Big Medium
Big Medium is a privately held design agency that helps large enterprises design AI-mediated interfaces using its proprietary Sentient Design methodology, delivered through workshops, sprints, strategy intensives, retainers, and production engagements.
- Company typePrivate
- Founded2003
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Big Medium does
Big Medium is a privately held strategic design agency operating as Global Moxie, LLC, founded around 2002-2003 and led by principal Josh Clark alongside designer/researcher Veronika Kindred. The firm helps large enterprises design for emerging technology shifts, with a current focus on AI-mediated interfaces under its proprietary "Sentient Design" framework.
Its core intellectual property is the Sentient Design methodology — a framework of 14 experience patterns organized around the Sentient Triangle (grounded, interoperable, radically adaptive) and four postures (tools, chat, agents, copilots). Big Medium has codified the framework in a June 2026 book published by Rosenfeld Media and demonstrated applied AI capability through an experimental project called Sentient Scenes, which interprets natural-language scene descriptions into adaptive interface behavior. The firm does not build foundation models or software products; it applies third-party LLMs as design material.
The business is pure professional services sold via direct outreach to Josh Clark, with a publicly disclosed tiered price book ranging from $15k-$25k workshops and $80k four-week sprints to $120k-$300k strategy intensives, $15k-$20k/month strategic retainers, and $400k-$1M+ full production engagements. Customers are Fortune-grade enterprises across manufacturing, airlines, healthcare, insurance, logistics, financial services, publishing, pharma, telecom, retail, hospitality, and education — including Caterpillar, United Airlines, Cigna, Pfizer, Comcast, Target, Nasdaq, Marriott, and UPS. The firm has 1-10 employees, no venture or institutional funding, and relies on thought-leadership marketing (keynotes, podcast, newsletter, GitHub) to drive inbound demand.
Big Medium firmographics
Firmographics- Name
- Big Medium
- Legal name
- Global Moxie, LLC
- Website
- https://bigmedium.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Big Medium is a privately held design agency that helps large enterprises design AI-mediated interfaces using its proprietary Sentient Design methodology, delivered through workshops, sprints, strategy intensives, retainers, and production engagements.
- Ownership category
- akta.pro rank
Where Big Medium is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Medium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Services - Workshops: Hands-on team training on AI product design methodology conducted in-person or remote. Delivered by Josh Clark and Veronika Kindred as authors of the Sentient Design framework.
- Professional Services - Sentient Design Sprint: 4-week rapid exploration engagements delivering scrappy candidate prototypes for AI-powered experiences. Includes guidance through intensive deep-dive into Sentient Design concepts.
- Professional Services - Product Strategy Intensive: 8-10 week engagements for product conception, validation, and demonstration including research, rough prototypes, and roadmap. Led by Josh Clark or blended team.
- Professional Services - Strategic Retainer: Monthly ongoing partnership providing direct access to Josh Clark for product strategy, organizational design, and product direction guidance.
- Professional Services - Full Production Engagement: Complete product strategy, design, and front-end development for design systems, websites, and applications. Three to twelve month projects with full production teams.
- Book Royalties: Revenue from book sales of 'Sentient Design: Crafting Intelligent Interfaces with AI' published by Rosenfeld Media, co-authored by Josh Clark and Veronika Kindred.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Sentient Design Workshop - 1-2 days team training |
| Other | Multi-year contract | Sentient Design Sprint - 4 week rapid exploration |
| Other | Multi-year contract | Product Strategy Intensive - 8-10 weeks |
| Subscription | Monthly | Strategic Retainer - ongoing monthly engagement |
| Other | Multi-year contract | Full Production Engagement - 3-12 months |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Big Medium product offering
Product offeringCore offering
Big Medium is a strategic design agency that sells professional services built around its proprietary Sentient Design framework. Offerings include Sentient Design workshops (1-2 days, $15k-$25k), Sentient Design sprints (4 weeks, $80k), Product Strategy Intensives (8-10 weeks, $120k-$300k), strategic retainers ($15k-$20k/month), and full production engagements ($400k-$1M+). The agency also publishes the Sentient Design book and developed Sentient Scenes as an experimental demonstration of adaptive AI interfaces.
Product overview
Big Medium is a design agency offering professional services centered on the Sentient Design methodology - a framework for creating AI-powered intelligent interfaces. Their service portfolio includes Sentient Design workshops (1-2 days, $15k-$25k), Sentient Design sprints (4 weeks, $80k), Product Strategy intensives (8-10 weeks, $120k-$300k), and Strategic retainers ($15k-$20k/month). They also authored the book 'Sentient Design: Crafting Intelligent Interfaces with AI' published by Rosenfeld Media. The company also developed Sentient Scenes as an experimental demonstration of radically adaptive interfaces. Big Medium does not offer a software product but provides consulting, training, and strategy services to help organizations design AI-mediated experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Sentient Design Workshop 1-2 day hands-on team training on AI product design methodology, delivered in-person or remote by Josh Clark and Veronika Kindred. Covers practical techniques for designing radically adaptive, AI-mediated experiences. Priced at $15,000-$25,000 in-person and $10,000-$15,000 remote.
- Sentient Design Sprint 4-week rapid exploration engagement to discover AI-powered experience opportunities. Guides multidisciplinary client teams through an intensive deep-dive into Sentient Design concepts and delivers scrappy candidate prototypes. Priced at $80,000 flat fee.
- Product Strategy Intensive 8-10 week engagement for product conception, validation, and demonstration. Includes research, rough prototypes, and a roadmap. Led by Josh Clark ($120,000-$150,000) or by a blended team of Big Medium and client staff ($240,000-$300,000).
- Strategic Retainer Ongoing monthly partnership with quarterly commitments, providing standing monthly strategy sessions plus ongoing access to Josh Clark for product strategy, organizational design, and product direction guidance. Functions as an outboard chief product officer focused on emerging technology and AI. Priced at $15,000-$20,000 per month.
- Full Production Engagement 3-12 month full production project for product strategy, design, and front-end development of design systems, websites, and applications. Delivered by full production teams. Priced at $400,000 to $1,000,000+ depending on project scope and duration.
- Sentient Design Book Book titled 'Sentient Design: Crafting Intelligent Interfaces with AI' authored by Josh Clark and Veronika Kindred and published by Rosenfeld Media in June 2026. Provides framework, vocabulary, and creative perspective for designing AI-powered experiences beyond text-based agents and chat. Endorsed by Don Norman, John Maeda, and Jakob Nielsen.
- Sentient Scenes Experimental demonstration project in which users describe a scene (e.g., 'the submarine descends') and the interface acts it out by changing form, style, mood, and behavior based on user intent. Showcases adaptive colors, fonts, animations, and mood.
Quantifiable outcome
- People Inc. achieved 10 straight quarters of digital revenue growth after launching new mobile app and MyRecipes product
- +2 more outcomes
Companies that use Big Medium
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
Big Medium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Big Medium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Moxie, LLCcoreBig Medium is a Global Moxie company, indicating it is owned by or affiliated with Global Moxie, LLC. Copyright notice shows Global Moxie, LLC holds rights reserved (2003-2026).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Big Medium competitors and assessment
Company assessmentDirect peers
- Huge Inc. Digital experience agency delivering strategy, design, and technology for large enterprises. Comparable in customer segment, integrated design-and-technology offering, and enterprise transformation work.
- Instrument: Independent digital agency focused on brand, design, and product for ambitious companies. Comparable in boutique-agency positioning, enterprise client base, and product/design engagement model.
- Cooper (design consultancy): Product design and strategy firm founded by the originator of 'personas.' Comparable in product-strategy intensives, design methodology, and enterprise advisory positioning.
- Work & Co: Digital product agency that designs and builds digital products and design systems for major brands. Comparable in production-engagement scope, design-system expertise, and Fortune 500 client roster.
- Ustwo: Digital product studio known for design-led product builds and emerging-technology exploration (e.g., Mindhunter, Bandersnatch). Comparable in product-design innovation, AI-aware experimentation, and enterprise work.
- IDEO: Pioneering design and innovation consultancy serving large enterprises on emerging technology and product strategy. Closely comparable in customer segment, design-led methodology, and strategic engagement model.
- Frog (frog design): Global design and innovation firm that helps Fortune-scale companies build future-forward products and experiences. Comparable in enterprise focus, design-thinking methodology, and product-strategy engagements.
Broad incumbents
- Accenture Song (Fjord): Large-scale experience design and digital transformation practice within Accenture. Comparable customer segment (Fortune 100) and emerging-tech design engagements, but at vastly larger scale and broader scope.
- Deloitte Digital: Global digital transformation arm of Deloitte, including design and product strategy services. Comparable in Fortune 500 customer base and integrated strategy-to-delivery model, though not a boutique.
- McKinsey Design (BCG): Strategy-consulting design practices at McKinsey/BCG serving C-suite on AI and digital transformation. Comparable in strategic advisory positioning and enterprise AI engagements, with broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Big Medium social profiles
Digital presenceBig Medium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Medium leadership team
Management profileNumber of profiles
Profiles2 records
Big Medium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Medium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Medium
What does Big Medium do?
Big Medium is a strategic design agency that sells professional services built around its proprietary Sentient Design framework. Offerings include Sentient Design workshops (1-2 days, $15k-$25k), Sentient Design sprints (4 weeks, $80k), Product Strategy Intensives (8-10 weeks, $120k-$300k), strategic retainers ($15k-$20k/month), and full production engagements ($400k-$1M+). The agency also publishes the Sentient Design book and developed Sentient Scenes as an experimental demonstration of adaptive AI interfaces.
Is Big Medium a public or private company?
Big Medium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Medium founded?
Big Medium was founded in 2003. It employs 1 to 10 people.
Where is Big Medium based?
Big Medium is headquartered in Miami, United States, in the North America region.
How does Big Medium make money?
Six revenue lines are on record. Professional Services - Workshops are the primary driver. The others are professional Services - Sentient Design Sprint, professional Services - Product Strategy Intensive, professional Services - Strategic Retainer, professional Services - Full Production Engagement and book Royalties.
Who are Big Medium's main competitors?
Direct peers on record are Huge Inc., Instrument, Cooper (design consultancy), Work & Co, Ustwo, IDEO and Frog (frog design). Broad incumbents are Accenture Song (Fjord), Deloitte Digital and McKinsey Design (BCG).
Does Big Medium have an API?
No public API is recorded for Big Medium.