Wisconsin Hospice and Palliative Care Collaborative

What Wisconsin Hospice and Palliative Care Collaborative does

The Wisconsin Hospice and Palliative Care Collaborative (WHPCC) is a 501c3 nonprofit partnership of six Wisconsin-based nonprofit hospice and palliative care organizations: Adoray Home Health & Hospice, Hospice Alliance, Rainbow Community Care, Sharon S. Richardson Community Hospice, SSM Health at Home, and Unity Hospice. Founded informally in 2006 in response to for-profit hospice competitors entering south central Wisconsin, the collaborative was formally incorporated as a 501c3 in 2019. WHPCC's member organizations are licensed to provide care in 44 Wisconsin counties, covering approximately 80% of the state's residents (~5.8 million people) and serving more than 15.5% of Wisconsin's Medicare hospice patients.

WHPCC's core offering is Supportive Care Management, a wrap-around palliative care service for patients living with advancing chronic diseases including heart disease, cancer, stroke, respiratory illness, Alzheimer's disease, and kidney disease. The program delivers home-based visits and 24/7 RN telephone support through interdisciplinary teams of physicians, nurse practitioners, social workers, registered nurses, and chaplains. The underlying technology is evidence-based interdisciplinary care delivery rather than a software product; the single "proprietary" asset is the integrated, single-payer-contract access to the combined expertise of the six member organizations.

WHPCC's business model is a per-patient-per-month recurring contracting arrangement with health insurers and Accountable Care Organizations. Payers use data analytics to identify seriously and chronically ill members and contract with WHPCC under a single agreement, replacing what would otherwise require six separate contracts. Named payor customers include WEA Trust and Health Traditions. Traditional hospice care is separately delivered through member organizations under the Medicare Hospice Benefit and other payer arrangements. The collaborative's growth levers are additional payor contracts, expansion of member organizations, and geographic coverage into remaining Wisconsin counties.

Name

Wisconsin Hospice and Palliative Care Collaborative

Legal name

Wisconsin Hospice and Palliative Care Collaborative

Website

https://whpcc.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WHPCC is a 501c3 nonprofit partnership of six Wisconsin nonprofit hospice organizations offering Supportive Care Management — a home-based, interdisciplinary palliative care program — to health insurers and ACOs under per-patient-per-month contracts.

Ownership category

akta.pro rank

Product category

Palliative and Hospice Care Services

NAICS

Home Health Care Services (621610), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

Keywords

• Hospice care services
• Palliative care management
• Supportive care programs
• Nonprofit healthcare collaborative
• Chronic illness care

Headquarters

HQ city

Fitchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Supportive Care Management Contracts: WHPCC receives payment per patient, per month for supportive care management services through contracts with insurers and payers. Payers use data analytics to identify seriously and chronically ill patients in need of services with a goal to improve outcomes and reduce costs by decreasing hospitalizations and ED visits.
2. Hospice Care Services: Traditional hospice care services provided through member organizations, covered under Medicare Hospice Benefit and other payer arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WHPCC is a partnership of six Wisconsin nonprofit hospice and palliative care organizations that delivers Supportive Care Management — a wrap-around, home-based service for people living with advancing chronic diseases (e.g., heart disease, cancer, stroke, COPD, Alzheimer's, kidney disease). Care is delivered by interdisciplinary teams (physicians, nurse practitioners, social workers, RNs, chaplains) and includes personalized care plans, home-based visits, 24/7 RN telephone support, medication review, and advance care planning. Payors contract with WHPCC under a single per-patient-per-month agreement to access the expertise of all six member organizations.

Product overview

WHPCC operates as a partnership of six Wisconsin nonprofit hospice and palliative care organizations offering Supportive Care Management as its primary service. This single integrated offering provides wrap-around care for patients with serious and chronic illnesses through home-based visits, regular check-ins, 24/7 nurse support, and physician oversight. The program is designed to reduce hospitalizations and improve quality of life for patients in private residences, assisted living facilities, or nursing homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Supportive Care Management Wrap-around palliative care service for people living with advancing chronic diseases such as heart disease, cancer, stroke, respiratory illness, Alzheimer's disease, and kidney disease. Delivered through home-based visits, 24/7 RN telephone support, medication review, advance care planning, and interdisciplinary care teams (physicians, nurse practitioners, social workers, RNs, chaplains). Contracted by payors on a per-patient-per-month basis to reduce ED visits, hospitalizations, and readmissions.
• Hospice Care Services Traditional hospice care for life-limiting and serious illnesses (ALS, AIDS, cancer, end stage renal failure, dementia, advanced liver disease, COPD, CHF) provided through the six member nonprofit organizations across 44 Wisconsin counties. Covered under Medicare Hospice Benefit and other payer arrangements.

Quantifiable outcome

• Patients with specialized support from Supportive Care Management programs have fewer emergency department visits, hospital admissions, hospital readmissions, and shorter hospital lengths of stay.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, former and secondary.

• SSM Health at HomecoreStrategic or Co-development Partner · 1 October 2024SSM Health at Home joined WHPCC as the sixth member organization in October 2024, providing hospice, home health, and home medical equipment services across south central Wisconsin.
• WEA TrustcoreStrategic or Co-development Partner · 1 January 2021WHPCC provides Supportive Care Management services to WEA Trust members through a contractual arrangement. WEA Trust is a health insurance provider for Wisconsin public employees.
• Health TraditionscoreStrategic or Co-development Partner · 1 January 2021WHPCC provides Supportive Care Management services to Health Traditions members through a contractual arrangement. Health Traditions is a health insurance provider.
• AgraceformerStrategic or Co-development Partner · 1 January 2021Agrace was one of the original five founding nonprofit hospice organizations that formed WHPCC. Agrace, based in Madison, contributed to the collaborative's early development and quality benchmarking initiatives.
• Adoray Home Health & HospicecoreStrategic or Co-development Partner · 1 January 2021Adoray Home Health & Hospice is a member organization of WHPCC, serving St. Croix, Pierce, Polk, and Western Barron & Dunn Counties in Wisconsin.
• Accountable Care Organizations (ACOs)secondaryStrategic or Co-development Partner · 1 January 2021WHPCC partners with Accountable Care Organizations under value-based care arrangements to provide supportive care management services.
• Hospice AlliancecoreStrategic or Co-development Partner · 1 January 2006Hospice Alliance is a founding member organization of WHPCC, serving Kenosha, Milwaukee, Racine, and Walworth Counties in Wisconsin.
• Rainbow Hospice Care / Rainbow Community CarecoreStrategic or Co-development Partner · 1 January 2006Rainbow Hospice Care (now Rainbow Community Care) is a founding member organization of WHPCC, serving Dodge, Jefferson, and portions of Columbia, Dane, Rock, Walworth, and Waukesha Counties.
• Sharon S. Richardson Community HospicecoreStrategic or Co-development Partner · 1 January 2006Sharon S. Richardson Community Hospice is a founding member organization of WHPCC, serving Calumet, Fond du Lac, Manitowoc, Ozaukee, Sheboygan and Washington Counties in Wisconsin.
• Unity HospicecoreStrategic or Co-development Partner · 1 January 2006Unity Hospice is a founding member organization of WHPCC, serving Brown, Calumet, Door, Florence, Forest, Kewaunee, Manitowoc, Marinette, Menominee, Oconto, Outagamie, Shawano, Waupaca, and Winnebago Counties in Wisconsin.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Landmark Health: In-home complex care and palliative provider serving chronically ill, polychronic patients under risk-bearing arrangements with health plans (acquired by Optum). Highly comparable to WHPCC's Supportive Care Management model: interdisciplinary home-based palliative care funded by health plan per-member-per-month payments.
• Turn-Key Health: Palliative care management company serving health plans and ACOs under value-based, community-based palliative care arrangements (acquired by Humana/CenterWell). Comparable as a palliative care vendor paid by health plans to manage seriously ill members.
• Aspire Health: Palliative care provider serving seriously ill patients in their homes, working with health plans and providers on value-based contracts (acquired by Anthem). Directly comparable to WHPCC's Supportive Care Management in clinical model and payor-driven GTM.
• Agrace: Wisconsin-based nonprofit hospice and palliative care organization that was a founding member of WHPCC. Directly comparable as a Wisconsin-area nonprofit hospice peer sharing the same patient populations and regulatory environment.

Broad incumbents

• Compassus: National hospice, palliative, and home health provider with a multi-state network serving patients across the continuum of serious illness. Comparable as a hospice and palliative incumbent operating on a regional-state model, though for-profit and national in scope.
• Amedisys: National hospice and home health operator now part of UnitedHealth/Optum, delivering home-based clinical care including hospice and palliative services across many states. Comparable as a large multi-state hospice/home health peer, though ownership and scale differ materially.
• VITAS Healthcare: The largest US hospice provider, owned by Chemed Corporation, operating a multi-state hospice and palliative footprint. Highly comparable as a hospice incumbent, though for-profit and substantially larger than WHPCC's statewide focus.
• Gentiva: National hospice and palliative care provider operating across many US states with serious-illness care programs. Comparable as a hospice and palliative incumbent competing for both patients and payor contracts across regions.

Others

• Center to Advance Palliative Care (CAPC): National palliative care advocacy and training organization serving health systems, hospices, and clinicians. Comparable as the field-defining nonprofit infrastructure for palliative care, though not a clinical operator.
• National Hospice and Palliative Care Organization (NHPCO): National trade association representing hospice and palliative care providers, including nonprofit member organizations analogous to WHPCC's six members. Comparable as the sector's industry/advocacy infrastructure, though not a clinical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wisconsin-hospice-and-palliative-care-collaborative

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Wisconsin Hospice and Palliative Care Collaborative