What ThinkNeuro does

ThinkNeuro is a privately held, Istanbul-based neuromarketing research company founded in 2011 by Dr. Yener Girişken as Turkey's first firm in the discipline. It provides B2B consumer-neuroscience research services to brands, advertising agencies, broadcasters, and retailers, measuring subconscious responses to marketing stimuli using synchronized EEG (electroencephalography), eye tracking, and fNIRS (Functional Near-Infrared Spectroscopy) instrumentation housed in a dedicated NeuroLab designed as a home living room.

The company's product suite comprises six trademarked services: AdNeuro™ (advertising pre-testing with attention and emotion scoring), BrandNeuro™ (brand strategy research via fNIRS), ShopperNeuro™ (in-store shopper journey research), WebNeuro™ (website UX measurement), and PackNeuro™/LogoNeuro™ (packaging and logo design testing). Methodology combines biometric capture with Neuro IDI in-depth interviews and is supported by proprietary algorithms — including the Neuro Attention Curve (NDE) and Neuro Emotion Score (NDS) — co-developed with Istanbul Technical University. Over 1,500 measurements and 1,000+ tested subjects have been accumulated as a proprietary Turkey-specific benchmark database.

ThinkNeuro operates a sales-led, professional services model with project-based, quote-driven pricing. Distribution is direct to enterprise clients, with thought-leadership marketing (book authorship, conference sponsorships, press coverage, university teaching) feeding top-of-funnel demand. The company holds NMSBA, ESOMAR, and TUAD memberships and Bureau Veritas / GAB quality certifications; it has cumulatively served roughly 35 clients across 15+ countries, with no disclosed external funding.

Name

ThinkNeuro

Legal name

ThinkNeuro

Website

https://thinkneuro.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ThinkNeuro is Turkey's first neuromarketing research company, founded in 2011, offering B2B consumer-neuroscience services (EEG, eye tracking, fNIRS) to brands, agencies, broadcasters, and retailers across 15+ countries.

Ownership category

akta.pro rank

Product category

Neuromarketing Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

Keywords

• Neuromarketing research
• Consumer neuroscience
• Advertising pre-testing
• Eye tracking research
• Brand strategy research

Headquarters

HQ city

Besiktas

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Neuromarketing Research Services: ThinkNeuro generates revenue by providing fee-for-service neuromarketing research studies to brands, advertising agencies, and broadcasters. Services include ad pre-testing (AdNeuro™), brand strategy research (BrandNeuro™), in-store shopper studies (ShopperNeuro™), packaging and logo testing (PackNeuro™/LogoNeuro™), and website UX research (WebNeuro™). Pricing is quote-based and project-specific depending on methodology, sample size, and deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ThinkNeuro provides fee-for-service neuromarketing research to brands, advertising agencies, broadcasters, retailers, and FMCG manufacturers by measuring consumers' subconscious responses to marketing stimuli. Research is delivered through synchronized EEG, eye tracking, and fNIRS measurements under named service lines (AdNeuro™, BrandNeuro™, ShopperNeuro™, WebNeuro™, PackNeuro™, LogoNeuro™, Neuro IDI), with results such as Neuro Attention Curve and Neuro Emotion Score metrics typically delivered within five days.

Product overview

ThinkNeuro is Turkey's first neuromarketing research company offering a suite of consumer neuroscience products. The core offerings include AdNeuro™ for advertising measurement, BrandNeuro™ for brand strategy, ShopperNeuro™ for retail experience research, WebNeuro™ for website optimization, and PackNeuro™/LogoNeuro™ for packaging and logo design. All services leverage EEG (electroencephalography), eye tracking, and fNIRS technologies to measure consumers' subconscious responses to marketing stimuli without relying on self-reported data.

Differentiator

Problem solved

Functional benefit

Brands

• AdNeuro™: Neuromarketing advertising pre-testing service using EEG and eye tracking to evaluate consumer attention, emotional engagement, and stress levels in advertisements scene by scene.
• BrandNeuro™
• ShopperNeuro™
• WebNeuro™
• PackNeuro™
• LogoNeuro™

Products and services

• AdNeuro™ EEG-based advertising pre-testing service that measures second-by-second emotional response, attention curves, and stress levels of viewers watching advertising content. Delivers Neuro Attention Curve (NDE) and Neuro Emotion Score (NDS) metrics, enabling scene-by-scene optimization of TV, digital, and outdoor ads before broadcast. Targeted at brands, advertising agencies, and broadcasters.
• BrandNeuro™ fNIRS-based brand strategy research that identifies brand personality, measures reward perception at different price points, and develops communication roadmaps based on brain activation patterns. Designed for brand strategy, positioning, and repositioning initiatives.
• ShopperNeuro™ In-store shopper experience research using synchronized EEG and eye tracking to measure consumer behavior from store entrance to checkout. Reveals subconscious reactions to shelf layout, POP materials, product packaging, and pricing for retailers and FMCG manufacturers.
• WebNeuro™ Website user experience research combining eye tracking and EEG to identify where users look, where they experience friction, what captures attention, and where emotional engagement occurs on web pages. Targeted at digital and e-commerce teams seeking conversion and engagement improvements.
• PackNeuro™ Packaging design research using synchronized eye tracking and EEG to evaluate consumer attention and emotional response to visual design elements (packaging, colors, typography) before market launch.
• LogoNeuro™ Logo design research using eye tracking and EEG to assess how logos make consumers feel and which colors and fonts attract attention before brand identity is finalized.
• Neuro IDI (In-Depth Interview) Post-experience in-depth interviews conducted after EEG and eye tracking measurement, where participants are shown their own biometric data to uncover the psychological drivers behind observed responses. Used as a qualitative complement to ThinkNeuro's quantitative biometric studies.

Quantifiable outcome

• Sales 35% above target for a fruit juice brand launch campaign following neuromarketing-guided pre-testing
• +6 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NMSBA (Neuromarketing Science and Business Association)coreStrategic or Co-development PartnerDr. Yener Girişken serves as the Turkey President of the World Neuromarketing Science and Business Council (NMSBA). This partnership positions ThinkNeuro as the representative and thought leader for the neuromarketing discipline in Turkey, providing access to global industry standards, research methodologies, and international networking opportunities.
• İstanbul Bilgi ÜniversitesicoreStrategic or Co-development PartnerThinkNeuro co-founded the 'Marka Okulu' (Brand School) Master's program at Istanbul Bilgi University in collaboration with MediaCat. Dr. Yener Girişken teaches neuromarketing at this program, bridging academic research with industry practice. The program covers brand strategy, consumer behavior, media planning, creativity, experience design, and research methodologies.
• Altınbaş ÜniversitesiminorStrategic or Co-development PartnerDr. Yener Girişken serves as a faculty member at Altınbaş University, where he teaches neuromarketing as part of the MBA program, integrating academic research with industry applications.
• Bureau VeritasminorOthersThinkNeuro holds quality certification from Bureau Veritas, an international quality assurance and certification body.
• GABminorOthersThinkNeuro holds quality certification from GAB (an additional quality certification body, specific certification not detailed in sources).
• ESOMARminorOthersThinkNeuro is a member of ESOMAR, the global professional association for market research, providing standards, guidelines, and industry credibility.
• Türkiye Araştırmacılar Derneği (TUAD)minorOthersThinkNeuro is a member of the Turkish Researchers Association (TUAD), a domestic professional association for market research practitioners.
• Alametifarika (Serdar Erener)coreGTM or Marketing PartnerAlametifarika, led by Serdar Erener (advertising director and jury member of major Turkish advertising awards), is ThinkNeuro's key advertising agency partner. Erener was an early adopter of neuromarketing methodology in Turkey and has publicly credited ThinkNeuro's research with validating and optimizing his creative work for clients including Pınar, Turkcell, and Fiat. Erener described ThinkNeuro as a game-changer for reconciling creative intuition with data-driven decision-making.
• TBWA İstanbulminorGTM or Marketing PartnerTBWA Istanbul has collaborated with ThinkNeuro for neuromarketing research on campaigns, including analysis for BMW Park Sensor advertisement. TBWA Istanbul won the Media Grand Prix at Felis Awards, where ThinkNeuro's EEG-based neuro-test scores were used as part of the evaluation methodology alongside Ipsos Ad*Watch data.
• Alice BBDOminorGTM or Marketing PartnerAlice BBDO engaged ThinkNeuro for neuromarketing research on a new project, collaborating through the agency's Strategy Group Chairman.
• Ipsos TurkeyminorStrategic or Co-development PartnerThinkNeuro's EEG-based neuro-test scores were used alongside Ipsos Turkey's Ad*Watch data in the evaluation methodology for the Felis Awards, representing a collaborative industry benchmark combining traditional ad tracking with neurometrics.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market research leader whose Ad*Watch methodology is explicitly used alongside ThinkNeuro's EEG scores in the Felis Awards. Serves overlapping advertisers and offers a neuroscience-adjacent practice that competes for the same enterprise budgets.
• Kantar Millward Brown: Global brand and advertising research incumbent with established Link™ and neuroscience offerings. Competes with ThinkNeuro on multi-market brand tracking and creative pre-testing for the same multinational advertisers.
• Smart Eye (Affectiva): Public Swedish AI company that acquired Affectiva; provides emotion AI and facial-expression analysis used in automotive, media, and research. Broader incumbent competing for attention- and emotion-measurement budgets adjacent to ThinkNeuro's services.
• Nielsen Consumer Neuroscience (NeuroFocus): The neuromarketing unit inside Nielsen, originally NeuroFocus, offering EEG-based ad pre-testing and brand research to global advertisers. Competes with ThinkNeuro on cross-border brands active in Turkey and the region.

Direct peers

• Amplified Intelligence: Australia-based attention measurement company focused on media planning and creative effectiveness using eye-tracking-derived attention metrics. Comparable challenger peer in the ad-attention category.
• CoolTool: Neuromarketing SaaS and research provider combining implicit response tests, facial coding, and biometric measurement for ad and packaging testing. Comparable mid-sized peer competing for the same advertiser and agency budget.
• Sands Research: Spain-based neuromarketing firm offering EEG-based consumer neuroscience studies for advertising, branding, and packaging clients. Comparable boutique competitor with similar services and European focus.
• Realeyes: London-based emotion-AI company that measures attention and emotion to video and ad creative via webcam-based facial coding. Direct competitor to ThinkNeuro's AdNeuro offering, focused on ad pre-testing and campaign analytics for global brands.
• iMotions: Provides a biometric research platform combining EEG, eye tracking, GSR, and facial coding for academic and commercial neuromarketing studies. Closest direct peer to ThinkNeuro's multi-methodology EEG + eye tracking + fNIRS stack.
• TVision Insights: Attention measurement company using computer-vision eye tracking to evaluate TV and video ad engagement. Overlaps with ThinkNeuro's AdNeuro and WebNeuro offerings for advertisers seeking attention-based creative scoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thinkneurotr
• LinkedInlinkedin.com/company/thinkneuro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThinkNeuro