What ViaNett AS does

ViaNett AS is a Norwegian SMS gateway and mobile services provider headquartered in Moss, with an additional Oslo presence linked to its parent LINK Mobility AS. The company offers a multi-product communications and payments platform spanning one-way bulk SMS delivery, bidirectional SMS via short codes and long numbers, MMS multimedia messaging, HLR (Home Location Register) number lookup for subscriber verification, premium-rate SMS billing and mobile payment, and end-user location services. Technical depth is concentrated in operator interconnection — direct relationships with Scandinavian tier-1 carriers (Telenor, NetCom, Tele2) and an aggregated footprint covering 160+ countries, 530+ GSM networks, and 734+ networks for HLR lookups across 192 countries, exposed through REST/SOAP APIs and a self-serve administration portal.

The business model combines usage-based bulk SMS (pay-as-you-go credits), subscription-based premium billing and two-way communication services (EUR 50–95 monthly fees plus per-country establishment fees of EUR 250–990), and revenue-share arrangements on premium-rate billing (80–90% to content providers). Revenue streams also include professional services for mobile billing and SMS integration work delivered via Scrum-based consulting engagements. Go-to-market is product-led and API-first, with free demonstration accounts, online credit purchase, and developer documentation as primary acquisition channels, supplemented by direct sales for enterprise and MVNO/MVNE customers.

ViaNett has been acquired by LINK Mobility AS, Europe's largest provider of mobile services to the corporate market. The ViaNett brand continues to operate as a product line within LINK Mobility's broader European platform; the corporate website now redirects to linkmobility.com and ViaNett's standalone operating metrics are no longer disclosed. No standalone financial data, funding history, or named customer logos are available in the source material, and the company's revenue contribution to LINK Mobility is not separately reported.

Name

ViaNett AS

Legal name

ViaNett AS

Website

https://vianett.com

Company type

Private

Founded year

1998

Operating status

Acquired

Headcount range

11–50 employees

Short description

ViaNett AS is a Norwegian SMS gateway and mobile payment provider, now a subsidiary of LINK Mobility AS. It offers bulk SMS, two-way messaging, HLR lookup, MMS, premium-rate billing, and virtual mobile numbers across 160+ countries, serving enterprises, media companies, MVNOs, and content providers via API-first and self-serve channels.

Ownership category

akta.pro rank

Product category

SMS Gateway Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

Keywords

• Sms gateway services
• Mobile messaging platform
• Bulk sms delivery
• Mobile payment billing
• Hlr number lookup

Headquarters

HQ city

Moss

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. SMS Bulk Delivery: Usage-based model where customers purchase SMS credits and pay per message sent through the bulk SMS gateway. Coverage in 160+ countries with automatic routing.
2. SMS/MMS Premium Billing: Transaction fee model with revenue share (80-90%) from premium SMS and MMS billing services. End-users pay via phone bill and operators collect payment, with ViaNett sharing the payout.
3. Consulting and Development Services: Professional services for mobile billing, web development, credit card solutions and SMS delivery solutions based on Scrum methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ViaNett AS operates an SMS/MMS gateway platform providing high-volume messaging delivery to 160+ countries via 530+ network providers, plus supporting services such as HLR number lookup across 734+ networks, virtual mobile numbers, MMS multimedia messaging, end-user location, and premium-rate SMS/mobile billing for carrier-billed payments.

Product overview

ViaNett AS is an SMS Gateway and mobile services provider offering a comprehensive suite of messaging and payment solutions. The core offerings include SMS Bulk Gateway for high-volume delivery, SMS Two-Way Communication for bidirectional messaging, and SMS Billing/Mobile Payment for premium services. Supporting services include HLR Number Lookup for network identification, Long Numbers for virtual mobile numbering, MMS Multimedia Messaging, and Location Services for end-user geolocation. The platform also provides a customer administration portal for managing all services. ViaNett operates as part of LINK Mobility, Europe's largest provider of mobile services to the corporate market.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS Bulk Gateway A high-volume SMS delivery gateway for businesses, covering all GSM networks worldwide with coverage in 160+ countries, 530+ network providers, and 30+ international SMS routes with automatic routing optimization.
• SMS Two-Way Communication A bidirectional SMS service enabling businesses to hold dialogue with subscribers through short codes, long numbers, or session-based SMS Dialogue functionality.
• SMS Billing / Mobile Payment Premium-rate SMS and mobile payment service allowing businesses to charge customers via their phone bill for mobile content, digital services, and physical goods (CPA Goods and Services). Supports one-time and recurring billing.
• HLR (Number Lookup) Home Location Register service that determines a mobile subscriber's home network, country, and roaming status, providing MCC, MNC, IMSI, and MSC information across 734+ networks in 192 countries via 5 HLR gateways.
• Long Numbers (Virtual Mobile Number) Virtual mobile numbers enabling high-volume mobile-originated SMS, available across Norway, Sweden, Denmark, Finland, Germany, Baltics, Poland, Czech Republic, Austria, Switzerland, Hungary, Italy, Spain, Netherlands, Ireland, UK, South Africa, USA, Hong Kong, and India.
• MMS - Multimedia Messaging A service for sending and receiving rich content including pictures, sound, movies, and long texts to and from mobile phones, handled as ordinary SMS with zipped attachments for easy API integration.
• Location of End-user A location-based service that identifies the approximate country, town, and street location of mobile phone users using mobile network coverage data.
• Consulting and Development Professional services using Scrum methodology, specializing in mobile billing, web development, credit card solutions, and SMS delivery solutions.
• SMS Admin Portal A customer administration portal providing access to bulk SMS sending, HLR lookups, statistics, account configuration, and SMS credit purchasing.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LINK MobilitycoreStrategic or Co-development PartnerViaNett was acquired by LINK Mobility, Europe's largest provider of mobile services to the corporate market. This merger positions ViaNett as part of a larger pan-European SMS and mobile messaging platform serving the corporate market.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• MessageBird (Bird): Dutch cloud communications company offering SMS, Voice and conversational APIs with global carrier coverage; directly comparable in API-first SMS delivery and enterprise messaging focus.
• Twilio: US-based cloud communications platform offering SMS, MMS and programmable APIs across more than 180 countries; directly comparable to ViaNett's API-first, self-serve A2P SMS gateway and developer onboarding model.
• Infobip: Croatian-headquartered global CPaaS aggregator with SMS termination across 800+ carriers in 190+ countries; comparable to ViaNett's 160+ country, 530+ network SMS gateway footprint.
• Vonage: Cloud communications provider (now part of Ericsson) offering programmable SMS, voice and video APIs globally; comparable API-based enterprise messaging platform with carrier-scale SMS termination.
• Sinch: Swedish-headquartered CPaaS provider delivering global A2P SMS, RCS and mobile messaging APIs; a particularly close peer to ViaNett given Nordic roots and overlapping enterprise messaging focus.
• CM.com: Dutch CPaaS provider offering SMS, messaging and mobile billing/payment services across European markets; comparable to ViaNett on both A2P SMS and premium-rate mobile payment offerings.
• Plivo: Cloud communications platform providing SMS APIs and short-code services for global enterprises; closely comparable developer-first A2P messaging offering to ViaNett.
• Telesign: Communications platform specialising in SMS verification, HLR lookup and fraud prevention APIs; directly comparable to ViaNett's HLR/Number Lookup and SMS verification capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vianettmobile
• Facebookfacebook.com/vianettmobile
• LinkedInlinkedin.com/company/vianett-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViaNett AS