VitalCALL

What VitalCALL does

VitalCALL, founded in 1984 and headquartered in Brisbane, is Australia's longest-standing provider of monitored personal emergency response services (PERS), operating as a subsidiary of Chubb Fire & Security Pty Ltd, which itself was acquired by US-listed APi Group in April 2022. The company sells monitored in-home and mobile emergency alarm systems, including 4G-connected base units (VitalCALL Seven), wearable pendants (Pearl, Pearl Advanced with ML-based fall detection, Pearl Wrist Watch), a GPS-enabled mobile pendant (GO Pendant), a one-touch mobile alarm (VitalALERT), and a smartphone application (SafeZone), complemented by accessibility switches, lockboxes, safes, and fire-safety accessories.

Revenue is generated through subscription monthly monitoring fees ($45-$70 inc GST depending on bundle tier), one-time hardware sales, and service packages such as the $499 Transitional Care offering, with customers paying directly or accessing the service via government funding programs (NDIS, DVA Rehabilitation Appliances Program, PAASA, CHSP). Distribution combines direct phone sales, a 7-step online ordering portal, a healthcare professional referral program (offering a 20% discount to referred patients), and a dedicated corporate sales team serving retirement villages and aged-care organizations across Australia and New Zealand.

VitalCALL claims to have served hundreds of thousands of Australians over four decades and to be recommended by over 2,000 healthcare professionals. Its 24/7 monitoring center is Australian-based, with a stated two-minute response time commitment. The technology stack integrates 4G cellular, GPS, accelerometer and gyroscope sensors, and proprietary fall-detection algorithms; the company is NDIS-registered, DVA-approved, compliant with Australian Standard AS 4607-1999, and a member of PERSL and ACCPA.

Name

VitalCALL

Legal name

Chubb Fire & Security Pty Ltd

Website

https://vitalcall.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

VitalCALL is Australia's longest-standing provider of monitored personal emergency response alarms, offering 4G-connected in-home and mobile devices with fall detection for elderly and vulnerable individuals, funded through subscriptions, hardware sales, and government programs (NDIS, DVA).

Ownership category

akta.pro rank

Product category

Personal Emergency Response Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL)

akta.pro secondary industries

Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC), Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF), Mobile PERS & GPS Medical Alert Services (HSAHAHAA), Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD), Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)

Keywords

• Personal emergency response
• Medical alert monitoring
• Fall detection systems
• Senior safety services
• Emergency alarm monitoring

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Monthly Monitoring Fees: Recurring monthly subscription fees for 24/7 emergency monitoring services. Fees range from $45.00 to $70.00 per month depending on bundle tier. Includes professional monitoring, equipment maintenance, and emergency response services.
2. Equipment Sales: One-time hardware sales including base units, pendants (Pearl, Pearl Advanced, Pearl Watch, GO Pendant), lockboxes ($55), fire blankets ($20), and Chubbsafes ($220+). Equipment can be purchased outright or as part of bundle packages.
3. Government Funded Services: Services funded through NDIS, DVA (Department of Veterans' Affairs), PAASA (South Australia), and CHSP programs. Registered NDIS provider (4050001004) accepting Plan Managed or Self Managed accounts. DVA provides equipment at no charge to eligible Gold/White Card holders through Rehabilitation Appliances Program.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

VitalCALL provides monitored personal emergency response systems (PERS) for seniors and vulnerable individuals in Australia. The offering combines in-home 4G base units, wearable pendants with fall detection, mobile GPS pendants, and a 24/7 Australian-based emergency response centre that dispatches help within two minutes of an alert. Services are sold via subscription (A$45–A$70 per month) alongside hardware sales, with optional professional installation and government funding support through NDIS, DVA, PAASA, and CHSP programs.

Product overview

VitalCALL offers a comprehensive personal emergency response system (PERS) portfolio consisting of in-home base units, mobile devices, wearable pendants, and accessories. The core offering includes the VitalCALL SEVEN base unit (4G-connected home hub) paired with various pendant options including the Pearl Standard, Pearl Advanced (with fall detection), and Pearl Wrist Watch. Mobile solutions include the GO Pendant (4G/GPS mobile) and VitalALERT. The ecosystem is complemented by the SafeZone mobile app, accessibility switches (Puff Switch, Jelly Bean), lockbox for emergency access, and safety products (fire blanket, safe). Services include 24/7 Australian-based monitoring, professional and self-installation options, and government funding assistance (NDIS, DVA, PAASA). Products are sold individually or bundled (Deluxe, Deluxe Plus, Ultra, Ultra Plus) with monthly monitoring fees ranging from $45-$70 inc GST.

Differentiator

Problem solved

Functional benefit

Brands

• VitalCALL Seven: In-home base unit solution that communicates with Australian-based Emergency Response Centre via 4G network.
• VitalCALL Pearl
• VitalCALL Pearl Advanced
• VitalCALL GO
• VitalALERT
• SafeZone

Products and services

• VitalCALL SEVEN Base Unit

Quantifiable outcome

• 2-minute response time commitment from trained operators
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bay Alarm Medical: Bay Alarm Medical is a US PERS specialist offering in-home, mobile GPS and fall-detection monitored alarms on monthly subscriptions. It is comparable to VitalCALL on core product, monitored-service business model, target demographic and family-driven purchase decision.
• LifeStation: LifeStation is a US-based PERS provider offering in-home and mobile monitored emergency response systems with fall detection, GPS and 24/7 monitoring. It targets the same elderly/family caregiver buyer with subscription-based monitored services, making its product mix, business model and value proposition directly comparable to VitalCALL's.
• MobileHelp: MobileHelp is a US PERS provider specializing in mobile GPS-enabled emergency response systems for active seniors, with fall detection, smartwatch form factors and subscription monitoring. Its mobile-first product strategy and target segment overlap directly with VitalCALL's GO Pendant and Pearl Advanced offerings.
• Life Alert: Life Alert is a long-established US PERS provider famous for its "I've fallen and I can't get up" brand association, offering monitored in-home and mobile emergency response services to seniors. It is comparable to VitalCALL on monitored PERS product, senior customer base and brand-led, family-purchaser GTM.
• Lively (formerly GreatCall): Lively (formerly GreatCall, now part of Best Buy's Assured Living) offers mobile PERS devices, fall detection and 24/7 monitored emergency response for seniors on a subscription model. It is comparable to VitalCALL on product category, target demographic and recurring-revenue model, and represents a US-based peer with a similar mobile-first PERS positioning.
• Tunstall Healthcare: Tunstall Healthcare is a UK-founded but globally scaled PERS and connected-care provider with a significant Australian and New Zealand footprint. It offers monitored personal emergency alarms, fall detection, telecare and integrated nurse call solutions to seniors, retirement villages and government programs — directly overlapping VitalCALL's products, customer segments and geographies.
• Medical Guardian: Medical Guardian is a leading US PERS provider with a portfolio of in-home base units, mobile GPS pendants and fall detection devices sold via monthly subscription with 24/7 monitoring. Its customer segments (seniors, families, caregivers), pricing tiers and product roadmap closely mirror VitalCALL's positioning.

Broad incumbents

• ADT Health: ADT is a large US security incumbent that has extended into medical alert / PERS offerings for seniors. It is comparable to VitalCALL via VitalCALL's parent Chubb (also a security incumbent) — both security companies leveraging installed monitoring infrastructure to enter the PERS market as part of a broader portfolio.
• Philips Lifeline (Connect America): Philips Lifeline was the original mass-market PERS brand and has been integrated into Connect America, a large connected-health platform offering PERS, medical alerts, fall detection and RPM across the US. It is comparable as a broad incumbent offering overlapping PERS and remote monitoring capabilities, though it operates at much larger scale and as part of a wider portfolio.

Emerging players

• Apple (Apple Watch): Apple Watch includes fall detection, emergency SOS with GPS and medical ID, and represents a consumer-tech alternative to dedicated PERS hardware. While not a directly comparable subscription product, it competes for the same end-user outcome (automatic fall alerting and emergency dispatch) and is an increasingly credible substitute for a portion of VitalCALL's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/vitalcall
• LinkedInlinkedin.com/company/vitalcall

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VitalCALL