Elgin City Football Club

Name

Elgin City Football Club

Legal name

Elgin City Football Club

Website

https://elgincity.net

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Matchday ticket sales
• Football merchandise retail
• Youth football academy
• Corporate hospitality services

Headquarters

HQ city

Elgin

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from matchday ticket sales for men's and women's team fixtures. Includes season tickets and individual match tickets.
2. Merchandise Sales: Online shop sales through the club's e-commerce platform offering official merchandise.
3. Sponsorship: Partnership deals with various local and regional businesses including main sponsor and club sponsors. Includes front-of-shirt and stadium advertising.
4. Hospitality: Matchday hospitality packages including corporate boxes and premium seating for fans and businesses.
5. Facility Hire: Revenue from hiring out club facilities and social club for events.
6. City Saver Scheme: Lottery-style supporter scheme generating recurring revenue from participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Elgin City Football Club is a professional football club based in Elgin, Moray, fielding a men's team in SPFL League 2 and a women's team in the Scottish women's football pyramid. The club sells matchday and season tickets, official merchandise through an online shop, and offers corporate hospitality, sponsorship packages, facility hire, and a social club for events. It also operates a youth football academy and community football programs serving the Moray region.

Product overview

Elgin City Football Club operates a unified service portfolio centered on professional football operations (men's and women's teams) combined with community engagement programs, commercial services, and supporter facilities. The club's digital presence offers a Club Shop for merchandise sales, a City Saver Super Draw for supporter fundraising, and various sponsorship/hospitality packages for commercial partners. Community initiatives include youth academy development and community football programs. The club also provides physical facilities for hire and maintains a social club for events. All offerings are coordinated through the main club website at elgincity.net.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Shop
• City Saver Super Draw
• Men's Team
• Women's Team
• Community Football
• Youth Development & Academy
• Facility Hire
• Social Club & Events
• Sponsorship Packages
• Hospitality Services
• Matchday Tickets

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered main, core and minor.

• William HillmainGTM or Marketing PartnerMain sponsor of the club, providing front-of-shirt sponsorship and primary sponsor designation. William Hill is a major UK betting operator with significant brand presence in football sponsorship.
• McDonald & MunrocoreGTM or Marketing PartnerLocal business sponsor featured prominently on the website as a proud sponsor.
• Riverside KitchenscoreGTM or Marketing PartnerRegional kitchen design and installation business sponsoring the club.
• Fibre 1 LtdcoreGTM or Marketing PartnerTelecommunications/fibre internet provider sponsor.
• RobertsoncoreGTM or Marketing PartnerConstruction and property services company sponsoring the club.
• SPFLcoreOthersScottish Professional Football League - the governing league structure the club participates in. Provides league fixtures, regulations, and official league sponsorship relationships.
• Gordon & MacPhailminorGTM or Marketing PartnerWell-known Elgin-based whisky company and local business sponsor.
• Glen Moray DistilleryminorGTM or Marketing PartnerLocal whisky distillery in Elgin sponsoring the club.
• Johnstons of ElginminorGTM or Marketing PartnerPremium textile manufacturer based in Elgin, local business sponsor.
• Moray Chamber of CommerceminorStrategic or Co-development PartnerLocal business chamber partnership supporting business community connections.
• SageminorOthersBusiness software company providing sponsorship support.
• Lottomart GamesminorGTM or Marketing PartnerGaming company sponsor featured in the William Hill League sponsorship context.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Clyde FC: SPFL League 2 club with a historic fanbase and Cumbernauld-based operations. Comparable on league economics, while offering a slightly different scale benchmark given Clyde's larger historical following.
• Albion Rovers FC: SPFL League 2 club with a similarly modest catchment and community-driven commercial model. Operates in a comparable revenue band, with overlapping sponsor categories (local trades, regional businesses) and a similar matchday product.
• Bonnyrigg Rose Athletic FC: SPFL League 2 side from a small Midlothian town with a comparable operating footprint, recently promoted from the Lowland League. Useful comparable for a small community-anchored club stepping into full SPFL membership economics.
• Queen's Park FC: Historic Scottish club competing in the SPFL pyramid (recently in League 2/Championship). Comparable on governance, community ethos, and youth development emphasis, while offering an upside benchmark for clubs that progress up the pyramid.
• Stirling Albion FC: SPFL League 2 club operating from a small city with a mix of student and local supporters. Useful comparable on community-led sponsorship and academy-driven player development.
• Peterhead FC: SPFL League 2 club serving a remote north-east Scottish community. Strong comparable for the geographic-isolation and small-catchment dynamics that also shape Elgin City's commercial ceiling.
• Stranraer FC: SPFL League 2 club serving a small, geographically isolated Scottish community with a similar scale of operations, sponsor base, and matchday economics. Competes in the same division, making it a tight comparable on revenue model, headcount scale, and league distributions.
• Edinburgh City FC: SPFL League 2 club based in the capital but operating with a small core support base. Comparable on commercial mix, while offering a contrast in catchment density versus Elgin's regional rural base.
• Forfar Athletic FC: Long-standing SPFL League 2 member also based in a small Scottish town, with a comparable community-led operating model, similar revenue mix of tickets/sponsorship/hospitality, and an analogous reliance on local business sponsors. Direct competitor on the pitch and the most directly comparable commercial peer.
• Annan Athletic FC: SPFL League 2 club in a small Dumfriesshire town, with a comparable community-anchored model and reliance on local/regional sponsorship. Closest peer in terms of catchment size and operational simplicity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ElginCityFC
• Facebookfacebook.com/elgincityfc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elgin City Football Club