Autodistribution Farsy
Autodistribution Farsy is a Marseille-based auto spare parts distributor and regional member of France's N°1 Autodistribution network, selling 300,000+ multibrand parts, garage equipment, and bodywork solutions to individual consumers and professional mechanics through retail stores, e-commerce, and a partner repair network.
- Company typePrivate
- Founded1928
- HeadquartersMarseille, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Autodistribution Farsy does
Autodistribution Farsy is a France-based auto spare parts distributor headquartered in Marseille that sells and distributes car spare parts, garage equipment, and bodywork solutions. The company operates as part of the broader Autodistribution network, a subsidiary of Parts Holding Europe, which claims to be the N°1 auto parts retailer in France with 350+ physical store locations, 5,500+ employees network-wide, and 1,200+ expert staff. Farsy is positioned as a regional member of this national network, serving both individual consumers (particuliers) seeking parts for personal vehicle maintenance and professional mechanics (professionnels) sourcing parts for commercial repair operations.
The product portfolio spans 300,000+ auto parts references covering all vehicle brands (multimarque), supplemented by two proprietary brands: Isotech (aftermarket auto parts) and Leverok (professional workshop tools, power tools, and lighting equipment). Distribution operates through a hybrid omnichannel model combining physical retail stores with a 24/7 e-commerce platform (autodistribution.fr) supporting click-and-collect, and a dedicated B2B portal (pro.autodistribution.fr) for professional customers with specialized pricing and account management. Service is extended through a partner repair center network, positioned as the first auto repair network in France, enabling customers to purchase parts online and have them installed at affiliated workshops.
The business model is fundamentally transactional retail: one-time product sales to consumers and professional mechanics through physical and digital channels, supplemented by retail-driven value-add services (loyalty discounts via Carte My Pièce Auto, 12-24 month warranties, expert consultation). Pricing is not publicly disclosed at the SKU level; commercial leverage comes from group-level supplier relationships with major equipment brands (Bosch, Valeo, Michelin, Denso, and 30+ others), private label margins on Isotech and Leverok, and high-volume throughput across the dense store network. The customer base is highly fragmented across individual consumers and small professional repair shops, with no disclosed enterprise anchor customers.
Autodistribution Farsy firmographics
Firmographics- Name
- Autodistribution Farsy
- Legal name
- Autodistribution
- Website
- https://ad-farsy.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Autodistribution Farsy is a Marseille-based auto spare parts distributor and regional member of France's N°1 Autodistribution network, selling 300,000+ multibrand parts, garage equipment, and bodywork solutions to individual consumers and professional mechanics through retail stores, e-commerce, and a partner repair network.
- Ownership category
- akta.pro rank
Autodistribution Farsy industry classification
Industry- Product category
- Automotive Aftermarket Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Tire and Tube Merchant Wholesalers (423130)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industries
- Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Autodistribution Farsy is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Autodistribution Farsy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail auto parts sales: Revenue generated from selling auto parts and accessories directly to individual consumers and professional customers through 350+ physical store locations and the autodistribution.fr e-commerce platform. Products include branded equipment from partner manufacturers and proprietary Isotech and Leverok brand items.
- Professional B2B sales: Dedicated professional portal (pro.autodistribution.fr) serving auto repair shops and professional mechanics with specialized pricing, bulk ordering, and account management capabilities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Autodistribution Farsy product offering
Product offeringCore offering
Autodistribution Farsy sells and distributes more than 300,000 automotive spare parts, accessories, garage equipment, and bodywork solutions across all vehicle marques through 350+ physical stores in France, a 24/7 e-commerce platform with click and collect, and a dedicated professional portal. The company offers its own private-label brands Isotech (aftermarket parts) and Leverok (workshop tools and equipment) alongside products from major equipment manufacturers, and operates the Carte My Pièce Auto loyalty program offering discounts and 12-24 month warranties. It also runs the first auto repair network in France through partner centers that combine parts sourcing with installation services.
Product overview
Autodistribution is a single-platform auto parts retail ecosystem combining an e-commerce website with 350 physical store locations across France. The core offering centers on over 300,000 auto parts references for all vehicle brands, supported by two proprietary brands: Isotech (aftermarket auto parts) and Leverok (professional tools and equipment including power tools, lighting, and hand tools). The company augments its parts sales with My Piece Auto, a loyalty program offering exclusive discounts and extended warranties, and a partner repair network enabling customers to purchase online and obtain professional installation services. The platform serves both individual consumers and professional mechanics through integrated online and offline channels.
Differentiator
Problem solved
Functional benefit
Brands
- Isotech: Automotive parts brand offering a range of vehicle components.
- Leverok
- My Piece Auto
Products and services
- Autodistribution Retail and E-commerce Auto Parts Network Retail and online sales of 300,000+ automotive spare parts, accessories, garage equipment, and bodywork solutions across all vehicle brands, available 24/7 online with click and collect at any of the 350+ French stores. Targets both individual consumers and professional repair customers.
- Isotech Private-Label Auto Parts Autodistribution's proprietary brand of aftermarket auto parts positioned as a quality alternative to original manufacturer parts for vehicle maintenance and repair across multiple vehicle systems.
- Leverok Private-Label Workshop Tools and Equipment Autodistribution's proprietary brand of professional workshop equipment including power tools (electroportatif), lighting (eclairage), and hand tools (outillage) for automotive repair and maintenance.
- My Pièce Auto Loyalty Program (Carte My Pièce Auto) Customer loyalty card program providing exclusive discounts, promotional offers, and special deals on 300,000+ auto parts references, with warranty terms of 12 to 24 months depending on the product. Issued in-store at first purchase.
- Professional B2B Portal and Partner Repair Network Dedicated B2B portal serving auto repair shops and professional mechanics with specialized pricing, bulk ordering, and account management, plus an integrated partner repair network that allows customers to order parts online and have them installed at affiliated workshops.
Quantifiable outcome
- 350+ physical store locations across France
- +3 more outcomes
Companies that use Autodistribution Farsy
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Autodistribution Farsy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Autodistribution Farsy partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- Parts Holding EuropecoreParts Holding Europe is the parent group of Autodistribution. The group provides corporate oversight, shared services, and strategic direction across its subsidiary brands including Autodistribution, AD, and IDGARAGES.
- VALEOmajorVALEO is a major automotive equipment supplier partner whose products are distributed through Autodistribution's 350+ store network and e-commerce platform as part of the 300,000+ references catalog.
- BOSCHmajorBOSCH is a key equipment supplier partner whose automotive parts and tools are distributed through Autodistribution's retail network.
- MICHELINmajorMICHELIN is a major tire and automotive equipment supplier partner distributed through Autodistribution's network.
- DENSOmajorDENSO is a key automotive components supplier whose products are available through Autodistribution's catalog of 300,000+ references.
- FACOMmajorFACOM is a professional tool manufacturer whose products are distributed through Autodistribution's workshop equipment offering.
- CORTECOmajorCORTECO is an automotive sealing and gasket specialist supplier partner featured in Autodistribution's equipment lineup.
- KÄRCHERmajorKÄRCHER is a cleaning equipment supplier whose products are distributed through Autodistribution's accessory and equipment range.
- NGKmajorNGK is a spark plug and sensor supplier partner whose products are available through Autodistribution's auto parts catalog.
- WALKERmajorWALKER is an exhaust systems supplier whose products are distributed through Autodistribution's catalog.
- Auto repair centers (partner network)coreAutodistribution partners with independent auto repair centers to form the first auto repair network in France. Customers can order parts online and have them installed at partner centers, creating an integrated sales-and-service model.
- BluePrint, KS TOOLS, AKZONOBEL, febi, PHILIPS, RAV, NORTON, PAYEN, DEPA, HELLA, TMI, TOYO, TH TURBO, CLAS EQUIPEMENTS, Champion, Dewalt, FERODO, Rema Tip Top, PPG, GATES, ABEX, MONROE, FAG, NRF, SEIM, MOOG, GLASURIT, MOBIL, BERU, LEAO Tire, LUK, PURFLUX, TEXA, RESTAGRAF, EFI Automotive ServicemajorAdditional automotive equipment suppliers whose brands are featured in Autodistribution's product catalog, representing diverse categories including braking systems, filters, lighting, suspension, turbochargers, paints, belts, and specialized tools.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Autodistribution Farsy competitors and assessment
Company assessmentDirect peers
- Norauto: Major French automotive service and parts retailer operating its own network of centers combining parts sales with installation services. Closely comparable omnichannel competitor with strong national brand presence in France.
- IDGARAGES: Auto repair network operated by the same Parts Holding Europe parent group. Comparable as a sister brand offering connected garage services and parts sourcing through a digital platform serving French motorists.
- AD (PHE sister brand): Sister brand under Parts Holding Europe operating alongside Autodistribution in the French auto parts distribution market. Most directly comparable peer as it shares the same parent and similar multimarque parts distribution model.
- Mister Auto: French/European online auto parts retailer offering a broad multimarque parts catalog with home delivery. Competes head-on with Autodistribution's e-commerce channel while lacking the 350-store pickup network.
- Oscaro: Leading French online auto parts retailer selling the same multimarque spare parts catalog as Autodistribution, but via a pure e-commerce model without physical stores. Direct competitor in the same product category targeting similar French DIY and professional customers.
- Speedy: French automotive service chain offering tires, maintenance, and repair across a national network. Comparable in combining parts supply with installation service and targeting the same French consumer and small-fleet customer base.
- Feu Vert: French automotive parts and service retailer with a national store network offering parts, tires, and fitting services. Comparable to Autodistribution in combining physical retail with workshop services for consumer and prosumer customers.
- Point S: French tire and automotive service franchise network with hundreds of centers across France. Directly comparable in physical footprint and tire category presence (MICHELIN partner overlap) plus auto parts retail.
Broad incumbents
- LKQ Corporation: Global automotive parts distributor with significant European operations including aftermarket parts distribution. Comparable as a large incumbent in the same wholesale auto parts category with overlapping customer base of repair shops and consumers.
- Alliance Automotive Group: Major European automotive aftermarket distributor operating across multiple countries with both B2B parts distribution and retail brands. Comparable as a larger, established incumbent in the same wholesale/distribution space across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Autodistribution Farsy social profiles
Digital presenceAutodistribution Farsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autodistribution Farsy leadership team
Management profileNumber of profiles
Autodistribution Farsy subsidiaries and ownership
Company hierarchySubsidiaries2 records
Autodistribution Farsy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autodistribution Farsy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autodistribution Farsy
What does Autodistribution Farsy do?
Autodistribution Farsy sells and distributes more than 300,000 automotive spare parts, accessories, garage equipment, and bodywork solutions across all vehicle marques through 350+ physical stores in France, a 24/7 e-commerce platform with click and collect, and a dedicated professional portal. The company offers its own private-label brands Isotech (aftermarket parts) and Leverok (workshop tools and equipment) alongside products from major equipment manufacturers, and operates the Carte My Pièce Auto loyalty program offering discounts and 12-24 month warranties. It also runs the first auto repair network in France through partner centers that combine parts sourcing with installation services.
Is Autodistribution Farsy a public or private company?
Autodistribution Farsy is a private company. It is classified as corporate owned and is currently operating.
When was Autodistribution Farsy founded?
Autodistribution Farsy was founded in 1928. It employs 51 to 100 people.
Where is Autodistribution Farsy based?
Autodistribution Farsy is headquartered in Marseille, France, in the Europe region.
How does Autodistribution Farsy make money?
Two revenue lines are on record. Retail auto parts sales are the primary driver. The others are professional B2B sales.
Who are Autodistribution Farsy's main competitors?
Direct peers on record are Norauto, IDGARAGES, AD (PHE sister brand), Mister Auto, Oscaro, Speedy, Feu Vert and Point S. Broad incumbents are LKQ Corporation and Alliance Automotive Group.
Does Autodistribution Farsy have an API?
No public API is recorded for Autodistribution Farsy.
What industry is Autodistribution Farsy in?
Autodistribution Farsy's product category is Automotive Aftermarket Parts Distribution. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of TLAKAOAD, Tires, Wheels & Retread Supply Distribution. Its NAICS code is 42312 and its SIC code is 5013.