Woongoed Middelburg
Woongoed Middelburg is a Dutch social housing corporation managing approximately 6,000 affordable rental homes in Middelburg and Vlissingen for low-income households, operating as a non-profit foundation with ~60 staff and significant reinvestment in energy efficiency and community engagement.
- Company typePrivate
- Founded1919
- HeadquartersMiddelburg, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Woongoed Middelburg does
Woongoed Middelburg (legal entity: Stichting Woongoed Middelburg) is a Dutch social housing corporation (woningcorporatie) founded in 1919, operating as a non-profit foundation under government regulatory oversight. The organization provides affordable rental housing for low-income households across Middelburg and Vlissingen in the Zeeland province, managing a portfolio of approximately 6,000 homes with a staff of around 60 employees. Its core offering is regulated social housing rental, supplemented by a smaller free-sector rental segment with rents starting from €879.67 per month, plus ancillary services including solar panel installation (€12.56/month service charge), parking and garages, and on-request maintenance for kitchens, bathrooms, and toilets.
The business model is subscription-based recurring rental income from a distributed tenant base, with housing allocated through the Zuidwestwonen regional platform under the Tweehurenbeleid (two-rent policy) that prioritizes lowest-income applicants. Distribution is multi-channel: the Zuidwestwonen marketplace for new applicants, the mijn.woongoed.nl self-service portal for existing tenants, complemented by phone support and in-person office visits. Tenant engagement is formalized through the Huurdersplatform Woongoed Middelburg, neighborhood managers (wijkbeheerders), and an annual Woongoedday community event.
Woongoed has executed significant capital reinvestment in its stock: €30M on sustainability upgrades (2018–2021) covering 2,100 homes with 5,300 label-steps of improvement, a €36.5M reserved budget for the 't Zand district redevelopment, and €7.8M annual planned maintenance. The organization ranks 13th of 149 corporations nationally and 2nd regionally in the Atriensis Energiemonitor 2026, with new construction achieving A+++ energy labels. Operational partnerships include Bouwbedrijf Joziasse (repairs), Saman (solar), Stedin (smart meters), Gemeente Middelburg (policy), and various construction firms for new-build and renovation. Underlying technology is described as standard property management systems with no proprietary platform, no AI/ML capabilities, and no public API.
Woongoed Middelburg firmographics
Firmographics- Name
- Woongoed Middelburg
- Legal name
- Stichting Woongoed Middelburg
- Website
- https://woongoed.nl
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Woongoed Middelburg is a Dutch social housing corporation managing approximately 6,000 affordable rental homes in Middelburg and Vlissingen for low-income households, operating as a non-profit foundation with ~60 staff and significant reinvestment in energy efficiency and community engagement.
- Ownership category
- akta.pro rank
Woongoed Middelburg industry classification
Industry- Product category
- Social Housing
- NAICS
- Other Community Housing Services (624229), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)
- akta.pro secondary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
Keywords
Where Woongoed Middelburg is headquartered
LocationHeadquarters
- HQ city
- Middelburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Woongoed Middelburg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Social Housing Rent: Rental income from approximately 6,000 social housing units in Middelburg and Vlissingen. Rent prices are regulated for social housing and follow government guidelines for annual adjustments based on income and property value.
- Free Sector Rentals: Rental income from properties in the free sector with rents starting from €879.67 per month. These are not subject to rent regulation.
- Solar Panel Service Costs: Monthly service charges of €12.56 for tenants with solar panel installations, generating recurring revenue from the solar panel service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social housing rentals follow regulated pricing based on property value and tenant income |
| Subscription | Monthly | Free sector housing available for mid-to-higher income tenants |
| Subscription | Monthly | Solar panel installation with monthly service costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Woongoed Middelburg product offering
Product offeringCore offering
Woongoed Middelburg is a Dutch social housing corporation that provides and manages approximately 6,000 affordable rental homes in Middelburg and Vlissingen for low-income households. Beyond rentals, it offers a self-service tenant portal, repair and maintenance services, solar panel installations, on-request kitchen/bathroom/toilet replacements, payment arrangement support, and specialized housing for seniors (55+), students, and youth.
Product overview
Woongoed Middelburg is a social housing corporation offering affordable rental housing and related services to residents in Middelburg and Vlissingen. The company's core products include approximately 6,000 social rental homes for low-income households and free-sector rental properties (starting from €879.67/month). Key service products include the Mijn Woongoed tenant portal for online maintenance requests, repair reporting via contractor Bouwbedrijf Joziasse, on-request maintenance for kitchens/bathrooms/toilets, solar panel installation (€12.56/month service charge), and payment arrangement services for those experiencing financial difficulties. The company also maintains a Tenant Platform (Huurdersplatform) for collective tenant representation and participates in the Zuidwestwonen regional housing platform. Housing offerings include specialized 55+ senior housing and parking facilities. The organization employs approximately 60 staff members.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Rental Housing (Sociale Huurwoningen)
Quantifiable outcome
- Average energy label 6.78 in 2026 (better than benchmark of 6.08), ranked 13th nationally in Atriensis Energiemonitor 2026
- +3 more outcomes
Companies that use Woongoed Middelburg
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Woongoed Middelburg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Woongoed Middelburg partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ZuidwestwonencoreRegional housing platform for Zeeland and West-Brabant where multiple housing corporations advertise properties. Woongoed participates as one of several member corporations, enabling fair and transparent allocation of rental housing across the region. The platform enables housing seekers to register and apply for properties from multiple providers through a single system.
- Bouwbedrijf JoziassecorePrimary maintenance and repair contractor handling all repair requests including glass breakage, heating failures, and blockages. Handles repairs on weekdays 08:30-12:30. Manages the repair request intake process for tenants via their portal. Emergency line available 24/7.
- De Kok BouwgroepminorConstruction company contracted for the Meanderlaan facade maintenance project. Performs construction and renovation work on Woongoed properties.
- Bouwgroep PetersminorConstruction company contracted for Essenvelt apartment building project (24 apartments for seniors) and the Porseleinvlinder project.
- Van WijnenminorConstruction company that built the Kanaalweg student housing complex (119 apartments for 236 students).
- Gemeente MiddelburgcoreMunicipality of Middelburg works with Woongoed on housing policy, urban development, and neighborhood improvements. Parties make performance agreements (prestatieafspraken) together. Joint projects include Hart van Dauwendaele and climate adaptation initiatives.
- Klimaatadaptatie Zeeland PartnersminorConsortium including Zeeuwse Milieufederatie, HZ University of Applied Sciences, CitySeeds, PureBlue Water, Scalda Groen College, and DSV Zaden Nederland working on climate adaptation for the Meanderlaan area. Project budget €3,344,289, co-funded by the European Union.
- vd Velde and KemkensminorTwo installation companies handling CV (heating) maintenance and repairs in Woongoed properties. Starting September 2024, both companies service the housing stock.
- Huurdersplatform Woongoed Middelburg (HPWM)coreTenant representative body formed in September 2023 consisting of five tenant members. Represents collective interests of current and future tenants, advises Woongoed on policy and operations, and participates in performance agreements with the municipality.
- JuventminorYouth care organization operating the youth housing at Dampoortweg. Woongoed built the facility and leases it to Juventus for youth support services.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Woongoed Middelburg competitors and assessment
Company assessmentDirect peers
- Portaal: Utrecht- and Leiden-based housing corporation with ~55,000 units. Operates the same statutory social housing mission, similar mix of regulated and liberalized rentals, and runs parallel tenant engagement and energy-efficiency programs — directly comparable to Woongoed.
- Mitros: Utrecht-based social housing corporation managing a large urban portfolio of regulated and free-sector rentals. Same woningcorporatie regulatory regime, comparable tenant demographics, and parallel investment programs in energy efficiency and new construction.
- Rochdale: Amsterdam social housing corporation managing ~45,000 units, focused on regulated rentals for low-income households. Operates the same non-profit foundation structure (Stichting) and competes for similar tenant segments — directly comparable to Woongoed's structure and mission.
- Eigen Haard: Amsterdam-based social housing corporation providing subsidized and free-sector rental housing. Comparable as a Dutch woningcorporatie managing a mixed social/free-sector portfolio, with similar tenant digital services and Aedes-benchmark participation.
- Vestia: Largest Dutch social housing corporation, headquartered in The Hague region. Directly comparable as a woningcorporatie providing subsidized rental housing to low-income households under the same regulatory framework (WSW/DAEB). Far larger (~80,000+ units) but operates the same statutory mission and revenue model as Woongoed Middelburg.
- Woonstad Rotterdam: Major Rotterdam-based social housing corporation owning and managing tens of thousands of rental units. Same woningcorporatie model, Aedes-benchmarked performance, and tenant-facing services including self-service portals — directly comparable to Woongoed's operating model.
- Woonbron: Rotterdam/Drechtstedenzee-region housing corporation with tens of thousands of social rental units. Same woningcorporatie regulatory framework, comparable tenant demographic focus, and similar Aedes benchmark participation — directly comparable peer.
- De Alliantie: Amsterdam/Gooi-region housing corporation with ~50,000 units providing social and mid-market rentals. Same Aedes-benchmarked governance, comparable digital tenant services, and similar sustainability investment programs (A+++ new builds, energy retrofits) to Woongoed.
- Ymere: Large Amsterdam metropolitan-area housing corporation with ~80,000 units. Competes for the same pool of regulated tenants, participates in the Aedes benchmark, and offers parallel services (repairs portal, neighborhood management, sustainability programs) — directly comparable in business model and customer base.
- Bo-Ex: Utrecht-area social housing corporation operating under the same Dutch non-profit foundation model (Stichting). Manages a mixed social/free-sector portfolio with similar tenant services, energy-efficiency programs, and Aedes benchmark reporting — directly comparable peer.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Woongoed Middelburg social profiles
Digital presenceWoongoed Middelburg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woongoed Middelburg leadership team
Management profileNumber of profiles
Profiles4 records
Woongoed Middelburg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woongoed Middelburg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woongoed Middelburg
What does Woongoed Middelburg do?
Woongoed Middelburg is a Dutch social housing corporation that provides and manages approximately 6,000 affordable rental homes in Middelburg and Vlissingen for low-income households. Beyond rentals, it offers a self-service tenant portal, repair and maintenance services, solar panel installations, on-request kitchen/bathroom/toilet replacements, payment arrangement support, and specialized housing for seniors (55+), students, and youth.
Is Woongoed Middelburg a public or private company?
Woongoed Middelburg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Woongoed Middelburg founded?
Woongoed Middelburg was founded in 1919. It employs 51 to 100 people.
Where is Woongoed Middelburg based?
Woongoed Middelburg is headquartered in Middelburg, Netherlands, in the Europe region.
How does Woongoed Middelburg make money?
Three revenue lines are on record. Social Housing Rent is the primary driver. The others are free Sector Rentals and solar Panel Service Costs.
Who are Woongoed Middelburg's main competitors?
Direct peers on record are Portaal, Mitros, Rochdale, Eigen Haard, Vestia, Woonstad Rotterdam, Woonbron, De Alliantie, Ymere and Bo-Ex.
Does Woongoed Middelburg have an API?
No public API is recorded for Woongoed Middelburg.
What industry is Woongoed Middelburg in?
Woongoed Middelburg's product category is Social Housing. Its primary akta.pro industry code is HLADAAAB, Affordable/Subsidized Independent Living (HUD/LIHTC) Communities, with a secondary code of HLADAAAC, Luxury/Resort-Style Independent Living Communities. Its NAICS code is 624229 and its SIC code is 7340.