Social Group

What Social Group does

The Social Group is a Fort Lauderdale, Florida-based digital marketing and design agency founded in 2013 by Kyle Plesa, operating as a certified Google Partner and Meta (Facebook) Partner Agency. The firm delivers an integrated service portfolio organized into six pillars: Visual (social media management across Facebook, Instagram, LinkedIn, and TikTok with paid Meta ad execution), Motion (video production including product placement, VFX, drone-racing footage, motion graphics, and animation), Search (paid media campaigns on Meta and Google Ads optimized for ROI and ROAS), Design (brand systems, identity, typography, and copywriting), Intelligence (audience analysis, funnel optimization, and performance measurement), and Campaign (multi-funnel targeted advertising from event ticket sales through e-commerce). The underlying technology stack combines standard platform tools — Meta Ads Manager, Google Ads, programmatic advertising, SEO tooling, and full-stack web development — with partner-only capabilities such as Facebook Partner Agency audience intelligence dashboards, Lookalike Audience generation via Facebook's API, multi-funnel consumer segmentation, and pixel-based retargeting.

The firm serves a client base concentrated in South Florida across hospitality, entertainment/nightlife, real estate, and food and beverage, with named logos including Four Seasons, Marriott, Sonesta, Mandarin Hotel Group, NBC Sports, E11even Miami, LIV Nightclub, Madison Marquette, PizzaCraft, and Farm to Fork. Revenue is generated through a mix of recurring social-media management retainers, usage-based paid media campaign management, and project-based creative and design services, priced via custom quotes on a monthly billing cadence through direct B2B client partnerships. With approximately 15 team members spanning Founder leadership, VP of Social Media + Creative, Creative Director, Senior Directors of SEO/Programmatic and Film/Editing, a Director of Social Media + Creative, plus technical and design roles including a full-stack engineer, web/traffic manager, graphic designer, and social media manager, the agency operates as a boutique, founder-owned firm headquartered at 333 Las Olas Way, Suite CU1, Las Olas River House Tower in Fort Lauderdale.

Name

Social Group

Legal name

The Social Group

Website

https://socialgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Social Group is a Fort Lauderdale-based digital marketing and design agency, certified as both a Google Partner and Meta Partner Agency, delivering social media management, paid media, content production, VFX, and brand design for hospitality, entertainment, and lifestyle brands primarily across South Florida.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising Management (MPAAACAC)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Paid Social Media Buying (BPAFABAD), Social Media & Community Management (BPAFAAAE), Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Digital marketing services
• Social media management
• Paid media advertising
• Brand design services
• Content production

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Management: Ongoing management of social media accounts across Facebook, Instagram, LinkedIn, and TikTok. Includes content development, posting, community management, and analytics reporting.
2. Paid Media Campaigns: Management of paid social advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms. Revenue based on campaign spend management and agency fees.
3. Creative and Design Services: Original photography, motion graphics, animation, brand design, packaging design, and custom publication design services.
4. Campaign Management: Multi-funnel targeted advertising campaigns from event ticket sales to eCommerce point of purchase, focusing on maximum reach, spend efficiency, and ROI.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The Social Group is a digital marketing and design agency that provides social media management, paid social and paid search campaign management, brand and graphic design, video production, and creative services to enterprise and mid-market clients primarily in hospitality, entertainment, and lifestyle verticals. They operate as a Google Partner and Meta Partner Agency, executing integrated Meta and Google ad campaigns with in-house photography, VFX, motion graphics, and copywriting capabilities.

Product overview

Social Group is a digital marketing and design services agency backed by Meta and Google, offering a comprehensive suite of integrated marketing services. The portfolio consists of six core service pillars: Visual (social media management and Meta ad campaigns), Motion (video production, VFX, and animation), Search (paid media and Google campaigns), Design (brand systems and identity), Intelligence (data analysis and audience optimization), and Campaign (multi-funnel targeted advertising). Their Meta + Google Campaigns offering unifies creative production with paid media execution, while their SEM services specialize in audience targeting, growth strategies, and multi-funnel consumer segmentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Services Social media management and content creation across Facebook, LinkedIn, Instagram, and TikTok, including authentic emotionally driven content and certified data-driven Meta ad campaigns for brand presence and audience engagement.
• Motion Services Video production services including product placement, VFX, drone footage, motion graphics, animation, and effects for social media, long-form video, and cross-platform content repurposing.
• Search Services Certified Paid Media management of Meta and Google campaigns focused on maximizing ROI and ROAS while outperforming KPIs for clients.
• Design Services Brand system development including strategy, identity, typography, copywriting, and playbooks aligned across platforms for startups to enterprise teams.
• Intelligence Services Content creation paired with data intelligence including performance measurement, audience analysis, funnel optimization, and creative decision refinement.
• Campaign Services Multi-funnel targeted ad campaigns as an official Google Partner, focusing on maximum reach, spend efficiency, and ROI for event ticket sales to eCommerce point of purchase.
• Paid Social Advertising Facebook and Instagram advertising including audience targeting (affinity, interests, demographics, psychographics), Lookalike Audiences, and multi-funnel consumer targeting.
• Paid Search (SEM) Google advertising campaigns as a Google Partner Agency managing global events and sales campaigns with KPI optimization.
• Audience Growth Services Audience growth tactics utilizing Facebook's platform objectives and third-party partners for Instagram engagement and follower acquisition.
• Meta + Google Campaigns Combined Meta and Google advertising campaigns with creative capabilities including original photography, motion graphics, fashion campaigns, copywriting, retouching, animation, AR design, and brand development.

Quantifiable outcome

• $10,000 budgets performing like $50,000 through efficient campaign management
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner Agency. The Social Group is certified by Google to run paid media campaigns, with access to Google Partner tools, training, and certifications for managing Google Ads campaigns efficiently.
• Meta (Facebook)coreTechnology or IntegrationCertified Meta Partner Agency. Backed by Meta with access to exclusive Facebook Partner Agency dashboards, audience intelligence tools, and API capabilities for lookalike audience generation and targeting.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Single Grain: Single Grain is a digital marketing agency offering paid media, SEO, content, and creative services to mid-market and enterprise clients — comparable in full-service digital scope and platform-partner positioning to The Social Group.
• KlientBoost: KlientBoost is a digital marketing agency focused on paid social, paid search, and conversion optimization with a performance-oriented value prop similar to The Social Group's emphasis on ROI and ROAS outperformance.
• LYFE Marketing: LYFE Marketing is a digital marketing agency specializing in social media management, paid social advertising, and content production for SMB and mid-market clients — directly comparable in service scope and customer segment to The Social Group.
• Thrive Internet Marketing Agency: Thrive Agency is a full-service digital marketing agency offering social media, SEO, paid media, web design, and content services across SMB and mid-market segments — closely comparable in service breadth to The Social Group's six-pillar model.
• Disruptive Advertising: Disruptive Advertising is a Google Premier Partner and Meta agency specializing in paid search, paid social, and conversion rate optimization — closely comparable to The Social Group's certified paid media offering and KPI-driven value proposition.
• Sociallyin: Sociallyin is a social media marketing agency offering paid social advertising, content creation, and community management for mid-market and enterprise brands — directly comparable to The Social Group's service mix across Meta, Instagram, and TikTok.

Broad incumbents

• Huge: Huge is a full-service digital agency offering strategy, creative, media, and technology services to enterprise clients — a broad incumbent that competes with The Social Group for larger enterprise digital marketing engagements, though at vastly greater scale and geographic reach.
• Tinuiti: Tinuiti is a large independent performance marketing agency covering paid social, paid search, SEO, and commerce media across platforms — operates as a broad incumbent with overlapping capabilities to The Social Group but at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/socialgroupinc
• Facebookfacebook.com/SocialGroupInc
• LinkedInlinkedin.com/company/the-social-group-fl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Group