Yerevan Mall
Yerevan Mall is Armenia's leading shopping and entertainment center in Yerevan, hosting over 200 retail brands, a KinoPark 4K cinema, and Captain Kid's Treasure Island, supported by a mobile app with AI receipt verification, gift cards, and a bonus loyalty program.
- Company typePrivate
- Founded2014
- HeadquartersYerevan, Armenia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Yerevan Mall does
Yerevan Mall is a privately held shopping and entertainment center headquartered at Arshakunyats Avenue 34/3 in Yerevan, Armenia, founded in 2014. The company operates a single physical destination hosting over 200 retail brand stores—including international anchors Zara, Mango, Lacoste, M.A.C Cosmetics, Bershka, U.S. Polo, Celio, Carpisa, and region-exclusive brands such as Zara Home, Sunglass Hut, Mango Man, and Kiabi—alongside on-site entertainment venues KinoPark (a six-hall 4K Dolby Atmos cinema) and Captain Kid's Treasure Island (the largest indoor children's entertainment center in Armenia). The business generates revenue primarily through retail tenant leases on a recurring basis, supplemented by transaction-based income from entertainment admissions, valet parking (1,000-1,500 AMD per use), gift card sales, and bonus card cashback across the mall ecosystem.
The company's primary digital product is the Yerevan Mall mobile application (iOS and Android), which serves as a unified customer platform for ordering gift cards, managing bonus card balance and payments, purchasing KinoPark movie tickets, and participating in seasonal campaigns. As of the November 2025 Black Friday launch, the app incorporated AI-powered receipt verification that automatically photographs and validates fiscal receipts against promotional eligibility rules. Marketing channels include organic social presence on Facebook, YouTube, and Instagram, content marketing via the company blog, and a structured calendar of recurring seasonal campaigns (Black Friday, Women's Month, Back to School, Choco Land). Service tenants including AmeriaBank, ACBA Bank, IDRAM, Team Telecom Armenia, Ucom, Globbing, and ONEX.AM extend the mall's role into payments, banking, telecommunications, and logistics.
Commercially, Yerevan Mall operates a hybrid landlord-tenant plus direct-to-consumer model: retail leases provide predictable recurring revenue from brand tenants, while consumer-facing operations (cinema, children's entertainment, parking, gift cards, loyalty) contribute transaction-based income. Customer segmentation is horizontal—serving broad Armenian consumers and tourists, plus business tenants and service operators—and the company is positioned as the leading shopping and entertainment destination in Armenia. The mobile app and loyalty programs are intended to deepen repeat visitation and capture cross-tenant spending data, though no customer concentration, revenue, or financial metrics are publicly disclosed.
Yerevan Mall firmographics
Firmographics- Name
- Yerevan Mall
- Legal name
- Yerevan Mall
- Website
- https://yerevanmall.am
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Yerevan Mall is Armenia's leading shopping and entertainment center in Yerevan, hosting over 200 retail brands, a KinoPark 4K cinema, and Captain Kid's Treasure Island, supported by a mobile app with AI receipt verification, gift cards, and a bonus loyalty program.
- Ownership category
- akta.pro rank
Yerevan Mall industry classification
Industry- Product category
- Shopping Mall Operations
- akta.pro primary industry
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)
Keywords
Where Yerevan Mall is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices1 record
Markets served
Yerevan Mall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Tenant Leases: Yerevan Mall operates as a shopping center landlord, leasing retail space to over 200 brands including international names such as Zara, M.A.C, Lacoste, Mango, U.S. Polo, and others.
- Entertainment & Attractions: Revenue generated from on-site entertainment venues including KinoPark 4K cinema and Captain Kid's Treasure Island indoor amusement park.
- Valet Parking: Valet parking service offered to mall visitors for a fee of 1,000–1,500 AMD.
- Gift Cards: Sale of gift cards with a stored monetary value usable across mall stores and entertainment zones.
- Bonus/Cashback Cards: Bonus card program generating cashback from purchases at Yerevan Mall, KinoPark, and Captain Kid.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Valet Parking Service |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Yerevan Mall product offering
Product offeringCore offering
Yerevan Mall operates as a shopping and entertainment center in Yerevan, Armenia, leasing retail space to over 200 international and local brands including Zara, M.A.C, Lacoste, Mango, and U.S. Polo. The mall operates on-site entertainment venues (KinoPark 4K cinema with Dolby Atmos and Captain Kid's Treasure Island indoor children's entertainment center), offers valet parking, gift cards, and a bonus card loyalty program, and provides a mobile application (iOS/Android) with AI-powered receipt verification for promotional campaigns.
Product overview
Yerevan Mall is a shopping and entertainment center in Armenia featuring over 200 retail brands. The primary digital product is the Yerevan Mall Mobile Application, which serves as a unified platform for gift card purchases, bonus card management, movie ticketing, and promotional campaign participation with AI-powered receipt verification. Physical amenities include KinoPark 4K Cinema (with Dolby Atmos audio and 6 halls), Captain Kid's Treasure Island indoor children's entertainment center, valet parking, a food court, and various restaurants. The mall also offers a Gift Card system and Bonus Card loyalty program, both accessible through the mobile application.
Differentiator
Problem solved
Functional benefit
Products and services
- Yerevan Mall Shopping Center Leading shopping and entertainment center in Armenia housing over 200 brands, including region-exclusive stores such as Zara Home, Sunglass Hut, Mango Man, and French brand Kiabi. Offers shopping, dining at cafes and food court, and entertainment attractions for men, women, children, families, and tourists.
- Yerevan Mall Mobile Application The official mobile application for Yerevan Mall, available on iOS and Android. Enables users to purchase gift cards, manage bonus card balance and payments, buy movie tickets, scan and upload receipts for promotional campaigns with AI verification, and access mall information.
- KinoPark 4K Cinema New generation cinema offering visual and audio quality in Armenia, featuring 4K ULTRA HD projectors, DOLBY ATMOS audio, 6 halls with comfortable seats and up-to-date equipment, 3D in all halls, and premium halls. Open 10:00–02:00 daily.
- Captain Kid's Treasure Island Indoor entertainment center offering leisure for children 2 years and older and their parents. Features playgrounds, carousels, video games, bumper cars, XD cinema, and various other games. Described as the largest indoor children's entertainment center in Armenia.
- Valet Parking Valet parking service for visitors to Yerevan Mall. The cost of service is 1,000–1,500 AMD. Available from 10:00 to 22:00.
- Gift Card Prepaid gift card containing a specific amount defined by the purchaser. Can be ordered online via the mobile application or purchased at Customer Service on the second floor. Usable in all Yerevan Mall shops and entertainment zones including KinoPark, Captain Kid's Treasure Island, food court, and restaurants.
- Bonus Card Cashback loyalty card for purchases at Yerevan Mall, KinoPark, and Captain Kid. Customers can generate a physical or digital Bonus Card, register receipts at the customer service department, accumulate bonus points, and use them to pay for various services.
Quantifiable outcome
- Over 200 brands operating within the mall
- +1 more outcomes
Companies that use Yerevan Mall
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Yerevan Mall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature2 records
Yerevan Mall partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Zara (Cenomi Retail Armenia)coreInternational fashion brand (Inditex group) operated in Armenia by Cenomi Retail Armenia. One of the largest international fashion companies globally. Offers men's, women's, and children's clothing.
- KinoParkcoreNext-generation cinema within the mall featuring 4K ULTRA HD projectors, Dolby Atmos audio, 6 halls with comfortable seats, 3D in all halls, and premium halls.
- Captain Kid's Treasure IslandcoreIndoor children's entertainment center operating within the mall. Offers safe and comfortable leisure for children 2+ years and parents. Includes playground, carousels, video games, bumper cars, XD cinema.
- M.A.C CosmeticscoreInternational cosmetics brand serving customers of all races, sexes, and ages. Present in the mall for beauty and cosmetics retail.
- LacosteminorGlobal lifestyle brand created by tennis champion René Lacoste. Offers clothing and accessories for men, women, and children.
- MangominorSpanish world-famous fashion brand offering trendy clothing for women and men, with accessories.
- BershkaminorSpanish fast-fashion brand (Inditex group) aimed at young target market. Over 971 stores in 75 countries as of January 2022.
- CeliominorFrench men's clothing brand founded in 1985. Operating in over 60 countries including Armenia.
- AmeriaBankminorUniversal bank offering corporate, investment, and retail banking services. Present on-site as a service tenant.
- ACBA BankminorOne of the largest banks in Armenia offering universal banking services including accounts, transfers, card issuance, and loans.
- Team Telecom ArmeniaminorTelecommunications company providing internet, digital TV, mobile and fixed communication services. Operating as on-site service tenant.
- UcomminorTelecommunications company entered Armenian market in 2009. Provides high quality services combined with innovative technologies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yerevan Mall competitors and assessment
Company assessmentRegional players
- AFIMALL City: Premium shopping and entertainment center in Moscow, Russia. Comparable as a CIS shopping destination with premium brand mix and on-site entertainment, although serving a much larger catchment.
- Tashkent City Mall: Large mixed-use shopping and entertainment complex in Tashkent, Uzbekistan. Comparable as a CIS emerging-market destination combining retail, dining, and entertainment in a single location.
- Ganjlik Mall: Major shopping and entertainment center in Baku, Azerbaijan. Comparable regional mall with international brand mix, cinema, and family entertainment anchored in a CIS capital.
- Tbilisi Mall: Shopping and entertainment complex in Tbilisi, Georgia. Comparable as a South Caucasus regional mall offering international retail brands and cinema/entertainment mix.
- Esentai Mall: Premium shopping and entertainment destination in Almaty, Kazakhstan. Comparable as a CIS-region upscale mall hosting international brands and lifestyle entertainment, serving a similar upper-middle-class consumer.
- East Point: Large shopping and entertainment center in Tbilisi, Georgia. Comparable regional competitor combining retail anchors, food court, and entertainment offerings across the South Caucasus.
Broad incumbents
- Mall of the Emirates: Major shopping and entertainment destination in Dubai, UAE. Comparable as a broad incumbent combining retail anchors, cinema, and indoor entertainment (ski slope) — a destination mall model similar to Yerevan Mall's positioning.
- Westfield (Unibail-Rodamco-Westfield): Global owner-operator of flagship shopping destinations. Comparable as a broad incumbent in the shopping center operator category, though operating at vastly larger scale and in mature markets.
Direct peers
- Dalma Garden Mall: Major shopping and entertainment mall located in Yerevan, Armenia. Directly competes with Yerevan Mall for the same premium international brands and Armenian consumer spend.
- Rossia Mall: Yerevan-based shopping mall operating in the same catchment as Yerevan Mall. Competes directly for tenants and shopper foot traffic within the Armenian retail-entertainment sector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yerevan Mall social profiles
Digital presenceYerevan Mall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yerevan Mall leadership team
Management profileNumber of profiles
Yerevan Mall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yerevan Mall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yerevan Mall
What does Yerevan Mall do?
Yerevan Mall operates as a shopping and entertainment center in Yerevan, Armenia, leasing retail space to over 200 international and local brands including Zara, M.A.C, Lacoste, Mango, and U.S. Polo. The mall operates on-site entertainment venues (KinoPark 4K cinema with Dolby Atmos and Captain Kid's Treasure Island indoor children's entertainment center), offers valet parking, gift cards, and a bonus card loyalty program, and provides a mobile application (iOS/Android) with AI-powered receipt verification for promotional campaigns.
Is Yerevan Mall a public or private company?
Yerevan Mall is a private company. It is classified as unknown and is currently operating.
When was Yerevan Mall founded?
Yerevan Mall was founded in 2014. It employs 1,001 to 5,000 people.
Where is Yerevan Mall based?
Yerevan Mall is headquartered in Yerevan, Armenia, in the Asia region.
How does Yerevan Mall make money?
Five revenue lines are on record. Retail Tenant Leases are the primary driver. The others are entertainment & Attractions, valet Parking, gift Cards and bonus/Cashback Cards.
Who are Yerevan Mall's main competitors?
Regional players on record are AFIMALL City, Tashkent City Mall, Ganjlik Mall, Tbilisi Mall, Esentai Mall and East Point. Broad incumbents are Mall of the Emirates and Westfield (Unibail-Rodamco-Westfield). Direct peers are Dalma Garden Mall and Rossia Mall.
Does Yerevan Mall have an API?
No public API is recorded for Yerevan Mall.
What industry is Yerevan Mall in?
Yerevan Mall's product category is Shopping Mall Operations. Its primary akta.pro industry code is FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards.