Decal CMS
Decal CMS is a web-based, subscription content management system for small to medium sized websites, offering content editing, media management, and a RESTful API on a standard LAMP-style open-source stack, distributed via a self-serve, email-supported go-to-market.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Decal CMS does
Decal CMS is a web-based content management system targeting small to medium sized websites. The product provides core CMS capabilities including content editing, media and file management, URL redirects, meta tag editing, and multi-user site administration, with features such as SSL support, cross-browser compatibility, retina image rendering, and HTTP/2 performance optimizations. The platform is built on a conventional LAMP-adjacent open-source stack (CentOS 9, Apache 2.4, MySQL 8, PHP 8.1, Python 3.9, Django 4.1) and exposes a RESTful Decal API for programmatic access and third-party integration, with an adjacent Decal Manager administration console, a Decal Editor content interface, and a built-in File Manager component.
Decal operates on a subscription-based revenue model, distributing its product directly through decalcms.com via a product-led growth motion, with sales and support handled by email ([email protected]). Pricing is not publicly disclosed. The company publishes a public development roadmap covering in-discussion, planned, in-development, and completed work, and is currently mid-upgrade on its core infrastructure. The firm is privately held, discloses no funding, no named customers, no management team, and no partnerships, and operates with a headcount in the 1-10 range.
Decal CMS firmographics
Firmographics- Name
- Decal CMS
- Website
- https://decalcms.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Decal CMS is a web-based, subscription content management system for small to medium sized websites, offering content editing, media management, and a RESTful API on a standard LAMP-style open-source stack, distributed via a self-serve, email-supported go-to-market.
- Ownership category
- akta.pro rank
Decal CMS industry classification
Industry- Product category
- Content Management System
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
- akta.pro secondary industry
- Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)
Keywords
Decal CMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- CMS Subscription Services: Subscription-based access to the Decal CMS platform with hosting and maintenance included. Revenue generated through recurring subscription fees for using the content management system.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Decal CMS product offering
Product offeringCore offering
Decal CMS is a web-based content management system designed for small to medium-sized websites, providing core content management capabilities including content editing, media asset management, file management, URL redirects, meta tag editing, and multi-user site administration. The product is delivered as a subscription service that bundles hosting and maintenance, with integrated components including a RESTful Decal API, a Decal Manager admin panel, a Decal Editor, and a File Manager for media assets.
Product overview
Decal CMS is a single, unified Content Management System designed for small to medium-sized websites. The product portfolio consists of the core Decal CMS platform along with integrated components including the Decal API for programmatic access, Decal Manager for site administration, Decal Editor for content editing, and File Manager for media asset management. The platform is undergoing a major infrastructure upgrade (PHP 8.1, MySQL 8, Django 4.1) and planning new features including a Template Library for pre-built designs.
Differentiator
Problem solved
Functional benefit
Products and services
- Decal CMS An easy-to-use web-based Content Management System designed for small to medium-sized websites, providing content editing, media asset management, URL redirects, meta tag editing, and multi-user site administration, with hosting and maintenance bundled into the subscription.
- Decal API RESTful API providing programmatic access to Decal CMS functionality, enabling integrations with third-party tools and connections from external systems.
- Decal Manager Site administration and control panel providing controls for reinitializing sites, re-rendering app widgets, and managing site tags.
- Decal Editor The CMS editor interface for creating and editing website content, with planned improvements for cross-browser support and toolbar design.
- File Manager Built-in file management component for uploading, organizing, and managing media files with thumbnail previews.
Companies that use Decal CMS
Customer profileSegments1 record
Ideal customer profiles1 record
Decal CMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Decal CMS partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Decal CMS competitors and assessment
Company assessmentBroad incumbents
- Squarespace: All-in-one website builder with bundled CMS and hosting for SMBs and creators. Targets the same small to medium website segment as Decal but offers a far broader design, commerce, and marketing suite.
- HubSpot CMS Hub: Integrated CMS within the HubSpot CRM/marketing platform, targeting SMBs and mid-market. Overlaps with Decal's SMB CMS positioning while bundling marketing, CRM, and content tools.
- Wix: Hosted website builder with CMS, ecommerce, and marketing tools for SMBs. Overlaps with Decal's horizontal SMB focus, but as a much larger incumbent with greater brand and pricing transparency.
- Drupal: Open-source CMS widely deployed for small to medium websites and larger organizations. Overlaps with Decal in the CMS category but is positioned more toward developers and complex sites.
- Joomla: Long-standing open-source CMS targeting SMBs and small organizations. Competes in the same horizontal SMB CMS space as Decal with a similarly developer-friendly positioning.
- Contentful: Enterprise-grade headless CMS with an API-first platform. Compares to Decal in CMS category and API extensibility but serves larger customers and a different price tier.
Direct peers
- WordPress: Open-source CMS with massive SMB market share. Directly competes with Decal for small to medium website owners seeking an easy-to-use publishing platform, and dwarfs Decal in ecosystem depth and brand.
- Ghost: Modern open-source CMS focused on SMB publishers and newsletters, with a hosted subscription product. Closely comparable to Decal in target customer (small to medium websites) and ease-of-use positioning.
- Strapi: Open-source headless CMS with an API-first architecture, comparable to Decal's API-enabled approach. Competes for technical users and small to medium digital teams building content-driven sites.
- Webflow: Visual website builder and CMS targeting SMBs and designers. Competes with Decal for the same horizontal SMB CMS market but at a much larger scale with visual editing and a richer template marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Decal CMS social profiles
Digital presenceDecal CMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decal CMS leadership team
Management profileNumber of profiles
Decal CMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decal CMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decal CMS
What does Decal CMS do?
Decal CMS is a web-based content management system designed for small to medium-sized websites, providing core content management capabilities including content editing, media asset management, file management, URL redirects, meta tag editing, and multi-user site administration. The product is delivered as a subscription service that bundles hosting and maintenance, with integrated components including a RESTful Decal API, a Decal Manager admin panel, a Decal Editor, and a File Manager for media assets.
Is Decal CMS a public or private company?
Decal CMS is a private company. It is classified as unknown and is currently operating.
When was Decal CMS founded?
Decal CMS was founded in -1. It employs 1 to 10 people.
How does Decal CMS make money?
One revenue line is on record: CMS Subscription Services.
Who are Decal CMS's main competitors?
Broad incumbents on record are Squarespace, HubSpot CMS Hub, Wix, Drupal, Joomla and Contentful. Direct peers are WordPress, Ghost, Strapi and Webflow.
Does Decal CMS have an API?
Yes. Decal CMS offers a Decal API that powers integrations and performance improvements. The roadmap mentions Decal API performance improvements and minor bug fixes as completed work. Specific API documentation, authentication methods, rate limits, or versioning details are not specified in the available source material.
What industry is Decal CMS in?
Decal CMS's product category is Content Management System. Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms, with a secondary code of MPACAIAH, Digital Newsroom/CMS Platforms for Publishers. Its NAICS code is 5132 and its SIC code is 7372.