What Hyvä does

Hyvä Themes B.V. is a Dutch eCommerce technology company founded in 2020 and headquartered in Heerlen, Netherlands, that builds a suite of products for Magento Open Source and Adobe Commerce merchants. Its core technology is a lightweight, PHP-templated frontend theme (Hyvä Theme) that replaces the default Magento Luma frontend and reportedly reduces page requests by 98% and page weight by 86%. The portfolio extends from this base through modular products: Hyvä UI (prebuilt component library), Hyvä Checkout (high-performance checkout), Hyvä POS (point-of-sale), Hyvä Edge (performance/edge delivery), and two bundled offerings — Hyvä Commerce (all-in-one for Magento Open Source) and Hyvä Enterprise (Adobe Commerce with B2B, loyalty, content staging, and Adobe Sensei integration). The core Theme is included free; paid tiers range from €250 one-time (Hyvä UI) to €7,500/year (Hyvä Enterprise), with multi-year upfront pricing available.

The company operates a sales-led, partner-driven go-to-market: 850+ certified agency partners worldwide build and migrate stores onto Hyvä, while direct license purchases are transacted through the hyva.io storefront. Marketing emphasizes community development — a 7,000+ developer Slack community, the Hyvä Hot Cakes newsletter, blog, YouTube, LinkedIn, and co-hosted industry events such as the Hive Excellence Awards with Mollie. Hyvä monetizes an ecosystem of 6,500+ live stores and 1,680+ compatible Magento 2 extensions, with headline enterprise showcase customers including Nestlé, Levi's, Volkswagen, Samsonite, Crocs, Dunkin, Fujifilm, and Citizen Watch.

Hyvä is a privately held, founder-managed Dutch B.V. with no disclosed external funding rounds, parent company, or M&A activity in the available data. Reported customer outcomes include substantial performance and revenue uplifts (e.g., Citizen Watch +141% revenue, Megadental €1M incremental in three months, Barr Display +47% conversions), which are central to its value proposition. Documented WCAG accessibility compliance out-of-the-box and a Kryterion-backed certification program for developers round out the positioning as a developer- and merchant-friendly Magento optimization layer rather than a headless or PWA replacement.

Name

Hyvä

Legal name

Hyvä Themes B.V.

Website

https://hyva.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyvä Themes B.V. is a Dutch company that builds a lightweight PHP-templated frontend theme and modular product suite (Theme, UI, Checkout, Commerce, Enterprise, POS, Edge) for Magento Open Source and Adobe Commerce merchants, sold via subscriptions through 850+ partner agencies and direct website sales.

Ownership category

akta.pro rank

Product category

eCommerce Frontend Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Magento frontend theme
• ECommerce frontend framework
• Adobe Commerce extensions
• PHP templating system
• Magento UI components

Headquarters

HQ city

Heerlen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: Hyvä sells software licenses and subscriptions for its product suite including Hyvä Commerce (€3,000/year), Hyvä UI (€250), Hyvä Checkout (€1,000 with optional support), and Hyvä Enterprise (€7,500/year). Products are sold as yearly subscriptions with multi-year upfront options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Hyvä develops and sells a suite of eCommerce software products for the Magento (Adobe Commerce / Magento Open Source) platform, centered on a lightweight, PHP-templated frontend theme that replaces the default Luma frontend. The portfolio includes the Hyvä Theme, a UI component library (Hyvä UI), a fast customizable checkout (Hyvä Checkout), a point-of-sale extension (Hyvä POS), a performance/edge delivery add-on (Hyvä Edge), and bundled offerings (Hyvä Commerce for Magento Open Source and Hyvä Enterprise for Adobe Commerce), along with a developer certification program.

Product overview

Hyvä is a suite of eCommerce products built for the Magento (Adobe Commerce / Magento Open Source) platform. The portfolio centers on a lightweight PHP-templated frontend theme (Hyvä Theme, included free) that is extended through modular add-ons: Hyvä UI (prebuilt component library), Hyvä Checkout (high-performance checkout), Hyvä POS (point-of-sale), and Hyvä Edge (performance/edge delivery). Hyvä Commerce is the bundled all-in-one product combining Theme, Checkout, and UI for Magento Open Source. Hyvä Enterprise adds full Adobe Commerce support including B2B features, loyalty/gifting, content staging, and Adobe Sensei AI services. Hyvä Certification is a professional developer credential program. Over 1,680 extensions are Hyvä-compatible, and the ecosystem includes 850+ agency partners and 7,000+ developers.

Differentiator

Problem solved

Functional benefit

Brands

• Hyvä Commerce: All-in-one solution for Magento Open Source combining Theme, Checkout, UI and admin panel features with modern CMS capabilities and enhanced scalability.
• Hyvä Enterprise
• Hyvä Theme
• Hyvä UI
• Hyvä Checkout
• Hyvä POS

Products and services

• Hyvä Theme Lightweight Magento 2 frontend theme built from the ground up using PHP templating, reducing page requests by 98% and page weight by 86% compared to the default Luma theme. The core frontend product included free with all Hyvä products, targeted at Magento agencies and merchants that need faster, lighter Magento storefronts.
• Hyvä UI Prebuilt, ready-to-use UI component library compatible with Hyvä Themes, offering copy-paste components that enable faster and easier Magento 2 store development. Sold as a one-time €250 license.
• Hyvä Checkout High-performance, fully customizable Magento 2 checkout that loads faster than default Magento checkout while enabling merchant customization. Integrates with major Payment Services Providers. Priced at €1,000 with optional support add-on.
• Hyvä Enterprise All-in-one support for Adobe Commerce delivering Hyvä performance on advanced B2B suite, loyalty and gifting features, content preview and staging, and Adobe Sensei AI services for larger merchants.
• Hyvä Commerce All-in-one product suite for Magento Open Source that bundles Hyvä Theme, Hyvä Checkout, and Hyvä UI together with a modern admin panel, enhanced CMS capabilities, and tools for performance and scalability. Priced at €3,000/year or €12,000 for 5 years upfront.
• Hyvä POS Point-of-sale extension for Hyvä that bridges online and offline retail by connecting click-to-counter functionality between Magento eCommerce stores and physical retail.
• Hyvä Edge Performance and edge delivery add-on for Hyvä, listed in the product navigation as a way to extend the Hyvä frontend with optimized edge delivery capabilities.
• Hyvä Certification Professional developer certification program powered by Kryterion's Webassessor platform, offering global Magento developer certification with online proctoring for individuals and agencies working with Hyvä.

Quantifiable outcome

• +74% page views, +43% conversion rate, +141% revenue, +161% transaction volume for Citizen Watch
• +4 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MolliecoreStrategic or Co-development Partner · 16 October 2025Mollie and Hyvä co-host the Hive Excellence Awards celebrating innovation in the Adobe Commerce ecosystem. Both are fans of Magento and have a close relationship resulting from effective collaboration to serve joint customers, merchants and Magento agencies.
• HypernodecoreTechnology or IntegrationHypernode is a primary hosting provider for Hyvä. The partnership between lightweight frontend and optimized hosting ensures faster load times, better performance, and simplified operations for Magento merchants.
• maxclustercoreTechnology or Integrationmaxcluster is a primary hosting provider for Hyvä. The combination of Hyvä frontend and optimized hosting ensures faster load times, better performance, and simplified operations.
• KryterionminorStrategic or Co-development PartnerKryterion's Webassessor platform partners with Hyvä to offer a global Magento developer certification program, utilizing Kryterion's secure online proctoring system. The collaboration aims to enhance certification accessibility for Magento developers worldwide, including onsite testing at Meet Magento Ukraine event.
• Adobe CommercecoreTechnology or IntegrationHyvä Enterprise provides all-in-one support for Adobe Commerce with features including B2B suite, Loyalty and Gifting features, content preview and staging, and Adobe Sensei services.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Vue Storefront: Vue Storefront is an open-source headless/PWA frontend for Magento (and other platforms) that competes directly with Hyvä's value proposition of modernizing the Magento storefront, though via a different architectural approach.
• Mirasvit: Mirasvit is a Magento performance and SEO extension vendor whose product suite overlaps with Hyvä's performance, checkout, and frontend optimization value proposition for Magento merchants.
• Mageplaza: Mageplaza is a leading Magento extension and theme vendor selling licensed add-ons for Magento 2 merchants, competing with Hyvä in the Magento storefront optimization and feature-extension market.
• Aheadworks: Aheadworks is a long-standing Magento extension developer offering storefront, checkout, and performance extensions that overlap directly with Hyvä's product portfolio on the Magento platform.
• Amasty: Amasty is one of the largest Magento extension developers globally, offering hundreds of paid modules and themes that overlap directly with Hyvä's UI, Checkout, and theme monetization.
• BSS Commerce: BSS Commerce is a Magento extension and customization vendor selling licensed add-ons for Magento merchants, competing in the same paid-extension economy as Hyvä's UI, Checkout, and Commerce products.
• ScandiPWA: ScandiPWA is a Magento-focused PWA theme and storefront product that, like Hyvä, targets Magento merchants seeking faster, modern frontends — representing the alternative architectural path Hyvä explicitly competes against.

Emerging players

• Snowdog Apps: Snowdog Apps offers Magento 2 themes, frontend tooling, and agency services; it represents a smaller but thematically aligned player in the Magento modernization space where Hyvä operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEyLeHSxRdjaF70X76RF8GA
• LinkedInlinkedin.com/company/hyva-io
• Instagraminstagram.com/hyva.io
• Xx.com/hyva_io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyvä