What NantucketCrisps does

Nantucket Crisps, Inc. is a Nantucket, Massachusetts-based specialty food company founded in 2022 by Sara Jemison and Hayden Arnot. The company produces small-batch potato chips fried in 100% avocado oil using non-GMO potatoes and thoughtfully sourced seasonings; products are kosher, gluten-free, and dairy-free, and are sold in 1.625 oz and 4.5 oz (plus newer 5 oz) bag formats in cases of 12-20. The portfolio spans approximately 11 distinct flavors, each named after a specific Nantucket beach or landmark (e.g., Steps Beach Salt & Vinegar, Cisco Beach BBQ, Madaket Sweet Onion, Polpis Pickle, Hummock Hot Honey, Sconset Sea Salt), with co-developed limited editions including Stubby's Jamaican Jerk, Whale's Tale Beer Cheese (with Cisco Brewers), and All Time Low's Bay Spice. The company also sells branded merchandise such as t-shirts, sweatshirts, dog leashes, and coloring books.

Nantucket Crisps monetizes through three primary channels: direct-to-consumer sales via a Shopify storefront (with free shipping and international checkout support), wholesale distribution through a network of Northeast regional distributors and national broadliners (Atlantic Beverage, Baldor Food, Sysco, US Foods, Black River Produce, Chex, Goldcoast, NCD/J Polep, Rainforest) and B2B marketplaces (Faire, Mable), and retail/food-service placement in grocery chains and hospitality venues (Roche Bros in Massachusetts plus local Nantucket accounts including Lemon Press, Bartlett's, 167 Raw, Stubby's, Millies Market, and Sconset Market). Case pricing is $53.80-$65.88 depending on SKU, and merchandise ranges from $35 to $60 per item. The company partners with the Whale and Dolphin Conservation (WDC) on North Atlantic right whale conservation, using the "Eat a chip, save a whale" platform and events like Whale Aid 2023 as a brand and marketing anchor.

Capital structure is founder-controlled with a single $450,000 angel round closed in June 2023 and no subsequent disclosed institutional funding. Headcount sits at 1-10 employees and the company operates as a privately held for-profit entity headquartered in Nantucket. Distribution is currently concentrated in the Northeast United States with DTC extending internationally, and revenue figures are not publicly disclosed.

Name

NantucketCrisps

Legal name

NantucketCrisps Inc

Website

https://nantucketcrisps.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Nantucket Crisps is a 2022-founded, Nantucket-based specialty food company producing small-batch avocado-oil potato chips named after island beaches and landmarks, sold via DTC e-commerce, Northeast wholesale distributors, grocery retail (Roche Bros), and food service, with limited-edition collaborations and a Whale and Dolphin Conservation partnership.

Ownership category

akta.pro rank

Product category

Specialty Snack Foods (Potato Chips)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industry

Potato & Vegetable Chips Manufacturing (AFAKAIAA)

Keywords

• Potato chips
• Avocado oil snacks
• Island-inspired chips
• Small batch snacks
• Gluten-free chips

Headquarters

HQ city

Nantucket

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chip Product Sales: Direct-to-consumer and wholesale sales of potato chips in multiple formats (1.625 oz bags in 12 or 20 count cases, 4.5 oz bags). Products sold at $53.80+ per case with free shipping on direct orders.
2. Merchandise Sales: Branded merchandise including t-shirts ($35), sweatshirts ($60), dog leashes ($42), and coloring books ($35). Limited edition collaboration items with partners like All Time Low.
3. Wholesale Distribution: Bulk orders to retailers and food service establishments through regional distributors. Orders available directly via email or through wholesale platforms Faire and Mable.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nantucket Crisps makes small-batch, island-inspired potato chips using 100% avocado oil and non-GMO potatoes, sold in 1.625 oz and 4.5 oz bags under approximately 10+ flavor SKUs each named after a specific Nantucket beach or landmark. The portfolio is kosher, gluten-free, and dairy-free, and includes collaboration flavors co-developed with Cisco Brewers, Stubby's Restaurant, and the band All Time Low. The company also sells branded merchandise (apparel, accessories) and ties the brand to a North Atlantic right whale conservation mission via its partnership with Whale and Dolphin Conservation.

Product overview

Nantucket Crisps is an island-inspired potato chip company founded in 2022, offering 11 distinct chip flavors and merchandise. The core product line consists of small-batch potato chips made with 100% avocado oil, non-GMO potatoes, and thoughtfully sourced seasonings. All chips are kosher, gluten-free, and dairy-free. Each flavor is named after a specific Nantucket location (beaches, landmarks) and features packaging that captures the island's character. The portfolio includes collaboration flavors with Cisco Brewers (Whale's Tale Beer Cheese), Stubbys restaurant (Jamaican Jerk), and All Time Low band (Bay Spice). Merchandise includes branded apparel and accessories sold alongside chips.

Differentiator

Problem solved

Functional benefit

Products and services

• Hummock Hot Honey Potato Chips Potato chips with hot honey seasoning (sugar, chili pepper, maltodextrin, spices, honey, citric acid, natural flavoring), made with potatoes, salt, and 100% avocado oil. Available in 20-count 1.625 oz bags or 12-count 4.5 oz bags.
• Madaket Sweet Onion Potato Chips Potato chips with sweet onion seasoning (sugar, salt, onion powder, garlic powder, citric acid), made with potatoes and avocado oil. Named after Madaket beach at the west end of Nantucket Island.
• Stubby's Jamaican Jerk Potato Chips Potato chips with Jamaican jerk seasoning featuring authentic jerk spices, molasses, ginger, and allspice. First brand collaboration with Stubby's restaurant on Nantucket, honoring their legendary jerk chicken recipe.
• All Time Low's Bay Spice Potato Chips Limited edition potato chips with Chesapeake Bay-style seasoning, made with potatoes, avocado oil, and bay spice seasoning (mustard seed, paprika, spices, onion powder, celery seed). Inspired by band members' Maryland upbringing and Nantucket summers, also sold as part of the ATL Fan Bundle with a signature crab sweatshirt.
• Cisco Beach BBQ Potato Chips Potato chips with BBQ seasoning (sugar, tomato powder, onion, garlic, honey, natural smoke flavor), made with potatoes and avocado oil. Named after Cisco Beach on Nantucket's south shore.
• Sconset Sea Salt Potato Chips Classic sea salt potato chips made with potatoes, avocado oil, and sea salt. Named after Sconset Beach, the easternmost beach on Nantucket known for the historic Sankaty Lighthouse and foggy mornings.
• Steps Beach Salt & Vinegar Potato Chips Classic salt-and-vinegar potato chips made with potatoes, avocado oil, and vinegar seasoning. Named after Steps Beach, north of downtown Nantucket, known for its chill ocean and sandbars.
• Polpis Pickle Potato Chips Potato chips with spicy dill pickle seasoning (garlic, green bell pepper, dillweed) featuring refreshing dill and piquant vinegar. Named after Polpis Point, home to the Nantucket Shipwreck & Lifesaving Museum.
• Whale's Tale Beer Cheese Potato Chips Bold beer cheese-flavored potato chips featuring Cisco Brewers' Whale's Tale Pale Ale. Made with potatoes, sunflower/safflower oil, and beer cheese seasoning. Co-developed with Cisco Brewers, founded in 1995 on Nantucket.
• Brant Point Black Pepper Potato Chips Black pepper seasoned potato chips made with potatoes, sunflower/safflower oil, and black pepper seasoning. Named after Brant Point, home to America's second oldest lighthouse, constructed in 1746.
• South Wharf Cocktail Sauce Potato Chips Potato chips with shrimp cocktail sauce seasoning (tomato powder, oat milk, paprika extract). Made with potatoes and sunflower/safflower oil. Named after South Wharf, a scenic spot constructed in 1723. Listed as 'Out To Lunch' (temporarily unavailable).
• Stuffing Terrific Potato Chips Potato chips with stuffing-inspired seasoning, sold in 12-count 4.5 oz bags.
• Big Bags (5 oz size) Expanded-format 5 oz bags of Nantucket Crisps potato chips, marketed as a picnic-friendly large size.
• All Time Low Sweatshirt (Crab Design) Limited-edition collaboration sweatshirt featuring the All Time Low crab design. Priced at $60.
• All Time Low Tee (Crab Design) T-shirt featuring the All Time Low crab design. Collaboration merchandise priced at $35.
• Capt. Pickle Sweatshirt Sweatshirt featuring the Capt. Pickle mascot, inspired by the Nantucket Shipwreck & Lifesaving Museum. Priced at $60.

Quantifiable outcome

• Whale Aid 2023 event raised funds for Whale and Dolphin Conservation

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• All Time LowflagshipGTM or Marketing Partner · 1 January 2024Collaboration with Maryland-born pop punk band to create All Time Low's Bay Spice flavor. Limited edition ATL Fan Bundle includes signature crab sweatshirt with cases of crisps. Band has been soundtracking summers for over two decades.
• Stubby's RestaurantcoreStrategic or Co-development Partner · 11 June 2023First brand collaboration to create Stubbys Jamaican Jerk flavor. Honoring Stubby's iconic Jerk Chicken dish by sharing their secret jerk recipe through Nantucket Crisps. Stubby's has served authentic Jamaican cuisine on Nantucket for over two decades.
• Cisco BrewerscoreStrategic or Co-development Partner · 1 January 2023Co-development partnership to create Whale's Tale Beer Cheese flavor, featuring Cisco Brewers' iconic Whale's Tale Pale Ale. Joint product development combining laid-back Nantucket vibes with cheesy perfection. Flank beer cheese and Chip collaboration for summer sunsets and Cisco's legendary brewpubs.
• Whale and Dolphin Conservation (WDC)coreStrategic or Co-development PartnerConservation partnership to help conserve the North Atlantic Right Whale. Company honors the whales that once provided Nantucket with oil to keep the island going. Campaign: 'Eat a chip, save a whale!' Hosted Whale Aid 2023 fundraising event.
• Atlantic Beverage DistributorscoreChannel Partner/ Reseller/ DistributorRegional distributor serving the Northeast, distributing Nantucket Crisps to retailers and food service establishments across the region.
• Baldor FoodcoreChannel Partner/ Reseller/ DistributorRegional food distributor carrying Nantucket Crisps for wholesale distribution.
• SyscocoreChannel Partner/ Reseller/ DistributorNational food service distributor serving restaurants and hospitality venues with Nantucket Crisps products.
• US FoodscoreChannel Partner/ Reseller/ DistributorNational food service distributor serving restaurants and hospitality venues with Nantucket Crisps products.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale ordering platform enabling retailers to purchase Nantucket Crisps through their B2B marketplace.
• MableminorChannel Partner/ Reseller/ DistributorWholesale ordering platform enabling retailers to purchase Nantucket Crisps through their B2B marketplace.
• Roche BroscoreChannel Partner/ Reseller/ DistributorMassachusetts grocery chain, latest retailer to carry Nantucket Crisps. Customers can purchase in-store or online through Roche Bros.
• The MuseminorGTM or Marketing PartnerNantucket dive bar reviving its identity as a music venue. Co-founder Hayden Arnot reached out to owner Michael O'Reilly in May 2025 to revive live music at the venue, which has hosted acts including Guster, Hootie & the Blowfish, Train, and Dave Matthews Band.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kettle Brand: Premium kettle-cooked potato chip brand (now Amplify Snack Brands / Hershey). Directly comparable on premium, clean-ingredient positioning and national grocery distribution; serves as the benchmark for what a scaled premium chip brand looks like.
• Late July Snacks: Better-for-you salty snack brand (chips, popcorn, tortilla chips) emphasizing organic, non-GMO, and gluten-free credentials — acquired by Snyder's-Lance. Directly comparable on clean-ingredient story and natural-channel grocery distribution.
• Pipcorn Snacks: Premium heirloom corn-based snack brand (popcorn and chips) with strong founder-led story and clean-ingredient positioning. Comparable as a small-batch, story-driven premium snack brand scaling through DTC and natural grocery.
• Jackson's Honest: Premium potato chip and tortilla chip brand using avocado oil and other 'better' cooking oils, with strong clean-ingredient and paleo-friendly positioning. Closest peer on the avocado-oil frying differentiator that Nantucket Crisps now also uses.
• Cape Cod Potato Chips: Premium kettle-cooked potato chip brand sold in grocery and food service nationwide, owned by Snyder's-Lance (Campbell). Closest direct competitor — same product (potato chips), same retail and DSD channels, and a similar regional-premium positioning that scaled nationally.
• Lesser Evil Paleo Puffs: Better-for-you snack brand with avocado-oil and clean-ingredient snacks across puffs, popcorn, and chips. Comparable on avocado-oil usage, founder-led premium positioning, and natural-channel distribution.
• Boulder Canyon Classic Potato Chips: Premium kettle-cooked potato chip brand sold in natural and mainstream grocery. Comparable on product format (kettle chips), better-for-you positioning, and placement in natural/grocery channels.

Others

• 365 by Whole Foods Market: Whole Foods' private-label snack line covering potato and tortilla chips at value pricing with clean-ingredient positioning. Indirect competitive pressure on the natural-channel shelf space that Nantucket Crisps targets.

Broad incumbents

• Frito-Lay (PepsiCo): Dominant mass-market potato and tortilla chip manufacturer (Lay's, Ruffles, Kettle, Miss Vickie's). Broad incumbent that defines category pricing, slotting, and shelf standards — the primary competitive force that any premium chip brand must defend against.

Peers

• Siete Grain Free Tortilla Chips: Premium better-for-you snack brand built around clean ingredients and authentic family story, scaling nationally through DTC and grocery. Comparable as a story-driven, premium-credentialed salty snack that grew from a founder-led operation into a major natural-channel brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nantucketcrisps
• Instagraminstagram.com/nantucketcrisps
• Xx.com/NantucketCrisps
• LinkedInlinkedin.com/company/nantucket-crisps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NantucketCrisps