Memoria

What Memoria does

Memoria Inc. (メモリア) is a Japan-based NFT marketplace founded in 2021 that serves Japanese content creators, IP holders, and their collector audiences. The company positions itself as a "branding-type" NFT marketplace — emphasizing the worldview, identity, and narrative of content creators rather than functioning as a generic commodity NFT trading venue. A notable product design choice is credit card payment support, which removes the requirement for buyers to hold a cryptocurrency wallet and is explicitly targeted at the non-crypto-native Japanese consumer base. The platform's content verticals include comedy (via a partnership with Fuji TV's "Netaverse" project, August 2022), fashion (Waseda Collection's 15th anniversary show), influencer and athlete content (partnership with Athlete Marketing Sports Management), art, and ASMR (via Avex Business Development's Creator's Market).

The product surface is organized around branded NFT drops launched in partnership with IP holders, paired with a secondary market trading layer that went live on September 13, 2022, enabling peer-to-peer resale and introducing a transaction-fee revenue stream. A planned integration with the global NFT marketplace OpenSea was announced for Spring 2023, signaling an intent to extend Memoria's Japanese IP-led collections to a global collector pool. The underlying technology stack, transaction volumes, GMV, and user counts are not disclosed.

The business model is a two-sided consumer marketplace. On the supply side, Memoria partners with Japanese IP holders and creators to issue branded NFT collections. On the demand side, it serves individual collectors paying via credit card. Revenue is implied to come from primary issuance fees and secondary market transaction fees, but no pricing structure, take rate, or revenue figures are disclosed. The company is privately held with no disclosed funding rounds, headcount, or financial metrics in the available input.

Name

Memoria

Legal name

memoria Inc.

Website

https://memoria-nft.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Memoria Inc. (メモリア) is a Japan-based NFT marketplace founded in 2021 that serves Japanese content creators and IP holders with branded NFT collections across comedy, fashion, sports, and audio verticals, including credit card checkout and secondary market trading.

Ownership category

akta.pro rank

Product category

NFT Marketplace

NAICS

All Other Miscellaneous Retailers (45999), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

General NFT Marketplaces (Multi-Category) (FSADANAA)

akta.pro secondary industry

Digital Sports Collectibles Retail (NFTs) (CRAMAOAK)

Keywords

• NFT marketplace platform
• Digital collectibles trading
• Branded NFT collections
• Credit card NFT payments
• Secondary market resales

Headquarters

HQ city

Toshima

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. NFT Transaction Fees: Revenue generated from the sale of NFT digital collections on the marketplace platform. Sellers/issuers bring content while Memoria operates the marketplace and processes payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Memoria operates a "branding-type" NFT marketplace that allows anyone to purchase NFT collections using credit cards, without needing cryptocurrency wallets. The platform hosts multiple themed collections across comedy, fashion, sports, art, and ASMR content, featuring exclusive perks such as physical items (photo books, signed merchandise) and personalized video messages. It supports secondary market trading and plans international expansion via OpenSea integration.

Product overview

Memoria is a 'branding-type' NFT marketplace platform that enables anyone to purchase NFTs using credit cards. The platform operates multiple themed NFT collections including: Netaverse (comedy performance videos), Waseda Collection (fashion show content), Birthday NFT Collections (influencer commemorative releases), Photo Collections (portrait photography), FIGHTING Collection (sports athletes), Creator's Market (digital art), and Moving ASMR NFTs (synchronized audio-visual content). The platform supports secondary market trading and plans to expand to OpenSea for international transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Memoria NFT Marketplace A "branding-type" NFT marketplace that values content worldview, allowing anyone to easily purchase NFTs using credit cards. The platform serves as the primary venue for all Memoria-hosted NFT collections and supports secondary market trading.
• Netaverse (ネタバース) NFT Collection Comedy performance video NFT collection featuring Japanese comedians from Fuji TV's 'Netaverse' virtual event, enabling secondary market trading and virtual stage participation rights for purchasers.
• Waseda Collection NFT Digital Collection Fashion model NFT collection from Waseda University's largest fashion show, featuring 'sueru NFT' (support NFTs) for gifting to models and limited bonus cheki photos.
• Photo NFT Collection (夏帆 Kaho) Influencer photo NFT collection featuring portrait photography with special editions including signed message photo books and Polaroid photos as buyer benefits.
• FIGHTING NFT Collection MMA and kickboxing athlete NFT collection featuring interview videos and off-shot content with exclusive personalized message video benefits for purchasers, priced at ¥50,000 per interview video NFT.
• Creator's Market NFT Digital Collection Digital art NFT collection featuring established contemporary artists including Mariko Ohashi and Ryosuke Misawa, with high-value artworks priced up to ¥110,000 for limited edition pieces.
• Moving ASMR NFT Collection (蒔田つぐみ) ASMR voice content NFT collection with animated illustrations synchronized to audio, described as Japan's first ASMR NFT collection, featuring voice artist Tsugumi Makita in partnership with Avex Business Development.
• Birthday NFT Collection (国木田さりまる Sarimaru) Influencer birthday commemorative NFT collection featuring special edition photos with signed photo books and postcards as buyer benefits.

Quantifiable outcome

• Secondary market trading begins September 13 on platform, with OpenSea expansion planned for Spring 2023

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Fuji Television (Fuji TV)coreStrategic or Co-development Partner · 1 August 2022Fuji TV organized the 'Neta Battle Event (ネタバース)' comedy battle event. Memoria partnered to offer NFT digital collections of comedy performances from popular Japanese comedians. Secondary trading began September 13, 2022 with plans for OpenSea expansion in 2023. NFT purchasers received special access to virtual metaverse stage appearances.
• Avex Business Development Inc.coreTechnology or IntegrationAvex Business Development, the new business development and investment arm of Avex Group, partnered with Memoria to launch multiple NFT collections including the 'Creator's Market' digital art collection and 'Makita Tsugumi ASMR NFT' series. Avex provides IP and content while Memoria provides the marketplace platform.
• Athlete Marketing Sports Management CompanyminorStrategic or Co-development PartnerSports marketing agency managing MMA fighter Yuya Wakamatsu and kickboxer Taiju Shiratori. Partnership to launch 'FIGHTING NFT COLLECTION' featuring interview videos and behind-the-scenes footage NFTs.
• Waseda Collection (わせプロ)coreStrategic or Co-development PartnerStudent organization operating Waseda University's largest fashion show. Partnership to launch fashion model NFT collections with 'push NFT' feature allowing fans to send gifts to models. Part of the fashion show's 15th anniversary celebration.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rarible: Rarible is a multi-category NFT marketplace offering art, collectibles, and music NFTs with fiat payment options in some regions. Memoria's multi-vertical marketplace approach (comedy, sports, fashion, art) is directly comparable to Rarible's category breadth.
• OpenSea: OpenSea is the largest global NFT marketplace supporting multiple categories including art, collectibles, and domain names. Memoria has specifically planned to list on OpenSea for international secondary trading, making it both a partner and the primary competitive benchmark for cross-border expansion.
• SuperRare: SuperRare is a curated, premium NFT art marketplace focused on limited-edition digital artworks from established artists. Memoria's Creator's Market collection of contemporary Japanese digital art (¥110,000 per piece) competes in the same premium digital art segment.
• Rakuten NFT: Rakuten NFT is a Japan-based NFT marketplace operated by Rakuten Group, offering sports and entertainment NFTs (including J.League soccer NFTs) with fiat payment support. Like Memoria, it targets mainstream Japanese consumers through branded IP partnerships.
• LINE NFT: LINE NFT is a Japan-focused NFT marketplace operated by LINE (LY Corporation) that enables JPY-based NFT purchases and targets mainstream Japanese consumers with IP from Japanese creators. It is the most direct domestic competitor to Memoria given its Japan focus and fiat onboarding.
• Magic Eden: Magic Eden is a multi-chain NFT marketplace that has expanded from Solana into Bitcoin Ordinals and Ethereum, and has launched creator-friendly branded drop tools. Memoria's branded-content NFT focus and creator partnership approach are structurally similar to Magic Eden's launchpad strategy.
• Foundation: Foundation is a curated NFT marketplace focused on digital art and creator-driven drops with limited-edition auctions. Memoria's Creator's Market collection of contemporary Japanese digital art at ¥110,000 prices overlaps directly with Foundation's positioning.
• Dapper Labs (NBA Top Shot, NFL All Day): Dapper Labs operates branded sports/entertainment NFT marketplaces like NBA Top Shot with credit card onboarding and limited-edition sports collectibles. Memoria's FIGHTING collection and Avex entertainment partnerships follow a similar 'branded IP + fiat' model.

Regional players

• Adam by GMO: Adam by GMO is a Japan-based secondary NFT marketplace operated by GMO Internet Group, focused on Japanese IP and offering JPY trading. It is a domestic competitor in the Japanese secondary NFT trading space Memoria plans to expand into via OpenSea integration.

Broad incumbents

• Coinbase NFT: Coinbase NFT is the marketplace arm of Coinbase, a large US crypto exchange. While broader and crypto-native, it overlaps with Memoria as a multi-category NFT marketplace and represents the kind of well-capitalized incumbent Memoria competes with if it expands internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xtwitter.com/@wasecolle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memoria