Tuinderij Vers

What Tuinderij Vers does

Tuinderij Vers is a Netherlands-based, family-owned processor specializing in fresh-cut and ready-to-use vegetable and fruit products. Founded in 1986 by Jaap Varekamp in Brielle and now led by second-generation owners Simone Varekamp-van Vliet, Edwin Noordermeer, and Rob Witmer, the company operates from a single production site at Kloosterweg 2, Brielle, and serves Dutch wholesalers, supermarket chains (notably Albert Heijn via a co-development arrangement with Vezet), and foodservice operators.

Its product portfolio spans groentemixen (vegetable mixes), slamelanges (salad mixes), pureersoepen (pureed soups), rauwkosten (raw vegetables), salades (including meal salads), maaltijden (ready-to-eat meals), and verspakketten (fresh meal kits). Production follows a defined six-step process — receipt, preprocessing/cutting, washing in ice water, precision drying via centrifuges and air dryers, mixing/assembly, and packaging — designed to extend shelf life and preserve texture. The facility holds a comprehensive certification stack including BCM ISO 22301 (renewed February 2024), IFS, GMP+, Skal organic, MSC, ASC, and Beter Leven.

The business model is B2B direct sales of physical fresh convenience products on recurring supply contracts to enterprise retail and wholesale accounts within the Netherlands. The company is part of the Kramer Food Family group and does not publicly disclose revenue. Distribution is exclusively domestic, with no disclosed export activity or digital channels.

Name

Tuinderij Vers

Legal name

Tuinderij Vers

Website

https://tuinderij-vers.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Tuinderij Vers is a Dutch family-owned vegetable processor that produces pre-cut, ready-to-cook, and ready-to-eat vegetable and fruit products for B2B customers including wholesalers, supermarket chains (notably Albert Heijn), and foodservice operators, all from its Brielle facility.

Ownership category

akta.pro rank

Product category

Fresh-cut produce processing

NAICS

Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Fresh-cut vegetables
• Pre-cut produce
• Vegetable processing
• Ready-to-eat meals
• Fresh convenience food

Headquarters

HQ city

Brielle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh convenience food manufacturing: Manufacturing and supplying pre-cut, ready-to-use vegetable and fruit products to B2B customers including wholesalers, supermarkets, and foodservice operators. Products include vegetable mixes, salad mixes, pureed soups, raw vegetables, salads, meals, and fresh packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tuinderij Vers is a B2B vegetable and fruit processing company based in Brielle, the Netherlands. It specializes in cutting, washing, mixing, and packaging fresh produce into panklare (ready-to-cook) and kant-en-klare (ready-to-eat) products including vegetable mixes, salad mixes, pureed soups, raw vegetables, prepared salads, meals, and fresh meal packages. Products are produced through a six-step controlled process at its Brielle facility and supplied to wholesalers, supermarket chains (notably Albert Heijn), and foodservice operators in the Netherlands.

Product overview

Tuinderij Vers operates as a single unified product offering specializing in fresh-cut and ready-to-use vegetable and fruit products. The company provides a comprehensive portfolio of panklare (ready-to-cook) and kant-en-klare (ready-to-eat) products including groentemixen (vegetable mixes), slamelanges (salad mixes), pureersoepen (pureed soups), rauwkosten (raw vegetables), salades (salads), maaltijden (meals), and verspakketten (fresh packages). All products are processed through the company's production facilities in Brielle, the Netherlands, and distributed to wholesalers, supermarkets, and foodservice customers. The product line ranges from basic cut vegetables to complete meal solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Groentemixen (Vegetable mixes) Ready-to-use mixed vegetables, including stir-fry vegetable mixes for consumer preparation. Produced and packaged at Tuinderij Vers's Brielle facility and supplied to wholesalers, supermarkets, and foodservice customers.
• Slamelanges (Salad mixes) Pre-washed and mixed salad greens and vegetables, ready for immediate consumption. Supplied to supermarkets, wholesalers, and foodservice operators.
• Pureersoepen (Pureed soups) Pre-prepared pureed soups made from fresh vegetables, ready to heat and serve. Produced and packaged at Tuinderij Vers's Brielle facility for B2B customers.
• Rauwkosten (Raw vegetables) Pre-cut raw vegetables for salads and fresh preparations. Supplied to wholesalers, supermarkets, and foodservice operators.
• Salades (Salads) Prepared salads including meal salads with toppings such as mango and nuts. Supplied to supermarkets, wholesalers, and foodservice customers.
• Maaltijden (Meals)

Quantifiable outcome

• BCM ISO 22301 business continuity certification successfully renewed February 2024
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Stichting DestinominorOthers · 17 January 2025Tuinderij Vers supports Stichting Destino, a volunteer-based non-profit organization that initiates and supports small-scale projects worldwide that improve the well-being of children. In Q4 2024, the company's canteen collected €2,347.25 in deposit refunds donated to the foundation.
• VMBO Yuverta BrielleminorStrategic or Co-development Partner · 24 October 2024On 24 October 2024, Tuinderij Vers and VMBO Yuverta Brielle officially signed a cooperation agreement to strengthen the green sector with well-educated personnel. The partnership addresses the growing staff shortage and prepares students for the latest technological developments in the sector. Through the acquisition of an advanced simulator, students can learn hands-on and directly experience the skills needed in the sector.
• VezetcoreStrategic or Co-development PartnerTuinderij Vers collaborates closely with Vezet's product development team. Vezet receives briefings from Albert Heijn and creates initial concepts for new products. Once a product is to be produced in Brielle, Tuinderij Vers becomes involved, contributing expertise on packaging, shelf life, ingredients, and production methods.
• Kramer Food FamilycoreOthersTuinderij Vers is part of Kramer Food Family, a group of companies working together on innovative solutions in sustainability and health. The Kramer Food Family website is referenced as a source for more information about the parent group.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• SVZ International: SVZ International is a Belgian-based B2B supplier of fruit and vegetable purées, juices and concentrates serving food and beverage manufacturers — comparable as a B2B ingredient processor in the same Dutch/Belgian fresh produce ecosystem.
• HAK: HAK is a Dutch preserved-vegetable producer (glass-jar vegetables, salads, soups) supplying Dutch supermarkets — a direct competitor in the Dutch packaged-vegetable aisle where Tuinderij Vers also competes with its salads, vegetable mixes and pureed soups.
• Vezet: Vezet is a Dutch fresh-cut vegetable and fruit processor that is both a strategic product-development partner of Tuinderij Vers for Albert Heijn and a direct competitor in the same Dutch panklare/kant-en-klare category — the closest comparable by product, customer and geography.

Broad incumbents

• Ardo: Ardo is a Belgian European producer of fresh and frozen vegetables, herbs and fruit for retail and foodservice, with overlapping product categories (vegetable mixes, stir-fry blends) and B2B customers across Europe.
• Bonduelle: Bonduelle is a France-headquartered European leader in canned, frozen and fresh processed vegetables, serving retail and foodservice with overlapping convenience-vegetable product lines — a broad incumbent competing for similar retailer programs at greater scale.
• Greenyard: Greenyard is a Belgian global market leader in fresh, frozen and prepared fruit and vegetables supplying European retailers and foodservice — operates broadly across the same fresh-cut/produce value chain with much larger scale and international reach.
• McCain Foods: McCain Foods is a Canadian-headquartered global leader in frozen prepared potato and vegetable products, supplying retail and foodservice — a broad incumbent in the broader convenience-vegetable/frozen-meal category that intersects with Tuinderij Vers's prepared-meal offerings.

Regional players

• Taylor Farms: Taylor Farms is the largest producer of fresh-cut salads, vegetables and meal kits in North America, serving retail deli and foodservice — directly analogous in fresh-cut convenience produce, but operating in a different geography than Tuinderij Vers.
• Farm Frites: Farm Frites is a Dutch family-owned processor of frozen potato products supplying foodservice and retail globally — comparable as another Netherlands-headquartered family food processor with similar B2B/foodservice exposure, though in a different category.
• Fresh Express: Fresh Express is a leading North American processor of pre-cut salads, vegetables and fresh meal kits sold through grocery and foodservice — a direct analogue in fresh-cut packaged produce category, though US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/tuinderijvers
• LinkedInlinkedin.com/company/tuinderij-vers-b.v.
• Instagraminstagram.com/tuinderijvers
• Xx.com/SimoneVarekamp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuinderij Vers