles
SendRegning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SendRegning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SendRegning
What does SendRegning do?
SendRegning is a Norwegian web-based invoicing SaaS that lets small businesses, sole proprietors, clubs, and associations create, send, and track invoices online and collect payments through Norwegian rails. It supports electronic invoice format (EHF), KID reference numbers, AvtaleGiro direct debit, recurring and bulk sending, reminders, and optional debt collection via Intrum. The service is operated by Unit4 AS and is delivered on a self-serve, pay-per-use basis.
Is SendRegning a public or private company?
SendRegning is a private company. It is classified as corporate owned and is currently operating.
When was SendRegning founded?
SendRegning was founded in 2003. It employs 1 to 10 people.
Where is SendRegning based?
SendRegning is headquartered in Nydalen, Norway, in the Europe region.
How does SendRegning make money?
Three revenue lines are on record. Transaction-based invoicing fees are the primary driver. The others are monthly administration fee and accounting integration via iizy.
Who are SendRegning's main competitors?
Direct peers on record are Centsoft, Tripletex, PowerOffice, Fiken, Conta and Pagero. Regional players are e-conomic, Fortnox and Billy. Visma eAccounting is listed as a broad incumbent.
Does SendRegning have an API?
Yes. SendRegning offers an API that allows developers to integrate their data systems (such as web stores, CMS solutions, or other software) directly with SendRegning for automated invoice sending. The API enables machine-to-machine communication for programmatic invoice distribution, replacing manual web-based sending. All data exchange between the customer's system and SendRegning is encrypted. API and GUI usage can be combined. Pricing for API-sent invoices matches web-based sending, and volume discounts apply. Developer documentation is at sendregning.github.io.
What industry is SendRegning in?
SendRegning's product category is Invoicing Software. Its primary akta.pro industry code is FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G), with a secondary code of BPAAAGAB, Accounts Receivable (Invoicing, Cash Application, Deductions). Its NAICS code is 518 and its SIC code is 7370.