Imprima Store

What Imprima Store does

Imprima Store is a Brazilian vertical SaaS platform purpose-built for the graphic arts industry, combining an online store ("Loja Virtual") with a business management panel ("Gestão") into a single integrated system. The platform serves SMB print shops (gráficas), visual communication businesses (banners, lonas, adesivos), screen-printing operations (estamparias), and personalized gift sellers (brindes), supporting industry-specific pricing rules such as per-square-meter, per-linear-meter, quantity-tier, demand-based, and fixed pricing that generic e-commerce platforms cannot natively handle. Core technical components include customer artwork upload during purchase, automated reseller vs. end-customer pricing, production workflow tracking with priorities and statuses, point-of-sale (PDV), electronic invoicing (NF-e/NFS-e), and accounts payable/receivable management, all delivered as a cloud-based SaaS.

The product is delivered through a subscription model with tiered plans sized for different print business profiles and a free 3-day trial that requires no credit card. Distribution is product-led via a self-serve signup (approximately 2 minutes), supplemented by sales-assisted Calendly demos for prospects wanting guided walkthroughs. The company reports 5,000+ registered users, 200,000+ orders and quotes processed per month, and 10+ years serving the Brazilian print vertical. Integration ecosystem spans Brazilian payments (PagBank, Mercado Pago, Asaas, PayPal), shipping (Correios, Melhor Envio, Frenet), marketing platforms (Google, Facebook), and ERP (Bling), reinforcing the all-in-one positioning.

The company is privately held with no disclosed external investors or parent entity, operates exclusively in Brazil, and is bootstrapped. Customer acquisition runs through organic SEO, paid Google/Facebook ads, WhatsApp communication, and demo scheduling. The GTM motion targets SMBs primarily, with optional mid-market sales-assisted engagement, and relies on domain specialization rather than AI or capital intensity as its primary differentiator.

Name

Imprima Store

Legal name

Imprima Store

Website

https://imprimastore.com.br

Company type

Private

Operating status

Operating

Short description

Imprima Store is a Brazilian vertical SaaS platform that combines a print-industry-specific online store with an integrated business management panel (production, invoicing, PDV, finance) for SMB gráficas, visual communication shops, estamparias, and brindes sellers in Brazil.

Ownership category

akta.pro rank

Product category

Print Industry Management Software

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)

Keywords

• Print e-commerce platform
• Print shop management
• Graphic arts software
• Online printing solutions
• Print business SaaS

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based revenue model with multiple plan tiers designed for different sizes of print businesses. Plans range from entry-level to more comprehensive packages. Free 3-day trial offered before subscription commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Imprima Store is a Brazilian cloud-based SaaS platform built specifically for print shops (gráficas), combining an integrated online store (Loja Virtual) with a complete business management panel (Gestão). The platform features print-industry-specific pricing rules (per square meter, linear measurement, quantity-based tiers), artwork upload and approval, production order tracking, fiscal invoicing, and point-of-sale capabilities designed to manage the end-to-end operations of a print business.

Product overview

Imprima Store is a unified platform that combines two core solutions: the Loja Virtual (E-commerce) for online sales tailored to the printing/graphics industry, and the Gestão (Management) panel for business operations including order management, production control, finances, point-of-sale (PDV), and electronic invoicing. The platform is built exclusively for the printing/graphics niche, supporting industry-specific pricing rules such as sales by square meter, linear meter, quantity, demand, or fixed price, as well as customer artwork uploads and automated reseller vs. end-customer pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Loja Virtual (E-commerce)
• Gestão (Business Management)

Quantifiable outcome

• Over 5,000 print professionals using the platform
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• PagBankcoreTechnology or IntegrationPayment processor integration for handling customer transactions. Part of the integrated payments ecosystem supporting multiple payment methods on the platform.
• Mercado PagocoreTechnology or IntegrationPayment processor integration for handling customer transactions. Part of the integrated payments ecosystem supporting multiple payment methods on the platform.
• AsaascoreTechnology or IntegrationPayment processor integration for handling customer transactions. Part of the integrated payments ecosystem supporting multiple payment methods on the platform.
• PayPalcoreTechnology or IntegrationPayment processor integration for handling customer transactions. Part of the integrated payments ecosystem supporting multiple payment methods on the platform.
• CorreioscoreTechnology or IntegrationShipping carrier integration for shipping calculations and label generation. Part of the integrated shipping ecosystem supporting multiple carriers.
• Melhor EnviocoreTechnology or IntegrationShipping integration for comparing rates and managing shipments across multiple carriers.
• FrenetcoreTechnology or IntegrationShipping rate comparison and tracking integration for freight calculations.
• GooglecoreTechnology or IntegrationMarketing integration for Google Ads and analytics tracking. Enables tracking and attribution for paid search campaigns.
• FacebookcoreTechnology or IntegrationSocial media integration for marketing and advertising purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify: Global e-commerce SaaS platform used by many Brazilian merchants including print shops. Comparable as a horizontal e-commerce competitor; Imprima Store differentiates with print-specific pricing and workflow features.
• WooCommerce: Open-source WordPress-based e-commerce platform widely used by SMBs globally including in Brazil. Comparable as a horizontal SMB commerce alternative; lacks Imprima Store's purpose-built print features.

Direct peers

• Bling: Brazilian ERP and business management SaaS for SMBs, already integrated with Imprima Store. Comparable as a SaaS back-office/ERP layer for Brazilian small businesses, often used in tandem with e-commerce platforms.
• Loja Integrada: Brazilian SMB e-commerce platform offering online store creation with payment and shipping integrations. Comparable to Imprima Store as a direct SMB e-commerce SaaS competitor in Brazil.
• Tray: Brazilian e-commerce platform owned by Locaweb serving SMBs and mid-market merchants. Comparable SaaS-based commerce offering targeting similar Brazilian customer profile, though not print-specialized.
• Nuvemshop: Leading Brazilian SMB e-commerce SaaS platform. Directly comparable to Imprima Store as a SaaS e-commerce provider targeting Brazilian small businesses, though Nuvemshop serves all SMB verticals rather than specializing in print.
• VTEX: Brazilian-born enterprise and mid-market composable commerce platform. Comparable as a Brazilian e-commerce SaaS, though VTEX targets larger merchants and offers broader omnichannel capabilities than Imprima Store.

Emerging players

• Yampi: Brazilian checkout and e-commerce platform for SMBs. Comparable as a Brazilian commerce SaaS targeting similar SMB customers, with focus on checkout optimization rather than full storefront and operations.
• Cartx: Brazilian e-commerce platform focused on digital products and subscription models. Comparable as a regional Brazilian SaaS commerce play, though its focus on digital goods differs from Imprima Store's print specialization.

Regional players

• Gelato: Global print-on-demand platform serving mainly European and North American markets. Comparable as a print-industry technology platform, though operating in different geographies and serving a different production-network model than Imprima Store's SMB shop focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imprima Store