TOAST OF THE TOWN

What TOAST OF THE TOWN does

Toast of the Town LLC is a privately held, women-owned event planning and management agency founded in 2015 and headquartered in Anchorage, Alaska. The company provides end-to-end event production across in-person, virtual, and hybrid formats for nonprofit, government, corporate, and Alaska Native Corporation clients, with events ranging from 30 to 14,000 attendees. Service lines include conferences, galas, corporate events, destination management, cultural events for Alaska Native Corporations, and a dedicated Government Event Services division that operates as a State of Alaska preferred vendor under master contract #220000092.

The company operates a tiered service delivery model with packages ranging from $950 (DIY toolkit) to $20,000+ (full-service virtual) and $12,000+ (in-person full-service), with hybrid and virtual production layered around Zoom Webinar integration, AV production, gamification, and virtual exhibitor capabilities. The technology stack is a professional services platform combining event production tooling with third-party platforms (notably Zoom) rather than proprietary software; integrations include Zoom Webinar Access with capacities up to 300 attendees in standard tiers and unlimited attendees in full hybrid packages. A September 2025 acquisition of Alaska Event Services (AES), established 2004, extended the company's footprint into décor and rental inventory, creating what management describes as Alaska's largest combined event planning, décor, and rental entity producing more than 150 events annually.

Toast of the Town generates revenue through project-based and package-based professional services billed on a pay-as-you-go basis, with pricing varying by event format and service tier and pre-negotiated rates available to government clients through the State of Alaska master contract. Distribution is primarily direct via consultation-based enterprise sales, supplemented by tourism directory listings (TravelJuneau, ExploreFairbanks, Anchorage.net) and a ConferenceDirect channel partnership. The company reports no external institutional investors and is co-owned by President Crystal Biringer (16+ years tenure) and COO Martha Keele (joined as co-owner in May 2021), supported by 40+ years of combined leadership experience.

Name

TOAST OF THE TOWN

Legal name

Toast of the Town LLC

Website

https://toastofthetownak.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Toast of the Town LLC is a women-owned, Anchorage-based event planning agency founded in 2015 that produces in-person, virtual, and hybrid events ranging from 30 to 14,000 attendees for nonprofit, government, corporate, and Alaska Native Corporation clients across the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Sales Kickoffs (SKOs) & Revenue Summits (THAHAMAB)

Keywords

• Event planning services
• Corporate event management
• Virtual hybrid events
• Government event services
• Nonprofit fundraising events

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Event Planning Services: Project-based and package-based professional services revenue from event planning, design, management, and execution. Services are priced in tiers (Consultation, Event Support, Full-Service) with pricing ranging from $3,000 to $20,000+ depending on event type and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Toast of the Town LLC plans and manages corporate events, conferences, galas, fundraisers, government events, Native Corporation events, destination management programs, and virtual/hybrid events for organizations in Alaska and the Pacific Northwest. Services span event design, program production, AV and stage management, speaker and registration coordination, marketing and graphic design, fundraising consulting, and onsite execution, delivered through tiered packages (Consultation, Event Support, Full-Service).

Product overview

Toast of the Town LLC is a progressive event planning and management agency founded in 2015, offering a multi-format service portfolio. The company provides three primary event formats—in-person, virtual, and hybrid events—each available at multiple pricing tiers (Consultation, Event Support, and Full-Service packages). The product lineup includes core services for conferences, galas, corporate events, native corporation events, and destination management, plus a sub-brand called Government Event Services (a State of Alaska preferred vendor). The company recently expanded through acquiring Alaska Event Services, Alaska's largest event décor and rental provider. With 40+ years of combined leadership experience and 600+ events produced, the company serves events ranging from 30 to 14,000 attendees. Pricing spans consultation packages from $3,000–$3,500, event support at $6,500–$10,000, and full-service options starting at $12,000+.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Events Full-service in-person event planning covering town halls, strategic meetings, conferences, corporate banquets, employee appreciation events, galas, and fundraisers, including program design, stage management, presenter and attendee management, event website design, marketing, graphic design, VIP guest management, auction management, and onsite setup and strike management.
• Virtual Events Virtual event production and management for town halls, strategic meetings, conferences, galas, and corporate events, including professional assistance, rehearsal support, speaker coordination, cue management, slide deck graphics, technology integration, script development, run of show management, and production studio access with AV enhancements.
• Hybrid Events Hybrid event platform combining in-person and virtual elements, including online app integration, pre-event video recording, live video feed, day-of speaker and attendee tech support, event binder or swag procurement, closed captioning, and add-on tiers from basic live streaming to full hybrid integration with unlimited Zoom webinar access, breakout rooms, and gamification.
• Government Event Services State of Alaska preferred vendor division providing comprehensive event planning, management, and execution services for government agencies statewide, offering virtual, hybrid, and in-person event support without requiring RFP, available to Alaska Executive Branch departments, Legislative Branch, Court System, University of Alaska, state boards and commissions, federally recognized tribes, and political subdivisions.
• Conferences Conference and summit planning ranging from multi-day conferences with international attendees to intimate VIP meetings, including travel coordination, global speaker and talent booking, logistical management, immersive event design for banquets and receptions up to 5,000 people, stage design, and AV management for multimedia presentations.
• Galas Gala event production including fundraisers, awards banquets, and fashion shows, encompassing event management, sponsorship and marketing management, registration management, virtual auction support, auction software management, volunteer management, and fundraising consulting with innovative production design.
• Corporate Events Corporate event services covering awards banquets, company picnics, and holiday parties for groups from small town halls to 2,000+ attendee events, including event design and decor concepting, entertainment sourcing and booking, venue and catering procurement, contracting and negotiation, and registration management.
• Native Corporations Events Event production for Alaska native corporations including annual meetings, holiday parties, and culturally-infused events, including website management and cultural element integration for banquets and village content delivery.
• Destination Management Destination management services including group transportation, event management and design, exclusive customized tours and activities, speaker and entertainment management, on-site support, offsite venue coordination, welcome gift curation, and conference coordination with program development, vendor management, and virtual event management.
• Event Design and Production Event design and production services featuring immersive design, stage design with trussing and AV, custom branded backdrops, uplighting, photo booths, champagne walls, interactive cocktail bar experiences, silent auction displays, and animated ceiling displays, encompassing program production, event marketing, and graphic and web design.

Quantifiable outcome

• Produced 600+ events since founding
• +3 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ConferenceDirectminorChannel Partner/ Reseller/ DistributorConferenceDirect partner network listing providing visibility to event planners seeking local Alaska event management support. Toast of the Town is featured in ConferenceDirect's venue and vendor directory.
• Alaska Travel Industry Association (ATIA)minorGTM or Marketing PartnerMember of Alaska's primary travel and tourism industry association, providing networking opportunities and visibility among tourism stakeholders who may require event services.
• Alaska Event Services (AES)coreStrategic or Co-development PartnerAcquisition target (announced September 2025) of Alaska Event Services, a longtime event décor and rental provider established in 2004. The acquisition will create Alaska's largest combined event planning, décor, and rental entity with over 150 events annually and the state's largest event rental inventory.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ConferenceDirect: ConferenceDirect is an existing Channel Partner of Toast of the Town and operates a venue/vendor directory and meeting management platform. It is comparable as a meeting planning intermediary, though it focuses more on venue sourcing than full-service event execution.
• HelmsBriscoe: HelmsBriscoe is a global meeting planning and venue sourcing company with a network of independent associates. Comparable as a regional/network player offering meeting planning support, though more focused on venue procurement than full event execution.

Broad incumbents

• Maritz Global Events: Maritz Global Events is a large-scale event management and incentive travel company serving enterprise clients. Comparable as a broader incumbent offering end-to-end event planning, design, and execution services to corporate customers.
• BI WORLDWIDE: BI WORLDWIDE is a global event management and incentive company serving large enterprises. Comparable as a broader incumbent providing meetings, events, and incentive travel programs with multinational program management.
• BCD Meetings & Events: BCD Meetings & Events is a global meeting and event management agency specializing in corporate events, conferences, and incentives. Comparable as a broader incumbent offering strategic event management at scale for enterprise clients.
• George P. Johnson Experience Marketing: George P. Johnson is a large experience marketing agency specializing in corporate events, conferences, and brand activations. Comparable as a broader incumbent focused on immersive event design and large-scale production.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing corporate events, conferences, and experiential marketing campaigns. Comparable as a broader incumbent delivering large-scale event design and production.
• PRA (CWT Meetings & Events): PRA Business Events, now part of CWT, is a global event management agency serving corporate clients. Comparable as a broader incumbent offering event strategy, planning, and execution for meetings and conferences.
• Freeman Company: Freeman is one of the largest event production and brand experience companies in the world. Comparable as a broader incumbent providing event design, AV, and on-site execution for conferences and corporate events at scale.

Others

• Cvent: Cvent is a leading event management technology platform providing software for event planning, registration, and venue sourcing. Comparable as an adjacent enabling technology provider used by event planners rather than a direct competitor in event execution services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toastofthetownak
• LinkedInlinkedin.com/company/toastofthetownak
• Instagraminstagram.com/toastofthetownak
• Pinterestpinterest.com/tottalaska

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOAST OF THE TOWN