Leap Event Technology
Leap Event Technology is a privately held, Dallas-headquartered event technology company that operates a unified platform spanning ticketing, mobile apps, marketing analytics, merchant services, convention management, and photo-op experiences for enterprise event organizers and SMB self-service customers worldwide.
- Company typePrivate
- Founded2014
- HeadquartersPittsburgh, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Leap Event Technology does
Leap Event Technology is a privately held, Dallas-headquartered event technology company that operates a unified platform consolidating ticketing, mobile apps, fan engagement, marketing and analytics, merchant services, convention management, and celebrity photo-op / autograph management into a single data architecture. The platform is the product of an extended roll-up: Leap acquired ShowClix and TicketLeap in 2017, SeatAdvisor in 2017, FISH Technologies and Marcato in 2018, Ticketbooth and Audiencetools in 2019, GrowTix in 2020, and Fan Interactive and Epic Photo Ops in 2023; in April 2026 the company unified ShowClix and Ticketbooth under the Leap brand and divested PatronManager to sharpen focus on the integrated data-first platform. Technology is built around fan-profile unification across ticket purchase, mobile app usage, photo-op bookings, and campaign engagement, with merchant services powered by Stripe and integrations into Google Analytics, Meta Ads, Google Ads, Choozle, KOMO, and Protecht.
Revenue is generated primarily through per-ticket transaction fees in enterprise contracts, per-ticket fees on the self-service TicketLeap platform ($1 + 2% capped at $20/ticket), fixed-price mobile app development, and bundled marketing services; pricing is generally not publicly disclosed. Go-to-market is bifurcated between enterprise field sales with dedicated account managers for large event organizers (major sports leagues, entertainment brands, fandom conventions, music festivals) and a self-service motion for smaller organizers via TicketLeap. Customer base spans attractions, festivals, music venues, fandom conventions, comedy venues, and professional sports teams across more than 60 countries, including New York Comic Con (ReedPop), Kansas City Chiefs, the NFL OnePass program, State Farm Arena, Oakland Roots, OCESA/Vive Latino, Ice Castles, Awesome Con, and Rocket Mortgage's Super Bowl Fan Experience activation.
Leap Event Technology firmographics
Firmographics- Name
- Leap Event Technology
- Legal name
- Leap Event Technology
- Website
- https://leapevent.tech
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Leap Event Technology is a privately held, Dallas-headquartered event technology company that operates a unified platform spanning ticketing, mobile apps, marketing analytics, merchant services, convention management, and photo-op experiences for enterprise event organizers and SMB self-service customers worldwide.
- Ownership category
- akta.pro rank
Leap Event Technology industry classification
Industry- Product category
- Event Management Software
- NAICS
- Other Amusement and Recreation Industries (7139), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG), Event Marketing & Audience Development Services (MPAGAJAD), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
Keywords
Where Leap Event Technology is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Leap Event Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Ticketing: Per-ticket fees negotiated in contracts for large-scale events (10,000+ tickets annually), with optional license fee model available
- Self-Service Ticketing (TicketLeap): Free account creation with ticket fees of $1 + 2% of ticket price (plus online transaction fees), capped at $20 per ticket
- Mobile Apps & Activations: Fixed-price mobile app development and experiential marketing activations, priced per event or as part of comprehensive solution packages
- Marketing & Analytics Services: Expert marketing services including CRM optimization, digital advertising execution, and campaign management, typically bundled with ticketing platform
- Merchant Services: Payment processing fees from integrated Stripe solution, including competitive payment processing rates and terminal acquisition costs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Professional Ticketing for large-scale events |
| Freemium | Pay-as-you-go | TicketLeap self-service platform |
| Unit Pricing | Multi-year contract | Mobile Apps & Activations |
| Hybrid | Annual | Marketing & Analytics Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Leap Event Technology product offering
Product offeringCore offering
Leap Event Technology operates a unified event technology platform serving in-person event organizers with ticketing, mobile apps, marketing and analytics, and merchant services. The platform bundles several distinct solutions, including ShowClix for enterprise/venue ticketing, TicketLeap for self-service creators, GrowTix for conventions and fan expos, and Epic Experiences for photo ops, autographs, and merchandise. Together these offerings cover the full event lifecycle from ticket purchase through on-site activations to post-event engagement.
Product overview
Leap Event Technology is a unified all-in-one event technology platform that consolidates multiple acquired brands into a single integrated suite. The platform architecture centers on a core ticketing engine (Event Ticketing, formerly ShowClix; TicketLeap for smaller self-service events) that connects to additional modules: Marketing & Analytics (formerly Fan Interactive), Merchant Services (powered by Stripe), Convention Management (formerly GrowTix), Photo Ops & Autographs (formerly Epic Photo Ops/Epic Experiences), and Mobile Apps & Activations. The platform is designed to capture data across all touchpoints—from ticket purchase through event attendance—and provides a unified CRM and analytics layer. Patron Manager was also part of the portfolio but was sold in April 2026. The unified platform serves industries including attractions, festivals, music, comedy, fandom conventions, and sports & fan events.
Differentiator
Problem solved
Functional benefit
Brands
- ShowClix: Professional event ticketing platform for large-scale events (now unified under Leap Event Technology)
- Ticketbooth
- Fan Interactive Marketing & Analytics
- GrowTix Convention Management
- Epic Experiences
- TicketLeap
Products and services
- ShowClix
Quantifiable outcome
- 70.6% of ~160,000 attendees downloaded the official festival mobile app at Vive Latino 2025
- +6 more outcomes
Companies that use Leap Event Technology
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Leap Event Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Leap Event Technology partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- SEE Global EntertainmentflagshipSEE Global Entertainment produces Michelangelo's Sistine Chapel: The Exhibition. Leap powers ticketing for this globally acclaimed touring experience premiering at Westfield Garden State Plaza.
- Mike Barbeau, Joe Hix, Erik HostetlercoreNew marketing leadership team brought on to expand marketing and analytics solution, driving fan growth and sales for clients.
- Supanova Comic Con & GamingflagshipAPAC expansion partnership bringing Leap's solutions to Supanova Comic Con & Gaming in Australia.
- PAX AusflagshipAPAC expansion partnership bringing Leap's solutions to PAX Aus gaming convention.
- Star Wars Celebration JapanflagshipAPAC expansion partnership bringing Leap's solutions to Star Wars Celebration Japan.
- Andrew ZinbergcoreAppointed as new Chief Commercial Officer to lead commercial strategy and growth initiatives.
- SBX GroupflagshipPartnership for The Smurf Experience North American debut. Leap serves as official ticketing provider for this 13,000-square-foot immersive attraction, initially successful in Europe with 2M+ visitors.
- Epic Photo OpscoreAcquired in July 2023 to enhance fan engagement and reservation software for scheduling celebrity photo ops and autograph experiences. Rebranded as Epic Experiences under Leap.
- Fan InteractivecoreAcquired in January 2023 to serve as the ultimate marketing and analytics team. Rebranded as Leap's marketing and analytics team in June 2023, now integrated into broader event technology suite.
- GrowTixcoreAcquired in 2020 as convention management solution for fandom and comic conventions. Rebranded under Leap name in 2023 as part of unified platform.
- ShowClixcoreAcquired in 2017 as ultimate ticketing platform for large-scale events. Rebranded under Leap name in April 2026 as part of unified platform consolidation.
- ReedPopcoreLong-term partnership spanning over a decade, powering New York Comic Con and other ReedPop fandom conventions with full suite of solutions including ticketing, mobile apps, photo ops, and convention management.
- StripecoreStripe powers Leap's integrated merchant services and payment processing, providing seamless checkout experience, chargeback management, and flexible payment options including Google Pay, Apple Pay, and Afterpay.
- NFL (OnePass)flagshipLeap powers the NFL OnePass mobile app, providing fans with event information hub and personalized experiences. Integration enables brands like Rocket Mortgage to capture authenticated first-party data through QR code scanning at activations.
- ICCSydneyminorMajor Australian venue mentioned as industry leader transforming events with LED displays and technology. Leap listed as one of the tech providers reshaping event planning.
Scale indicators11 records
Recent moves8 records
Expansion highlights5 records
Leap Event Technology competitors and assessment
Company assessmentDirect peers
- Eventbrite: Publicly traded self-service and enterprise ticketing platform serving the same festivals, attractions, and live-event organizers that Leap targets, with overlapping product scope including registration, marketing tools, and payment processing.
- Bizzabo: Enterprise event experience platform combining registration, mobile apps, and attendee engagement; competes with Leap for the same large-enterprise event organizers across corporate and consumer segments.
- RainFocus: Event marketing and analytics platform focused on trade shows and large corporate events; competes with Leap's Marketing & Analytics and Convention Management modules for the same enterprise event budgets.
Broad incumbents
- Ticketmaster (Live Nation Entertainment): Dominant global ticketing incumbent owned by Live Nation, with deep enterprise relationships across sports, concerts, and venues; overlaps Leap directly on professional ticketing for large-scale events but does not offer Leap's integrated martech/photo-ops stack as a cohesive suite.
- Cvent: Enterprise event management platform for corporate meetings and conferences; comparable to Leap's convention management solution and increasingly broadening into attendee engagement and event marketing, listed as a peer technology provider in Leap's own APAC commentary.
- Active Network (Active Network, LLC / Global Payments): Established registration and activity-management platform serving endurance sports, races, recreation, and community events; overlaps Leap's ticketing/registration capabilities at scale in markets adjacent to Leap's sports and attractions segments.
Emerging players
- Aventri: Event management software for corporate and association events covering registration, mobile apps, and attendee engagement; positioned similarly to Leap's mid-market Bizzabo/Cvent-tier offering with overlapping workflow features.
- PheedLoop: All-in-one event management platform with strong adoption among academic and association conferences; overlaps Leap's convention and mobile app offerings with a comparable self-serve + enterprise hybrid model.
- Attendify: Event apps and attendee engagement platform offering branded mobile experiences, networking, and sponsor activations; competes directly with Leap's Mobile Apps & Activations product for marketing-led event organizers.
- Hubilo: Virtual and hybrid event platform with marketing automation and audience engagement features; intersects Leap's mobile-app and marketing-analytics stack in the increasingly blurred virtual/in-person event technology market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Leap Event Technology social profiles
Digital presenceLeap Event Technology compliance and trust
Trust signalCompliance1 record
Leap Event Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leap Event Technology leadership team
Management profileNumber of profiles
Profiles5 records
Leap Event Technology subsidiaries and ownership
Company hierarchySubsidiaries5 records
Leap Event Technology funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leap Event Technology M&A and investment
M&A and investmentM&A13 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leap Event Technology
What does Leap Event Technology do?
Leap Event Technology operates a unified event technology platform serving in-person event organizers with ticketing, mobile apps, marketing and analytics, and merchant services. The platform bundles several distinct solutions, including ShowClix for enterprise/venue ticketing, TicketLeap for self-service creators, GrowTix for conventions and fan expos, and Epic Experiences for photo ops, autographs, and merchandise. Together these offerings cover the full event lifecycle from ticket purchase through on-site activations to post-event engagement.
Is Leap Event Technology a public or private company?
Leap Event Technology is a private company. It is classified as private equity controlled and is currently operating.
When was Leap Event Technology founded?
Leap Event Technology was founded in 2014. It employs 251 to 500 people.
Where is Leap Event Technology based?
Leap Event Technology is headquartered in Pittsburgh, United States, in the North America region.
How does Leap Event Technology make money?
Five revenue lines are on record. Professional Ticketing is the primary driver. The others are self-Service Ticketing (TicketLeap), mobile Apps & Activations, marketing & Analytics Services and merchant Services.
Who are Leap Event Technology's main competitors?
Direct peers on record are Eventbrite, Bizzabo and RainFocus. Broad incumbents are Ticketmaster (Live Nation Entertainment), Cvent and Active Network (Active Network, LLC / Global Payments). Emerging players are Aventri, PheedLoop, Attendify and Hubilo.
Does Leap Event Technology have an API?
No public API is recorded for Leap Event Technology.
What industry is Leap Event Technology in?
Leap Event Technology's product category is Event Management Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THAHAOAG, Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in). Its NAICS code is 7139 and its SIC code is 7990.