PaintScaping
PaintScaping is a Los Angeles-based, founder-led experiential design firm founded in 2009 that delivers bespoke large-scale 3D projection mapping projects for enterprise clients in hospitality, entertainment, music, zoos, estates, automotive, and retail real estate, operating globally across 15+ cities.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PaintScaping does
PaintScaping, Inc. is a Los Angeles-headquartered, privately-held experiential design and 3D projection mapping services firm founded in 2009 by CEO Philippe Bergeron. The company delivers bespoke, large-scale 3D projection mapping projects — temporary or permanent, indoor or outdoor — on buildings, landscapes, vehicles, water features, and other surfaces for enterprise clients in hospitality (Ritz-Carlton, Westin, Terranea, MGM Resorts), entertainment and music (Britney Spears, Rihanna, Cirque du Soleil, Sony Pictures), zoos and historic estates (San Diego Zoo, Dallas Zoo, Biltmore Estate, Winterthur Museum), automotive (BMW), retail real estate (Caruso Affiliated), and government/cultural (Hollywood Sign, Cape Canaveral).
The core technology stack centers on multi-projector synchronization (up to 28+ 32K laser projectors per project), $125,000 Lidar 3D scanning for precision alignment, integration with Christie, Panasonic, and Barco hardware, and media server orchestration via D3, Avolites, and Alcorn-McBride systems. A filed patent covers real-time 3D interactions between real and virtual environments, enabling live MIDI-driven building performances. Supporting offerings include drone shows, technical consultation (lens calcs, blend estimates, fly-through simulations), and weather-proof permanent installations.
PaintScaping operates a project-based professional services model with quote-based, custom pricing per engagement. No public pricing exists; LA Magazine (2014) referenced $17K–$55K for a 'nice 3D mapping' project. The go-to-market is enterprise field sales driven by CEO thought leadership at industry conferences (ISE Amsterdam, Lightfair, AWE, APGA), trade show presence (ICSC RECON, OTC, AAM, The Special Event), earned media, and inbound referrals from major accounts. Delivery is supported by offices in Los Angeles, New York, Las Vegas, Maui, San Diego, Portland, Chicago, Telluride, Orlando, Montreal, Quebec City, Paris, Dublin, Singapore, and Noida (India), with marquee projects delivered across North America, Europe, Asia, and Australia. Revenue is generated from professional services and hardware provision/rental bundled into each project.
PaintScaping firmographics
Firmographics- Name
- PaintScaping
- Legal name
- PaintScaping, Inc.
- Website
- https://paintscaping.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PaintScaping is a Los Angeles-based, founder-led experiential design firm founded in 2009 that delivers bespoke large-scale 3D projection mapping projects for enterprise clients in hospitality, entertainment, music, zoos, estates, automotive, and retail real estate, operating globally across 15+ cities.
- Ownership category
- akta.pro rank
PaintScaping industry classification
Industry- Product category
- 3D Projection Mapping Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Animation Pipeline, Asset & Render Services (MPADACAM)
- akta.pro secondary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
Keywords
Where PaintScaping is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
PaintScaping business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- 3D Projection Mapping Project Services: PaintScaping's primary revenue comes from custom 3D projection mapping projects. Costs are driven by content complexity and duration, plus hardware requirements including projector count, canvas size, number of walls, and number of nights. Both temporary (special events) and permanent installations are offered.
- Hardware Provision and Rental: PaintScaping provides infrastructure, projectors, labor, and technical expertise (lens calcs) as part of project delivery. Hardware can be provided as part of the service, including the use of weather-proof enclosures for outdoor installations.
- Consultation Services: Under-the-hood technical consultation for mapping projects, including projector number and locations, lens calculations, blend, cable run estimates, and fly-through simulations before actual projections. Also produces mockups for trade show booths.
- Drone Show Services: Custom drone shows offered as standalone or synced with 3D mapping. Pixels in the sky, offering drone shows in the same 3D space as mapping, or standalone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Small/simple projects (15-50 ft wide) |
| Other | Multi-year contract | Large-scale complex projects |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
PaintScaping product offering
Product offeringCore offering
PaintScaping delivers custom 3D projection mapping projects that transform buildings, landscapes, vehicles, and structures into dynamic visual canvases for enterprise clients in hospitality, entertainment, retail, automotive, zoological, and government sectors. Services include content creation, hardware provisioning (multi-projector synchronization, Lidar 3D scanning), on-site installation, and permanent or temporary installations. Pricing is project-specific and quote-based, with costs driven by content complexity, projector count, canvas size, number of walls, and nights of operation.
Product overview
PaintScaping is a world leader in large-scale 3D projection mapping, offering services that transform buildings, landscapes, and structures into dynamic visual canvases. The core product is architectural and landscape projection mapping, with specialized divisions for holiday-themed productions, film and TV projects, drone light shows, and zoological/botanical garden installations. Supporting technical services include LIDAR 3D scanning for precision mapping, real-time building performance systems that allow musicians to control projections via MIDI instruments, trade show consultation and mockups, and permanent outdoor installations with weather-proof enclosures.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Projection Mapping Large-scale 3D projection mapping on buildings and architectural structures, including facades, landmarks, and permanent installations using multiple synchronized projectors. Targeted at enterprise clients in hospitality, retail, government, and cultural sectors.
- Holiday Projection Mapping Seasonal holiday-themed 3D projection mapping featuring animated elves, advent calendars, snow effects, and festive imagery for retail centers, hotels, and public spaces.
- Film & TV Projection Mapping Projection mapping for music videos, film sets, and television productions, delivering camera-ready, Hollywood-quality visual effects. Clients include Rihanna, Eminem, Calvin Harris, Rod Stewart, Cardi B, Porter Robinson, and FX's Baskets.
- Drone Light Shows Custom drone shows with high-quality synchronized aerial performances, offered as standalone or synced with 3D projection mapping in the same 3D space.
- Landscape Projection Mapping 3D projection mapping on natural landscapes including forests, gardens, rocky formations, trees, waterfalls, and water features. Non-invasive with no physical installation on the canvas.
- Zoos, Gardens & Estates Projection Large-scale projection mapping for zoological parks, botanical gardens, and historic estates, including San Diego Zoo Aurora show, Biltmore Estate, Winterthur Museum, Stan Hywet Hall & Gardens, and Winchester Mystery House.
- Corporate & Trade Show Mapping 3D projection mapping for corporate events, conferences, trade shows, and ballrooms, including technical consultation, projector calculations, and mockups.
Quantifiable outcome
- 2.8 billion views on YouTube for the Calvin Harris/Rihanna music video featuring PaintScaping projections
- +5 more outcomes
Companies that use PaintScaping
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles7 records
PaintScaping technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
PaintScaping partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Christie DigitalcorePaintScaping partnered with Christie Digital as one of their VSP (Value Solutions Provider) partners. Christie is a world leader in visual technologies and projection hardware. PaintScaping uses Christie projectors extensively (Roadster 18K HD, Boxer, D4K40-RGB, UDX series). 'We couldn't be happier,' said CEO Philippe Bergeron. 'Christie is the ideal partner for hardware and we're top of the line for content. It's a marriage made in heaven.'
- Nationwide (NWV)coreNationwide Video (NWV) is a leading wholesale subrental company providing Pro AV grade rental equipment to Pro AV staging companies. Provided 12 Christie Boxers for the San Diego Zoo Aurora show, and projectors for the Britney Spears Park MGM project.
- Alcorn-McBridecorePaintScaping has used Alcorn-McBride Binloop (4-channel and 8-channel units) for playback on numerous projects including Blue Man Group, LA Kings, Eminem, and Calvin Harris/Rihanna. Alcorn-McBride makes rock-solid media servers for the entertainment industry.
- TrimaranminorTrimaran is one of the top 3D CG houses in France. Assisted PaintScaping with the projection mapping on France's National Center for Scientific Studies (CNRS) in Paris in 2012. Its clients include Le Tour de France, among others.
- Panasonic System Solutions Company of North AmericacorePaintScaping collaborated with Panasonic for the Winterthur Museum project, deploying the PT-RQ50KU — the world's smallest 50,000 lumens 3-Chip DLP SOLID SHINE projector with True 4K+ resolution. Panasonic has a legacy of providing immersive entertainment experiences with cutting-edge projection technology.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
PaintScaping competitors and assessment
Company assessmentDirect peers
- ESI Design: New York experience design firm creating immersive physical-digital installations for museums, retail, and public spaces, with comparable use of projection and interactive media in permanent venues.
- Obscura Digital: San Francisco large-scale projection mapping studio (now part of MSG) known for building-facade mapping and event productions; competing directly with PaintScaping on architectural projection commissions.
- Groove Jones: Dallas-based creative technology studio delivering immersive experiences including projection mapping, AR, and experiential installations for enterprise brands and entertainment clients.
- Sila Sveta: International immersive media and projection mapping studio producing large-format concerts, festivals, and architectural installations — overlapping with PaintScaping on global event commissions.
- Moment Factory: Montreal-based multimedia studio specializing in large-scale projection mapping, immersive environments, and permanent installations for museums, airports, and entertainment venues — the closest global direct peer to PaintScaping.
- Leviathan: Chicago-based experiential design and projection studio producing large-scale immersive installations and brand activations, with overlapping hospitality, retail, and entertainment client profiles.
Others
- Christie Digital: PaintScaping's VSP partner and the dominant supplier of high-end projection hardware used across its projects. Christie is both a referral channel and the key upstream dependency for PaintScaping's technical capability.
- Disguise (d3 Technologies): Provider of the media-server and show-control platforms used by PaintScaping on flagship projects (e.g., Britney Spears Park MGM); a key technology enabler and ecosystem partner in large-scale mapping workflows.
Broad incumbents
- PRG (Production Resource Group): Global live-event production company with deep projection, video, and lighting infrastructure serving concerts, broadcasts, and corporate events — a broad incumbent with overlapping delivery capabilities.
- WorldStage: Established US AV and staging integrator providing projection, video, and lighting rentals for live events — overlapping capability set as both a hardware/services supplier and indirect competitor on large-scale event commissions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PaintScaping social profiles
Digital presencePaintScaping financial estimates
Financial estimateRevenue estimate
Valuation estimate
PaintScaping leadership team
Management profileNumber of profiles
Profiles2 records
PaintScaping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PaintScaping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PaintScaping
What does PaintScaping do?
PaintScaping delivers custom 3D projection mapping projects that transform buildings, landscapes, vehicles, and structures into dynamic visual canvases for enterprise clients in hospitality, entertainment, retail, automotive, zoological, and government sectors. Services include content creation, hardware provisioning (multi-projector synchronization, Lidar 3D scanning), on-site installation, and permanent or temporary installations. Pricing is project-specific and quote-based, with costs driven by content complexity, projector count, canvas size, number of walls, and nights of operation.
Is PaintScaping a public or private company?
PaintScaping is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PaintScaping founded?
PaintScaping was founded in 2009. It employs 1 to 10 people.
Where is PaintScaping based?
PaintScaping is headquartered in Los Angeles, United States, in the North America region.
How does PaintScaping make money?
Four revenue lines are on record. 3D Projection Mapping Project Services are the primary driver. The others are hardware Provision and Rental, consultation Services and drone Show Services.
Who are PaintScaping's main competitors?
Direct peers on record are ESI Design, Obscura Digital, Groove Jones, Sila Sveta, Moment Factory and Leviathan. Others are Christie Digital and Disguise (d3 Technologies). Broad incumbents are PRG (Production Resource Group) and WorldStage.
Does PaintScaping have an API?
No public API is recorded for PaintScaping.
What industry is PaintScaping in?
PaintScaping's product category is 3D Projection Mapping Services. Its primary akta.pro industry code is MPADACAM, Animation Pipeline, Asset & Render Services, with a secondary code of BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design. Its NAICS code is 541430 and its SIC code is 7330.