SBX Group
SBX Group is a Miami-based global sports, entertainment, and lifestyle agency offering talent representation, brand-partnership brokering, and owned-and-operated permanent attractions and touring shows. It serves professional athletes, entertainment personalities, and global brands seeking access to premier sports and entertainment IP across six North American offices.
- Company typePrivate
- Founded2013
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SBX Group does
SBX Group is a privately held, Miami-headquartered global sports, entertainment, and lifestyle agency operating from six North American offices (Miami, Toronto, New York, Las Vegas, Tampa Bay, and Saskatoon). The firm operates a 360-degree service model across five pillars: talent representation for professional athletes and entertainment personalities, brand-partnership brokering between global brands and sports/entertainment IP, owned-and-operated permanent gated attractions (e.g., Michelangelo's Sistine Chapel: The Exhibition in Las Vegas), touring live shows (e.g., Sistine Chapel, Princess Diana, Smurf Experience USA, Duke Canada Tour), and full-service creative and production work.
The company's customer base spans individual talent (athletes across sports, Olympics, lifestyle, TV & film), brands seeking access to premier sports and entertainment IP, and end-consumer audiences engaging with its owned attractions. Its go-to-market is sales-led and relationship-driven, anchored by direct outreach, bespoke proposals, and high-touch client engagement; ticket sales for attractions are driven via on-site launches at high-profile venues such as The Shops at Crystals in Las Vegas and Westfield Garden State Plaza in New Jersey, with earned media distributed through GlobeNewswire press releases.
SBX monetizes through commissions and management fees on talent portfolios, brokerage and activation fees on multi-year brand partnerships (exemplified by the multi-year Krown Produce × Aston Martin Aramco Formula One Team deal), ticket revenue from permanent attractions and touring shows, and professional-services fees for creative development and production. Pricing is bespoke and quote-based, not publicly disclosed. There is no proprietary software platform or AI/ML capability disclosed in source material; the underlying technology is creative production infrastructure and event-operations expertise, with technology partners such as Leap Event Technology supporting touring-exhibition operations.
SBX Group firmographics
Firmographics- Name
- SBX Group
- Legal name
- SBX Group
- Website
- https://wearesbx.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SBX Group is a Miami-based global sports, entertainment, and lifestyle agency offering talent representation, brand-partnership brokering, and owned-and-operated permanent attractions and touring shows. It serves professional athletes, entertainment personalities, and global brands seeking access to premier sports and entertainment IP across six North American offices.
- Ownership category
- akta.pro rank
Where SBX Group is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
SBX Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Talent Representation Fees: SBX represents professional athletes and entertainment personalities, generating revenue through commissions and management fees on the individuals' brand and business portfolios. Includes deal structuring, negotiation, and ongoing career management.
- Brand Partnership Brokerage: Revenue from structuring, negotiating, and brokering multi-year commercial partnerships between brands (e.g., Krown Produce) and major sports/entertainment properties (e.g., Aston Martin Aramco F1), including activation services.
- Permanent Attractions & Touring Show Operations: Revenue from owning and operating gated permanent attractions (e.g., Sistine Chapel: The Exhibition Las Vegas, The Smurf Experience USA) and touring live shows (e.g., Sistine Chapel tour, Princess Diana exhibitions, Duke Canada Tour), primarily through ticket sales.
- Creative & Production Services: Full-service creative development, production, PR strategy, and activation execution for client projects, billed as professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom / quote-based engagement across talent representation, brand partnerships, and event operations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
SBX Group product offering
Product offeringCore offering
SBX Group is a full-service global sports, entertainment, and lifestyle agency that represents professional athletes and entertainment personalities across sports, Olympics, lifestyle, and TV & film, while also structuring and brokering brand partnerships with major sports and entertainment IP holders. In parallel, the firm creates, owns, and operates permanent gated attractions (e.g., Sistine Chapel: The Exhibition in Las Vegas) and touring live shows (e.g., Princess Diana exhibitions, The Smurf Experience USA, Duke Canada Tour, PGA TOUR Events), and provides full-service creative development and production support for client projects.
Differentiator
Problem solved
Functional benefit
Brands
- Michelangelo's Sistine Chapel: The Exhibition: Permanent and touring immersive art exhibition featuring life-size fresco reproductions and sculptures of Michelangelo's Sistine Chapel works; operated by SBX Group in partnership with SEE Global Entertainment, with a Las Vegas permanent installation and touring dates including Paramus, New Jersey.
- Princess Diana & The Royals: The Exhibition
- The Smurf Experience USA
- Princess Diana: Accredited Access Exhibition
- Duke Canada Tour
- PGA TOUR Events
Products and services
- Talent Representation Represents the careers and business portfolios of professional athletes and entertainment personalities across sports, Olympics, lifestyle, and TV & film, building and monetizing each client's brand on and off the field.
- Brand Partnerships Structures, negotiates, and brokers brand partnerships and sponsorship deals between represented talent/properties and global brands, including motorsport activations such as the Krown Produce × Aston Martin Aramco F1 partnership.
- Permanent Attractions Creates, owns, and operates permanent gated attractions delivered as world-class daytime experiences, exemplified by Michelangelo's Sistine Chapel: The Exhibition in Las Vegas.
- Touring Shows Produces and operates touring live shows delivered across multiple markets, including Michelangelo's Sistine Chapel touring exhibition, Princess Diana & The Royals: The Exhibition, The Smurf Experience USA, Princess Diana: Accredited Access Exhibition, Duke Canada Tour, and PGA TOUR Events.
- Creative & Production Full-service creative development, production, PR strategy, and execution support that runs concept-to-execution for talent clients, brand partnerships, and owned attraction properties.
- Michelangelo's Sistine Chapel: The Exhibition — Las Vegas Permanent Las Vegas installation at The Shops at Crystals offering an immersive experience with life-size fresco reproductions and sculptures, opening April 24, 2026, in partnership with SEE.
- Princess Diana & The Royals: The Exhibition Touring exhibition property owned and operated by SBX Group, centered on Princess Diana and the British Royal Family.
- The Smurf Experience USA Branded touring immersive experience in the United States based on The Smurfs IP, owned and operated by SBX Group.
Quantifiable outcome
- Official Produce Partner agreement between Krown Produce and the Aston Martin Aramco Formula One Team (multi-year, global scope)
- +2 more outcomes
Companies that use SBX Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
SBX Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SBX Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- SEE (Global Entertainment) / SEE®flagshipSBX Group partnered with SEE® Global Entertainment to bring Michelangelo's Sistine Chapel: The Exhibition to Las Vegas (The Shops at Crystals), opening April 24, 2026. SEE produces the exhibition and SBX Group is a presenting/operational partner. The same SEE-produced touring exhibition also debuts at Westfield Garden State Plaza in Paramus, NJ on April 10, 2026, in partnership with SBX Group, House of Live, and Leap Event Technology.
- House of LivecoreHouse of Live is a presenting partner on the touring Michelangelo's Sistine Chapel: The Exhibition at Westfield Garden State Plaza in Paramus, NJ, alongside SBX Group, SEE® Global Entertainment, and Leap Event Technology.
- Leap Event TechnologycoreLeap Event Technology is a technology partner on the touring Sistine Chapel exhibition at Westfield Garden State Plaza in Paramus, NJ, supporting event operations alongside SBX Group, SEE® Global Entertainment, and House of Live.
- Aston Martin Aramco Formula One TeamflagshipSBX Group's talent and commercial team works alongside Aston Martin's commercial and marketing divisions to activate the Krown Produce Official Produce Partner deal across global markets. The Krown brand partnership is brokered by SBX in collaboration with Aston Martin Aramco.
- Krown Produce Inc.flagshipSBX Group worked with Krown Produce Inc. to bring the brand to the global stage of Formula 1, structuring the multi-year Official Produce Partnership with Aston Martin Aramco and executing creative development, PR strategy, and activation (including a special-edition Lance Stroll helmet at the Canadian Grand Prix).
- Lance StrollcoreAston Martin F1 driver Lance Stroll featured in the special-edition Krown helmet collaboration activated at the Canadian Grand Prix. SBX Group led creative development, PR strategy, and execution of the helmet collaboration and surrounding activation.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SBX Group competitors and assessment
Company assessmentRegional players
- BSE Global: Brooklyn-based sports and entertainment company operating venues, events, and partnerships (Barclays Center, Brooklyn Nets). Comparable to SBX in operating event properties and brokering brand partnerships, though focused on the Brooklyn/New York market and NBA/NHL properties rather than F1 and global touring shows.
Direct peers
- Excel Sports Management: Boutique sports agency representing professional athletes and brokering endorsement deals, with strong golf and motorsport ties. Closely comparable to SBX's athlete representation arm, especially relevant given SBX's F1 (Lance Stroll) connection.
- Wasserman: Sports marketing and talent management firm representing athletes across leagues and brokering brand partnerships. Closely comparable to SBX's representation and partnership-brokerage businesses, with a similar boutique-to-mid-tier scale profile.
- United Talent Agency (UTA): Major talent agency representing actors, musicians, and athletes, with a growing sports-marketing practice. Comparable to SBX across talent representation and brand partnership brokering, particularly in lifestyle and entertainment categories.
- Octagon: Global sports marketing agency representing athletes and brokering sponsorship deals for brands, including across F1, golf, and Olympic sports. Direct comparable to SBX's athlete representation and brand-partnership brokerage, particularly relevant given SBX's Aston Martin Aramco F1 work.
- Creative Artists Agency (CAA): One of the "Big Five" talent agencies representing athletes and entertainment personalities globally. Direct competitor to SBX's talent representation arm and also active in brand partnerships, sports marketing, and content/IP through CAA Base and CAA Sports.
Broad incumbents
- Merlin Entertainments: Global attractions operator (Madame Tussauds, LEGOLAND, SEA LIFE) running both permanent and touring branded experiences. Comparable to SBX's owned-permanent-attraction and touring-show operations, though at vastly larger scale and as a public/private-equity-backed major operator.
- AEG (Anschutz Entertainment Group): Global live entertainment and sports company owning/operating venues (Crypto.com Arena, The O2), teams (LA Kings, LA Galaxy), and touring events. Comparable to SBX across owned attractions, touring shows, and brand-partnership activations, but at a much larger infrastructure-led scale.
- IMG (an Endeavor company): Global sports and events agency owned by Endeavor, representing athletes, licensing media rights, and operating events. Closely comparable to SBX's brand-partnership brokering and owned-events business, with established F1, tennis, golf, and fashion-week relationships.
- Endeavor (WME / TKO Group Holdings): Endeavor owns WME, the world's largest talent agency, plus IMG, UFC, and PBR. Directly comparable to SBX's talent representation and brand-partnership brokerage arms, but operates at vastly greater scale and as a public company with a much broader portfolio.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SBX Group social profiles
Digital presenceSBX Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBX Group leadership team
Management profileNumber of profiles
Profiles2 records
SBX Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBX Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBX Group
What does SBX Group do?
SBX Group is a full-service global sports, entertainment, and lifestyle agency that represents professional athletes and entertainment personalities across sports, Olympics, lifestyle, and TV & film, while also structuring and brokering brand partnerships with major sports and entertainment IP holders. In parallel, the firm creates, owns, and operates permanent gated attractions (e.g., Sistine Chapel: The Exhibition in Las Vegas) and touring live shows (e.g., Princess Diana exhibitions, The Smurf Experience USA, Duke Canada Tour, PGA TOUR Events), and provides full-service creative development and production support for client projects.
Is SBX Group a public or private company?
SBX Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SBX Group founded?
SBX Group was founded in 2013. It employs 11 to 50 people.
Where is SBX Group based?
SBX Group is headquartered in Miami, United States, in the North America region.
How does SBX Group make money?
Four revenue lines are on record. Talent Representation Fees are the primary driver. The others are brand Partnership Brokerage, permanent Attractions & Touring Show Operations and creative & Production Services.
Who are SBX Group's main competitors?
BSE Global is listed as a regional player. Direct peers are Excel Sports Management, Wasserman, United Talent Agency (UTA), Octagon and Creative Artists Agency (CAA). Broad incumbents are Merlin Entertainments, AEG (Anschutz Entertainment Group), IMG (an Endeavor company) and Endeavor (WME / TKO Group Holdings).
Does SBX Group have an API?
No public API is recorded for SBX Group.