Stoys

What Stoys does

STOYS is a Turkey-based, cloud-delivered school management system (SaaS) operated by UBİT Bilgi Teknolojileri Enerji ve Danışmanlık Hizmetleri San. Tic. A.Ş. and sold to private educational institutions including primary, secondary, and high schools, language schools, French lyceems, and course centers. The platform is structured as seven interconnected modules — Student, Finance, Academic, CRM, Assessment, CMS, and Corporate Definitions — designed so that data entered once is automatically distributed across all modules, eliminating duplicate data entry. The Assessment module provides nearly 30 evaluation reports covering exam results, item difficulty, test reliability, variance, attainment-based reporting, and parent report cards, with exam assessment for 1,000 students reportedly completed in approximately four seconds.

The system is hosted on Amazon Web Services, providing elastic infrastructure that scales server capacity automatically during peak loads and reduces it during low demand, with daily, hourly, and instantaneous automated backups and AWS firewall protection. Access is device-independent via computer, tablet, and smartphone, and the company claims new users reach full adaptation after approximately five hours of training, with a 33% reduction in daily workload time for staff. STOYS publicly references 80+ educational institutions as customers, including Bahçeşehir Okulları, Uğur Okulları, Mektebim Koleji, Erkan Okulları, Saint Benoit Fransız Lisesi, Sainte Pulcherie Fransız Lisesi, Tomurcuk Okulları, and Ünsal Ören Okulları, with 420,000+ registered users, 390,000+ students and parents, 30,000+ staff, and 220,000+ monthly logins reported.

The business operates a direct sales motion through a call center (0850 878 82 48), email channels ([email protected], [email protected]), and a website offering role-specific demo logins for evaluation. Pricing is quote-based and not publicly disclosed, but the company emphasizes zero setup fees and positions the subscription model as delivering 32% annual IT cost savings versus on-premise alternatives. The company is headquartered at Yıldız Technical University Davutpaşa Campus Teknopark in Esenler, Istanbul, is privately held, and discloses no funding history, revenue, or executive leadership in the available source material.

Name

Stoys

Legal name

UBİT Bilgi Teknolojileri Enerji ve Danışmanlık Hizmetleri San. Tic. A.Ş.

Website

https://stoys.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

STOYS is a Turkey-based, cloud-hosted SaaS school management system sold to private K-12 schools, language schools, and course centers. It offers seven integrated modules covering student, finance, academic, CRM, assessment, CMS, and administration functions, serving 80+ institutions and 420,000+ users.

Ownership category

akta.pro rank

Product category

School Management Software

NAICS

Educational Services (611), Educational Support Services (6117)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industries

School ERP: Finance, Procurement & Budgeting (EDAFAEAC), Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN), School IT Infrastructure & Cybersecurity for K–12 (Network, Identity, SSO) (EDAJAMAM), Education ERP (Student Information, Finance, HR) (HDAEAEAI)

Keywords

• School management software
• Student information system
• Education administration platform
• Cloud-based SIS
• Academic assessment tools

Headquarters

HQ city

Esenler

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS: STOYS operates as a service-based (SaaS) school management system. No upfront server setup fees are charged; educational institutions subscribe to the service, which is hosted on Amazon Web Services infrastructure. The company claims annual IT cost savings of 32% for clients, suggesting a recurring subscription model with cost advantages over on-premise alternatives.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

STOYS is a cloud-based, service-oriented (SaaS) school management system that enables educational institutions to manage student affairs, finance, academics, assessment, CRM, content, and corporate administration from a single integrated platform. Hosted on Amazon Web Services with elastic auto-scaling, automated backups, and device-independent access, it serves K-12 schools, language schools, and course centers in Turkey with zero initial setup fees and recurring subscriptions.

Product overview

STOYS is a cloud-based school management system ( servis tabanlı okul yönetim sistemi ) delivered as a unified platform with interconnected modules. The system comprises seven core modules: Student (ÖĞRENCİ), Finance (FİNANS), Academic (AKADEMİK), CRM, Assessment (ÖLÇME DEĞERLENDİRME), CMS, and Corporate Definitions (KURUMSAL TANIMLAMALAR). Each module operates as a 'cog' in the system — data entered once is automatically shared across all modules. The Assessment module is particularly comprehensive, offering nearly 30 evaluation reports. The platform is hosted on Amazon Web Services with automatic daily, hourly, and real-time backups, elastic infrastructure that auto-scales during high demand, and device-independent access via computer, tablet, or smartphone.

Differentiator

Problem solved

Functional benefit

Products and services

• STOYS School Management System Cloud-based, service-oriented (SaaS) school management system for educational institutions, providing integrated management of student affairs, finance, academic operations, assessment, CRM, content, and corporate administration. Hosted on AWS with elastic auto-scaling, automated backups, and device-independent access via computer, tablet, and smartphone. Designed for K-12 schools, language schools, and course centers in Turkey.

Quantifiable outcome

• 32% annual IT expense savings for client institutions
• +5 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreTechnology or IntegrationSTOYS is hosted on Amazon Web Services (AWS) infrastructure, utilizing AWS databases and cloud servers for data storage and application hosting. AWS's security firewalls protect user data, and the elastic cloud infrastructure allows STOYS to automatically scale server capacity during peak loads without additional costs. This is a foundational technology partnership enabling STOYS' service-based delivery model.

Scale indicators8 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ManageBac: ManageBac (by Faria Education Group) provides curriculum planning, assessment, and school management software for IB and international schools. STOYS serves similar Turkish and international-baccalaureate-style schools (e.g., Saint Benoit, Sainte Pulcherie) with overlapping SIS, assessment, and reporting capabilities.
• iSAMS: iSAMS is a web-based school management information system used by independent and international schools globally. It directly overlaps with STOYS in student records, academic management, reporting, and parent/teacher portals for premium private schools.
• Gradelink: Gradelink is a cloud-based SIS for K-12 schools covering student records, attendance, grading, report cards, and parent communication. It competes with STOYS at the smaller end of the private-school market with a similar integrated SaaS model.
• FACTS (FACTS/Renweb): FACTS provides K-12 SIS, tuition management, and admissions software focused on faith-based and private schools. STOYS' finance, admissions, and student modules compete head-on with FACTS' integrated tuition-billing and SIS product suite for private K-12 institutions.
• PowerSchool: PowerSchool is the largest North American K-12 Student Information System provider, offering SIS, learning, and operations cloud software to school districts and private schools. It is the closest global comparable to STOYS in terms of integrated SIS, finance, and assessment functionality delivered as SaaS to K-12 institutions.
• Veracross: Veracross delivers a unified school information system covering admissions, enrollment, academics, development, and reporting for independent schools. Like STOYS, it sells an integrated multi-module SaaS platform to private K-12 schools rather than point solutions.
• Rediker Software: Rediker Software provides K-12 school administration software including PlusPortals SIS, AdmissionsPlus, and TeacherPlus. Its product scope and target segment (private K-12 schools) closely overlap with STOYS' student, academic, and finance modules.

Broad incumbents

• Blackbaud: Blackbaud is a large education and nonprofit software incumbent whose K-12 products (Blackbaud Student Information System, Tuition Management) overlap with STOYS. It does not specialize in the Turkish private-school niche but represents the kind of broader EdTech incumbent that could enter the segment.

Emerging players

• Alma SIS: Alma is a modern, API-first K-12 SIS focused on private and charter schools with an integrated LMS and analytics. It competes in the same cloud-native, integrated-platform segment that STOYS targets, but with a younger product and primarily U.S. footprint.

Regional players

• MySchool (Sentral): MySchool, part of the Sentral Education suite, is a K-12 student information and school management system popular across Australia and parts of Asia-Pacific. It is comparable in functionality (SIS, finance, reporting) and target customer (private/independent schools) but does not directly compete in Turkey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoys