Red Lily Vineyards

What Red Lily Vineyards does

Red Lily Vineyards is a family-owned and operated boutique winery based in Jacksonville, Oregon, within the Applegate Valley AVA of Southern Oregon. The estate spans approximately 18 acres across two vineyards — Bean Patch (4 acres, planted 2008 with Tempranillo Clone 1 and Duero at ~1,600 ft elevation in manita loam) and Stargazer (approximately 14 acres, planted 2011 with multiple Tempranillo clones plus Verdejo, Grenache, and Graciano at ~1,500 ft elevation). Founded by Les and Rachael Martin (with vineyard concept exploration beginning in 2001), the winery opened to the public in 2011 and produces approximately 2,000 cases annually. The product portfolio is Spanish-inspired, led by flagship Red Lily Tempranillo, Red Blanket Tempranillo, Stargazer Lily Verdejo, and Lily Girl Rose, alongside Sparkling Cava. Wines are crafted using a minimalist, terroir-driven approach with sustainable farming and gentle handling throughout fermentation and aging.

The business operates a direct-to-consumer go-to-market centered on the daily walk-in tasting room (open 11am-5pm, no reservation required) located at a property featuring a 90-year-old historic pole barn and beach along the Applegate River. Revenue streams include tasting room and online bottle sales through orderport.net, a three-tier wine club subscription (Bolander 2-bottle, Stargazer 4-bottle, Casablanca 6-bottle, all on quarterly auto-renewal with tiered discounts), and private event venue rentals across six configurations with capacity up to 1,000 guests. Operational efficiency is supported by a mobile bottling partnership with Signature Bottlers, and customer acquisition is amplified by channel partnerships with Bravo Outings, Wine Hopper, and Applegate Vines tour operators. Pricing spans $7-$12 per glass, $20-$40 per bottle, $10 for the signature five-wine flight, and $12-$25 for food menu items. Winemaker Rachael Martin earned four silver medals at the 2022 Oregon Wine Experience.

Name

Red Lily Vineyards

Legal name

Red Lily Vineyards

Website

https://redlilyvineyards.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Lily Vineyards is a family-owned boutique winery in Jacksonville, Oregon (Applegate Valley AVA) producing roughly 2,000 cases annually of Spanish-inspired estate wines (Tempranillo, Verdejo, Rose), sold via a daily tasting room, three-tier wine club subscriptions, online shop, and on-site private events for tourists and wine club members.

Ownership category

akta.pro rank

Product category

Boutique Winery / Estate-Grown Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Boutique winery production
• Estate-grown Tempranillo
• Wine club subscription
• Tasting room hospitality
• Private event venue

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct bottle and case sales through the tasting room and online shop. Includes flagship wines like Red Lily Tempranillo, Red Blanket Tempranillo, Stargazer Lily Verdejo, and Lily Girl Rose.
2. Wine Club Membership: Three-tier membership program (Bolander, Stargazer, Casablanca) with quarterly shipments of 2-6 bottles. Members receive discounts on wine and merchandise, VIP event invitations, and complimentary tastings. Automatic credit card charging on release dates.
3. Private Events: Venue rental for corporate events, rehearsal dinners, birthday parties, bridal/baby showers, class reunions, and celebrations of life. Available spaces include Riverside (25-50 people), Historic Pole Barn, Conference Room (up to 12), Enchanted Forest (up to 25), Side Patio (up to 20), and Entire Property (up to 1000).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Red Lily Vineyards is a family-owned boutique winery in Applegate Valley, Oregon that produces estate-grown Spanish-inspired wines (Tempranillo, Verdejo, Grenache, Graciano, Rosé) and sells them directly to consumers through an on-site tasting room, an online shop, and a tiered wine club with quarterly releases. The property also hosts private events and summer music events, leveraging a historic pole barn and riverside setting along the Applegate River.

Product overview

Red Lily Vineyards is a terroir-driven boutique winery specializing in Spanish-inspired wines, particularly Tempranillo. The product portfolio centers on estate-grown wines (Tempranillo, Verdejo, Grenache, Graciano, Rose) offered through their tasting room, wine club memberships (Bolander, Stargazer, Casablanca tiers), and private event hosting at multiple on-site venues. The winery operates a signature tasting flight featuring five Spanish varietals, complemented by a food menu and summer music events. All wines are crafted with a minimalist winemaking approach to express the unique terroir of the Applegate Valley AVA.

Differentiator

Problem solved

Functional benefit

Brands

• Bolander Club: Wine club membership tier offering 2 bottles, 4 times per year, with 15% discount on bottles and 20% on cases, privileged access to limited releases, VIP event invitations, and complimentary tasting for member and up to 2 guests.
• Stargazer Club
• Casablanca Club

Products and services

• Signature Red Lily Flight
• Bolander Wine Club
• Stargazer Wine Club
• Casablanca Wine Club
• Private Events Hosting
• Online Wine Shop
• Estate Wine Portfolio (Tempranillo, Verdejo, Rosé, etc.)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Signature BottlerscoreTechnology or IntegrationMobile bottling service that bottles all Red Lily wines out of a 50 ft long semi-truck. The wine goes in one end and comes out the other, neatly packaged and ready to enjoy. This mobile approach makes more sense for the small boutique winery than maintaining an in-house bottling line.
• Southern Oregon Historical SocietyminorStrategic or Co-development PartnerProvided research assistance that helped bring the Red Blanket Tempranillo wine label and story to life. The wine was inspired by Ed Schieffelin's Lost Red Blanket Mine legend, and the historical society helped with research to develop this wine with significant ties to the local area.
• Bravo OutingsminorChannel Partner/ Reseller/ DistributorThird-party wine tour operator that brings tourists to Red Lily Vineyards as part of guided wine tasting experiences in the Applegate Valley.
• Wine HopperminorChannel Partner/ Reseller/ DistributorThird-party wine tour operator that brings tourists to Red Lily Vineyards as part of guided wine tasting experiences in the Applegate Valley.
• Applegate VinesminorChannel Partner/ Reseller/ DistributorThird-party wine tour operator that brings tourists to Red Lily Vineyards as part of guided wine tasting experiences in the Applegate Valley.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Ponzi Vineyards: Established Willamette Valley family-owned winery with tasting room, wine club, and DTC sales. Comparable as a long-tenured Oregon family-owned DTC winery, though much larger production footprint.
• Willamette Valley Vineyards: Larger publicly-traded Oregon winery with broad DTC, wine club, and tasting room operations. Comparable as an Oregon wine producer with multi-channel DTC, but materially larger scale and broader varietal mix.
• Adelsheim Vineyard: Established Willamette Valley winery with estate vineyards, tasting room, and wine club. Comparable in DTC and wine-club-led distribution model, though Pinot Noir-focused and at larger scale.
• King Estate Winery: Large Oregon winery with significant estate acreage, on-site restaurant, tasting room, and broad distribution. Comparable as an Oregon DTC and wine club operator, though operates at meaningfully larger scale.

Direct peers

• Cowhorn Vineyard & Garden: Biodynamically farmed Southern Oregon (Applegate Valley/Rogue Valley) boutique winery with similar terroir-driven, minimalist-winemaking ethos. Comparable in size, sustainable farming approach, and DTC tasting-room model.
• Troon Vineyard: Applegate Valley boutique winery with estate vineyards, tasting room, and wine club. Highly comparable in scale, geography, and DTC-led operations; offers overlapping Rhone-style and biodynamic positioning.
• Quady North: Small Southern Oregon (Applegate Valley/Rogue Valley) producer focused on estate-grown Rhone and Mediterranean varietals. Comparable in boutique scale, Southern Oregon AVA footprint, and tasting-room-driven sales.
• Valley View Winery: Applegate Valley winery with estate vineyard, tasting room, and wine club. Direct regional competitor serving the same Applegate Valley tourist and wine-club audiences.
• Winderlea Vineyards: Oregon boutique winery with strong DTC and wine club programs, focused on estate-grown Chardonnay and Pinot Noir. Comparable in DTC-first distribution and tasting-room experience focus, though varietals differ.
• Abacela: Family-owned Southern Oregon (Umpqua Valley) winery that pioneered Tempranillo and other Spanish/Iberian varietals in the Pacific Northwest. Most directly comparable peer given shared Spanish varietal focus, Southern Oregon footprint, and family-run DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RedLilyVineyards
• Instagraminstagram.com/redlilyvineyards
• LinkedInlinkedin.com/company/redlilyvineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Lily Vineyards