What Digital Automation does

Digital Automation, Inc. is a privately held software and integration services company founded in 2003 and headquartered in Hollywood, Florida. The company specializes in developing Crestron Home software — including 44+ certified drivers spanning audio, video, climate, lighting, security, and shade categories — alongside a proprietary HTML5 graphical user interface (GUI) framework that replaced its legacy VT Pro-e platform around 2020. As a Certified Crestron Services Provider for over 20 years, with additional certifications across Lutron, Savant, and AMX, Digital Automation occupies a specialized position in the luxury automation software stack rather than competing as a general systems integrator.

The company operates a B2B channel model, licensing drivers on a per-device perpetual basis at $150-$440 per unit while offering complementary design services at $1,200 per day and ongoing technical support at $175 per unit. Its customers are Crestron-certified systems integrators who deploy Digital Automation's drivers and GUI themes across luxury residential, superyacht, commercial, and multi-dwelling unit (MDU)/hospitality projects. Digital Automation maintains offices in Hollywood, Florida; Naples, Florida; and Virginia, with remote commissioning capabilities supporting international projects and trade show presence in Monaco, Fort Lauderdale, and ISE. Awards history includes Crestron Integration Awards for Best UI (2013, 2014), Crestron Home Technology Awards for Best GUI (2017, 2018, 2019), and CePRO Home of the Year 2022 Silver — providing third-party validation but no disclosed revenue, headcount, or growth metrics.

Name

Digital Automation

Legal name

Digital Automation, Inc.

Website

https://digitalautomation.us

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Automation is a privately held Crestron integration services company founded in 2003 that develops drivers, HTML5 GUI themes, and design services for Crestron-certified integrators serving luxury residential, superyacht, and commercial automation projects.

Ownership category

akta.pro rank

Product category

Home Automation Software

akta.pro primary industry

Installation, Wiring & Retrofit Services for Intercom/Doorbell Systems (HSAHAIAI)

Keywords

• Crestron Home drivers
• HTML5 GUI themes
• Automation integration services
• Smart home programming
• Custom driver development

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Crestron Home Driver Licenses: The company sells software driver licenses for Crestron Home integration. Drivers are priced in tiers (Driver Only with email support vs. Driver + 1 hour live phone support). Pricing ranges from $150-$440 per driver depending on complexity and support level. A 2-hour trial license is available for most drivers before purchase. Licenses are per processor.
2. Design Services: Project design and architectural logic documentation services sold in blocks of days at $1,200 per day. These services cover general consulting for a variety of possible uses including system design and engineering support for high-end automation projects.
3. Technical Support Services: Remote programming and software technical support sold in units of time at $175 per unit. Phone support requires pre-purchased blocks of support hours. Email support is available without purchase for driver-related questions.
4. HTML5 GUI Themes: Sale of pre-built HTML5 GUI themes for Crestron touch panels, organized into categories including Icons Sets, Modules, and VTpro-e Themes. Sold through the company's e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Digital Automation develops and licenses Crestron Home software drivers (44+ certified drivers covering audio, AV switching, climate, locks, power, security, shades, and displays) and proprietary HTML5 GUI themes for Crestron touch panels. The company also sells Crestron integration design services (in day blocks at $1,200/day) and remote programming/technical support (in time units at $175/unit), with all offerings sold directly to Crestron-certified integrators via its own e-commerce storefront.

Product overview

Digital Automation is a certified Crestron Services Provider (CSP) offering a portfolio of software products centered on Crestron Home driver development, proprietary HTML5 GUI themes, and integration services. The core product is a library of 44+ Crestron Home drivers enabling third-party hardware integration with Crestron systems. Supporting products include custom HTML5 GUI themes built on a proprietary framework, GUI editing services, and professional technical and design consulting services. The company serves residential, marine, commercial, and MDU (multi-dwelling unit) markets worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Crestron Home Drivers A library of 44+ certified software drivers enabling integration between Crestron Home systems and third-party hardware. Drivers are organized into categories including Audio, AV Switchers, Climate, Display, Locks, Power Supplies, Security, Shades, plus a Site License option. Sold per-driver as one-time licenses (per Crestron processor), with an optional 2-hour trial before purchase and tiered support (email-only vs. email plus 1 hour of live phone support). Pricing ranges from $150 to $440 per driver depending on complexity and support tier. Targeted at Crestron-certified integrators deploying residential, marine, commercial, and MDU automation projects.
• HTML5 GUI Themes Pre-built Crestron HTML5 user-interface themes for touch panels and mobile devices, developed in-house using a proprietary theme framework for speed and stability. Themes are responsive across mobile, tablet, and touchscreen form factors, fully customizable for brand alignment, and sold through the company's e-commerce storefront across categories such as Icons Sets, Modules, and VT Pro-e Themes. Sold to Crestron-certified integrators for use in luxury residential, marine, commercial, and MDU projects.
• GUI Editing Services

Quantifiable outcome

• Themes built faster than scratch-built solutions using proprietary in-house framework
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Crestron ElectronicscoreTechnology or IntegrationDigital Automation is a certified Crestron Services Provider (CSP), the company's primary technology partnership. As a CSP, they specialize exclusively in Crestron software development, providing custom HTML5 themes, Crestron Home drivers, and integration services. The partnership involves deep technical integration with Crestron's platforms including Crestron Home, VT Pro-e, and CH5.
• Lutron ElectronicscoreTechnology or IntegrationDigital Automation's engineering team is certified in Lutron lighting and shade control systems. Lutron products (lighting, shades) are integrated into Crestron-based automation projects using the company's custom drivers and programming services.
• Savant SystemscoreTechnology or IntegrationDigital Automation's team is certified in Savant luxury automation ecosystem programming. Savant systems are integrated into broader automation projects as part of the company's multi-platform integration expertise.
• AMX (Harman International)coreTechnology or IntegrationDigital Automation's team is certified in AMX commercial automation and control platform programming. AMX systems are supported as part of the company's multi-brand integration capabilities for commercial projects.
• ElevateGRFXminorStrategic or Co-development PartnerElevateGRFX is referenced as a professional design partner providing HTML5 GUI design assets and themes that complement Digital Automation's programming framework. The relationship enables integrators to access a variety of design styles through Digital Automation's Crestron HTML5 themes.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• URC (Universal Remote Control): Total control system manufacturer with its own programmer/dealer ecosystem and software tools (Total Control, ccGEN2). Comparable as a peer in control-system platforms and dealer-facing software, competing for the same custom integration channel.
• RTI (Remote Technologies Inc.): Manufacturer of control systems and integration software for residential and commercial automation with a third-party driver ecosystem. Comparable as a peer in control-system software and driver development, addressing overlapping integrator customers in the custom install channel.
• AMX (Harman International): Commercial-grade AV and control platform under Harman; Digital Automation's team is AMX-certified and supports AMX in commercial projects. Comparable as a peer in commercial automation programming and integration services.
• AVI-SPL: Large global AV integrator delivering Crestron-based commercial and enterprise automation projects with in-house programming. Comparable as a Crestron-certified services peer at much larger scale, competing for high-end commercial integration work.

Broad incumbents

• Lutron Electronics: Lighting and shade control incumbent whose products Digital Automation integrates via custom Crestron drivers. Comparable as a premium smart-home controls incumbent; Digital Automation's shade-driver catalog (Somfy, ESI) sits adjacent to Lutron's native ecosystem.
• Savant Systems: Premium smart home and commercial automation platform with its own integrator channel and software tools. Comparable to Crestron as a luxury automation incumbent that Digital Automation's team is also certified on; competing for the same high-end residential, marine, and MDU projects.
• Crestron Electronics: The platform owner for which Digital Automation builds drivers and themes as a certified Services Provider. Crestron is the broader incumbent in luxury/commercial automation; Digital Automation is a software-layer specialist within Crestron's ecosystem, not a competitor, but its commercial fate is tightly coupled to Crestron's roadmap.
• Snap One / Control4: Snap One distributes the Control4 smart home platform through a deep integrator network. Comparable as a broad incumbent automation platform with software, driver ecosystem, and certified-dealer GTM; competes for the same residential and commercial integration spend.

Emerging players

• Brilliant Smart Home: Smart home control touchscreen and app platform with installer/dealer channel. Comparable as an emerging player in residential control UI/UX that overlaps with Digital Automation's HTML5 touch-panel theme business at the lower end of the luxury market.
• Josh.ai: AI-driven voice and natural-language control platform for luxury smart homes, sold through a certified dealer network. Comparable as an emerging software-layer competitor in premium residential automation that competes for integrator mindshare and UI/UX differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dautomation
• Facebookfacebook.com/digitalautomationinc
• LinkedInlinkedin.com/company/da-digital-automation-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Automation