Forfar Athletic F.C.

What Forfar Athletic F.C. does

Forfar Athletic F.C. (legal entity Forfar Athletic Football Club Limited) is a privately-held Scottish senior professional football club competing in SPFL League Two, the fourth tier of Scottish football, and operating from The Alpha Projects Stadium @ Station Park in Forfar, Angus. Founded as a club in 1883 and incorporated as a limited company in 1981, the club fields a men's first team, manages matchday operations, and runs community programmes including the SPFL Trust Football Fans in Training initiative. Average home attendance is approximately 500 spectators, and the club operates with a single full-time employee (long-serving groundsman and kit manager Martin Gray), with all coaching, medical, and administrative functions performed by part-time or volunteer staff.

The product portfolio is built around matchday experience and community fundraising rather than technology. Core commercial offerings comprise matchday tickets (stand and terracing with concession pricing), season tickets offering approximately 40% savings on matchday rates, multiple hospitality lounges (1984 Lounge, Sam Smith, Ian McPhee, Doug Houston, Stewart Kennedy/Archie Knox), and tiered corporate sponsorship packages including main, shirt-sleeve, and ball sponsorships. Recurring fundraising products include the weekly Loons Lucky Lotto (jackpot starting at £4,500+ with auto-renewal), matchday 50/50 draws, and periodic events (race nights, ladies nights, Valentine's Balls). Merchandise is distributed through Pendle Sportswear's online storefront and a physical shop at the stadium. The club also runs a share-issue programme allowing supporters to become shareholders at a minimum £200 entry.

The business model is a hybrid of direct-to-consumer matchday revenue, B2B sponsorship, and community fundraising. GTM is local-first, executed through the club's own website, TicketCo digital ticketing, social media (Facebook, X, YouTube, Instagram, Flickr), and a Supporters Club / Supporter Liaison Officer outreach layer. Revenue streams are geographically constrained to Scotland, with no international or digital-channel monetisation beyond merchandise shipping. The ownership structure is community-based: a board of directors (Chairman Alan Shepherd, Vice-Chairman Paul Stephen, Treasurer Raymond Hutt, and Directors Scott Barn and John Milne) oversees the limited company, with no institutional investor or parent entity disclosed.

Name

Forfar Athletic F.C.

Legal name

Forfar Athletic Football Club Limited

Website

https://forfarathletic.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Forfar Athletic F.C. is a privately-held Scottish senior football club competing in SPFL League Two from Station Park in Forfar, Angus, generating revenue through matchday tickets, hospitality, local sponsorships, weekly lottery, merchandise, and supporter share issues for ~500 home attendees.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Match day tickets
• Football hospitality
• Sports sponsorship
• Football merchandise

Headquarters

HQ city

Forfar

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Primary revenue stream from ticket sales at home matches (stand and terracing), 50/50 raffle draws, match sponsorship packages, match ball sponsorship, and match day hospitality packages including lounge hospitality.
2. Lottery - Loons Lucky Lotto: Weekly lottery with jackpot (typically £4,500-£5,100 range), lucky dip prizes, and auto-renewal options. Generates significant fundraising with jackpots recently won and cumulative prize payouts exceeding £14,450 in main prizes plus £19,000+ in lucky dip prizes.
3. Merchandise Sales: Official club shop selling merchandise including strips and accessories. Sells through pendlesportswear.co.uk.
4. Sponsorship and Advertising: Main sponsor (Orchard Timber Products), shirt sleeve sponsor (D&A Factors), plus multiple tier sponsors including Alpha Projects, ComputerDen, Fiskens KIA, Hunters The Jewellers, James Hair & Co, Tannadice Trophies, Enhanced Bets, and Just Bookies. Also receives sponsorship for hospitality lounges and match day packages.
5. Community and Fundraising Events: Organizes race nights, ladies nights, Valentine's balls, and other fundraising events in club lounges generating revenue and supporter engagement.
6. Share Issues: Periodic share issue programs allowing supporters to purchase shares and become shareholders in the club, minimum purchase 200 shares (£200).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Forfar Athletic F.C. operates as a Scottish professional football club competing in SPFL League Two. The club delivers matchday experiences at the Alpha Projects Stadium @ Station Park in Forfar, Scotland, offering tickets, season tickets, and hospitality packages. It also generates revenue through corporate sponsorships, official merchandise sales via Pendle Sportswear, the Loons Lucky Lotto weekly lottery, and supporter share issues.

Product overview

Forfar Athletic Football Club operates as a Scottish professional football club competing in SPFL League Two. The club's product portfolio consists of match day experiences (tickets and hospitality), membership and subscription offerings (season tickets, half-season tickets), fundraising products (Loons Lucky Lotto, 50/50 draws), retail merchandise (via the FAFC Shop), media services (FAFC TV, photo galleries), and corporate sponsorship packages. The club also runs regular fundraising events including Race Nights, Ladies Nights, and Valentine's Balls. The Alpha Projects Stadium @ Station Park serves as the home ground with approximately 500 average attendance.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Day Tickets Individual match admission tickets for home games at Alpha Projects Stadium @ Station Park, available in stand and terracing categories with pricing tiers for adults, concessions, and under-17s.
• Season Tickets Annual tickets providing access to all home league matches with approximately 40% savings on match day admission prices, including reductions for under-16s and over-65s.
• Half Season Tickets Half-season ticket packages available for the second half of the league season with e-ticket delivery.
• Match Day Hospitality Premium match day hospitality packages including the Sam Smith Lounge, Ian McPhee Lounge, Doug Houston Lounge, and Stewart Kennedy/Archie Knox Lounges with food, drinks, and premium seating.
• 1984 Lounge Hospitality Package Hospitality package in the 1984 Lounge with doors opening from 12:30pm till kick-off and re-opening after matches.
• Match Sponsorship Corporate match sponsorship opportunity including match sponsorship package for home fixtures.
• Match Ball Sponsorship Corporate sponsorship of the match ball for home fixtures.
• Loons Lucky Lotto Weekly lottery draw with jackpot prizes, lucky dip draws, and auto-renewal options. Proceeds support club funding.
• 50/50 Draw Match day 50/50 draw where half the prize fund goes to the winner and half to the club.
• FAFC Shop / Merchandise Official club merchandise including shirts, accessories, and memorabilia sold through Pendle Sportswear online store.
• Share Issue Club share ownership program allowing supporters to purchase shares and become shareholders, with minimum purchase of 200 shares (£200).

Quantifiable outcome

• Approximately 500 average attendance at home matches
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Orchard Timber ProductscoreOthersMain sponsor of Forfar Athletic Football Club. Named sponsor appearing prominently on website header and match coverage.
• Alpha ProjectscoreOthersNaming rights sponsor for the stadium - The Alpha Projects Stadium @ Station Park. Also appears as stadium naming sponsor.
• D&A Factors LtdcoreOthersShirt sleeve sponsor (into third season) and regular hospitality buyer. Director Scott Barn is associated with this company. Local business supporter.
• Fiskens KIAminorOthersAutomotive sponsor with logo on website. KIA vehicle dealership.
• Hunters The JewellersminorOthersJewellery sponsor with logo on website. Local Forfar business.
• James Hair & CominorOthersSponsor with logo on website. Treasurer Raymond Hutt works for this company as Certified Chartered Accountant.
• Tannadice TrophiesminorOthersTrophy and awards sponsor. Local business supporting the club.
• Enhanced Bets (Thorntons Law)minorOthersBetting/gambling sponsor with logo on website.
• Just BookiesminorOthersBetting/gambling sponsor with logo and advert on website.
• Pendle SportswearcoreChannel Partner/ Reseller/ DistributorOfficial kit and merchandise supplier operating the club's online shop at forfar-athletic.pendlesportswear.co.uk
• SPFLcoreOthersLeague governing body. Club competes in SPFL League Two as member club.
• Scottish FAcoreOthersNational football governing body. Club is member and subject to Scottish FA rules and regulations including anti-racism and unacceptable conduct policies.
• TicketCocoreChannel Partner/ Reseller/ DistributorDigital ticketing platform provider for online ticket sales and event management.
• Show Racism The Red CardminorStrategic or Co-development PartnerAnti-racism campaign partner. Club supports this campaign as shown in sponsorship logos.
• SPFL TrustminorStrategic or Co-development PartnerClub participates in Football Fans in Training Programme coordinated with SPFL Trust.
• c inch (William Hill)minorOthersLeague sponsor logo visible on site - cinch League 2 sponsorship.

Scale indicators6 records

Expansion highlights4 records

Direct peers

• Cowdenbeath FC: SPFL League Two peer with a Fife catchment and similar small-town operating model — comparable attendance scale and reliance on local commercial sponsorship.
• Albion Rovers FC: SPFL League Two peer operating from a small Coatbridge catchment with a comparable semi-professional structure and lean cost base.
• Clyde FC: SPFL League Two peer with a comparable community-grounded identity and historical Scottish league pedigree, operating under similar semi-professional economics.
• Edinburgh City FC: SPFL League Two peer with a part-time semi-professional model in central Scotland; competes with Forfar in the same division under similar structural economics.
• Brechin City FC: Historic Scottish lower-league club with a similarly small Angus-region catchment, providing a close comparability on sponsorship base, attendance scale, and community ownership dynamics.
• Stranraer FC: Direct SPFL League Two peer competing at the same fourth-tier level with a similarly small-town Scottish catchment (Wigtownshire). Faces the same structural challenges of limited attendance, local sponsorship dependence, and limited broadcasting revenue.
• Elgin City FC: SPFL League Two peer located in a similarly-sized northern Scottish town (Elgin, Moray). Comparable semi-professional operating model with limited attendance and reliance on community sponsorship.
• Stenhousemuir FC: Direct SPFL League Two competitor with comparable scale, small-town Scottish catchment, and similarly diversified matchday/lottery/sponsorship revenue model. Both clubs compete annually for promotion out of League Two.
• Annan Athletic FC: SPFL League Two peer with a small-town southern Scotland catchment and a comparable lean operating model — community-owned with similar reliance on local sponsorship and gate receipts.
• Dumbarton FC: SPFL League Two competitor with a comparable small-scale Scottish football club operating model, historical pedigree, and dependence on matchday/lottery/sponsorship income.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ForfarAthletic
• YouTubeyoutube.com/channel/UC8IJ-72TCb0D_2UXCbB81ng
• Facebookfacebook.com/forfarathletic
• Instagraminstagram.com/explore/locations/132894283449923/forfar-athletic-football-club-official
• LinkedInlinkedin.com/company/forfar-athletic-football-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forfar Athletic F.C.