Pflege ABC
Pflege ABC is a Hamburg-based online education platform that delivers § 45 SGB XI-certified caregiving courses, tools, and advisory services to Germany's family caregivers, monetizing via reimbursement from statutory and private health insurers and a free employer tier.
- Company typePrivate
- Founded2023
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pflege ABC does
Pflege ABC GmbH is a Hamburg-based digital education platform focused on supporting family caregivers in Germany through certified online courses and practical tooling. Founded in 2023, the company delivers video and audio content covering home care topics, with courses certified under § 45 SGB XI of German social law, which makes them eligible for reimbursement by statutory health insurers. The platform extends beyond content delivery through its "Mein Pflege ABC" portal, which incorporates a care level (Pflegegrad) calculator and application-assistance features that help caregivers navigate the German long-term care insurance system. Technical infrastructure is built on the LearnWorlds learning management system, with native mobile applications for iOS and Android and integrations into Calendly, Zoom, and WhatsApp to facilitate caregiver-advisor consultations.
The business model is a B2B2C structure in which end-user caregivers access courses free of charge, with the company monetizing primarily through reimbursement from statutory health insurers (§ 45 SGB XI) and private health insurers, plus a newly introduced free-for-employers pricing tier that opens corporate channels. Scientific validation is anchored through a partnership with the University Hospital Hamburg-Eppendorf (UKE), and course quality is assured externally by SpectrumK. Strategic payer relationships include DAK Gesundheit, one of Germany's largest statutory health insurers. The company operates with a small team of 1–10 employees and is not currently disclosed to have raised external funding.
Pflege ABC firmographics
Firmographics- Name
- Pflege ABC
- Legal name
- Pflege ABC GmbH
- Website
- https://pflegeabc.de
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pflege ABC is a Hamburg-based online education platform that delivers § 45 SGB XI-certified caregiving courses, tools, and advisory services to Germany's family caregivers, monetizing via reimbursement from statutory and private health insurers and a free employer tier.
- Ownership category
- akta.pro rank
Pflege ABC industry classification
Industry- Product category
- Online Caregiver Education
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Hybrid/Blended Classroom & HyFlex Instruction Systems (EDAFABAC)
Keywords
Where Pflege ABC is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pflege ABC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Statutory Insurance Reimbursement: Costs covered by statutory health and care insurance under § 45 SGB XI mandate requiring insurers to support family caregivers. Pflege ABC bills insurance funds directly for course provision.
- Private Insurance Reimbursement: Private health insurance users can typically obtain reimbursement for course fees upon request.
- Free for End Users: End users (statutorily insured) receive courses free of charge as costs are covered by their insurance contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for Statutorily Insured |
| Subscription | One time/ perpetual license | Reimbursable for Privately Insured |
| Freemium | Annual | Free for Employers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Pflege ABC product offering
Product offeringCore offering
Pflege ABC delivers free certified online video and audio courses on home caregiving, certified under § 45 SGB XI, for family caregivers, care-dependent persons, and neighborhood helpers in Germany. The courses cover basic care, dementia care, crisis management, body care, legal foundations, and stress reduction. The platform also provides the "Mein Pflege ABC" portal with a Pflegegrad (care level) calculator, online application submission, and consultation services, accessible via web and mobile apps.
Product overview
Pflege ABC is an online education platform offering free, certified nursing courses according to § 45 SGB XI for family caregivers, people needing care, and neighborhood helpers in Germany. The core product consists of video courses (Online-Pflegekurse) and audio courses (Audiokurse) covering diverse care topics including basic knowledge, dementia care, crisis management, body care, legal foundations, and stress reduction. The platform is accessible via a responsive website and a mobile app (Pflege ABC App) available for iOS and Android. Supplementary services include the Mein Pflege ABC portal featuring a care level calculator (Pflegegradrechner), online application submission tools, consultation services, and the mandatory § 37.3 consultation visits. Additional offerings include guide books (Ratgeber), a physical book publication, and a magazine/blog. The platform targets multiple segments: statutorily insured individuals (free), privately insured individuals (reimbursable), neighborhood helpers, care insurance funds, care services, care advisors, professional caregivers, and employers.
Differentiator
Problem solved
Functional benefit
Products and services
- Online-Pflegekurse (Video Courses) Free certified video-based online courses for family caregivers, care-dependent persons, and neighborhood helpers. Certified under § 45 SGB XI and covering basic care knowledge, dementia care, crisis management, body care and hygiene, legal foundations, and stress reduction.
- Audiokurse (Audio Courses) Audio course versions of selected video courses, allowing users to listen to caregiver content on-the-go. Available for courses such as basic knowledge for informal caregivers and dementia care.
- Pflege ABC Mobile App Mobile application for iOS and Android providing access to all Pflege ABC course content. Available via Apple App Store and Google Play Store for flexible learning anytime, anywhere.
- Mein Pflege ABC Portal Online portal providing care organization tools including Pflegegradrechner (care level calculator), online application submission for care degrees, professional justification assistance, and consultation services for family caregivers.
- § 37.3 Beratungseinsatz (Consultation Visit) Certified care consultation service for family caregivers receiving care allowance according to § 37 SGB XI. Provides mandatory consultation visits as required by law.
- PflegePlausch Dialog-based recurring format enabling exchange with care experts on care-specific topics. Free supplementary offering for registered users of the Pflege ABC platform.
- Das Pflege ABC Buch (The Pflege ABC Book) Physical book publication extending the online course content to printed format for offline reading and reference.
- Beratung (Consultation Service) Free consultation service via phone (0800 104 4 104) and WhatsApp for questions about registration, course content, and caregiving topics.
Quantifiable outcome
- Statutory insurance covers 100% of course costs for eligible users
- +2 more outcomes
Companies that use Pflege ABC
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Pflege ABC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature4 records
Pflege ABC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Universitätsklinikum Hamburg-Eppendorf (UKE)coreScientific collaboration providing academic oversight and research backing for Pflege ABC courses. Professor Dr. med. Augustin leads the scientific accompaniment, contributing to improving home care in Germany.
- DAK GesundheitcorePartnership with DAK health insurance to provide Pflege ABC courses to insured members. DAK and Pflege ABC collaborate to offer reliable support and orientation in care everyday life.
- SpectrumKmajorQuality assurance partnership combining personal consultations and training with quality-certified online offerings for sustainable long-term support of family caregivers.
- LearnWorldscoreLMS platform provider enabling course delivery, user management, certificate generation, and mobile app functionality for Pflege ABC.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pflege ABC competitors and assessment
Company assessmentEmerging players
- ianacare: US-based caregiver support platform offering resources, education, and employer-sponsored benefits for working family caregivers. Emerging player with an overlapping mission (caregiver support and education) but a different geographic and employer-benefit focus.
- Care.com: Global online marketplace for family care services (child, senior, pet, home care). Emerging player because it serves family caregivers with adjacent services (caregiver matching) but does not specialize in certified caregiver education in the German regulatory framework.
Broad incumbents
- Malteser: German Catholic aid organization offering caregiver courses, first aid training, and home support services. Broad incumbent with overlapping certified caregiver education delivered through local training centers.
- Caritas Deutschland: Largest German welfare organization, offering caregiver courses and home care support through local chapters. Broad incumbent because it provides certified caregiver education (also under § 45 SGB XI) as part of a much broader social services portfolio.
- Diakonie Deutschland: German welfare organization of Protestant churches providing caregiver training, counseling, and home care services nationwide. Broad incumbent offering certified caregiver courses at local centers across Germany.
- Barmer: Major German statutory health insurer with caregiver support programs and resources for insureds. Broad incumbent for the same reasons as AOK: it has the scale and statutory mandate to operate in-house caregiver education.
- AOK: Germany's largest statutory health insurance fund, providing caregiver support and education programs to its insureds under § 45 SGB XI. Broad incumbent because it could build competing caregiver education offerings in-house and is both a potential partner and competitor.
- Coursera: Global online learning platform offering courses, certificates, and specializations including healthcare topics. Broad incumbent because it operates the same digital course-publishing infrastructure at much larger scale, though without Pflege ABC's specialized certification and B2B2C insurance reimbursement model.
Direct peers
- Pflege.de: German online care information and advisor platform serving family caregivers with content on care grades, benefits, and home care. Direct peer because it competes for the same caregiver audience with overlapping content, Pflegegrad tools, and care-advisor services.
- Compass Private Pflegeberatung: German private care consulting firm mandated under § 7a SGB XI to advise families on care benefits and Pflegegrad applications. Direct peer because it operates in the same regulatory ecosystem and addresses overlapping caregiver needs, though delivered via consultation rather than e-learning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pflege ABC social profiles
Digital presencePflege ABC compliance and trust
Trust signalCompliance4 records
Pflege ABC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pflege ABC leadership team
Management profileNumber of profiles
Profiles1 record
Pflege ABC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pflege ABC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pflege ABC
What does Pflege ABC do?
Pflege ABC delivers free certified online video and audio courses on home caregiving, certified under § 45 SGB XI, for family caregivers, care-dependent persons, and neighborhood helpers in Germany. The courses cover basic care, dementia care, crisis management, body care, legal foundations, and stress reduction. The platform also provides the "Mein Pflege ABC" portal with a Pflegegrad (care level) calculator, online application submission, and consultation services, accessible via web and mobile apps.
Is Pflege ABC a public or private company?
Pflege ABC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pflege ABC founded?
Pflege ABC was founded in 2023. It employs 1 to 10 people.
Where is Pflege ABC based?
Pflege ABC is headquartered in Hamburg, Germany, in the Europe region.
How does Pflege ABC make money?
Three revenue lines are on record. Statutory Insurance Reimbursement is the primary driver. The others are private Insurance Reimbursement and free for End Users.
Who are Pflege ABC's main competitors?
Emerging players on record are ianacare and Care.com. Broad incumbents are Malteser, Caritas Deutschland, Diakonie Deutschland, Barmer, AOK and Coursera. Direct peers are Pflege.de and Compass Private Pflegeberatung.
Does Pflege ABC have an API?
No public API is recorded for Pflege ABC.
What industry is Pflege ABC in?
Pflege ABC's product category is Online Caregiver Education. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of MPACALAA, Creator Course Marketplaces (Multi-Instructor Catalogs). Its NAICS code is 624120 and its SIC code is 8082.