Aronson Insurance

Name

Aronson Insurance

Legal name

Aronson Insurance

Website

https://aronsoninsurance.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Needham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: Aronson Insurance generates revenue through insurance premium collection from commercial and personal insurance policies. As part of the Acrisure network, the agency offers multiple lines of business including business insurance and personal insurance products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aronson Insurance is a financial services insurance agency that places business and personal insurance coverage for clients. The agency operates as part of Acrisure's New England regional network, representing multiple insurance carriers and serving both commercial clients and individual/family clients with tailored coverage solutions. A digital payment portal (paymypremiums.com/aronson) supports premium transactions for policyholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Multi-line commercial insurance brokerage services for businesses, placing coverage with carriers through Acrisure's New England regional network. Designed for commercial entities seeking business insurance coverage and risk management solutions.
• Personal Insurance Personal lines insurance brokerage for individuals and families, covering home, auto, life, and related personal coverage needs. Placed through carrier relationships available via Acrisure's New England regional network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AcrisurecoreOthersAronson Insurance is listed as an 'Additional Lines of Business' under Acrisure's New England regional presence. Aronson operates as a subsidiary or brand within the Acrisure insurance network, providing access to Acrisure's broader portfolio of insurance and risk management solutions including personal insurance, business insurance, employee benefits, cybersecurity, and managed IT services.

Emerging players

• Next Insurance: Digital-first SMB commercial insurance carrier-agency hybrid. Represents the structural threat traditional agencies face, offering online quote-bind in minutes for the same small-business customers Aronson serves.

Broad incumbents

• Brown & Brown: Large publicly traded U.S. insurance brokerage with broad personal, commercial, and benefits capabilities. Provides a benchmark for what scaled-up regional agencies can become and competes for the same middle-market commercial accounts.
• HUB International: North American insurance brokerage built via roll-up of regional agencies, similar in operating playbook to Acrisure's New England build-out. Comparable distribution model with broader geographic reach.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering commercial and personal lines plus employee benefits. Operates at vastly greater scale than Aronson but serves overlapping customer segments and competes for larger regional accounts.
• Marsh McLennan: Global professional services firm with the world's largest insurance brokerage arm. While much larger, it competes for the same regional commercial risk-advisory mandates and sets industry benchmarks for carrier negotiations.

Direct peers

• The Rowley Agency: Independent regional insurance agency serving businesses and individuals with multiple carrier appointments. Comparable scale and traditional brokerage model focused on local advisory relationships.
• DeSanctis Insurance Agency: Sibling agency under Acrisure New England focused on contractors and personal insurance. Comparable niche overlap (personal + specialty commercial) and identical parent-network economics.
• Higginbotham: U.S. regional insurance brokerage providing commercial and personal lines plus employee benefits to mid-market clients. Closely comparable business model and customer profile to a regional agency like Aronson.
• Hickok & Boardman: Another Acrisure New England line-of-business agency providing personal and commercial insurance in the same region. Operates under the same parent umbrella with overlapping service lines and similar go-to-market.
• Cross Insurance: Regional New England insurance agency offering personal and business coverage across multiple states. Directly comparable to Aronson in geography, client mix (commercial + personal), and traditional agency distribution model.

Market position

Customer concentration

• Xx.com/AronsonInsur950
• Facebookfacebook.com/AronsonInsuranceAgency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aronson Insurance