Socialwire

What Socialwire does

Socialwire Co., Ltd. (ソーシャルワイヤー株式会社) is a Tokyo-headquartered, TSE Growth Market-listed digital PR and media technology company (ticker 3929) operating four integrated service lines: influencer PR and SNS marketing (Find Model for enterprise, iHack for beauty/K-beauty, SEIRYO for TikTok/short-video performance ads as a ByteDance-certified partner, and Find Model Circle for SMB subscriptions); press release distribution (@Press and the AI-augmented NEWSCAST platform); media listening and social listening (Clip Master and the spun-off @Clipping/AtClipping business); and compliance/risk monitoring (the RISK EYES SaaS for anti-social due diligence, with sub-0.5% churn). The company also operates TransMart cloud translation, the 8beat short-video news platform, OSHIKABU stock discovery, and PRESSKIT for journalist relationship management. Founded in 2006 and IPO'd in December 2015, Socialwire became a 49%-owned subsidiary of ad-tech firm Geniee in July 2024, gaining engineering resources to accelerate its transition from services to a product/SaaS company.

The technology stack combines proprietary AI features — generative press release drafting, AI image upscaling, NLP-based noise filtering, AI media-list recommendation, and AI-plus-human translation — layered on more than a decade of operational data from influencer campaigns and 50+ years of media monitoring data. Underlying platform architecture includes the Find Model influencer network (12,000+ registered influencers, 360M+ cumulative follower reach), the @Press media distribution hub spanning thousands of partner outlets, RISK EYES API integrations into customer management systems, and Clip Master's cross-media social/listening data pipeline. As of FY25 (ending March 2025), Socialwire reported revenue of ¥3,513 million (+30% YoY), operating profit of ¥227 million (+66% YoY), 282 employees, and 8,858 client companies, with a stated medium-term target of ¥5 billion revenue and ¥800 million operating profit by FY28.

The business model blends subscription recurring revenue (RISK EYES, Clip Master/@Clipping, Find Model Circle, NEWSCAST, @Press monthly plan), per-release fees (@Press), per-search/usage fees (RISK EYES mobile, TransMart), and project/retainer fees for enterprise influencer campaigns (Find Model, iHack, SEIRYO). Go-to-market is hybrid: direct enterprise field sales for large accounts, self-serve PLG platforms for SMBs, PR-agency referral channels, and bundled distribution via partnerships (Plapp Japan, Medichoku, Otorikomoti Net, ByteDance). Customer segments span listed companies and large enterprises (risk monitoring, clipping), national brands and government (press release distribution, clipping), beauty/cosmetics brands (iHack), TikTok advertisers (SEIRYO), and SMBs (Find Model Circle).

Name

Socialwire

Legal name

ソーシャルワイヤー株式会社 (Socialwire Co., Ltd.)

Website

https://www.socialwire.net/

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Socialwire (TSE Growth: 3929) is a Tokyo-headquartered digital PR platform offering influencer marketing (Find Model, iHack, SEIRYO), press release distribution (@Press, NEWSCAST), media listening (Clip Master), and compliance SaaS (RISK EYES) to enterprises, government, beauty brands, and SMBs in Japan.

Ownership category

akta.pro rank

Product category

Digital PR and Marketing Communications Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Digital PR & Social Media Communications (MPAAADAJ), Paid Social Advertising (BPAFACAB)

Keywords

• Influencer marketing services
• Press release distribution
• Media listening tools
• Compliance risk monitoring
• Digital PR platform

Headquarters

HQ city

Shimbashi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Influencer PR / SNS Marketing: Project-based and retainer fees for influencer PR campaigns, influencer casting, SNS strategy, and short video advertising. Includes services from Find Model (enterprise), iHack (beauty vertical), SEIRYO (TikTok/short video performance-based), and Find Model Circle (SMB subscription). Revenue recognized over contract periods.
2. Press Release Distribution (@Press / NEWSCAST): Per-release fees for press release distribution through @Press and monthly subscription plans for NEWSCAST. Revenue per release or monthly subscription.
3. Media Listening / Clipping (Clip Master / @Clipping): Monthly subscription for clipping and media listening services, including web clipping, print clipping, and social listening tools.
4. Risk Monitoring / Compliance (RISK EYES): SaaS subscription for anti-social/compliance risk checking with per-search fees for mobile app usage. Achieved churn rate below 0.5%.
5. Translation Services (Transmart): Cloud translation services including AI translation plus human proofreading, charged per character or word.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Socialwire operates an integrated digital PR platform spanning influencer marketing and SNS campaigns (Find Model, iHack, SEIRYO, Find Model Circle), press release distribution (@Press, NEWSCAST), media and social listening (Clip Master, @Clipping), and compliance risk monitoring (RISK EYES), supplemented by PRESSKIT press kit management, TransMart cloud translation, and the 8beat short video news platform. The company combines subscription SaaS tools with full-service influencer PR campaign execution, addressing the full corporate communications lifecycle from press release drafting and distribution to media monitoring and partner due diligence.

Product overview

Socialwire operates as a digital PR platform company with four core service lines: (1) Digital PR / Influencer Marketing — spanning Find Model (full-service influencer PR for major brands), iHack (beauty-specialist influencer casting), SEIRYO (TikTok/short video performance-based advertising as ByteDance-certified partner), and Find Model Circle (SMB subscription influencer matching); (2) Press Release Distribution — including @Press (newswire with top article publication rates and AI writing support, automatic short video generation, multilingual translation) and NEWSCAST (monthly subscription news distribution with AI writing assistance and SEO optimization); (3) Media Listening — encompassing Clip Master (next-generation AI-powered social/media listening that unifies SNS and traditional clipping) and @Clipping (legacy mass media clipping service); and (4) Risk Management — centered on RISK EYES (SaaS anti-social compliance checking with AI noise filtering and API integration). The company also offers PRESSKIT for journalist-press kit management, TransMart cloud translation, 8beat short video news, and OSHIKABU stock discovery. Services are structured as distinct brands serving different market segments, unified under a PR × Data × Technology framework.

Differentiator

Problem solved

Functional benefit

Brands

• Find Model (ファインドモデル): Influencer PR and casting service targeting major corporate and national clients, covering all genres with strategy, casting, production, posting, and effectiveness measurement
• iHack (アイハック)
• SEIRYO (セイリョウ)
• Find Model Circle (ファインドモデルサークル)
• ＠Press (アットプレス)
• NEWSCAST
• Clip Master (クリップマスター)
• RISK EYES (リスクアイズ)
• OSHIKABU (推し株)

Products and services

• Find Model (ファインドモデル) Full-service influencer PR and casting service for major national clients, covering strategy design, influencer casting, content production, posting operations, and effectiveness measurement across multiple platforms with strict brand risk management.
• iHack (アイハック) Beauty and cosmetics sector specialist influencer casting service leveraging deep expertise in beauty purchasing behavior and consumer insights, with a specialized influencer network in the beauty and K-beauty domain.
• SEIRYO (セイリョウ) Performance-based short video advertising service specializing in TikTok, operated as a ByteDance-certified partner, delivering cost-effective short video marketing across beauty, finance, and other industries with performance-linked pricing.
• Find Model Circle (ファインドモデルサークル) SMB-focused monthly subscription influencer matching platform enabling small and growing companies to access influencer services at reduced cost and effort, supporting continuous SNS utilization and ongoing PDCA cycles.
• @Press (アットプレス) Press release newswire service with Japan's top article publication rate, serving as a media hub publishing releases and distributing them to diverse news media, with features including AI-powered writing assistance, automatic short video generation, and multilingual (English/Chinese) translation.
• NEWSCAST Monthly subscription news release distribution platform with AI-powered writing support, automatic short video generation, image upscaling, and AI translation, differentiated through SEO-optimized content delivery and social sharing features.
• Clip Master (クリップマスター) Next-generation media/social listening tool integrating social media monitoring with traditional print, web, and TV clipping logs, providing cross-media dynamic monitoring and trend analysis using advanced AI for data extraction.
• @Clipping (アットクリッピング) Mass media clipping service covering newspaper, magazine, web, and TV media, with staff-based visual inspection that targets themes, context, and concepts beyond keyword search, now transitioning toward the Clip Master next-generation platform.
• RISK EYES (リスクアイズ) SaaS anti-social compliance check tool that screens publicly available news and court records to detect anti-social associations, criminal involvement, scandals, and litigation risks for business partners, supporting pre-transaction and ongoing monitoring with API integration into customer systems.
• PRESSKIT Press kit creation and sharing service that centralizes primary information, high-resolution images/videos, and interview booking forms into a single URL, enabling journalists to access exclusive materials and book interviews directly with CRM dashboard tracking engagement.
• TransMart (トランスmart) Cloud translation service by subsidiary TransMart Inc., offering AI translation with professional human proofreading, supporting Japanese-to-English at ¥8/character and English-to-Japanese at ¥11/word for corporate clients.
• 8beat Social platform for consuming latest news in short video format, allowing users to stay informed through short-form video content.
• OSHIKABU (推し株) Stock discovery site helping users find compelling investment ideas and equity opportunities.

Quantifiable outcome

• Investigation workload reduction of up to 92% via AI noise filtering (RISK EYES)
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Plapp Japan Co., Ltd. (株式会社プラップジャパン)coreStrategic or Co-development Partner · 14 September 2023Capital and business alliance in the clipping business. Plapp Japan is the largest PR company in Japan. The partnership combines Socialwire's clipping database and system development with Plapp Japan's sales channels and client needs, to develop new social listening tools for large enterprises and expand sales to large corporate clients.
• ByteDance Ltd. (ByteDance社)coreTechnology or IntegrationSEIRYO operates as ByteDance's certified partner for TikTok/short video advertising operations. This platform partnership enables Socialwire to offer performance-based short video advertising on TikTok with strong platform integration.
• Medichoku (メディチョク)minorChannel Partner/ Reseller/ DistributorNEWSCAST's distribution functionality is bundled into Medichoku, a media matching platform operated by Enjin Co., Ltd., enabling Medichoku users to distribute news releases more broadly through Socialwire's network.
• Otorikomoti Net (おとりよせネット)minorGTM or Marketing PartnerPartnership between @Press and Otorikomoti Net (operated by Island Inc.) to provide PR support to Otorikomoti Net's contracted shop owners. Special plan offering up to ¥20,000 discount on press release distribution for Otorikomoti Net merchants.

Scale indicators7 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• Cision: Global PR software and communications platform combining newswire distribution (PR Newswire), media monitoring, and influencer tools. Comparable across @Press newswire, Clip Master media listening, and Find Model influencer casting lines.
• HAKUHODO: Japan's second-largest advertising agency offering full-service digital marketing, PR, and influencer campaigns. Competes for the same large enterprise SNS marketing and brand-awareness budgets as Find Model.
• PR Newswire (Cision): Global press release wire service, part of Cision. Provides direct comparability for @Press's wire-distribution business model, pricing, and SEO/owned-media hub strategy.
• Business Wire: Global press release distribution and regulatory disclosure wire service. Comparable to @Press and NEWSCAST for cross-border enterprise wire-distribution use cases and AI-enhanced press release creation features.
• Dentsu: Largest Japanese advertising agency group with end-to-end digital, PR, and influencer marketing capabilities. A broad incumbent against which Socialwire competes for enterprise social-media and PR mandates.

Direct peers

• Talkwalker: AI-powered social listening and analytics platform. Closest direct competitor to Clip Master's next-generation social and media monitoring product, with comparable cross-channel analysis capabilities.
• Hotto Link: Japanese influencer marketing and social data analytics platform. Directly comparable to Find Model's influencer-casting and SNS analytics offerings, with a similar target customer base of brands and agencies.
• PR TIMES: Japan's leading press release distribution platform and direct competitor to @Press. Comparable business model of per-release wire fees, media placement optimization, and SaaS-style distribution to journalists and media outlets.
• Meltwater: Global media monitoring and social listening SaaS platform with comparable product scope to Clip Master and @Clipping. Provides external benchmark for media-listening SaaS unit economics and international expansion pathways.

Emerging players

• CreatorIQ: Enterprise influencer marketing platform with creator discovery, campaign management, and analytics. Comparable in product scope to Find Model's enterprise influencer-casting and measurement capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socialwire