Reklamania
Reklamania is a full-service advertising agency in Istanbul, Turkey, serving 35+ enterprise FMCG, cosmetics, healthcare, and technology brands with creative campaigns, packaging design, and social media management as part of the CO/OP Network.
- Company typePrivate
- Founded2010
- HeadquartersSariyer
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reklamania does
Reklamania is a full-service advertising agency headquartered in Sarıyer, Istanbul, founded in 2010. The agency operates within the CO/OP Network alongside its sister agencies CO/OP İstanbul (production) and Lab.Brand (packaging), enabling integrated delivery of creative, packaging, and production services to enterprise clients. Reklamania serves 35+ brand clients across food & beverage (DİMES, DIREN, Kühne, Arbella), cosmetics and personal care (L'ORÉAL, AVON, BIODERMA, CAUDALIE, NUXE), healthcare (GSK, Physiogel), consumer goods (Persil, Pril, ABC), and technology (ORACLE) sectors, with a stated focus on Turkish cultural fluency and younger demographic engagement.
The agency's core product offerings are organized into three categories: AMBALAJ (packaging design), KREATİF (creative campaigns including TV, digital, and social media), and BAĞIMIZ VAR (cultural and music video production). Notable creative outputs include the DİMES Milkshake Challenge (1.9 billion TikTok views, 450,000 unique users, 1.5 million pieces of user-generated content in 6 days), the DİMES "Tadına Düştük" campaign (YouTube Ads Leaderboard 2022), and the #BağımızVar cultural heritage project featuring 11+ music videos with Turkish artists. The agency also runs art exhibitions (Samsara Multidisciplinary Art Experience, Konuşan Resimler "Anadolu'nun Ozanları") at venues including Yapı Kredi Bomontiada, with the Samsara experience incorporating neuro-marketing measurement via partner ThinkNeuro.
Reklamania follows a sales-led, B2B project-based professional services model, providing custom creative engagements on a quote basis to enterprise brand clients. There is no disclosed pricing, no recurring revenue model, and no disclosed funding history. Revenue is generated through professional service fees on project-based contracts. The agency employs 11-50 people, is led by Agency President Yalkın Yel, and operates exclusively within Turkey with no global footprint claim. There are no disclosed investors, no parent company equity structure details, and no public financial information.
Reklamania firmographics
Firmographics- Name
- Reklamania
- Website
- https://reklamania.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reklamania is a full-service advertising agency in Istanbul, Turkey, serving 35+ enterprise FMCG, cosmetics, healthcare, and technology brands with creative campaigns, packaging design, and social media management as part of the CO/OP Network.
- Ownership category
- akta.pro rank
Reklamania industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Rebrand & Brand Refresh Programs (MPAAAEAJ)
- akta.pro secondary industries
- Brand Ambassadors & Promotional Event Staff (HSACAEAE), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where Reklamania is headquartered
LocationHeadquarters
- HQ city
- Sariyer
Offices1 record
Markets served
Reklamania business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising and Creative Services: Reklamania generates revenue by providing advertising and creative services to brand clients. Services include creative campaigns, packaging design, social media management, and production. The agency is part of CO/OP Network and supports its sister agencies CO/OP İstanbul (production) and Lab.Brand (packaging). Revenue is derived from professional service fees on project-based contracts with brand clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Reklamania product offering
Product offeringCore offering
Reklamania is a full-service advertising agency providing brand communication strategy, creative campaign development, TV and digital commercial production, packaging design, and social media management for consumer brand clients. As the creative arm of the CO/OP Network, it delivers integrated services alongside its in-house production agency (CO/OP İstanbul) and packaging agency (Lab.Brand), and additionally runs the BAĞIMIZ VAR cultural heritage project featuring Turkish music video and art collaborations.
Product overview
Reklamania is an advertising agency offering integrated marketing and communication services. The agency operates under CO/OP Network and supports its own production agency CO/OP Istanbul and packaging agency Lab.Brand. Core service offerings include AMBALAJ (packaging design), KREATİF (creative/advertising campaigns), and BAĞIMIZ VAR (cultural/music project production). The agency develops brand communication strategies, creates TV and digital advertising content, designs product packaging, manages social media campaigns, and produces cultural/artistic projects featuring music videos and exhibitions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- DİMES Milkshake Challenge on TikTok reached 1.9 billion views, with 450,000 unique users generating 1.5 million pieces of content in 6 days and 30 million organic views over 30 days.
- +2 more outcomes
Companies that use Reklamania
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
Reklamania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reklamania partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CO/OP İstanbulcoreCO/OP İstanbul is Reklamania's own production agency. Reklamania supports and collaborates with CO/OP İstanbul as part of the CO/OP Network, enabling integrated production and creative services for clients.
- Lab.BrandcoreLab.Brand is the packaging and label agency supported by Reklamania within CO/OP Network. This partnership allows Reklamania to offer comprehensive brand packaging services alongside its advertising and creative offerings.
- CO/OP NetworkcoreCO/OP Network is the parent company of Reklamania. Reklamania is an agency of CO/OP Network, which also encompasses CO/OP İstanbul (production) and Lab.Brand (packaging). The network structure enables cross-agency collaboration on client projects.
- ThinkNeurominorThinkNeuro (Nöropazarlama Araştırma Şirketi) partnered with Reklamania on the Samsara Multidisciplinary Art Experience exhibition, providing neurological measurement of audience responses to art — marking the first time physical art experiences were measured in Turkey.
- Yapı Kredi BomontiadaminorYapı Kredi Bomontiada provided the venue (4th floor) for two Reklamania-organized exhibitions: Samsara Multidisciplinary Art Experience (Feb 22 – March 1) and Konuşan Resimler 'Anadolu'nun Ozanları' art exhibition.
- Ebru CeylanminorArtist Ebru Ceylan collaborated with Reklamania as a project partner on the Samsara Multidisciplinary Art Experience and the 'Konuşan Resimler' exhibition, bringing artistic direction and participation to cultural projects.
- Jehan BarburminorArtist Jehan Barbur collaborated on the first music video ('İki Keklik') of the #BağımızVar cultural project, which features Turkish folk songs reinterpreted by various artists.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Reklamania competitors and assessment
Company assessmentDirect peers
- DDB Istanbul: Istanbul office of DDB Worldwide. Competes for the same enterprise creative and brand-communication briefs, including work for L'ORÉAL, GSK, and similar multinationals in Turkey.
- Grey Istanbul: Istanbul office of Grey. Competes with Reklamania for creative, packaging, and integrated campaigns across FMCG, beauty, and healthcare clients in the Turkish market.
- Alametifarika: Istanbul-based independent creative agency known for culturally resonant campaigns. Closely comparable to Reklamania on creative recognition, Turkish-market focus, and mid-size independent positioning.
- Ogilvy Istanbul: Istanbul office of Ogilvy. Direct competitor offering creative, branding, and integrated communications; serves many of the same multinational FMCG/beauty/healthcare clients as Reklamania.
- McCann Istanbul: Istanbul office of McCann Worldgroup. Competes head-to-head with Reklamania on creative campaigns and brand-building for multinational and Turkish enterprise clients.
- TBWA\Istanbul: Istanbul office of TBWA\, a global creative network. Competes with Reklamania for the same Turkish enterprise clients (FMCG, automotive, retail) using network-backed creative and media capabilities.
- Rafineri: Istanbul-based independent creative advertising agency of comparable size serving Turkish consumer brands. Directly comparable to Reklamania in scale, B2B sales motion, and creative-led positioning for FMCG/consumer clients.
- Tribal Worldwide Istanbul: Istanbul digital and integrated agency within a global network. Competes with Reklamania on digital, social, and integrated campaign work for the same Turkish enterprise client base.
- Leo Burnett Istanbul: Istanbul office of Leo Burnett. Direct competitor for FMCG, cosmetics, and consumer-brand advertising briefs, operating at a similar enterprise tier to Reklamania's multinational clients.
Broad incumbents
- WPP: Global advertising holding company whose Istanbul agencies (including Ogilvy, Grey, VMLY&R) compete directly with Reklamania. Relevant as the broader incumbent against which Reklamania's independent positioning is benchmarked.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reklamania social profiles
Digital presenceReklamania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reklamania leadership team
Management profileNumber of profiles
Profiles1 record
Reklamania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reklamania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reklamania
What does Reklamania do?
Reklamania is a full-service advertising agency providing brand communication strategy, creative campaign development, TV and digital commercial production, packaging design, and social media management for consumer brand clients. As the creative arm of the CO/OP Network, it delivers integrated services alongside its in-house production agency (CO/OP İstanbul) and packaging agency (Lab.Brand), and additionally runs the BAĞIMIZ VAR cultural heritage project featuring Turkish music video and art collaborations.
Is Reklamania a public or private company?
Reklamania is a private company. It is classified as corporate owned and is currently operating.
When was Reklamania founded?
Reklamania was founded in 2010. It employs 11 to 50 people.
Where is Reklamania based?
Reklamania is headquartered in Sariyer.
How does Reklamania make money?
One revenue line is on record: advertising and Creative Services.
Who are Reklamania's main competitors?
Direct peers on record are DDB Istanbul, Grey Istanbul, Alametifarika, Ogilvy Istanbul, McCann Istanbul, TBWA\Istanbul, Rafineri, Tribal Worldwide Istanbul and Leo Burnett Istanbul. WPP is listed as a broad incumbent.
Does Reklamania have an API?
No public API is recorded for Reklamania.
What industry is Reklamania in?
Reklamania's product category is Advertising Services. Its primary akta.pro industry code is MPAAAEAJ, Rebrand & Brand Refresh Programs, with a secondary code of HSACAEAE, Brand Ambassadors & Promotional Event Staff. Its NAICS code is 54181 and its SIC code is 7311.